India pet food market stood at $ 225.57 million in 2016, and is projected to grow at a CAGR of over 18%, in value terms, during 2017-2022 to reach $ 642.66 million by 2022, on the back of rising pet adoption rate coupled with growing health concerns related to pets. Moreover, expanding online presence along with aggressive marketing strategies by leading players, growing preference for vegetarian and organic pet food, and product innovation in terms of taste are few of the other factors anticipated to propel India pet food market over the coming years.

Years considered for this report:

Historical Years: 2012-2015

Base Year: 2016

Estimated Year: 2017

Forecast Period: 2017–2022

Objective of the Study:

  • To define, classify and forecast India pet food market on the basis of pet type, food type, point of sales, by leading city, company, and regional distribution.
  • To analyze and forecast India pet food market size, in terms of value.
  • To scrutinize the detailed market segmentation and forecast the market size, in terms of value, and on the basis of pet type by segmenting India pet food market into four regions, namely – North, South, West and East.
  • To analyze and forecast the market share, in terms of value, for pet food with respect to pet type: dog, cat, fish & other pets.
  • To analyze and forecast the market share, in terms of value, for pet food with respect to food type: dry vs. wet
  • To examine supply chain along with margins and evaluate pricing analysis in pet food market.
  • To strategically profile the leading players in the market, which are involved in the supply of pet food in India.

 

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India pet food market is controlled by these major players, namely– Mars International India Private Limited, Indian Broiler Group, Gitwako Farms (I) Pvt. Ltd., Venky’s (India) Ltd., Avanti Overseas Private Limited, Perfect Companion Group Co., Ltd., Cuddle Up Diet Products Pvt. Ltd., Bharat International Pet Foods Pvt. Ltd., Sernea Enterprises, and Agro Food Industries.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of pet food manufacturers and suppliers. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to limitations of secondary research. TechSci Research analyzed the product offerings, point of sales, and regional presence of all major pet food suppliers across the country.

TechSci Research calculated the market size for India pet food market using a bottom-up approach, where manufacturer revenue shares data for standard pet types (dog, cat, fish and other pet food) were recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as secondary sources directories, databases such as Company Annual Reports, World Bank, Industry Magazines, Government databases, News Dailies, Credible Paid Databases, Proprietary Database, white papers and investor presentations were also used by the TechSci Research.

 

Key Target Audience:

  • Dog, cat, fish and other pets’ food manufacturers
  • Dog, cat, fish and other pets’ food suppliers 
  • Research organizations and consulting companies
  • Organizations, forums and alliances related to pet food
  • Government bodies such as regulating authorities and policy makers
  • Industry associations
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as pet food manufacturers, distributors and dealers, customers and policy makers, which market segments should be targeted over the coming years (next five years) in order to strategize investments and capitalize on the growth of the market segment.

Report Scope:

In this report, India pet food market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, by Pet Type:
    • Dog food
    • Cat food
    • Fish food
    • Other pets
  • Market, by Food Type:
    • Dry
    • Wet
  • Market, by Point of Sales:
    • Dedicated Pet Store
    • Supermarket/Hypermarket
    • Online Retail
    • Others
  • Market, by Geography:
    • South Region
    • North Region
    • West Region
    • East Region

·         Market, by Leading Cities

o   Mumbai

o   Delhi/NCR

o   Chennai

o   Bengaluru

o   Hyderabad

o   Kolkata

o   Pune

Competitive Landscape

Competition Benchmarking: Benchmarking of leading 10 players on the basis of product portfolio, market pricing, etc.

Company Profiles: Detailed analysis of the major companies present in India pet food market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across the country.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
In case you don’t find what, you are looking for, please get in touch with our custom research team at [email protected]

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

1.       India Pet Food: An Introduction

2.       Research Methodology

3.       Analyst View

4.       Global Pet Food Market Overview

5.       India Pet Food Market Outlook

5.1.    Market Size & Forecast

5.1.1.By Value

5.2.    Market Share & Forecast

5.2.1.By Pet Type (Dog, Cat, Fish and Other Pets)

5.2.2.By Food Type (Dry Vs. Wet)

5.2.3.By Region

5.2.4.By Leading City

5.2.5.By Point of Sale (Dedicated Pet Store, Supermarket/Hypermarket, Online Retail & Others)

5.2.6.By Company

6.       India Dog Food Market Outlook

6.1.    Market Size & Forecast

6.1.1.By Value

6.2.    Market Share & Forecast

6.2.1.By Food Type (Dry, Treats, Wet & Others)

6.2.2.By Dog Lifecycle (Pup, Adult & Senior)

6.3.    Product Benchmarking

6.4.    Pricing Analysis

7.       India Cat Food Market Outlook

7.1.    Market Size & Forecast

7.1.1.By Value

7.2.    Market Share & Forecast

7.2.1.By Food Type (Dry, Wet & Treats)

7.2.2.By Cat Lifecycle (Adult, Kitten & Senior)

7.3.    Product Benchmarking

7.4.    Pricing Analysis

8.       India Fish Food Market Outlook

8.1.    Market Size & Forecast

8.1.1.By Value

8.2.    Market Share & Forecast

8.2.1.By Food Type (Flake & Pellet, Freeze-Dried & Others)

8.3.    Product Benchmarking

8.4.    Pricing Analysis

9.       India Other Pet Food Market Outlook

9.1.    Market Size & Forecast

9.1.1.By Value

10.   Supply Chain Analysis

11.   Import and Export Analysis

12.   Market Dynamics

12.1.  Drivers

12.2.  Challenges

13.   Market Trends & Developments

13.1.  Increasing Online Marketing

13.2.  Aggressive Marketing and Promotional Strategies

13.3.  Augmenting Focus towards Vegetarian Pet Food Products

13.4.  Surging Product Innovation

13.5.  Rising Demand for Organic Pet Food

14.   Policy & Regulatory Landscape

15.   India Economic Profile

16.   Competitive Landscape

16.1.  Competition Outlook

16.2.  Company Profiles

16.2.1.    Mars International India Private Limited

16.2.2.    Indian Broiler Group

16.2.3.    Gitwako Farms (I) Pvt. Ltd.

16.2.4.    Venky’s (India) Ltd.

16.2.5.    Avanti Overseas Private Limited

16.2.6.    Perfect Companion Group Co., Ltd.

16.2.7.    Cuddle Up Diet Products Pvt. Ltd.

16.2.8.    Bharat International Pet Foods Pvt. Ltd.

16.2.9.    Sernea Enterprises

16.2.10.    Agro Food Industries

17.   Strategic Recommendations

 

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

  • List of Figures

     

    Figure 1: Global Pet Dog Population, By Select Country, 2016 (Million Dogs)

    Figure 2: Global Pet Cat Population, By Select Country, 2016 (Million Cats)

    Figure 3: Global Pet Bird Population, By Select Country, 2016 (Million Birds)

    Figure 4: Global Pet Fish Population, By Select Country, 2016 (Million Fish)

    Figure 5: India Pet Food Market Size, By Value, 2012-2022F (USD Million)

    Figure 6: India Pet Food Market Share, By Pet Type, By Value, 2012-2022F

    Figure 7: India Pet Food Market Share, By Food Type, By Value, 2012-2022F

    Figure 8: India Pet Food Market Share, By Region, By Value, 2012-2022F

    Figure 9: India Pet Food Market Share, By Leading City, By Value, 2012-2022F

    Figure 10: India Pet Food Market Share, By Point of Sale, By Value, 2012-2022F

    Figure 11: India Pet Food Market Share, By Company, By Value, 2016

    Figure 12: India Pet Food Market Share, By Company, By Value, 2022F

    Figure 13: India Dog Food Market Size, By Value, 2012-2022F (USD Million)

    Figure 14: India Pet Dog Population (Thousand Dogs) & Dog Owing Households (% of Total Households), 2011-2016

    Figure 15: India Dog Food Market Share, By Food Type, By Value, 2012-2022F

    Figure 16: India Dog Food Market Share, By Dog Lifecycle, By Value 2012-2022F

    Figure 17: India Cat Food Market Size, By Value, 2012-2022F (USD Million)

    Figure 18: India Pet Cat Population (Thousand Cats) & Cat Owing Household (% of Total Households), 2011-2016

    Figure 19: India Cat Food Market Share, By Food Type, By Value, 2012-2022F

    Figure 20: India Cat Food Market Share, By Cat Lifecycle, By Value, 2012-2022F

    Figure 21: India Fish Food Market Size, By Value, 2012-2022F (USD Million)

    Figure 22: India Fish Food Market Share, By Food Type, By Value, 2012-2022F

    Figure 23: India Other Pet Food Market Size, By Value, 2012-2022F (USD Million)

    Figure 24: India Dog or Cat Food Imports and Exports, By Value, 2012-2016 (USD Million)

    Figure 25: India Dog or Cat Food Imports, By Top 5 Countries, By Value, 2016 (USD Million)

    Figure 26: India Dog or Cat Food Exports, By Top 5 Countries, By Value, 2016 (USD Million)

    Figure 27: India Pet Food Imports and Exports, By Value, 2012-2016 (USD Million)

    Figure 28: India Pet Food Imports, By Top 5 Countries, By Value, 2016 (USD Million)

    Figure 29: India Pet Food Exports, By Top 5 Countries, By Value, 2016 (USD Million)

    Figure 30: India Middle-Class Population, 2016 & 2025F (Million)

    Figure 31: India Television Advertising Market Size, 2012-2016 (USD Million)

     

    List of Tables

     

    Table 1: India Dog Food Average Selling Price (ASP), By Select Brand & Product, 2016 (USD)

    Table 2: India Cat Food Average Selling Price (ASP), By Select Brand & Product, 2016 (USD)

    Table 3: India Fish Food Average Selling Price (ASP), By Select Brand & Product, 2016 (USD)

    Table 4: Internet Users (Million) and Internet Penetration (%) in India, 2012-2016

    Table 5: India Number of Smartphone Users, 2012-2016 (Million)