India Sports Apparel Market to be Dominated by T-shirts Segment During the Forecast Period
Rise in participation of women in
sports and fitness and increasing social media influence and celebrity
endorsement are the leading factors driving the India sports apparel market.
According to
TechSci Research report, “India Sports Apparel Market– By
Region, Competition Forecast & Opportunities, 2019-2029F,” the India sports apparel
market is expected to grow during the forecast period due to the rise in
consumers’ adoption of fitness activities like aerobics, swimming, running, and
yoga. Sportswear is apparel that is
widely worn by both men and women who participate in physical activities. Moreover,
the Indian sports apparel market will grow during the projected period due to
Indian icons routinely supporting their own sports brands.
The increasing government initiatives
such as The Khelo India Scheme, has been influential in highlighting the
obstacles that girls and women face while participating in sports. The
government is also focusing on developing strategies to overcome obstacles and
boost sports participation. The number of women competing in the Khelo India
Games increased by 161% between 2018 and 2020. Thus, with increasing
participation of women in sports and fitness the market for India sports
apparel will grow at a faster rate.
Additionally, the growing use
of social media among Indian consumers and the increasing health awareness are leading
to a significant rise in the demand for sports apparel in India. In addition to
this, the athletic apparel industry has been concentrating on various trends
including change in consumer behavior, the digital revolution, and industrial
changes. Also, modern organized retail has been coordinating strategies for
logistics and distribution that target both urban and rural population and
supports future market expansion. Such factors are expected to boost the market
growth of sports apparel in India during the forecast period.
The rise in the number of
people who continue to work from home are more likely to engage in exercises such
as aerobics and yoga. As a result, athleisure has gained popularity, which has led to a
significant increase in the demand for sports apparel in India. This shows a perspective
change from traditional attire towards sportswear. Many people have a new
perspective on sports and fitness in general as they are becoming more health
conscious. Also, consumers are shifting towards online shopping which is
further contributing to the market growth of sports apparel in India.
Major multinational
sportswear brands like Reebok, Adidas, Nike, and Puma have all had presence in
the Indian market for more than 20 years in the past. They have grown by
collaborating with sports events. For instance, Puma India sponsored the Indian
Premier League (IPL) in 2021 with the aim to promote their brand.
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The India sports apparel market is segmented based
on product type, end user, distribution channel, region, and
competitional landscape.
Based on product type the market is further
fragmented into t-shirts, sweatshirts, sports vests, track pants
& tights, others, which include swimsuits, sports hoodies, sports bra, etc.). Among these, due
to widespread preference, sports t-shirts are anticipated to dominate the
market. T-shirts are popular choices among people as they offer a high level of
comfort.
Based on distribution channel the market is
segmented into exclusive stores, supermarket/hypermarket, multi-branded stores,
online, non-retail. Among these segments online is the fastest growing
segment due to a wide selection of consumer goods available on a single
platform.
Based on end user the market is further fragmented into
men, women, and kids. The market analysis also studies the regional
segmentation among North, South, East and West.
Key market players in the India
sports apparel market include:
- Puma
Sports India Pvt Ltd
- Adidas
India Marketing Private Limited
- Nike
India Private Limited
- Under
Armour India Trading Private Limited
- ASICS
India Private Limited
- Fila
Holdings Corporation
- SSIPL
Lifestyle PVT LTD (Lotto)
- Decathlon
Sports India Private Limited
- Shivnaresh
Sports Pvt Ltd
- Skechers
South Asia Private Limited
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“Indian sports apparel market
players are focusing on introducing new product line and promoting their
products by collaborating with cricket and other sporting events. These are the
major trends that are anticipated to have a positive impact on the growth of the
sports apparel market throughout the projected period. Also, the benefits of
sports apparel, such as flexibility of the material, and comfort, are other
factors fueling the sports apparel market in India”, said Mr. Karan Chechi,
Research Director with TechSci Research, a research-based global management
consulting firm.
“India Sports
Apparel Market, By Product Type (T-shirts, Sweatshirts, Sports Vests, Track
Pants & Tights, Others (Swimsuits, Sports Hoodies, Sports Bra, etc.)), By
End User (Men, Women, Kids), By Distribution Channel (Exclusive Stores,
Supermarket/Hypermarket, Multi-branded Stores, Online, Non-Retail), By Region,
Competition , Forecast &
Opportunities, 2019-2029F,” has evaluated the future
growth potential India Sports Apparel Market and provides statistics and
information on market structure, size, share, and future growth. The report is
intended to provide cutting-edge market intelligence and help decision-makers
take sound investment decisions. Besides, the report also identifies and analyzes
the emerging trends along with essential drivers, challenges and opportunities
present in the sports apparel market in India.
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