India Men’s Grooming Products Market to Grow with a CAGR of 8.5% through 2029
India men's grooming products market is driven by
changing sociocultural norms, increased urbanization and disposable income, and
ongoing product innovation and customization.
According to TechSci Research report, “India Men’s
Grooming Products Market - Industry Size, Share, Trends, Competition
Forecast & Opportunities, 2029”, the India Men’s Grooming Products
Market stood at USD2.2 billion in 2023 and is anticipated to grow with a CAGR
of 8.5% in the forecast period, 2025-2029. The India men's grooming products
market has undergone a remarkable transformation in recent years, driven by
shifting cultural norms, evolving consumer preferences, and increased
urbanization. This dynamic industry has witnessed substantial growth, with a
wide range of grooming products catering specifically to the male demographic.
The India men's grooming products market has emerged
as one of the most promising segments within the broader beauty and personal
care industry. Historically, grooming and personal care routines in India were
often associated with women. However, societal attitudes have evolved, and men
are now openly embracing grooming as an essential part of their daily lives.
This market encompasses an extensive array of products
designed to address various aspects of men's personal care and grooming needs.
These products include skincare items like moisturizers, facial cleansers, and
sunscreens, as well as haircare products such as shampoos, conditioners, and
hair styling products. Additionally, shaving essentials like razors, shaving
creams, and after-shave lotions are essential components of the market.
Fragrances, deodorants, and grooming accessories like beard trimmers and
grooming kits also play a significant role in meeting the diverse requirements
of male consumers.
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through XX Pages and an in-depth TOC on "India
Men’s Grooming Products Market”
One of the primary drivers of this market's growth is
the transformation of cultural norms surrounding male grooming. Historically,
traditional gender roles in India placed less emphasis on men's personal care
and grooming. However, a shift towards more progressive and inclusive societal
norms has led to greater acceptance of male grooming practices. Men are now
encouraged to take pride in their appearance and adopt comprehensive grooming
routines.
Urbanization and Modern Lifestyles: The rapid
urbanization of India has significantly contributed to the growth of the men's
grooming products market. Urban centers are witnessing an influx of consumers
with higher disposable incomes, greater exposure to global trends, and
demanding work schedules. As a result, urban men are increasingly prioritizing
personal grooming and skincare as a means of maintaining a polished and
professional appearance. This demographic is willing to invest in high-quality
grooming products to meet their self-care needs.
Increased Awareness of Health and Wellness: The
growing awareness of health and wellness among Indian consumers has driven the
demand for grooming products with added health benefits. Men are seeking
products that not only enhance their appearance but also offer functional advantages.
For instance, there is a rising demand for skincare products with SPF
protection to guard against sun damage. Brands are responding by formulating
products that address both grooming and health needs.
E-commerce Boom: The proliferation of e-commerce platforms
has played a pivotal role in making grooming products more accessible to
consumers across India, regardless of their geographic location. E-commerce
channels offer a vast selection of grooming products, enabling consumers to
explore a wide range of brands and products conveniently. The ease of online
shopping and doorstep delivery has further boosted the adoption of grooming
routines among Indian men.
Innovation and Product Diversification: Innovation and
product diversification are central drivers of market growth. Manufacturers
have introduced innovative grooming products tailored to suit Indian skin
types, hair textures, and climates. This includes the development of
specialized formulations, natural and organic product lines, and grooming products
infused with unique ingredients. Brands are continuously expanding their
product portfolios to cater to the evolving needs and preferences of male
consumers.
Celebrity Endorsements and Marketing Strategies:
Effective marketing and branding strategies have played a crucial role in
driving consumer engagement and brand loyalty. Many brands leverage celebrity
endorsements, social media campaigns, and influencer partnerships to connect
with their target audience and convey the benefits of their grooming products.
This approach has helped create a buzz around various brands and products,
attracting consumers' attention.
India Men’s Grooming Products market is segmented into
type, sales channel, and region.
Based on type, the market is segmented into fragrance,
shaving, skincare, haircare and moustache & beard grooming. Among these, the
skincare segment has a significant share in the India men’s grooming products market.
With greater exposure to global trends and access to information through the
internet and social media, Indian men have become more knowledgeable about
skincare and its benefits. Brands and influencers have played a crucial role in
educating consumers about the importance of skincare routines.
Based on region, the market is segmented into East,
West, North, and South. Among these, the North region has a significant
share of the India men’s grooming products market. The North region has
witnessed a notable shift in cultural norms and societal attitudes towards male
grooming. Traditionally, grooming practices were less emphasized for men in
India. However, there has been a remarkable transformation in recent years,
with men in the North region increasingly embracing grooming as an essential
aspect of self-care and personal hygiene.
Major companies operating in India men’s grooming
products market are:
- Beiersdorf AG
- Gillette India Limited
- Procter & Gamble Co.
- L'Oréal SA
- Shiseido Co., Ltd.
- Vi-john Group
- Colgate-Palmolive Company
- Kao Corporation
- Estee Lauder Companies, Inc.
- Emami Limited
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“The India men's
grooming products market is poised for sustained growth, driven by changing
cultural norms, urbanization, health consciousness, e-commerce proliferation,
innovation, and effective marketing. As grooming routines become more ingrained
in the daily lives of Indian men, the market will continue to evolve to meet
their evolving needs and preferences. The future holds exciting possibilities
for both domestic and international brands looking to tap into the expanding
male grooming market in India.” said Mr. Karan Chechi, Research Director with
TechSci Research, a research-based management consulting firm.
“India Men’s Grooming Products Market By Type
(Fragrance, Shaving, Skincare, Haircare and Moustache & Beard Grooming), By
Sales Channel (Supermarkets/Hypermarkets, Drug/Pharmacy Stores, Online, and
Others), By Region, By Competition Forecast & Opportunities, 2019-2029F, has evaluated
the future growth potential of India men’s grooming products market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision-makers make sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in India men’s grooming products market.
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