India Skincare Market To Be Fueled By Facial Care Segment During the Forecast Period
Rising awareness of skincare
products and growing influence of social media platforms are the leading
factors that drive the India skincare market during the forecast years.
According to
TechSci Research report, “India Skincare Market– By Region, Competition,
Forecast & Opportunities, 2029”. The India skincare market is expected to
grow at a fast rate during the forecast period, owing to rapid change in
purchasing pattern and rising preference for customized skincare products. The
market's growth is stimulated by rising awareness of skincare products among the
younger generation, increasing demand for organic products, and increasing influence
of social media.
Skincare products
help consumers in maintaining skin healthy and attractive. Skin
care products include moisturizers, exfoliators, serums, body lotions, and eye
creams. These products help in improving skin hydration and restoring firmness
and skin texture.
The demand for
women's skincare in India has been driven by increasing knowledge of the
negative effects of pollution, excessive use of conventional cosmetics on skin
and growing awareness of the harmful effects of UV rays, etc. Customers are
therefore inclined to invest in skincare products even from a younger age. There
is a high demand for anti-aging products such as eye creams, face creams,
serums, and anti-wrinkle creams. Anti-aging creams contain
ingredients such as collagen and vitamins C and E.
The availability
of small and useful skincare products is growing in India's skincare market.
The market is being driven by Indian consumers' growing skincare awareness and
launching of portable and pocket-friendly skincare products. The market is
currently flooded with products that come in small packs or sachets. The launch
of such products is important in rural and small towns. Accessibility of these
affordable sizes has proven to be a significant revenue generator for the companies.
The skincare
market is witnessing an increase in demand for products with naturally
derived ingredients from plants and other natural sources. These
products are popular because they effectively provide the antioxidant
advantages of nourishment without causing skin irritation. For instance, in 2022
Samisha Organic launched four skincare products in Indian market. The company
has launched foot care creams, moisturizers, face wash, and hair & nail
care creams. These products are 100% natural with no side effects. Thus, with
these product launches the company has strengthened its product portfolio in
Indian market.
Furthermore,
customers are shifting toward online sales channels over conventional retail stores,
to buy cosmetics due to factors such as easy financing, different payment
methods, discounts and offers, etc.
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market data figures spread through xx Pages and an in-depth TOC on "India Skincare Market"
The India skincare
market is segmented on the basis of product type, type, distribution channel, and
region. Based on product type, the market is further divided into facial care
and body care. Facial care dominates the market on account of changing consumer
preference for face care products.
Based on type,
the market is further divided into conventional and organic. The skincare
market has been observing an increase in demand for organic products as
consumers are becoming conscious about the negative effects of products
containing chemical ingredients.
Based on
distribution channel the market is segmented into supermarkets/hypermarkets,
exclusive stores, multi-branded stores, online, others (beauty salons,
departmental stores etc.).
Based on region
the market is segmented into north, west, south, and east.
Key market
players in the India skincare market include:
- Hindustan Unilever
Limited
- L’oreal India
Private Limited
- Emami Limited
- Johnson &
Johnson Pvt. Ltd.
- Oriflame India
Private Limited
- Himalaya Wellness
Company
- Nivea India Private
Limited
- Amway India
Enterprises Private Limited
- Procter & Gamble
Home Products Private Limited
- Lotus Herbals
Private Limited
Companies
are launching various products to remain competitive in the market. For
instance, M.A.C. Cosmetics launched Hyper Real Skincare in 2023 in India, which
is a skincare category that includes cleansing cream, cleanser, and serum. The serum
includes hyaluronic acid, niacinamide, and Japanese peony extract, that can be
massaged into the skin. The serum is manufactured for resolving multiple skin
issues. Thus, the launch of various innovative products is expected to fuel market
growth during the forecast period.
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“The growing
demand for natural and organic skincare products is expected to boost the India
skincare market during the forecast period. Moreover, market leaders are continuously
launching new products to meet the changing consumer preference, which is
expected to further drive the skincare market in India during the next forecast
period. Furthermore, the growing influence of social media platforms, expansion
of ecommerce channel and increasing number of working women, is expected to positively
impact the India Skincare market during the forecast period,” said Mr. Karan Chechi, Research
Director with TechSci Research, a research based global management consulting
firm.
“India Skincare Market, By Product Type (Facial Care &
Body Care), By Type (Conventional & Organic), By Distribution Channel
(Supermarkets/Hypermarkets, Exclusive Stores, Multi-branded Stores, Online,
Others (Beauty Salons, Departmental Stores etc.), By Region, Competition,
Forecast & Opportunities, 2019-2029”, has evaluated the future growth potential of skincare
market in India and provides
statistics and information on market structure, size, share and future growth.
The report is intended to provide cutting-edge market intelligence and help
decision makers take sound investment decision. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges and opportunities present in India skincare market.
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