Report Description

India Pet Food Market By Pet Type (Dog, Cat, Fish, etc.), By Food Type (Dry Vs. Wet), By Point of Sales (Dedicated Pet Store, Supermarket/Hypermarket, Online Retail, etc.), By Region and Leading City, Competition Forecast & Opportunities, 2012 – 2022

India pet food market stood at $ 225.57 million in 2016, and is projected to grow at a CAGR of over 18%, in value terms, during 2017-2022 to reach $ 642.66 million by 2022, on the back of rising pet adoption rate coupled with growing health concerns related to pets. Moreover, expanding online presence along with aggressive marketing strategies by leading players, growing preference for vegetarian and organic pet food, and product innovation in terms of taste are few of the other factors anticipated to propel India pet food market over the coming years.

Years considered for this report:

Historical Years: 2012-2015

Base Year: 2016

Estimated Year: 2017

Forecast Period: 2017–2022

Objective of the Study:

  • To define, classify and forecast India pet food market on the basis of pet type, food type, point of sales, by leading city, company, and regional distribution.
  • To analyze and forecast India pet food market size, in terms of value.
  • To scrutinize the detailed market segmentation and forecast the market size, in terms of value, and on the basis of pet type by segmenting India pet food market into four regions, namely – North, South, West and East.
  • To analyze and forecast the market share, in terms of value, for pet food with respect to pet type: dog, cat, fish & other pets.
  • To analyze and forecast the market share, in terms of value, for pet food with respect to food type: dry vs. wet
  • To examine supply chain along with margins and evaluate pricing analysis in pet food market.
  • To strategically profile the leading players in the market, which are involved in the supply of pet food in India.


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India pet food market is controlled by these major players, namely– Mars International India Private Limited, Indian Broiler Group, Gitwako Farms (I) Pvt. Ltd., Venky’s (India) Ltd., Avanti Overseas Private Limited, Perfect Companion Group Co., Ltd., Cuddle Up Diet Products Pvt. Ltd., Bharat International Pet Foods Pvt. Ltd., Sernea Enterprises, and Agro Food Industries.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of pet food manufacturers and suppliers. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to limitations of secondary research. TechSci Research analyzed the product offerings, point of sales, and regional presence of all major pet food suppliers across the country.

TechSci Research calculated the market size for India pet food market using a bottom-up approach, where manufacturer revenue shares data for standard pet types (dog, cat, fish and other pet food) were recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as secondary sources directories, databases such as Company Annual Reports, World Bank, Industry Magazines, Government databases, News Dailies, Credible Paid Databases, Proprietary Database, white papers and investor presentations were also used by the TechSci Research.


Key Target Audience:

  • Dog, cat, fish and other pets’ food manufacturers
  • Dog, cat, fish and other pets’ food suppliers 
  • Research organizations and consulting companies
  • Organizations, forums and alliances related to pet food
  • Government bodies such as regulating authorities and policy makers
  • Industry associations
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as pet food manufacturers, distributors and dealers, customers and policy makers, which market segments should be targeted over the coming years (next five years) in order to strategize investments and capitalize on the growth of the market segment.

Report Scope:

In this report, India pet food market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, by Pet Type:
    • Dog food
    • Cat food
    • Fish food
    • Other pets
  • Market, by Food Type:
    • Dry
    • Wet
  • Market, by Point of Sales:
    • Dedicated Pet Store
    • Supermarket/Hypermarket
    • Online Retail
    • Others
  • Market, by Geography:
    • South Region
    • North Region
    • West Region
    • East Region

·         Market, by Leading Cities

o   Mumbai

o   Delhi/NCR

o   Chennai

o   Bengaluru

o   Hyderabad

o   Kolkata

o   Pune

Competitive Landscape

Competition Benchmarking: Benchmarking of leading 10 players on the basis of product portfolio, market pricing, etc.

Company Profiles: Detailed analysis of the major companies present in India pet food market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across the country.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
In case you don’t find what, you are looking for, please get in touch with our custom research team at

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