Report Description

India Pet Food Market is anticipated to project robust growth in the forecast period on account of increasing pet population, government initiatives regarding the importance of pet nutrition, new product launches by pet food companies, etc.

Pet food is a type of specialized food, specifically made for domesticated animals and is created to meet their dietary requirements. Meat, meat byproducts, cereals, grains, vitamins, and minerals are typically found in pet food.

The market is growing due to various other reasons such as expanding distribution channel, improved marketing strategies, etc. Moreover, increasing product launches by market players are also contributing to the overall demand of this market. For instance, in 2022, IAMS, a Mars pet care brand, launched its dry cat-food products in India. The launch included IAMS' Proactive Health Cat Food line, which consists of three kinds and formulas to address particular health issues in kittens and adult cats. It also includes a special formula created for kittens and their mothers.

The rise in pet ownership, which increased following the COVID-19 induced national lockdown in 2020, also led to the rise in demand for pet food. Due to the lockdown, individuals were spending extra time with their dogs. They were adopting more pets, feeding stray dogs and cats, realizing they were hungry, or giving food to non-profit organizations. Also, several people used pet adoption to fill their emptiness during the lockdown. During the pandemic, this pattern also saw an increase in demand from tier II and III cities, in addition to metro areas.

Rising Pet Adoption Fueling the Market Growth

India has seen a substantial increase in pet ownership over the last few years. There are 32 million pets in India, as of 2022, and the country's population is expanding at a rate of more than 12% annually. It increased to thirty-two million during the pandemic, which is nearly a two-fold increase over the previous few years. The increase in pet adoption rate is further leading to increase in the growth of pet food market. Less than 1000 rupees a month is the minimum basic need to keep a pet in good health. Moreover, the millennials and Gen Z perceive pets in entirely different ways. When it comes to buying food, snacks, and toys for their pets, they are more prepared to splurge. Since they are active on various platforms, they are aware of the different products offered in the market. Hence, these factors are projected to further boost the market growth during the forecast period.

Increasing Number of Market Players Aiding the Market Growth

The pet food market in India has been observing an increase in the number of market players. For instance, in 2021, Cosmo Films, a leading solution provider in the packaging, lamination, and labeling, forayed into the pet care business with the brand Zigly. Zigly offers a wide range of pet care products, including food, snacks, grooming tools, medical items, and much more. Also, companies are opting strategies such as mergers and acquisitions to enter the pet food business. For instance, in 2022, Nestle India acquired Purina Petcare for around USD16.87 million. Moreover, existing players are focusing on expanding their presence in the market as well as cater to the demand of manufactured pet food products in the country. For instance, in 2021, Mars Petcare announced investment of USD68.02 million to expand its Hyderabad factory in Telangana. These factors are anticipated to further enhance the market growth of the Pet Food market in the forecast period.

Government Initiatives Boosting Market Growth

About 45–50% of the pet food used throughout the nation is manufactured domestically, with the majority coming from imports. As a result, the government is taking steps to alleviate the demand-supply imbalance and helping the private sector engage in the development of  animal feed mill through the USD2.04 billion, AHIDF (Animal Husbandry Infrastructure Development Fund) programme. Under the programme, individuals, MSME (Micro, Small and Medium Enterprises), FPOs (Farmer Producer Organizations), and Section 8 firms can receive up to 90% loan from scheduled banks at a cheaper rate, for the development of infrastructure. Such factors are anticipated to fuel the market growth of pet food during the forecast period in India.


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Market Segmentation

The India pet food market is segmented based on pet type, food type, price range, ingredients, distribution channel, region, and competitional landscape. Based on pet type, the market is fragmented into dog, cat, fish and others (birds, tortoise, small mammals, etc.) Based on food type, the market is segmented dry, wet & others (treats, flake & pellet, freeze-dried, etc.). Based on price range, the market is segmented into mass product and premium product. Based on ingredients, the market is further segregated into plant-based, animal-based. Based on distribution channels, the market is segmented into pet specialty store, supermarket/hypermarket, online, veterinary clinic and others (direct sales, distributor sales, etc.). The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North India, South India, East India, and West India.

Company Profiles

Mars International India Private Limited, Nestlé India Limited, Himalaya Wellness Company, Indian Broiler Group Pvt. Ltd., Venky's (India) Limited, Russo Mangimi S.p.A. (Farmina), AOV Agro Foods Pvt. Ltd, Bharat International Pet Foods Private Limited, Orange Pet Nutrition Private Limited, Pawsitives Pets Private Limited are among the major market players in the India platform that lead the market growth of the India pet food market.

Attribute

Details

Base Year

2022

Historical Years

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Million, CAGR for 2018-2022 and 2023-2028

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Pet Type

·         Food Type

·         Price Range

·         Ingredients

·         Distribution Channel

·         Region

Regional Scope

North India, South India, West India, East India

Key Companies Profiled

Mars International India Private Limited, Nestlé India Limited, Himalaya Wellness Company, Indian Broiler Group Pvt. Ltd., Venky's (India) Limited, Russo Mangimi S.p.A. (Farmina), AOV Agro Foods Pvt. Ltd, Bharat International Pet Foods Private Limited, Orange Pet Nutrition Private Limited, Pawsitives Pets Private Limited

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail of customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

 

Report Scope:

In this report, the India pet food market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • India Pet Food Market, By Pet Type:
    • Dog
    • Cat
    • Fish
    • Others
  • India Pet Food Market, By Food Type:
    • Dry
    • Wet
    • Others
  • India Pet Food Market, By Price Range:
    • Mass Product
    • Premium Product
  • India Pet Food Market, By Ingredients:
    • Plant-based
    • Animal-based
  • India Pet Food Market, By Distribution Channel:
    • Pet Specialty Store
    • Supermarket/Hypermarket
    • Online
    • Veterinary Clinic
    • Others
  • India Pet Food Market, By Region:
    • North India
    • South India
    • West India
    • East India

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India pet food market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

India pet food market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Sample Size Determination

4.2.  Brand Awareness

4.3.  Factors Influencing Purchase Decision

5.    India Pet Food Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value

5.2.  Market Share & Forecast

5.2.1.     By Pet Type Market Share Analysis (Dog, Cat, Fish and Others (Birds, Tortoise, Small Mammals, etc.))

5.2.2.     By Food Type Market Share Analysis (Dry, Wet & Others (Treats, Flake & Pellet, Freeze-Dried, etc.))

5.2.3.     By Price Range Market Share Analysis (Mass Product, Premium Product)

5.2.4.     By Ingredients Market Share Analysis (Plant-based, Animal-based)

5.2.5.     By Distribution Channel Market Share Analysis (Pet Specialty Store, Supermarket/Hypermarket, Online, Veterinary Clinic and Others (Direct Sales, Distributor Sales, etc.))

5.2.6.     By Regional Market Share Analysis

5.2.6.1.         North India Market Analysis

5.2.6.2.         South India Market Analysis

5.2.6.3.         West India Market Analysis

5.2.6.4.         East India Market Analysis

5.2.7.     By Company Market Share Analysis

5.3.  India Pet Food Market Mapping & Opportunity Assessment

5.3.1.     By Pet Type Market Mapping & Opportunity Assessment

5.3.2.     By Food Type Market Mapping & Opportunity Assessment

5.3.3.     By Distribution Channel Market Mapping & Opportunity Assessment

5.3.4.     By Regional Market Mapping & Opportunity Assessment

6.    India Dog Food Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Food Type Market Share Analysis

6.2.2.     By Price Range Market Share Analysis

6.2.3.     By Distribution Channel Market Share Analysis

7.    India Cat Food Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Food Type Market Share Analysis

7.2.2.     By Price Range Market Share Analysis

7.2.3.     By Distribution Channel Market Share Analysis

8.    India Fish Food Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Food Type Market Share Analysis

8.2.2.     By Price Range Market Share Analysis

8.2.3.     By Distribution Channel Market Share Analysis

9.    Market Dynamics

9.1.  Drivers

9.1.1.     Rising Pet Adoption

9.1.2.     Growing Awareness of Animal Nutrition

9.1.3.     Government Initiatives

9.2.  Challenges

9.2.1.     Lack of Awareness

9.2.2.     High Prices

10.  Impact of COVID-19 on India Pet Food Market

10.1.              Impact Assessment Model       

10.1.1.  Key Segments Impacted

10.1.2.  Key Regions Impacted

10.1.3.  Key Sales Channel Impacted

11.  Market Trends & Developments

11.1.              New Product Launches

11.2.              Rising Demand of Organic Pet Food

11.3.              Growing Marketing Campaigns by Companies

11.4.              Rising Demand from Online Channels

11.5.              Increasing Number of Market Players

12.  Porter’s Five Forces Model

12.1.              Competition Landscape

12.2.              Buyer Power

12.3.              Supplier Power

12.4.              Threat of New Entrants

12.5.              Threat of Substitutes

13.  SWOT Analysis

13.1.              Strengths

13.2.              Weaknesses

13.3.              Opportunities

13.4.              Threats

14.  Policy & Regulatory Landscape

15.  India Economic Profile

16.  Competitive Landscape

16.1.              Company Profiles

16.1.1.  Mars International India Private Limited       

16.1.1.1.      Company Details

16.1.1.2.      Product & Services

16.1.1.3.      Financials (As Reported)

16.1.1.4.      Key Market Focus & Geographical Presence

16.1.1.5.      Recent Developments

16.1.1.6.      Key Management Personnel

16.1.2.  Nestlé India Limited

16.1.2.1.      Company Details

16.1.2.2.      Product & Services

16.1.2.3.      Financials (As Reported)

16.1.2.4.      Key Market Focus & Geographical Presence

16.1.2.5.      Recent Developments

16.1.2.6.      Key Management Personnel

16.1.3.  Himalaya Wellness Company

16.1.3.1.      Company Details

16.1.3.2.      Product & Services

16.1.3.3.      Financials (As Reported)

16.1.3.4.      Key Market Focus & Geographical Presence

16.1.3.5.      Recent Developments

16.1.3.6.      Key Management Personnel

16.1.4.  Indian Broiler Group Pvt. Ltd.

16.1.4.1.      Company Details

16.1.4.2.      Product & Services

16.1.4.3.      Financials (As Reported)

16.1.4.4.      Key Market Focus & Geographical Presence

16.1.4.5.      Recent Developments

16.1.4.6.      Key Management Personnel

16.1.5.  Venky's (India) Limited

16.1.5.1.      Company Details

16.1.5.2.      Product & Services

16.1.5.3.      Financials (As Reported)

16.1.5.4.      Key Market Focus & Geographical Presence

16.1.5.5.      Recent Developments

16.1.5.6.      Key Management Personnel

16.1.6.  Russo Mangimi S.p.A. (Farmina)

16.1.6.1.      Company Details

16.1.6.2.      Product & Services

16.1.6.3.      Financials (As Reported)

16.1.6.4.      Key Market Focus & Geographical Presence

16.1.6.5.      Recent Developments

16.1.6.6.      Key Management Personnel

16.1.7.  AOV Agro Foods Pvt. Ltd

16.1.7.1.      Company Details

16.1.7.2.      Product & Services

16.1.7.3.      Financials (As Reported)

16.1.7.4.      Key Market Focus & Geographical Presence

16.1.7.5.      Recent Developments

16.1.7.6.      Key Management Personnel

16.1.8.  Bharat International Pet Foods Private Limited

16.1.8.1.      Company Details

16.1.8.2.      Product & Services

16.1.8.3.      Financials (As Reported)

16.1.8.4.      Key Market Focus & Geographical Presence

16.1.8.5.      Recent Developments

16.1.8.6.      Key Management Personnel

16.1.9.  Orange Pet Nutrition Private Limited

16.1.9.1.      Company Details

16.1.9.2.      Product & Services

16.1.9.3.      Financials (As Reported)

16.1.9.4.      Key Market Focus & Geographical Presence

16.1.9.5.      Recent Developments

16.1.9.6.      Key Management Personnel

16.1.10.  Pawsitives Pets Private Limited

16.1.10.1.    Company Details

16.1.10.2.    Product & Services

16.1.10.3.    Financials (As Reported)

16.1.10.4.    Key Market Focus & Geographical Presence

16.1.10.5.    Recent Developments

16.1.10.6.    Key Management Personnel

17.  Strategic Recommendations/Action Plan

17.1.              Key Focus Areas

17.2.              Target Regions

17.3.              Target Pet Type

17.4.              Target Distribution Channel

18.  About Us & Disclaimer

 

 (Note 1: The data given for any year represents the market during the period, i.e., 1st April of the previous year to 31st March of that year. E.g. For 2022E, the data represents the period, 1st April 2021 to 31st March 2022. Note 2: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

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Yes, the pet industry in India is growing due to factors such as rising adoption of pets, increasing awareness regarding pet nutrition among individuals, government initiatives such as AHIDF (Animal Husbandry Infrastructure Development Fund) programme, etc.

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Due to their widespread availability, dogs are the most popular pet in India. Dogs are great pets and source of comfort for people who live alone, since they provide a sense of emotional wellbeing.

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The five primary trends influencing the pet care industry include humanization, premiumization, health and wellness, sustainability, and digitalization. These factors are expected to continue to drive demand in the coming years.

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Mars International India Private Limited, Nestlé India Limited, Himalaya Wellness Company, Indian Broiler Group Pvt. Ltd., Venky's (India) Limited, Russo Mangimi S.p.A. (Farmina), AOV Agro Foods Pvt. Ltd, Bharat International Pet Foods Private Limited, Orange Pet Nutrition Private Limited, Pawsitives Pets Private Limited are some of the top companies offering best pet food.

profile

Parvati Sharma

Account Manager BD
Press Release

India Pet Food Market to Lead Due to Rising Pet Adoption in the Country

Dec, 2022

Rising pet adoption, increasing demand for organic pet food and government initiatives regarding the importance of pet nutrition are the leading factors driving the India pet food market during the p