Report Description

India Skin Care Market By Product Type (Facial Care & Body Care), By Origin (Conventional & Organic), By Distribution Channel (Traditional Trade, Supermarket/Hypermarket, etc.), By State (Delhi, UP, etc.), Competition, Forecast & Opportunities, 2023

India skin care market stood at $ 1.6 billion in 2017 and is projected to grow at a CAGR of 9% to reach $ 2.7 billion by 2023, on the back of rising disposable income, increasing demand for skin care products across all age groups, especially young population, and growing awareness among consumers about various skin care products. Moreover, rising number of working women is leading to higher demand for personal care product. Emergence of online brands such as Nykaa and Purplle along with increasing internet users is resulting in growing presence of online retail in the country’s skin care market. Additionally, rising consumer demand for skin care products is pushing manufacturers to come up with new product launches, thereby further propelling growth in India skin care market.

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023

Objective of the Study:

  • To analyze and forecast India skin care market size.
  • To define, classify and forecast India skin care market on the basis of product type, origin, distribution channel, region and state.
  • To scrutinize the detailed market segmentation and forecast the market size on the basis of product type, namely – Facial Care and Body Care.
  • To analyze and forecast the market share for skin care with respect to distribution channel, namely: Exclusive Beauty Specialist Stores, Multi Branded Beauty Specialist Stores, Supermarkets/Hypermarkets, Online Channels, Traditional Trade and Others.
  • To analyze and forecast the market share for skin care with respect to region, namely: North, East, West and South.
  • To identify tailwinds and headwinds for India skin care market.
  • To strategically profile the leading players in the market, which are involved in the supply of skin care market in the country.


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India skin care market is controlled by these major players, namely– Hindustan Unilever Limited, The Himalaya Drug Company, Emami Limited, Johnson & Johnson (India) Ltd, Oriflame India Private Limited, Nivea India Pvt. Ltd., Amway India Enterprises Private Limited, Procter & Gamble Home Products Private Limited, Lotus Herbals Limited, etc.


TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of skin care manufacturers and suppliers. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, end use sector and regional presence of all major skin care suppliers in the country.

TechSci Research calculated the market size for India skin care market using a bottom-up approach, wherein manufacturers value shares data for product types (Facial Care and Body Care) were recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as secondary sources directories, databases such as Company Annual Reports, World Bank, Industry Magazines, Retailers Association of India, Industry Reports, IBEF, News Dailies, Credible Paid Databases, Proprietary Database, etc. were also studied by TechSci Research.


Key Target Audience:

  • Skin care manufacturers, importers, distributors and other stakeholders
  • Organizations, forums and alliances related to skin care
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as skin care manufacturers, distributors and dealers, customers and policy makers. The report also provides insight about which market segments should be targeted over the coming years in order to strategize investments and capitalize on the growth of the market segment.

Report Scope:

In this report, India skin care market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, By Product Type:
    • Facial Care
    • Body Care
  • Market, By Origin:
    • Conventional
    • Organic
  • Market, by Distribution Channel:
    • Exclusive Beauty Specialist Stores
    • Multi Branded Beauty Specialist Stores
    • Supermarkets/Hypermarkets
    • Online Channels
    • Traditional Trade
    • Others
  • Market, By Region:
    • North
    • West
    • South
    • East
  • Market, By Company:
    • Hindustan Unilever Limited
    • L’Oreal India Pvt. Ltd.
    • Emami Limited
    • Johnson & Johnson (India) Ltd
    • Others

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India skin care market.

Voice of Customers: Brand awareness, Preferred mode of buying, source of information, average monthly expenditure on skin care products, factors influencing purchase decision are the major factors impacting the buying decision related to skin care products.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across all major states.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
In case you don’t find what, you are looking for, please get in touch with our custom research team at

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