India skin care market stood at $ 1.6 billion in 2017 and is projected to grow at a CAGR of 9% to reach $ 2.7 billion by 2023, on the back of rising disposable income, increasing demand for skin care products across all age groups, especially young population, and growing awareness among consumers about various skin care products. Moreover, rising number of working women is leading to higher demand for personal care product. Emergence of online brands such as Nykaa and Purplle along with increasing internet users is resulting in growing presence of online retail in the country’s skin care market. Additionally, rising consumer demand for skin care products is pushing manufacturers to come up with new product launches, thereby further propelling growth in India skin care market.

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023

Objective of the Study:

  • To analyze and forecast India skin care market size.
  • To define, classify and forecast India skin care market on the basis of product type, origin, distribution channel, region and state.
  • To scrutinize the detailed market segmentation and forecast the market size on the basis of product type, namely – Facial Care and Body Care.
  • To analyze and forecast the market share for skin care with respect to distribution channel, namely: Exclusive Beauty Specialist Stores, Multi Branded Beauty Specialist Stores, Supermarkets/Hypermarkets, Online Channels, Traditional Trade and Others.
  • To analyze and forecast the market share for skin care with respect to region, namely: North, East, West and South.
  • To identify tailwinds and headwinds for India skin care market.
  • To strategically profile the leading players in the market, which are involved in the supply of skin care market in the country.

 

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India skin care market is controlled by these major players, namely– Hindustan Unilever Limited, The Himalaya Drug Company, Emami Limited, Johnson & Johnson (India) Ltd, Oriflame India Private Limited, Nivea India Pvt. Ltd., Amway India Enterprises Private Limited, Procter & Gamble Home Products Private Limited, Lotus Herbals Limited, etc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of skin care manufacturers and suppliers. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, end use sector and regional presence of all major skin care suppliers in the country.

TechSci Research calculated the market size for India skin care market using a bottom-up approach, wherein manufacturers value shares data for product types (Facial Care and Body Care) were recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as secondary sources directories, databases such as Company Annual Reports, World Bank, Industry Magazines, Retailers Association of India, Industry Reports, IBEF, News Dailies, Credible Paid Databases, Proprietary Database, etc. were also studied by TechSci Research.

 

Key Target Audience:

  • Skin care manufacturers, importers, distributors and other stakeholders
  • Organizations, forums and alliances related to skin care
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as skin care manufacturers, distributors and dealers, customers and policy makers. The report also provides insight about which market segments should be targeted over the coming years in order to strategize investments and capitalize on the growth of the market segment.

Report Scope:

In this report, India skin care market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, By Product Type:
    • Facial Care
    • Body Care
  • Market, By Origin:
    • Conventional
    • Organic
  • Market, by Distribution Channel:
    • Exclusive Beauty Specialist Stores
    • Multi Branded Beauty Specialist Stores
    • Supermarkets/Hypermarkets
    • Online Channels
    • Traditional Trade
    • Others
  • Market, By Region:
    • North
    • West
    • South
    • East
  • Market, By Company:
    • Hindustan Unilever Limited
    • L’Oreal India Pvt. Ltd.
    • Emami Limited
    • Johnson & Johnson (India) Ltd
    • Others

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India skin care market.

Voice of Customers: Brand awareness, Preferred mode of buying, source of information, average monthly expenditure on skin care products, factors influencing purchase decision are the major factors impacting the buying decision related to skin care products.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across all major states.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

1.       Product Overview

2.       Research Methodology

3.       Executive Summary

4.       Voice of Customer

4.1.    Brand Awareness

4.2.    Preferred Mode of Buying

4.3.    Sources of Information

4.4.    Average Monthly Expenditure

4.5.    Factors Influencing Purchase Decision for Facial Care

4.6.    Factors Influencing Purchase Decision for Body Care

5.       Global Skin Care Market Overview

6.       India Skin Care Market Outlook

6.1.    Market Size & Forecast

6.1.1. By Value

6.2.    Market Share & Forecast

6.2.1. By Product Type (Body Care and Facial Care)

6.2.2. By Origin (Organic and Conventional)

6.2.3. By Distributional Channel (Exclusive Beauty Specialist Store, Online Channels, Multi Branded Beauty Specialist Stores, Supermarkets/Hypermarkets, Traditional Trade and Others)

6.2.4. By Region (North, South, West and East)

6.2.5. By State

6.2.6. By Company

6.3.    Market Attractiveness Index (By Product Type, Distribution Channel and Region)

7.       India Facial Care Market Outlook

7.1.    Market Size & Forecast

7.1.1. By Value

7.2.    Market Share & Forecast

7.2.1. By Product Type (BB/CC Creams, Anti-aging creams, Face Toners/ Mist, Face Moisturizers and Others)

7.2.2. By Origin

7.2.3. By Distributional Channel

7.2.4. By Region

7.2.5. By State

7.3.    Product Benchmarking

8.       India Body Care Market Outlook

8.1.    Market Size & Forecast

8.1.1. By Value

8.2.    Market Share & Forecast

8.2.1. By Product Type (Hand Cream, Body Lotions/Body Butter and Others)

8.2.2. By Origin

8.2.3. By Distributional Channel

8.2.4. By Region

8.2.5. By State

8.3.    Product Benchmarking

9.       Import & Export Analysis

10.   Market Dynamics

10.1.   Drivers

10.2.   Challenges

11.   Market Trends & Developments

12.   Porter’s Five Forces Analysis

13.   Supply Chain

14.   Policy & Regulatory Landscape

15.   India Economic Profile

16.   Competitive Landscape

16.1.   Company Profiles

16.1.1.    Hindustan Unilever Limited

16.1.2.    L’Oreal India Pvt. Ltd.

16.1.3.    Emami Limited

16.1.4.    Johnson & Johnson (India) Ltd

16.1.5.    Oriflame India Private Limited

16.1.6.    The Himalaya Drug Company

16.1.7.    Nivea India Pvt. Ltd.

16.1.8.    Amway India Enterprises Private Limited

16.1.9.    Procter & Gamble Home Products Private Limited

16.1.10.   Lotus Herbals Limited

17.   Strategic Recommendations

  • List of Figures

     

    Figure 1: Aided Brand Awareness, 2018 (N = 200)

    Figure 2: Preferred Mode of Buying Skin Care Product (Sample Size = 200)

    Figure 3: Sources of Information (Sample Size = 200)

    Figure 4: Average Monthly Expenditure on Skin Care Products (Sample Size = 200)

    Figure 5: Factors Influencing Purchase Decision for Facial Care (Sample Size = 200)

    Figure 6: Factors Influencing Purchase Decision for Body Care (Sample Size = 200)

    Figure 7: India Skin Care Market Size, By Value, 2013–2023F (USD Million)

    Figure 8: India Retail Industry Size, By Value, 2000-2020F (USD Billion)

    Figure 9: India Skin Care Market Share, By Product Type, By Value, 2013–2023F

    Figure 10: India Urban Population Share (As a %age of Total Population), 2013-2017

    Figure 11: India Skin Care Market Share, By Origin, By Value, 2013–2023F

    Figure 12: India GDP per Capita, PPP, 2013-2017 (Constant 2011 USD)

    Figure 13: India Skin Care Market Share, By Distribution Channel, By Value, 2013–2023F

    Figure 14: India Skin Care Market Share, By Region, By Value, 2017 & 2023F

    Figure 15: India Skin Care Market Share, By Region, By Value, 2013–2023F

    Figure 16: India Skin Care Market Share, By Leading States, By Value, 2017 & 2023F

    Figure 17: India Skin Care Market Share, By Company, By Value, 2017 & 2023F

    Figure 18: India Skin Care Market Attractiveness Index, By Product Type, By Value, 2018E-2023F

    Figure 19: India Skin Care Market Attractiveness Index, By Distribution Channel, By Value, 2018E-2023F

    Figure 20: India Skin Care Market Attractiveness Index, By Region, By Value, 2018E-2023F

    Figure 21: India Facial Care Market Size, By Value, 2013–2023F (USD Million)

    Figure 22: India Female Population, 2013-2017 (Million)

    Figure 23: India Facial Care Market Share, By Product Type, By Value, 2013–2023F

    Figure 24: India Facial Care Market Share, By Origin, By Value, 2013–2023F

    Figure 25: India Population Share, By Age Group, 2013–2017 (% age of Total Population)

    Figure 26: India Facial Care Market Share, By Distribution Channel, By Value, 2013–2023F

    Figure 27: India Facial Care Market Share, By Region, By Value, 2017 & 2023F

    Figure 28: India Facial Care Market Share, By Region, By Value, 2013–2023F

    Figure 29: India Facial Care Market Share, By Leading States, By Value, 2017 & 2023F

    Figure 30: India Body Care Market Size, By Value, 2013–2023F (USD Million)

    Figure 31: India Per Capita Household Final Consumption Expenditure, 2013-2017 (Constant 2010 USD)

    Figure 32: India Body Care Market Share, By Product Type, By Value, 2013–2023F

    Figure 33: India Body Care Market Share, By Origin, By Value, 2013–2023F

    Figure 34: India FMCG Market Share, By Segment, 2017

    Figure 35: India Body Care Market Share, By Distribution Channel, By Value, 2013–2023F

    Figure 36: India Body Care Market Share, By Region, By Value, 2017 & 2023F

    Figure 37: India Body Care Market Share, By Region, By Value, 2013–2023F

    Figure 38: India Body Care Market Share, By Leading States, By Value, 2017 & 2023F

    Figure 39: India Import and Export with HS Code 330430, By Value (USD Million), 2013-2017

    Figure 40: India Import and Export with HS Code 330499, By Value (USD Million), 2013-2017

    Figure 41: India Youth Population (Age 15-34 years), By Gender (Thousand), 1971-2031P

    Figure 42: India Internet Users (Million) and Internet Penetration (%), 2009-2016

     

    List of Tables

     

    Table 1: India Top Companies for Facial Care, By Brand as of 2017

    Table 2: India Facial Care Market Product Benchmarking, By Company, By Product Name, By Product Type 2018

    Table 3: India Top Companies for Body Care, By Brand as of 2017

    Table 4: India Body Care Market Product Benchmarking, By Company, By Product Name, By Product Type 2018