Report Description

India Men’s Grooming Products Market, By Product Type (Fragrance, Shaving, Skincare, Haircare and Moustache & Beard Grooming), By Sales Channel (Supermarket/ Hypermarket, Grocery/Retail Store, Online, etc.), Competition Forecast & Opportunities, 2012 – 2022

India men’s grooming products market stood at $ 1.4 billion in 2016, and is projected to grow at a CAGR of over 15%, in value terms, during 2017-2022, to reach $ 3.3 billion by 2022. Rising number of consumers with early ageing problems, increasing disposable income and expanding young working population are aiding the India men’s grooming products market. Moreover, rapid urbanization and adoption of western culture along with changing lifestyle and awareness regarding the consumption of grooming products to reduce ageing problems, are some of the other factors expected to propel demand for India men’s grooming products over the next five years.

Years considered for this report:

Historical Years: 2012-2015

Base Year: 2016

Estimated Year: 2017

Forecast Period: 2017–2022

Objective of the Study:

  • To analyze and forecast market size of the India men’s grooming products, in value terms.
  • To define, classify and forecast the India men’s grooming products market on the basis of product type, sales channels and company.
  • To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of region by segmenting the India market into four regions, namely, North India, West India, South India and East India.
  • To identify tailwinds and headwinds for the India men’s grooming products market.
  • To examine competitive developments such as expansions, new product launches, foreign player entry, and mergers & acquisitions in the India men’s grooming products market.
  • To examine Supply Chain and provide Porter’s Five Forces Model analysis for India men’s grooming products market.
  • To strategically profile the leading players, which are involved in the supply of men’s grooming products in India.


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Some of the major players operating in the India men’s grooming products market are Gillette India Limited, Hindustan Unilever Limited, Nivea India Private Limited, L'Oréal India Private Limited, J. K. Helene Curtis Limited, Emami Limited, Godrej Consumer Products Limited, ITC Limited, PGHH, Himalaya Drug Company, etc.

TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of men’s grooming products manufacturers and suppliers in India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analyzed product offerings, distribution channels, and regional presence of all major men’s grooming products suppliers across the country.

TechSci Research calculated the market size for the India men’s grooming products market using a bottom-up approach, where manufacturers’ value sales data for different types (Fragrance, Shaving, Skincare, Haircare and Moustache & Beard Grooming) of men’s grooming products were recorded as well as forecast for the future years was made. TechSci Research sourced these values from industry experts and company representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as Central Drugs Standard Control Organisation of India (CDSCO), Department of Industrial Policy and Promotion (DIPP), National Council of Applied Economic Research (NCAER), World Bank, company annual reports, white papers, investor presentations and financial reports were used by the TechSci Research.


Key Target Audience:

  • India men’s grooming products manufacturers
  • India men’s grooming products suppliers 
  • Research organizations and consulting companies
  • Associations, organizations, forums and alliances related to Men’s grooming products
  • Government bodies and regulating authorities like CDSCO, DIPP and policy makers
  • Industry associations
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as India men’s grooming products manufacturers, distributors, dealers and policy makers, which market segments should be targeted over the coming years (next five years) to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, India men’s grooming products market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Product Type
    • India Men’s Fragrance Products Market       
      • Deodorant/Roll-on
      • Perfume
    • India Men’s Shaving Products Market          
      • Razor & Blade
      • Shaving Foam, Cream & Gel
    • India Men’s Skincare Products Market         
      • Whitening Cream
      • Moisturizer
      • Face & Body Wash
    • India Men’s Haircare Products Market          
      • Shampoo & Conditioner
      • Hair Oil
      • Hair Gel & Wax
      • Hair Color & Dyes
    • India Men’s Moustache & Beard Grooming Products Market          
      • Moustache & Beard Oil
      • Moustache & Beard Wash
      • Moustache & Beard Softener
  • Market, By Sales Channel
    • Supermarket/Hypermarket
    • Grocery/Retail Store
    • Online
  • Market, By Region:
    • North India
    • West India
    • South India
    • East India

Competitive Landscape

Competition Benchmarking: Benchmarking of leading 10 players on the basis of product portfolio, market pricing, sales footprint, etc.

Company Profiles: Detailed analysis of the major companies present in the India men’s grooming products market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across the country.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Product Information

  • Detailed analysis of new products in the market and their driving forces in the market.
In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

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