India Pet Food Market to Lead Due to Rising Pet Adoption in the Country
Rising pet adoption, increasing demand for organic pet food and
government initiatives regarding the importance of pet nutrition are the
leading factors driving the India pet food market during the projected period.
According to TechSci
Research report, “India Pet Food Market – By Region, Competition,
Forecast & Opportunities, 2018-2028F” The increasing pet adoption rate, rising
awareness among consumers regarding the importance of food nutrition for pets, growing
online presence of pet food brands in India, etc., are fueling the overall
sales of this market in India. Other significant factors, such as rising demand
for organic pet food products and increasing product launches by pet food companies,
are also contributing to the market growth.
Different kinds of animals have been
regarded as "pets" over the years, but the "humanization"
of animals, or treating them like people, is what currently driving India's pet
food sector. Pet owners are switching to premium and natural meals that are
devoid of artificial colors, tastes, etc., helping to improve the health
of pets. Also, more pet owners are becoming increasingly conscious of the
specific dietary requirements of their animals and the fact that human food
only partially satisfies those demands. Many people adopted pets during
the lockdown, for companionship and to enjoy pet parenting, thereby
increasing the demand from both metro areas and smaller cities.
Browse over XX market data Figures spread through XX Pages and an in-depth TOC on the "India Pet Food Market."
Moreover, market players are offering pet
food with nutritional content which is encouraging pet owners to purchase such
products. For instance, IAMS dog food, a sub-brand of Mars Petcare, offers
specialized nutrition depending on the breed and age of the dog. Also, since
consumers are becoming increasingly concerned regarding the sustainability of
products, it is prompting pet food brands to use environment friendly methods
in their products. For instance, Mars Petcare company is implementing a
data-driven strategy, to lessen its environmental impact and combat climate
change, deforestation, water stress, and unsustainable packaging practices.
Also, by using recycled garbage and lowering its carbon footprint,
Mars Petcare India is working toward sustainability. By 2025, the company
claims to adhere to a 100% recyclable plastic policy.
Furthermore, various pet food brands are
launching marketing campaigns and collaborating with celebrities in order to
attract consumer base. For instance, in 2021, Drools collaborated with Chef
Sanjeev Kapoor and Chef Vikas Khanna to launch gourmet bites for pets.
The pet food market is segmented based
on pet type, food type, price range, ingredients, distribution channel, and
region. The distribution channel segment is divided into pet specialty store,
supermarket/hypermarket, online, veterinary clinic and others (direct sales,
distributor sales, etc.). The online segment is gaining popularity since it
offers convenience alongside a wide variety of products to choose from. Also,
the pet food market is observing a significant emergence in number of ecommerce
websites such as Petsy, Heads Up for Tails, Shakehands, etc. Moreover, in 2022,
The Pet Point launched its online pet store to offer customers quality pet
products including accessories, toy, pet food, snacks and treats, grooming
products, clothing & bedding products, etc. from national as well as
international brands. These factors are projected to fuel the market growth in
the forecast period.
In terms of pet type,
the market is segregated into dog, cat, fish and others (birds, tortoise, small
mammals, etc.). Among them, the dog segment holds the dominating share in the
pet food market. This is due to the factors such as rising adoption of dogs as
pets, high availability of dogs in India, and the ability of dogs to get
trained and provide good companionship.
Key market players in the India pet food
market include:
- Mars International India
Private Limited
- Nestlé India Limited
- Himalaya Wellness Company
- Indian Broiler Group Pvt.
Ltd.
- Venky's (India) Limited
- Russo Mangimi S.p.A. (Farmina)
- AOV Agro Foods Pvt. Ltd
- Bharat International Pet
Foods Private Limited
- Orange Pet Nutrition Private
Limited
- Pawsitives Pets Private
Limited
Drools is among the top five brands in
India pet food market. It has multiple pet food manufacturing facilities in
India. It has two dry pet food manufacturing facilities with a combined monthly
capacity of around 4,800 tonnes. A total of 200,000 per days’
worth of wet dog and cat food are produced by Drools in 100g pouches.
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"The rising awareness among people
regarding the distinction between the nutritional requirements of pets and the
fact that human food does not meet those needs is prompting pet owners to
purchase pet food. Therefore, the market is observing a high demand
for nutritionally balanced pet food. Also, government initiatives are
further encouraging the companies to expand their manufacturing facilities in
India, to cater to the increasing demand. Such factors are further anticipated
to contribute to the growth of this market.” said Mr. Karan Chechi, Research Director with
TechSci Research, a research based India management consulting firm.
India Pet
Food Market, By Pet
Type Market Share Analysis (Dog, Cat, Fish and Other Pets (Birds, Tortoise,
Small Mammals, etc.)), By Food Type Market Share Analysis (Dry, Wet &
Others (Treats, Flake & Pellet, Freeze-Dried, etc.)) By Price Range Market
Share Analysis (Mass Product, Premium Product) By Ingredients Market Share
Analysis (Plant-based, Animal-based), By Distribution Channel (Pet Specialty
Store, Supermarket/Hypermarket, Online Retail & Veterinary Clinic, Others
(Direct Sales, Distributor Sales, etc.)), By Region (North India, South
India, West India, East India), Competition, Forecast & Opportunities, 2018-2028F”, has
evaluated the future growth potential of pet food and provides statistics and
information on market structure, size, share, and future growth. The report is
intended to provide cutting-edge market intelligence and help decision-makers
take sound investment decisions. besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges and
opportunities present in pet food market in India.
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