India Pet Fitness Care Market to Grow with a CAGR of 9.8% through 2031F
The
India pet fitness care market is growing rapidly, driven by rising pet
humanization, urban lifestyle shifts, tech-enabled wellness solutions, and
increasing awareness of preventive health for pets across households.
According to
TechSci Research report, “India Pet Fitness Care Market - Industry Size,
Share, Trends, Competition Forecast & Opportunities, 2031F”, the India pet fitness care market was valued at USD 161.56 Million in 2025 and is expected
to reach USD 283.11 Million by 2031 with a CAGR of 9.8% during the forecast
period. The India pet fitness care market is at an inflection point, shaped by
a complex interplay of motivating factors and structural barriers that together
determine its growth trajectory. On the one hand, there is a strong behavioral
shift among pet owners who are increasingly influenced by lifestyle changes,
aspirational consumption, and a desire to align pet health with broader
wellness movements. The willingness of owners to experiment with advanced
solutions—ranging from customized diets and home-based workout equipment to
stress-reducing play therapies—reflects a market that is both diversifying and
upgrading. At the same time, a broader cultural narrative is unfolding, where
pets are no longer perceived only as companions but also as beings requiring
structured care routines, which is driving investments in fitness as a
preventive and holistic measure. However, these opportunities face persistent
obstacles that temper the pace of adoption. A significant proportion of
households, particularly outside major urban centers, still lack access to
organized pet fitness care facilities, creating an uneven penetration pattern.
Limited availability of certified trainers, fragmented service providers, and
inconsistent quality standards further complicate the growth of structured
fitness services. Moreover, while the idea of investing in pet health is
gaining ground, affordability remains a barrier for a large segment of the
population, especially in price-sensitive markets where discretionary spending
competes with other household priorities. This duality—rising aspirations
juxtaposed against infrastructural and economic constraints—creates a scenario
where innovation and accessibility must evolve hand in hand. The future of the
India pet fitness care market will depend on the ability of service providers
and product innovators to bridge these gaps by ensuring affordability,
improving awareness, and building reliable ecosystems that extend beyond urban
centers, thereby unlocking its full long-term potential.
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" India Pet Fitness Care Market.”
The India Pet
Fitness Care Market is segmented into pet type, solution type and region.
Based
on pet type, Cats form a growing segment of the Indian pet fitness care market,
driven by rising adoption in urban and semi-urban households where space
constraints make feline companionship more convenient than owning dogs. Unlike
dogs, cats have unique behavioral patterns and often require fitness care
tailored to their natural instincts, including climbing, scratching, and
agility-based activities. The demand for interactive toys, climbing structures,
laser-based exercise tools, and cognitive stimulation devices for cats is on
the rise, particularly in metro cities where cat cafés, feline boarding
services, and boutique fitness centers are gaining popularity. While cats are
naturally more self-sufficient than dogs, urban lifestyles that confine them to
small apartments can lead to obesity and boredom-related behavioral issues,
pushing pet owners to seek structured solutions for maintaining their cats’
fitness. Cat-focused fitness care is expanding beyond equipment to include
wellness programs, specialized dietary supplements, and even fitness apps
tailored to feline behavior. Though this segment currently holds a smaller
share compared to dogs, it is witnessing strong double-digit growth, supported
by increasing cat adoption rates, especially among younger professionals who
prefer low-maintenance companions. Over the next few years, the cat fitness
care segment is expected to emerge as one of the fastest-growing areas in the
overall market, fueled by changing lifestyles, greater awareness of feline
health, and the expansion of specialized products and services.
Based
on region, South India is the fastest-growing regional market for pet fitness
care, witnessing rapid expansion due to rising pet adoption rates and growing
awareness among middle-income households about the importance of maintaining
pet health. Cities like Bengaluru, Hyderabad, and Chennai are emerging as
hotspots for innovation in the sector, with tech-enabled solutions, boutique
fitness centers, and startups providing app-based fitness tracking,
personalized training, and subscription-based packages for pets. South India’s
thriving IT and professional workforce, combined with a culture of nuclear
families and urban living, has led to greater demand for structured fitness
solutions tailored to busy lifestyles. The region is also seeing increasing
adoption of cats as urban companions, which has pushed demand for feline
fitness products such as interactive toys, climbing structures, and wellness
supplements. Furthermore, South India’s strong digital infrastructure and
openness to technology adoption have made it a fertile ground for the growth of
pet fitness apps and software solutions, reinforcing its status as the
fastest-growing region in the Indian pet fitness care market.
Major companies
operating in the India pet fitness care market are:
- Earth Paws Private Limited
- Sixth Sense Retail Private Limited
- Cosmo First Limited
- Drools Pet Food Private Limited
- Royal Canin India Private Limited
- PetsGlam Service Pvt Ltd
- Sixth Sense Retail Pvt. Ltd.
- Petsy Stores Private Limited
- Shodashi Sutras Private Limited
- Petofy Private Limited.
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“A key
trend in the pet fitness care market is sustainability
has emerged as a defining trend in the Indian pet fitness care market,
reflecting a broader societal shift toward eco-conscious living. Pet parents
are increasingly looking for fitness care solutions that align with their
environmental values, leading to the rise of eco-friendly equipment, organic
supplements, and sustainable service practices. For instance, fitness products
such as biodegradable toys, organic resistance bands, eco-friendly leashes, and
treadmill equipment made from recycled or sustainable materials are gaining
traction among environmentally conscious consumers. Similarly, nutritional
supplements and treats used to support fitness regimens are increasingly
sourced from organic or plant-based ingredients, reducing reliance on synthetic
or chemical-based alternatives. The fitness services industry is also adapting
by incorporating sustainable practices, such as reducing water consumption in
hydrotherapy pools, using herbal or chemical-free cleaning products, and
designing environmentally friendly gym spaces for pets. This trend is further
fueled by India’s younger demographic of pet owners, particularly millennials
and Gen Z, who are highly vocal about their preference for sustainable living
and expect the same standards for their pets.”, said Mr. Karan
Chechi, Research Director of TechSci Research, a research-based management
consulting firm.
India Pet Fitness Care Market, By Pet Type (Dog,
Cat, Others), By Solution Type (Products/ Equipment, Software, Services, Others), By Region, Competition, Forecast &
Opportunities,2021-2031F”,
has evaluated the future growth potential of India pet fitness care market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the India pet fitness care market.
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