Men’s Grooming Products Market has valued at USD2.2 billion in 2023 and is
anticipated to project robust growth in the forecast period with a CAGR of 8.5%
through 2029. The India men's grooming products market has undergone a
significant transformation in recent years, driven by changing consumer
attitudes, rising disposable incomes, and increased awareness of personal
grooming and self-care. This burgeoning market encompasses a wide range of
products tailored specifically for men, including skincare, haircare, shaving
essentials, fragrances, and grooming tools. Here's an overview of the India
men's grooming products market:
men's grooming products market in India has experienced impressive growth and
currently represents a substantial segment within the larger personal care
industry. With a rapidly expanding middle-class population and increased
urbanization, more Indian men are investing in grooming products to look and
feel their best.
significant factor driving the growth of the men's grooming market in India is
the shift in societal attitudes towards self-presentation and grooming. Men are
increasingly embracing personal care routines as they recognize the benefits of
good grooming, not only for their appearance but also for their self-confidence
and overall well-being.
market encompasses a diverse array of product categories. Skincare products
such as moisturizers, face washes, and anti-aging creams have witnessed
substantial growth, as men are paying more attention to skincare routines.
Haircare products, including shampoos, conditioners, and styling gels, are also
in high demand. Shaving essentials like razors, shaving creams, and aftershave
products remain staple items for most men.
men's grooming market in India offers products catering to both premium and
mass-market segments. High-end brands offer premium products with advanced
formulations, superior packaging, and often come with a higher price tag.
Mass-market brands focus on affordability and accessibility, making grooming
products available to a broader consumer base.
proliferation of e-commerce platforms has played a pivotal role in the growth
of the men's grooming market. Online shopping offers convenience, a wide
product selection, and the ability to compare prices and read reviews. Many men
prefer to shop for grooming products online, and this trend has propelled
e-commerce sales in this sector.
often employ celebrity endorsements and influencer marketing to promote their
grooming products. Recognizable faces and personalities resonate with consumers
and contribute to brand visibility. Social media influencers, in particular,
have a significant impact on shaping grooming product trends among younger
emerging trend in the Indian men's grooming market is the demand for
sustainable and natural ingredients. Consumers are increasingly conscious of
the environmental impact of their personal care products and are seeking
eco-friendly and organic options.
its rapid growth, the India men's grooming market faces challenges, including
price sensitivity among some consumers, intense competition among brands, and
the need for tailored products that address specific regional preferences and
Key Market Drivers
Sociocultural Norms and Attitudes
of the primary drivers shaping the India men's grooming products market is the
changing sociocultural landscape and evolving attitudes toward personal
grooming and self-care among Indian men. Traditional gender roles and
stereotypes related to masculinity are gradually giving way to more progressive
and inclusive perspectives.
Masculinity: Indian society is redefining masculinity, recognizing that
self-care and grooming are not exclusive to women. Men are increasingly
embracing personal grooming as a means of self-expression and self-confidence.
This cultural shift has created a demand for a broader range of grooming
products tailored to men's specific needs.
of Media and Pop Culture: Media, including television, movies, and social
media, plays a pivotal role in shaping societal norms and ideals. The portrayal
of well-groomed male celebrities and influencers has contributed to the
normalization of grooming as an essential aspect of modern masculinity. This
has led to an increased willingness among Indian men to invest in grooming
Expectations: In a competitive job market, a well-groomed appearance is often
seen as a reflection of professionalism and attention to detail. Many Indian
men recognize that grooming can enhance their career prospects and boost their
self-confidence in both personal and professional settings.
Urbanization and Disposable Income
urbanization in India has led to changes in lifestyle, greater exposure to
global trends, and increased disposable income among urban consumers. These
factors have significantly contributed to the growth of the men's grooming
Lifestyle and Awareness: Urban dwellers have busier schedules and are more
exposed to global fashion and grooming trends. As a result, they are more
likely to adopt grooming routines and invest in grooming products. The urban
population is also more likely to be aware of the importance of skincare,
haircare, and personal hygiene.
Power: Increasing disposable income among urban consumers has made grooming products
more affordable and accessible. Men with higher incomes are willing to spend on
premium grooming products, including high-quality razors, skincare products,
fragrances, and haircare items.
Retail Channels: The expansion of modern retail channels, including
supermarkets, hypermarkets, specialty stores, and e-commerce platforms, has
made it easier for consumers to discover and purchase grooming products. Online
shopping, in particular, has provided a convenient way for consumers to explore
a wide range of grooming brands and products.
Innovation and Customization
third significant driver of the India men's grooming products market is the
ongoing product innovation and customization by both domestic and international
brands. Manufacturers are continuously introducing new and improved grooming
products that cater to men's diverse needs and preferences.
Products: Brands are recognizing the unique requirements of men's skin and hair
and developing specialized products to address these needs. This includes
skincare products tailored to different skin types, beard care products,
anti-aging solutions, and grooming tools designed for precision and ease of
and Organic Trends: Many consumers, including men, are increasingly opting for
natural and organic grooming products. Brands are responding to this trend by
offering products formulated with natural ingredients, free from harmful
chemicals and artificial additives.
Customization is gaining traction, with some brands offering personalized
grooming solutions. This can include personalized skincare regimens based on
skin type and concerns or customized fragrances that align with an individual's
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and Societal Norms
of the foremost challenges facing the India Men's Grooming Products Market is
deeply entrenched cultural and societal norms regarding masculinity and
grooming. Traditional notions of masculinity in India often discourage men from
openly embracing personal care and grooming routines beyond basic hygiene. Men
are sometimes discouraged from using grooming products seen as too feminine,
which can limit market growth.
Expectations: Societal expectations can place pressure on men to conform to
traditional norms, which may discourage them from openly discussing or
purchasing grooming products. This can lead to a lack of awareness and
reluctance among men to explore grooming options.
and Branding Challenges: Companies in the men's grooming industry often need to
navigate cultural sensitivities when marketing their products. Striking a
balance between promoting the benefits of grooming without alienating potential
consumers who may feel uncomfortable with the idea is a significant challenge.
and Awareness: Overcoming cultural norms requires educating consumers about the
importance of grooming and the benefits of using grooming products. Brands need
to invest in educational campaigns to dispel myths and encourage men to embrace
grooming as part of their self-care routine.
Sensitivity and Accessibility
sensitivity is another significant challenge in the India Men's Grooming
Products Market. While there is a growing demand for grooming products,
particularly in urban areas, many consumers remain price-conscious. This poses
challenges for both manufacturers and consumers:
High-quality grooming products, especially those imported or from premium
brands, can be expensive. Many consumers, particularly in rural areas and
lower-income segments, may find these products unaffordable, limiting market
Segmentation: Companies need to offer a range of products catering to different
price points to reach a wider audience. Striking the right balance between
quality and affordability is essential for success in the Indian market.
Challenges: Ensuring that grooming products are accessible to consumers in both
urban and rural areas can be challenging. Distribution networks need to be
extensive and efficient to reach a broad consumer base, including those in
Customization and Ingredient Sensitivity
India Men's Grooming Products Market is diverse, with consumers having varying
skin types, hair types, and sensitivities. Customizing products to meet the
specific needs of individual consumers while adhering to regulatory guidelines
is a complex challenge.
Sensitivity: Many consumers are sensitive to certain ingredients commonly found
in grooming products, such as fragrances, preservatives, and synthetic
chemicals. Brands need to develop products that cater to these sensitivities,
which requires careful formulation and testing.
Compliance: The grooming product industry is subject to strict regulatory
oversight, and companies must ensure that their products comply with safety and
labeling standards. Navigating these regulations can be challenging, especially
for new entrants and smaller companies.
Key Market Trends
of Natural and Organic Products
of the most significant trends in the India Men's Grooming Products Market is
the increasing demand for natural and organic products. As consumers become
more conscious of the ingredients in their grooming products and their
potential effects on health and the environment, there has been a noticeable
shift towards products that are perceived as safer and more sustainable.
Ingredients: Men are increasingly seeking grooming products that contain
natural ingredients like aloe vera, tea tree oil, coconut oil, and herbal
extracts. These ingredients are believed to be gentler on the skin and have
fewer potential side effects, making them attractive options for those with
sensitive or allergy-prone skin.
Certification: The demand for products with organic certification has surged.
Organic grooming products are perceived as free from harmful chemicals,
pesticides, and synthetic additives. Brands that offer organic options have
gained favor among consumers looking for a more holistic and eco-friendly
approach to grooming.
Environmental sustainability is a growing concern, and consumers are showing
preference for grooming products with eco-friendly packaging and production
processes. Brands are responding by adopting sustainable practices, reducing
plastic packaging, and using recycled materials in their packaging.
and Online Shopping
rapid growth of e-commerce and online shopping has had a profound impact on the
India Men's Grooming Products Market. Online platforms have become the go-to
destination for consumers looking for a wide range of grooming products,
convenience, and competitive prices.
Online shopping offers the convenience of browsing and purchasing grooming
products from the comfort of one's home. This convenience factor has attracted
a significant portion of consumers who prefer hassle-free shopping experiences.
Variety: E-commerce platforms provide access to a vast array of grooming
products, including international brands that may not be readily available in
local stores. This extensive product variety allows consumers to explore and
experiment with different products and brands.
and Offers: Online retailers often provide discounts, promotional offers, and
bundled deals that make grooming products more affordable. This pricing
strategy has further fueled the growth of online sales in the men's grooming
Reviews: Online platforms allow consumers to read reviews and ratings from
other users, helping them make informed decisions about product purchases.
Positive reviews and recommendations can significantly influence a consumer's
has emerged as a significant trend in the India Men's Grooming Products Market.
Brands are increasingly offering products and services tailored to individual
preferences, skin types, and grooming needs.
Services: Subscription-based models have gained popularity, allowing consumers
to receive grooming products regularly based on their preferences. These
services often offer personalized product recommendations and customization
Products: Some brands offer personalized grooming products that are formulated
specifically for an individual's skin type, hair type, and grooming goals. This
level of customization enhances the consumer's grooming experience and
addresses specific concerns.
Apps: Mobile applications that provide personalized grooming tips, product
recommendations, and skincare routines have gained traction. These apps use
algorithms and user data to offer tailored grooming advice.
Product Type Insights
products have emerged as a dominant and rapidly growing category within the
India Men's Grooming Products Market, reflecting a significant shift in
grooming habits and preferences among Indian men. Traditionally, men's grooming
products in India primarily revolved around basic items like shaving creams and
razors. However, over the past decade, the landscape has transformed
dramatically, with skincare products taking center stage.
of the primary drivers behind skincare's remarkable ascent in the India Men's
Grooming Products Market is the changing mindset of Indian men towards personal
grooming. Historically, grooming was often considered a female-centric
activity, but societal perceptions have evolved, and men are increasingly
investing time and resources in self-care and grooming routines. This cultural
shift has paved the way for skincare to establish itself as a vital component
of a modern Indian man's daily regimen.
products cater to a broad spectrum of needs and concerns, addressing issues
such as acne, blemishes, dullness, and premature aging. The growing awareness
of these concerns, coupled with the desire to maintain youthful and
healthy-looking skin, has fueled the demand for skincare solutions.
Consequently, the India Men's Grooming Products Market has witnessed a surge in
the availability and variety of skincare products, including facial cleansers,
moisturizers, serums, sunscreens, and specialized treatments.
critical factor driving the significant share of skincare products in the men's
grooming market is the influence of media and celebrities. Men are exposed to
images of well-groomed and impeccably styled actors, models, and sports
personalities, which serve as aspirational figures. This exposure has
encouraged men to emulate these grooming practices, further promoting the use
of skincare products. Moreover, endorsements and marketing campaigns featuring
male celebrities have added to the allure of skincare, making it more socially
acceptable and appealing.
skincare segment's growth can also be attributed to the rise of e-commerce and
digital marketing in India. Online platforms offer a convenient and discreet
way for men to explore and purchase grooming products, including skincare
items. Consumers can access a wide array of products, read reviews, and compare
prices, all from the comfort of their homes. Additionally, the proliferation of
grooming influencers and educational content on social media has demystified
skincare routines and encouraged men to adopt healthier habits.
Sales Channel Insights
online sales channel has emerged as a dominant force in the India Men's
Grooming Products Market, carving out a substantial share in this rapidly
growing industry. This transformation in the retail landscape has been driven
by various factors, including changing consumer behaviors, technological
advancements, and the convenience offered by e-commerce platforms.
Consumer Preferences: One of the primary drivers behind the significant share
of the online sales channel in the Indian men's grooming products market is the
evolving preferences of consumers. Modern Indian men are increasingly conscious
of their appearance and personal grooming, seeking high-quality products that
cater to their specific needs. The convenience of online shopping allows them
to explore a wide range of grooming products, read reviews, and make informed
choices from the comfort of their homes.
Product Variety: The online platform offers an extensive selection of men's
grooming products, ranging from skincare and haircare to beard grooming and
fragrances. This wide variety caters to the diverse needs and preferences of
Indian consumers, allowing them to find products that suit their specific skin
types, concerns, and grooming routines. Additionally, consumers can access both
domestic and international brands, further expanding their choices.
and Accessibility: The convenience factor plays a pivotal role in the online
sales channel's success. With busy lifestyles becoming the norm, Indian men
often find it challenging to visit physical stores to purchase grooming
products. Online shopping provides the convenience of 24/7 accessibility,
allowing consumers to shop at their preferred time, eliminating the need for
travel, and avoiding the hassles of crowded stores.
Information and Reviews: E-commerce platforms offer detailed product
information, including ingredients, usage instructions, and customer reviews.
This wealth of information empowers consumers to make well-informed decisions about
which grooming products align with their specific needs and concerns. Reviews
and ratings from other customers provide valuable insights, enhancing consumer
confidence in their purchases.
Pricing and Discounts: Online retailers often offer competitive pricing and
attractive discounts on men's grooming products. This price competitiveness,
coupled with the convenience of doorstep delivery, appeals to price-conscious
consumers. Moreover, during sales events and promotional campaigns, consumers
can benefit from significant cost savings.
Consumers: India has witnessed a rapid increase in smartphone and internet
penetration, resulting in a tech-savvy population. This digital transformation
has made online shopping more accessible to a broader demographic, including
men seeking grooming products. Mobile apps and user-friendly websites provide
seamless shopping experiences, contributing to the online sales channel's
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North region of India has emerged as a substantial contributor to the India
Men's Grooming Products Market, playing a pivotal role in shaping the dynamics
of this flourishing industry. Comprising states such as Delhi, Punjab, Haryana,
Uttar Pradesh, Himachal Pradesh, and Jammu and Kashmir, the northern region has
witnessed remarkable growth in the consumption and production of men's grooming
products, ranging from skincare and haircare to fragrances and grooming
accessories. Several factors contribute to the region's prominence in this
Consumer Preferences: One of the primary drivers behind the North region's
significant share in the men's grooming products market is the shifting
preferences of Indian men. In recent years, there has been a notable increase
in awareness regarding personal grooming and self-care among men. This cultural
shift towards self-grooming and maintaining a well-groomed appearance has
spurred the demand for a wide array of grooming products.
and Modern Lifestyle: The North region is home to several urban centers,
including Delhi, Chandigarh, and Noida, where a growing urban population is
adopting modern lifestyles. Urban men, often with higher disposable incomes and
greater exposure to global trends, are more inclined towards grooming and
skincare routines. The influence of urban culture has a ripple effect on the
popularity of men's grooming products in the region.
and Corporate Culture: The corporate culture in North India places a strong
emphasis on a well-groomed appearance. Men working in professional environments
are increasingly investing in grooming products to maintain a polished and
sophisticated look. This includes a rising demand for products like facial
cleansers, shaving essentials, and fragrances.
and Online Shopping: The proliferation of e-commerce platforms has made
grooming products more accessible to consumers in the North region. Men can now
browse and purchase a wide range of grooming products online, often with the
convenience of doorstep delivery. This has not only boosted sales but also
allowed consumers to explore a broader range of brands and products.
of Men's Salons and Barbershops: The North region has seen a surge in men's
salons and barbershops that offer grooming services. These establishments often
recommend and sell grooming products to their customers, further promoting the
use of such products. This symbiotic relationship between grooming service
providers and product manufacturers has fueled the market's growth.
Product Offerings: Manufacturers have responded to the evolving needs of Indian
men by introducing innovative grooming products specifically tailored to suit
Indian skin types and climates. This includes products infused with natural
ingredients, anti-pollution formulations, and specialized skincare lines.
Significance: Grooming has cultural significance in North Indian society.
Traditionally, practices like beard grooming and haircare have been an integral
part of local customs and rituals. This cultural connection to grooming rituals
has made men in the North more receptive to modern grooming products.
2022, Panasonic introduced the Arc6, its inaugural 6-Blade Shaver, as an
optimal grooming solution for men who have developed thicker stubble due to
increased remote work. Engineered to effectively trim dense stubble, the Arc6
surpasses the Panasonic Arc5 5-blade shavers (ES-LV67-K, ES-LV97-K) by cutting
four times more challenging, lengthy, and flat-lying hairs in a single stroke.
The Arc6 combines Japanese blade technology with Panasonic's high-speed linear
motor to deliver a closer shave while minimizing pulling and skin irritation.
2022, Vega, a prominent personal care appliances and beauty accessories brand,
expanded into the men's grooming segment with the launch of Vega Men, enlisting
cricketer Rohit Sharma as its brand ambassador. In response to evolving
consumer demands for personalized grooming and styling, Vega Men introduced a
range of four multi-grooming sets, simplifying everyday grooming routines. With
a product portfolio of over 500 SKUs in the Vega brand, this expansion marks a
significant step towards offering a wider assortment in the men's category.
Vega presents a contemporary solution for head-to-toe DIY styling and grooming
2021, Delhi-based personal care brand Rêvées Clive unveiled an exclusive range
of men's hair care and skin care products. Recognizing that men often lack a
consistent skincare or hair care regimen, as well as the tendency to skip steps
when applying products, Rêvées aims to address these challenges associated with
personal care and well-being for men. With the recent launch of organic men's
care products in the Indian market, Rêvées seeks to provide effective solutions
in the realm of personal care.
Key Market Players
& Gamble Co.
- L'Oréal SA
Lauder Companies, Inc.
By Sales Channel
- Moustache & Beard Grooming
- Drug/Pharmacy Stores
this report, the India men’s grooming products market has been segmented into
the following categories, in addition to the industry trends which have also
been detailed below:
- India Men’s Grooming Products
Market, By Type:
o Moustache & Beard Grooming
- India Men’s Grooming Products
Market, By Sales
o Drug/Pharmacy Stores
- India Men’s Grooming Products
Market, By Region:
analysis of the major companies present in the India men’s grooming products
Men’s Grooming Products Market report with the given market data, Tech
Sci Research offers customizations according to a company's specific needs. The
following customization options are available for the report:
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additional market players (up to five).
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