India Pet Fitness Care Market, By Pet Type (Dog, Cat, Others), By Solution Type (Products/ Equipment, Software, Services, Others), By Region, Competition, Forecast & Opportunities, 2021-2031F

Market Overview

India pet fitness care market was valued at USD 161.56 Million in 2025 and is expected to reach USD 283.11 Million by 2031 with a CAGR of 9.8% during the forecast period. The India pet fitness care market is witnessing impressive momentum, propelled by a convergence of urban lifestyle shifts, deepening emotional bonds between owners and pets, increased digitalization, and health-conscious consumer behaviors. As rapid urbanization and shrinking household sizes foster a surge in pet adoption—often as companions for emotional support—pet parents are increasingly prioritizing their pets’ health and well-being, treating them as integral family members. This evolution is supported by heightened awareness of pet obesity, with health issues such as diabetes and joint ailments prompting demand for fitness-focused solutions like treadmill workouts, hydrotherapy, and activity-based wellness programs in metropolitan centers. The nation’s digital transformation plays a critical role: faster e-commerce growth (a 95% year-on-year rise in online pet care sales during FY 25), rising use of tele-vet consultations, and the emergence of smart wearable devices and app-based fitness trackers are making fitness care more accessible and personalized. Moreover, millennial and Gen Z pet owners—driving tech adoption—are fueling demand for premium, health-oriented pet care options, including subscription-based fitness services and wellness plans. Another upward trend is the growing popularity of holistic health approaches, where ancient practices like Ayurvedic supplements and herbal remedies are integrated into pet fitness regimens. Lastly, the rise of sustainability and eco-conscious attitudes in India is influencing product design and service delivery, with biodegradable workout accessories, organic health supplements, and environmentally mindful fitness equipment gaining preference among urban pet parents. Collectively, these social, digital, and wellness-centered shifts are converging to transform the pet fitness care landscape in India, making it one of the fastest-advancing and most promising sub-segments of the broader pet care ecosystem.

Key Market Drivers

Rising Pet Humanization and Health Awareness

One of the most important forces driving the India pet fitness care market is the rising phenomenon of pet humanization, where owners are treating their pets not merely as animals but as family members deserving of equal care and attention. In India, urban households are increasingly adopting dogs, cats, and other companion animals as lifestyle choices, emotional support companions, or even substitutes for children in nuclear families. This change is leading to higher spending on pet wellness, including structured exercise, dietary management, and preventive healthcare. The Indian Pet Industry Advisory Council reports that 71% of Indian respondents now own pets, and over half of these households have two or more pets—a sign of increasing emotional value placed on pets as household members. Pet obesity is a growing concern in India, mirroring trends seen in developed countries, and it has created heightened awareness among owners about the need for regular fitness routines to prevent chronic ailments like arthritis, cardiovascular problems, and diabetes in pets. As more veterinarians and pet care specialists emphasize the importance of structured fitness regimens, pet parents are adopting solutions such as treadmills, exercise equipment, hydrotherapy pools, and outdoor training programs. Additionally, fitness is no longer being perceived as a one-time intervention but as a continuous lifestyle necessity for pets. The rapid rise of veterinary clinics, pet wellness centers, and fitness studios in Indian cities further reinforces the awareness that pet health must be proactively maintained. With a growing middle class willing to spend on quality care, health-conscious millennial and Gen Z pet parents are increasingly investing in fitness-focused products and services, fueling consistent demand in this segment. This cultural shift toward treating pets as holistic beings whose emotional and physical well-being matters as much as that of humans has made pet humanization and health awareness the cornerstone of market growth.

Digitalization, Technology Integration, and Smart Fitness Solutions

Another crucial driver reshaping the India pet fitness care market is the infusion of digital technologies and smart fitness solutions, which are making pet health monitoring, exercise planning, and progress tracking more efficient and user-friendly. With the rapid expansion of India’s digital economy and the popularity of smartphones, pet owners are increasingly embracing app-based fitness care services, wearable devices, and remote monitoring tools that provide real-time insights into their pets’ activity levels, calorie burn, and overall health. For example, smart collars and activity trackers equipped with GPS and motion sensors allow owners to monitor their pets’ daily movement and detect any early signs of lethargy or health deterioration. These devices also integrate with mobile applications, offering tailored fitness recommendations and reminders for exercise routines, similar to human health tracking platforms. Digital veterinary consultations, coupled with online marketplaces, are further fueling the accessibility of specialized fitness products and services. Additionally, subscription-based wellness plans, supported by digital platforms, are gaining popularity among tech-savvy urban pet owners, ensuring continuous fitness engagement rather than sporadic interventions. The rise of social media has also contributed to this trend, as pet owners increasingly share their pets’ health journeys, exercise routines, and success stories, which further normalizes and promotes pet fitness as an integral part of lifestyle. Startups and entrepreneurs in India’s pet care sector are tapping into this opportunity by launching fitness apps, gamified activity trackers, and even AI-driven platforms that analyze behavior and recommend optimal exercise schedules. The increasing digital integration not only simplifies fitness care for busy pet parents but also strengthens transparency in measuring progress, creating a strong foundation for market expansion in the coming years.

Expansion of Pet Care Infrastructure and Premium Wellness Services

A third major driver in the India pet fitness care market is the rapid expansion of pet care infrastructure, coupled with the rising demand for premium wellness services. Over the last decade, India has witnessed a surge in veterinary hospitals, specialized clinics, pet spas, grooming centers, and wellness studios that now integrate fitness care into their offerings. Major urban hubs such as Delhi NCR, Bengaluru, Mumbai, and Hyderabad are leading this transformation, where pet parents have access to sophisticated facilities like swimming pools for dogs, hydrotherapy centers for joint recovery, treadmill workouts for weight management, and even yoga sessions designed for pets. As per official government data, India boasts over 68,000 veterinary institutions, including approximately 12,000 veterinary hospitals and polyclinics and 56,000 aid centres and dispensaries across the country.  Beyond physical infrastructure, the ecosystem is expanding through the availability of trained pet fitness specialists, behaviorists, and physiotherapists, who collaborate with veterinarians to provide personalized fitness programs. This professionalization of the sector has elevated the quality of care, convincing owners to invest more confidently in structured fitness solutions. At the same time, rising disposable incomes and the growing trend of luxury spending among India’s upper-middle-class and affluent households are fueling demand for premium, boutique-style services such as customized diet and exercise plans, high-end fitness equipment, and holistic wellness programs that combine physical fitness with emotional enrichment. E-commerce platforms are playing a complementary role by offering a wide range of fitness products and equipment that can be used at home, ensuring that even owners outside metro areas can adopt structured fitness routines for their pets. The willingness of pet parents to experiment with new, innovative services and invest in specialized fitness regimens is pushing companies to expand their presence across tier 1 and tier 2 cities. This growing infrastructure and the availability of premium services are not only widening accessibility but also creating a culture where fitness care becomes a non-negotiable element of responsible pet parenting in India.

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Key Market Challenges

Limited Awareness and Cultural Barriers in Non-Metro Regions

One of the most pressing challenges hindering the growth of the pet fitness care market in India is the uneven level of awareness and cultural acceptance of structured fitness programs for pets. While urban centers such as Delhi NCR, Mumbai, Bengaluru, and Hyderabad are witnessing rapid adoption of wellness-focused services, smaller towns and rural areas remain largely uninformed about the importance of pet fitness. Many pet owners outside major metros still consider pets primarily for functional roles, such as guarding homes or livestock management, rather than companions requiring holistic care. As a result, there is a general lack of understanding about the long-term health consequences of neglecting fitness, such as obesity, joint disorders, or cardiovascular diseases in pets. Even in urban households, while awareness is improving, there is still a perception that regular walks or unstructured playtime are sufficient to maintain fitness, undermining the demand for advanced solutions like treadmills, hydrotherapy, or structured wellness programs. Cultural beliefs also play a role, with some communities reluctant to invest significantly in animal care beyond basic food and shelter. Moreover, the absence of widespread government or institutional campaigns about pet wellness means that information flow is largely dependent on private companies, veterinarians, or niche social media influencers, which limits its reach. This lack of uniform awareness creates a fragmented market where only a small fraction of pet owners actively invest in fitness services, slowing down the sector’s overall penetration and scalability.

High Costs and Accessibility Barriers to Fitness Products and Services

Another significant challenge facing the India pet fitness care market is the high cost of fitness-related products and services, which limits adoption among a large segment of pet owners. Premium solutions such as pet treadmills, wearable activity trackers, hydrotherapy sessions, and personalized training programs are priced well beyond the budgets of average middle-class households, particularly in tier 2 and tier 3 cities. This cost barrier creates a perception that pet fitness care is a luxury rather than a necessity, thereby reducing its mainstream appeal. Even when owners are aware of the benefits, affordability often acts as a major deterrent to uptake. The situation is compounded by limited availability, as most advanced services are concentrated in metro cities, leaving pet parents in smaller towns with few or no options. The lack of domestic manufacturing for specialized equipment further inflates prices, as many of these products are imported, attracting high duties and shipping costs. On the services side, the absence of widespread insurance coverage for pets in India means that owners must bear the full financial burden of preventive fitness care, making structured wellness programs even less accessible. For pet parents with multiple animals, these expenses multiply significantly, creating additional strain. While some startups and e-commerce platforms are attempting to bridge the gap by offering affordable alternatives, the overall cost-to-benefit perception remains skewed in favor of basic, low-cost activities such as daily walks. This imbalance highlights a critical challenge: without innovations in cost-effective solutions and greater accessibility, the pet fitness care market in India risks being confined to a niche audience rather than achieving mass adoption.

Fragmented Ecosystem and Lack of Skilled Professionals

A third major challenge constraining the India pet fitness care market is the fragmented nature of the ecosystem, coupled with the scarcity of skilled professionals to deliver high-quality services. Unlike human healthcare and fitness industries, where there are structured certifications and well-established institutions, pet fitness care remains an emerging field with no standardized frameworks for training, accreditation, or service delivery. As a result, the quality of services varies widely across providers, leading to inconsistencies in customer experience and outcomes. For instance, while some wellness centers in metro cities employ certified veterinarians, physiotherapists, or behaviorists to design customized fitness regimens, others operate without adequate expertise, which can result in poorly designed programs that may even harm pets. The lack of specialized training institutes for pet physiotherapy, hydrotherapy, or behavior-based fitness also means that skilled professionals are extremely limited, creating a supply-demand mismatch. This shortage further restricts the expansion of structured fitness care services to non-metro regions, where there is already limited awareness. Additionally, the industry itself is highly fragmented, with multiple small-scale players, startups, and local service providers operating without much coordination or regulation. This fragmentation hampers the ability to establish a cohesive ecosystem where standardized equipment, service quality, and pricing structures can be maintained. Moreover, with limited investment in research and development tailored specifically to Indian pets and their needs, many solutions are adapted from Western models, which may not always align with local conditions, breed variations, or owner preferences. Without a concerted effort to build skilled manpower, formalize industry standards, and integrate fragmented players into a more cohesive structure, the long-term growth and credibility of the pet fitness care market in India will face serious hurdles.

Key Market Trends

Integration of Technology and Smart Devices in Pet Fitness Care

A major trend redefining the Indian pet fitness care market is the growing integration of technology, particularly smart devices and digital platforms, into fitness solutions. With the rapid penetration of smartphones and the rising comfort of Indian consumers with wearable technology, pet owners are increasingly turning to digital solutions to monitor and manage their pets’ health and fitness. Smart collars, GPS-enabled activity trackers, and app-based wellness platforms that provide insights into daily steps, calorie burn, rest cycles, and heart rate patterns are gaining traction, especially among younger, tech-savvy pet parents in metro areas. These devices not only allow real-time monitoring but also help pet owners identify early signs of health problems, enabling preventive care. For instance, activity logs and health insights can alert owners to obesity risks or irregular activity patterns, prompting timely vet visits. Moreover, the integration of telehealth and mobile applications has brought convenience, where pet owners can track fitness goals, book sessions with trainers, or receive online consultations with veterinarians. The gamification of fitness—where apps reward owners for maintaining consistency in pet workouts—is another emerging feature that resonates well with India’s growing millennial and Gen Z pet-owning population. In addition, AI-enabled solutions that analyze behavior patterns and provide customized exercise recommendations are slowly making their way into the market. This fusion of technology and pet care is creating a holistic ecosystem where fitness care is not just a service but a data-driven, personalized, and continuously evolving practice, driving long-term engagement among owners who want to ensure optimal well-being for their pets.

Rise of Holistic and Alternative Wellness Practices for Pets

Alongside conventional exercise and fitness regimens, India is experiencing a surge in the adoption of holistic and alternative wellness practices for pets, a trend that aligns with the broader shift toward holistic healthcare in human lifestyles. Practices such as yoga-inspired exercises for pets, hydrotherapy, physiotherapy, acupuncture, and massage therapy are being embraced by a growing segment of urban pet parents seeking comprehensive fitness care solutions that balance physical activity with mental well-being. Ayurveda and herbal remedies—deeply rooted in Indian culture—are also making their way into the pet fitness ecosystem, with pet wellness brands introducing herbal supplements, essential oils, and organic tonics that support muscle recovery, joint health, and energy levels. This trend is not just about physical fitness but also emotional and psychological well-being, as pet parents increasingly recognize that fitness includes stress reduction and behavior management. Urban pets, especially those living in apartments with limited open space, are prone to anxiety, boredom, and destructive behavior due to insufficient activity, leading owners to explore holistic approaches that incorporate mental stimulation and relaxation techniques into fitness routines. Wellness centers and boutique gyms for pets are also expanding their offerings, blending structured exercises with mindfulness-oriented activities that foster a balanced lifestyle. The popularity of such holistic approaches reflects the cultural resonance of traditional wellness practices in India and a growing willingness among pet owners to experiment with alternative therapies. This trend is likely to strengthen further as pet parents seek natural, sustainable, and culturally relevant fitness care options for their companions.

Premiumization and the Emergence of Organized Fitness Services

Another prominent trend shaping the market is the premiumization of pet fitness care, driven by the growing willingness of Indian consumers to spend more on premium services that enhance the quality of life for their pets. As disposable incomes rise and pets increasingly occupy the status of family members, urban pet parents are investing in high-end solutions such as boutique fitness centers, specialized gyms, hydrotherapy pools, treadmill training, physiotherapy-led fitness programs, and subscription-based wellness packages. Organized players are entering the market with structured programs that not only cater to physical exercise but also incorporate nutritional guidance, behavior training, and preventive healthcare, creating comprehensive offerings that appeal to affluent households. Premium services are also being bundled with value-added experiences, such as luxury spa sessions, daycare programs with fitness components, and personalized training regimens, further elevating the market’s sophistication. In addition, organized fitness service providers are differentiating themselves by offering memberships, loyalty rewards, and exclusive access to advanced fitness technologies, which enhance customer retention and create aspirational value. This trend mirrors the trajectory seen in human fitness industries in India, where premium gyms, yoga studios, and wellness centers have carved out strong niches despite initial skepticism. For the pet fitness care market, the premiumization trend signals a shift from informal, home-based fitness activities to a structured, professionalized industry that thrives on branding, customer experience, and exclusivity. While this trend currently caters primarily to metro and tier-1 city consumers, its aspirational nature is expected to gradually trickle down to tier-2 cities as awareness and spending capacity increase, further expanding the organized market base.

Segmental Insights

Solution Type Insights

In India, Products and equipment represent a cornerstone of the pet fitness care market, encompassing a wide range of physical tools, toys, and devices designed to keep pets active and healthy. These include treadmills, hydrotherapy tanks, climbing structures, agility equipment, interactive toys, resistance bands, and eco-friendly exercise accessories. For dogs, products like chew-based fitness toys, obstacle courses, and activity-enhancing fetch devices dominate the segment, while for cats, scratching posts, climbing towers, and laser-based exercise tools are highly popular. In addition, the rising trend of smart products, such as GPS-enabled activity trackers, wearable fitness bands, and automated play devices, has added a technological dimension to this segment, appealing particularly to younger, tech-savvy pet owners. Urban households with limited outdoor access are fueling demand for indoor fitness equipment that helps pets expend energy in confined spaces. This segment is also supported by the growing availability of premium and eco-conscious products, such as biodegradable toys and organic exercise accessories, reflecting broader consumer shifts toward sustainability. As a result, products and equipment remain one of the largest segments of the market, providing consistent growth due to continuous innovation, affordability compared to services, and the ability to cater to a wide demographic of pet owners.

Pet Type Insights

In India, Dogs represent the largest segment in the Indian pet fitness care market, accounting for a significant majority of the market share due to their higher population compared to other pets, greater activity needs, and the strong emotional bond Indian families have with them. Canine ownership in India has steadily grown, with middle-class and urban households increasingly adopting breeds ranging from Labradors and German Shepherds to smaller, apartment-friendly dogs like Shih Tzus and Beagles. This demographic shift has led to heightened awareness of canine health, with pet parents investing heavily in structured fitness solutions to prevent obesity, joint-related issues, and lifestyle-induced conditions such as diabetes and cardiovascular problems. Fitness care for dogs spans a wide spectrum, including treadmill training, hydrotherapy, agility exercises, wearable fitness trackers, and specialized diet plans tailored to complement physical activity. Organized gyms, vet clinics, and service providers are also developing exclusive packages for dogs, as they require both physical exercise and mental stimulation to stay healthy. The commercialization of dog fitness products, from chew-based exercise equipment to interactive toys that promote activity, reflects the dominance of this segment. Given the cultural role of dogs as companions, guardians, and even therapy animals, the canine-focused fitness care segment is poised to remain the largest contributor to the market in the foreseeable future.

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Regional Insights

In India, North India represents the largest and leading market for pet fitness care in the country, driven by its combination of high urbanization, strong disposable income levels, and rapid adoption of global pet care trends. Metro cities such as Delhi, Gurgaon, Chandigarh, and Noida have witnessed a surge in premium pet services, including fitness centers, hydrotherapy pools, pet gyms, and advanced veterinary clinics that incorporate fitness routines as part of preventive healthcare. Affluent households in this region are more inclined toward treating pets as integral family members, leading to higher spending on structured fitness solutions such as wearable trackers, agility training, and professional daycare facilities with activity programs. Additionally, North India has a strong culture of dog ownership across both urban and semi-urban areas, which further boosts demand for canine-specific fitness solutions. With its existing base of organized service providers, thriving retail channels, and widespread awareness about the risks of obesity and sedentary lifestyles in pets, North India has established itself as the leading regional market for pet fitness care in India.

Recent Developments

• In 2025, Bollywood actor and director Kabir Sadanand, along with his daughter and friend, opened an innovative café in Goa specifically designed for pets and their owners. This educational pet café combines a social environment with animal care learning, offering both engagement and enrichment for furry companions and their humans.
• In 2025, Pawfect Pet Foods, a premium export-oriented pet nutrition brand, is raising up to $17 million to launch domestically in India. The company, which currently operates across over 30 global markets, plans to use the funds to expand operations in India by the second half of 2025.
• In 2024, Mars Petcare India, renowned for brands like Pedigree®, Whiskas®, and IAMS®, received the prestigious "Excellence in Pet Care" award at the Great India Retail Awards 2024.

Key Market Players

• Earth Paws Private Limited
• Sixth Sense Retail Private Limited
• Cosmo First Limited
• Drools Pet Food Private Limited
• Royal Canin India Private Limited
• PetsGlam Service Pvt Ltd
• Sixth Sense Retail Pvt. Ltd.
• Petsy Stores Private Limited
• Shodashi Sutras Private Limited
• Petofy Private Limited.

Report Scope:

In this report, the India Pet Fitness Care market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• India Pet Fitness Care Market, By Pet Type:

o   Dog

o   Cat

o   Others

• India Pet Fitness Care Market, By Solution Type:

o   Products/ Equipment

o   Software

o   Services

o   Others

• India Pet Fitness Care Market, By Region:

o   North

o   East

o   West

o   South

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the India Pet Fitness Care market.

Available Customizations:

India Pet Fitness Care market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).