Press Release

India Pet Food Market to Grow with a CAGR of 15.37% through 2030

The India pet food market is experiencing rapid growth due to increasing pet ownership, urbanization, and rising disposable incomes. It is driven by demand for nutritious, specialized pet diets and expanding retail distribution channels.

 

According to TechSci Research report, “India Pet Food Market – By Region, Forecast & Opportunities, 2030F”, the India Pet Food market stood at USD 843.89 million in 2024 and is anticipated to grow with a CAGR 15.37% through 2030. The India pet food market is expanding briskly, fueled by increasing urbanization, rising incomes, and growing pet ownership. Dog food leads the market, driven by urban dwellers' preference for convenient, high-quality pet nutrition. Key trends include the rise of natural and premium pet food options, significant growth in online sales, and a shift towards personalized pet diets. Challenges like regulatory complexities and varying consumer awareness persist but are being addressed through industry initiatives.

 

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A notable trend in the Indian pet food market is the growing demand for natural and organic products. Pet owners are increasingly conscious of their pets' health and well-being, seeking products free from artificial additives, colors, and preservatives. This shift mirrors global consumer behavior towards healthier and more sustainable food choices, driven by concerns over pet nutrition and overall wellness.

Additionally, there is a trend towards premiumization and humanization of pet food products. Pet owners view their pets as family members and are willing to invest in higher-quality, gourmet, and customized diets that mirror popular human dietary trends such as grain-free, gluten-free, or high-protein options. Manufacturers are responding by introducing innovative formulations and flavors that appeal to both pets and their owners.

Personalization is emerging as a significant trend in the Indian pet food market, driven by the desire to cater to individual pet preferences and health needs. Pet owners are seeking products that offer customization options, allowing them to tailor diets based on factors such as breed, age, size, activity level, and dietary sensitivities. Customized pet food solutions provide assurance that pets are receiving optimal nutrition suited to their unique requirements.

Brands are innovating by offering interactive tools and online quizzes that help pet owners identify the most suitable products for their pets. This includes personalized meal plans, portion control recommendations, and nutritional advice based on veterinary guidelines. By embracing customization, manufacturers can foster stronger customer relationships and meet the diverse needs of India's increasingly discerning pet owners.

Consumer awareness about pet nutrition and dietary requirements also remains a hurdle. Many pet owners still rely on traditional feeding practices or homemade diets, unaware of the nutritional deficiencies that can arise. Education campaigns and veterinary recommendations play a crucial role in bridging this gap, emphasizing the benefits of commercially prepared pet food in providing balanced nutrition and supporting pet health.

The India Pet Food market is segmented into pet type, food type, ingredients, sales channel, regional distribution, and company.

Based on region, the south region has emerged as one of the fastest-growing areas, driven by several key factors contributing to its rapid expansion. Geographically, the South region includes major metropolitan cities such as Bengaluru, Chennai, Hyderabad, and Kochi, which are witnessing increasing urbanization and a rising middle-class population with higher disposable incomes. These factors have led to a significant rise in pet ownership, particularly among younger demographics who view pets as companions and integral parts of their families.

Cultural shifts towards nuclear families and smaller living spaces in urban areas have also contributed to the growing popularity of pets, particularly dogs and cats, in South India. This demographic trend has fueled demand for a diverse range of pet food products that cater to different pet species, breeds, and dietary preferences.

The South region's robust retail infrastructure, including the presence of pet specialty stores, supermarkets, and online platforms, has further facilitated the accessibility of pet food products to consumers. Manufacturers and retailers are increasingly focusing on expanding their market reach in South India through localized marketing strategies, product innovation, and partnerships with regional distributors. As a result, the South region continues to experience accelerated growth in the pet food market, shaping its future trajectory across the country.

 

Major companies operating in India Pet Food market are:

  • Mars International India Private Limited
  • Nestlé India Limited
  • Himalaya Drug Company Private Limited
  • Drools Pet Food Private Ltd
  • Venky's (India) Limited
  • Goa Medicos Private Limited (Farmina)
  • AOV Agro Foods Pvt. Ltd
  • Bharat International Pet Foods Private Limited
  • Orange Pet Nutrition Private Limited
  • Hausberg Private Limited (Canine India)

 

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“The India pet food market is rapidly evolving, driven by increasing urbanization, rising disposable incomes, and a growing cultural shift towards pet companionship. Dog food remains the dominant segment, supported by a surge in pet ownership in urban areas. Key trends include the demand for natural and organic products, premiumization of pet food, and the rapid growth of online sales channels. Challenges such as regulatory gaps, limited awareness of pet nutrition, and uneven distribution persist but are being addressed through regulatory improvements, educational campaigns, and enhanced distribution networks. The market's future promises continued expansion and innovation to meet diverse consumer needs.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

India Pet Food Market Segmented, By Pet Type (Dog, Cat, Fish, Other), By Food Type (Dry, Wet, Others (Treats, Flake & Pellet, Freeze-Dried, etc.)), By Ingredients (Plant-based, Animal-based), By Sales Channel (Pet Specialty Store, Supermarket/Hypermarket, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Pet Food market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Pet Food market.

 

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Relevant Reports

India Pet Food Market Segmented, By Pet Type (Dog, Cat, Fish, Other), By Food Type (Dry, Wet, Others (Treats, Flake & Pellet, Freeze-Dried, etc.)), By Ingredients (Plant-based, Animal-based), By Sales Channel (Pet Specialty Store, Supermarket/Hypermarket, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Consumer Goods and Retail | Jul, 2024

The India pet food market is experiencing rapid growth due to increasing pet ownership, urbanization, and rising disposable incomes. It is driven by demand for nutritious, specialized pet diets and expanding retail distribution channels

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