India Pet Food Market to Grow with a CAGR of 15.37% through 2030
The India pet
food market is experiencing rapid growth due to increasing pet ownership,
urbanization, and rising disposable incomes. It is driven by demand for
nutritious, specialized pet diets and expanding retail distribution channels.
According
to TechSci Research report, “India Pet Food Market – By Region, Forecast
& Opportunities, 2030F”, the India Pet Food market stood at USD 843.89
million in 2024 and is anticipated to grow with a CAGR 15.37% through 2030. The
India pet food market is expanding briskly, fueled by increasing urbanization,
rising incomes, and growing pet ownership. Dog food leads the market, driven by
urban dwellers' preference for convenient, high-quality pet nutrition. Key
trends include the rise of natural and premium pet food options, significant
growth in online sales, and a shift towards personalized pet diets. Challenges
like regulatory complexities and varying consumer awareness persist but are
being addressed through industry initiatives.
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" India Pet Food Market”
A notable trend
in the Indian pet food market is the growing demand for natural and organic
products. Pet owners are increasingly conscious of their pets' health and
well-being, seeking products free from artificial additives, colors, and
preservatives. This shift mirrors global consumer behavior towards healthier
and more sustainable food choices, driven by concerns over pet nutrition and
overall wellness.
Additionally,
there is a trend towards premiumization and humanization of pet food products.
Pet owners view their pets as family members and are willing to invest in
higher-quality, gourmet, and customized diets that mirror popular human dietary
trends such as grain-free, gluten-free, or high-protein options. Manufacturers
are responding by introducing innovative formulations and flavors that appeal
to both pets and their owners.
Personalization
is emerging as a significant trend in the Indian pet food market, driven by the
desire to cater to individual pet preferences and health needs. Pet owners are
seeking products that offer customization options, allowing them to tailor diets
based on factors such as breed, age, size, activity level, and dietary
sensitivities. Customized pet food solutions provide assurance that pets are
receiving optimal nutrition suited to their unique requirements.
Brands are
innovating by offering interactive tools and online quizzes that help pet
owners identify the most suitable products for their pets. This includes
personalized meal plans, portion control recommendations, and nutritional
advice based on veterinary guidelines. By embracing customization,
manufacturers can foster stronger customer relationships and meet the diverse
needs of India's increasingly discerning pet owners.
Consumer
awareness about pet nutrition and dietary requirements also remains a hurdle.
Many pet owners still rely on traditional feeding practices or homemade diets,
unaware of the nutritional deficiencies that can arise. Education campaigns and
veterinary recommendations play a crucial role in bridging this gap,
emphasizing the benefits of commercially prepared pet food in providing
balanced nutrition and supporting pet health.
The India Pet
Food market is segmented into pet type, food type, ingredients, sales channel, regional
distribution, and company.
Based on region,
the south region has emerged as one of the fastest-growing areas, driven by
several key factors contributing to its rapid expansion. Geographically, the
South region includes major metropolitan cities such as Bengaluru, Chennai,
Hyderabad, and Kochi, which are witnessing increasing urbanization and a rising
middle-class population with higher disposable incomes. These factors have led
to a significant rise in pet ownership, particularly among younger demographics
who view pets as companions and integral parts of their families.
Cultural shifts
towards nuclear families and smaller living spaces in urban areas have also
contributed to the growing popularity of pets, particularly dogs and cats, in
South India. This demographic trend has fueled demand for a diverse range of
pet food products that cater to different pet species, breeds, and dietary
preferences.
The South
region's robust retail infrastructure, including the presence of pet specialty
stores, supermarkets, and online platforms, has further facilitated the
accessibility of pet food products to consumers. Manufacturers and retailers
are increasingly focusing on expanding their market reach in South India
through localized marketing strategies, product innovation, and partnerships
with regional distributors. As a result, the South region continues to
experience accelerated growth in the pet food market, shaping its future
trajectory across the country.
Major companies
operating in India Pet Food market are:
- Mars
International India Private Limited
- Nestlé India
Limited
- Himalaya Drug Company Private Limited
- Drools Pet Food Private Ltd
- Venky's (India)
Limited
- Goa Medicos
Private Limited (Farmina)
- AOV Agro Foods
Pvt. Ltd
- Bharat
International Pet Foods Private Limited
- Orange Pet
Nutrition Private Limited
- Hausberg Private Limited (Canine India)
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“The
India pet food market is rapidly evolving, driven by increasing urbanization,
rising disposable incomes, and a growing cultural shift towards pet
companionship. Dog food remains the dominant segment, supported by a surge in
pet ownership in urban areas. Key trends include the demand for natural and
organic products, premiumization of pet food, and the rapid growth of online
sales channels. Challenges such as regulatory gaps, limited awareness of pet
nutrition, and uneven distribution persist but are being addressed through
regulatory improvements, educational campaigns, and enhanced distribution
networks. The market's future promises continued expansion and innovation to
meet diverse consumer needs.” said Mr. Karan Chechi, Research Director of
TechSci Research, a research-based management consulting firm.
India Pet Food Market
Segmented, By Pet Type (Dog, Cat, Fish, Other), By Food Type (Dry, Wet, Others
(Treats, Flake & Pellet, Freeze-Dried, etc.)), By Ingredients (Plant-based,
Animal-based), By Sales Channel (Pet Specialty Store, Supermarket/Hypermarket,
Online, Others), By Region, Competition, Forecast & Opportunities,
2020-2030F”, has evaluated the future growth potential of India Pet
Food market and provides statistics & information on market size, structure
and future market growth. The report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the India Pet Food market.
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