Report Description

Forecast Period


Market Size (2023)

 USD 46.59 million

CAGR (2024-2029)


Fastest Growing Segment

E-commerce Segment

Largest Market

North India


Market Overview

India Massage Chair Market has valued at USD 45.69 million in 2023 and is anticipated to witness an impressive growth in the forecast period with a CAGR of 7.22% through 2029.  A massage chair is a specialized piece of furniture designed to provide therapeutic massages and relaxation to its users. These chairs are equipped with various mechanical components, such as motors, rollers, and airbags, that mimic the techniques and movements used by human massage therapists. Massage Rollers are typically the primary mechanism for massaging the user. They move up and down the back, neck, and shoulders, mimicking the movements of human hands. Some advanced chairs feature 3D or 4D rollers that can move in multiple dimensions for a more realistic massage experience. Airbags are strategically placed throughout the chair and inflate and deflate to provide compression massage to various parts of the body, such as the arms, legs, and shoulders. This adds to the overall massage experience. Many massage chairs have built-in heating elements that provide therapeutic heat to relax muscles and improve blood circulation, enhancing the massage's effectiveness. Some chairs offer vibration massage to target specific areas like the buttocks or thighs. This adds another layer of relaxation and muscle tension relief. Massage chairs typically come with a variety of preset massage programs designed for specific purposes, such as relaxation, pain relief, and rejuvenation. Users can choose the program that best suits their needs.

Stress-related health issues are prevalent in modern society. Massage chairs offer a convenient solution to alleviate stress and its associated physical ailments, such as muscle tension and back pain. Rapid urbanization and the fast-paced lifestyle in cities have led to a greater need for relaxation and stress relief. Massage chairs provide an accessible way to achieve this without the need to visit a spa or wellness center. Manufacturers are incorporating advanced technology into massage chairs, such as 3D and 4D massage, zero-gravity recline, body scanning, and smartphone app integration. These innovations enhance the massage experience, attracting tech-savvy consumers. The growing middle class in India with increased disposable income is more inclined to invest in luxury and wellness products, including massage chairs. India's aging population is experiencing various physical discomforts and ailments that can be alleviated with regular massages, making massage chairs a viable solution. As consumers become more environmentally conscious, there is a growing demand for eco-friendly and energy-efficient massage chairs, particularly those designed with sustainability in mind.

Key Market Drivers

Technological Innovation

 3D and 4D Massage Technology allow the massage rollers to move in multiple dimensions, not just up and down but also in and out, mimicking the movements of human hands. This provides a more realistic and customizable massage experience. Massage chairs often incorporate body scanning technology to detect the user's body shape and size. This information is used to customize the massage, ensuring that the rollers target specific pressure points accurately.

Zero-gravity positioning involves reclining the user in a way that distributes their weight evenly, reducing stress on the body. This position enhances the effectiveness of the massage. Airbags placed strategically throughout the chair inflate and deflate to provide compression massage to various parts of the body, such as the arms, legs, and shoulders. Many massage chairs come with built-in heating elements that provide therapeutic heat to relax muscles and improve blood circulation. This feature is particularly effective for relieving tension and pain. Some massage chairs offer Bluetooth connectivity, allowing users to sync their smartphones or tablets with the chair's audio system. This enables users to listen to their favorite music or guided meditations during their massage. High-end models often feature user-friendly touchscreen control panels that allow users to easily customize their massage experience, including the type, intensity, and speed of the massage. In some advanced massage chairs, users can control the chair's functions and settings through voice commands or mobile apps. This level of integration enhances user convenience.

Stretching features in massage chairs use airbags and rollers to gently stretch and elongate the muscles, promoting flexibility and relaxation. L-Track technology extends the range of the massage rollers, enabling them to massage from the neck down to the glutes and thighs (L-shaped). S-Track technology follows the natural curve of the spine for a more comfortable massage (S-shaped). Some chairs feature mechanical arms with 360-degree movement. These arms can reach various parts of the body, such as the neck, shoulders, back, and waist, and perform multidirectional massages. Massage chairs offer a variety of preset massage programs designed for specific purposes, such as relaxation, pain relief, and rejuvenation. Users can choose the program that best suits their needs. This factor will help in the development of the India Massage Chair Market.

Rising Aging Population

 As individuals age, they are more likely to experience various physical discomforts and ailments, including muscle stiffness, joint pain, and back problems. Massage chairs can provide relief from these issues through regular massages, making them an attractive option for seniors seeking pain management. Aging individuals often face challenges related to poor blood circulation, which can lead to a range of health issues. Massage chairs, with their ability to enhance blood flow, are seen as a therapeutic solution for addressing circulatory problems. Seniors may experience increased stress and anxiety related to various factors, including health concerns and lifestyle changes. The relaxation and stress-reduction benefits of massage chairs can be particularly appealing to older individuals. Regular massages can help improve joint flexibility and range of motion, which is valuable for seniors looking to maintain or enhance their mobility and independence. Many older adults face difficulties with sleep, including insomnia. The relaxation provided by massage chairs can aid in achieving better sleep patterns and quality of rest.

Seniors may prefer the convenience of having a massage chair at home, as it eliminates the need to travel to wellness centers or spas for massages. This is especially relevant for individuals with limited mobility. Aging in place is a growing trend where seniors choose to remain in their own homes as they get older. Having a massage chair as part of their home wellness equipment can contribute to their overall well-being and comfort. As seniors often have accumulated savings and pensions, they may be more financially capable of investing in a massage chair, especially if they see it as a valuable tool for their health and comfort. Seniors often explore various complementary health measures to maintain their well-being. Massage chairs are seen as an important part of these efforts, contributing to a holistic approach to health. Positive experiences with massage chairs from peers or healthcare professionals can encourage seniors to consider them as part of their wellness routine. This factor will pace up the demand of the India Massage Chair Market.

Growing Stress and Lifestyle-Related Ailments

High levels of stress are a common issue in modern life, with factors like work pressures, personal responsibilities, and fast-paced lifestyles contributing to stress. Massage chairs provide a convenient and effective way to relax and reduce stress without the need for appointments or travel to wellness centers. Stress can lead to muscle tension and pain, particularly in the neck, shoulders, and back. Massage chairs are designed to target these specific areas, offering relief from muscle discomfort. Stress is often accompanied by anxiety and can impact mental well-being. The relaxation provided by massage chairs can help alleviate anxiety and promote mental wellness, making them a valuable tool in stress management. Sedentary lifestyles, which are increasingly common due to desk jobs and the use of technology, can lead to physical discomfort and muscle stiffness. Regular massages from a massage chair can help mitigate these issues and promote physical comfort. Stress can contribute to sleep disorders, such as insomnia. Massage chairs can aid in relaxation and promote better sleep quality, addressing one of the side effects of stress.

Massage chairs offer a readily accessible solution for stress relief at any time in the comfort of one's home. This convenience makes them appealing to individuals with busy lifestyles. Many users see massage chairs as an investment in their long-term wellness. Regular use can contribute to overall health and well-being by reducing the negative impacts of chronic stress. Individuals suffering from chronic conditions, such as fibromyalgia or arthritis, often find relief from pain through massage. Massage chairs provide a consistent and accessible way to manage pain. A holistic approach to wellness recognizes the interconnectedness of physical and mental health. Massage chairs align with this philosophy by offering a combination of physical relaxation and stress reduction, contributing to holistic well-being. Many people prefer non-invasive and drug-free solutions for stress and pain management. Massage chairs offer a natural and safe alternative to medication or invasive treatments. This factor will accelerate the demand of the India Massage Chair Market.

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Key Market Challenges

Price Sensitivity

Massage chairs are considered high-value products. The upfront cost of purchasing a massage chair can be a significant barrier, especially for price-sensitive consumers. Many potential buyers may find these chairs expensive. In a price-sensitive market like India, a considerable portion of the population may not have the financial means to invest in luxury items like massage chairs. The price can make these products inaccessible to a large segment of potential customers. Indian consumers often have various financial priorities, including education, housing, healthcare, and daily expenses. Allocating a substantial portion of their budget to a massage chair may not align with these priorities. Consumers may consider alternative and more affordable wellness solutions, such as traditional massage services, yoga, or over-the-counter pain relief methods, rather than investing in a massage chair. While India has a growing middle class, a significant portion of the population still has relatively low disposable income. This limits the ability to make substantial one-time purchases. Economic factors, including inflation and fluctuations in the Indian economy, can affect consumer spending and their willingness to invest in high-value products like massage chairs. The presence of a wide range of massage chair brands and models at different price points has led to price competition in the market. While this can benefit consumers, it also underscores price sensitivity as a significant factor.

Competition Vulnerabilities

The market features a plethora of massage chair brands and models, each offering a range of features and price points. This variety provides consumers with numerous choices but can make it challenging for manufacturers to stand out. As manufacturers compete for market share, price wars can emerge, with companies lowering prices to attract customers. While this benefits price-sensitive consumers, it can impact profit margins and the ability to invest in product innovation. Establishing a unique brand identity and differentiation is crucial. However, with multiple players in the market, achieving a distinctive brand image can be challenging. Brands must invest in marketing, innovation, and quality to set themselves apart. Continuous technological advancements in massage chairs drive competition. Manufacturers must stay up to date with the latest features and innovations to remain competitive. Consumers' expectations are continuously evolving. Meeting these expectations, whether in terms of customization, convenience, or functionality, can be demanding. Manufacturers must compete for favorable distribution channels, including online and offline retail, to ensure their products are accessible to customers. Securing shelf space in stores or visibility on e-commerce platforms can be highly competitive. Providing excellent after-sales service, including warranty support, maintenance, and customer assistance, is a key competitive factor. Brands that excel in this area can gain an advantage.

Key Market Trends

E-commerce and Online Sales

India has seen a substantial increase in internet penetration, with more people gaining access to online platforms. This has expanded the customer base for e-commerce, including massage chair sales. E-commerce platforms offer unparalleled convenience. Customers can browse and purchase massage chairs from the comfort of their homes, eliminating the need to visit physical stores or showrooms. Online platforms provide a vast array of massage chair models and brands. Customers can explore different options and compare features, prices, and customer reviews to make informed decisions. Online retailers often offer competitive pricing due to reduced overhead costs. This can make massage chairs more affordable for price-sensitive consumers. Detailed product descriptions, specifications, and user reviews are readily available online. Customers can access comprehensive information about massage chairs, aiding their purchasing decisions. Online reviews and ratings allow potential buyers to gain insights into the performance and user satisfaction of specific massage chair models. This transparency helps customers make informed choices. E-commerce platforms frequently run promotions, discounts, and exclusive offers, attracting cost-conscious customers and incentivizing purchases.

Segmental Insights

Product Type Insights

In 2023, the India Massage Chair Market largest share was held by Zero Gravity Massage Chair segment and is predicted to continue expanding over the coming years. Zero Gravity Massage Chairs are designed to provide a highly comfortable and relaxing experience. The "zero-gravity" position, inspired by NASA technology, distributes the user's weight evenly, creating a sensation of weightlessness and reducing pressure on the body. This position enhances the overall massage experience and promotes relaxation. Zero Gravity positions in massage chairs are known to reduce stress and anxiety. This feature resonates with Indian consumers who often seek stress relief and relaxation in their daily lives, especially in urban areas with fast-paced lifestyles. Zero Gravity Massage Chairs typically incorporate advanced massage techniques, such as 3D or 4D massage, air compression, body scanning, and a variety of preset massage programs. These advanced features offer a more comprehensive and personalized massage experience. Zero Gravity positions have been associated with various health benefits, including improved blood circulation, reduced muscle tension, and relief from back pain. These health benefits are appealing to individuals seeking wellness solutions. Zero Gravity Massage Chairs often provide a high degree of customization, allowing users to adjust the intensity, speed, and massage techniques according to their preferences. This level of personalization can cater to a wide range of users.

Player Type Insights

In 2023, the India Massage Chair Market largest share was held by Branded segment and is predicted to continue expanding over the coming years.  Branded massage chair companies are often associated with quality, reliability, and customer trust. Indian consumers tend to have greater confidence in well-known and established brands, especially when it comes to high-value and durable products like massage chairs. Branded massage chair manufacturers typically invest in research and development to create high-quality, durable, and innovative products. Customers perceive these chairs as reliable and long-lasting, which makes them a preferred choice. Branded products often come with comprehensive warranties and after-sales service support. This provides customers with peace of mind, knowing that any potential issues or maintenance needs will be addressed by the manufacturer. Prominent brands engage in extensive marketing and advertising campaigns to build brand awareness and reputation. A strong brand image and recognition can attract a larger customer base. Many established brands offer a wide range of massage chair models, catering to different customer preferences and budgets. This product variety allows customers to choose from a selection of chairs that best suit their needs. Branded massage chairs are often available in various retail outlets, including exclusive brand showrooms and multi-brand retail stores. This makes it easier for customers to physically experience and purchase these chairs.

Sales Channel Insights

In 2023, the India Massage Chair Market largest share was held by     Direct Sales segment in the forecast period and is predicted to continue expanding over the coming years.  Direct sales involve face-to-face interactions between sales representatives and potential customers. This approach allows salespeople to provide personalized guidance and information about the massage chairs, addressing customer inquiries and concerns. Direct sales often provide customers with the opportunity to experience the massage chair firsthand. Sales representatives can offer live demonstrations, allowing customers to understand and appreciate the product's features and benefits. The direct sales model helps build trust and credibility. Customers can engage in a one-on-one conversation with the sales representative, addressing any doubts they may have about the product's quality and reliability. Sales representatives can tailor their recommendations to the specific needs and preferences of individual customers. This personalized approach can lead to higher customer satisfaction. Direct sales often come with the assurance of after-sales support. Customers feel more confident knowing that they can easily reach out to the sales representative or the company for any issues, questions, or service needs. Direct sales may offer flexible payment options, including installment plans, which can make high-value products like massage chairs more accessible to a wider range of customers.

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Regional Insights

The North India region dominates the India Massage Chair Market in 2023. North India, particularly in cities like Delhi, NCR (National Capital Region), and Chandigarh, has a higher average income compared to many other parts of the country. This higher disposable income allows residents to invest in luxury products like massage chairs. North India has experienced rapid urbanization, leading to a lifestyle change in urban areas. People in urban centers are more likely to adopt modern wellness and relaxation products like massage chairs. North India has a relatively higher concentration of wellness centers, spas, and premium hotels compared to other regions. These businesses often use massage chairs, contributing to higher demand. The North Indian market is generally more aware of wellness and health-related products and practices. This awareness can drive the demand for massage chairs as people recognize their health benefits.

Recent Developments

  • In May 2021, Arogya Health Care, a prominent brand under ARG HEALTH CARE, known for its CE Certified Personal Health Care products, has introduced an extensive range of Automatic Luxury Massage Chairs integrated with Leg and Foot Massagers in India. The launch of these Automatic Luxury Massage Chairs by Arogya Health Care signifies a groundbreaking advancement in massage technology. They incorporate features such as 3D massage, Infrared Heating, Bluetooth Function, and a Built-in Control panel, providing a comprehensive technological solution that offers numerous direct health benefits, including the reduction of anxiety and stress and improved blood circulation that enhances energy levels. These chairs also feature a curved rail mechanism for both S and L-shaped massages. The L-shaped massage travels from the head's base along the spine, through the waist and buttocks, and terminates at the thighs' base. Meanwhile, the S-shaped massage moves horizontally across the back's width, with intelligent mechanical arms traversing the neck, shoulders, back, and waist, performing 360-degree clockwise or counterclockwise movements.

Key Market Players

  • Span Sure Medical Instruments Pvt. Ltd.
  • Techzone Digital India Pvt. Ltd.
  • Cera Global Spine Care Pvt. Ltd.
  • Carefit Jadex Pvt. Ltd. (Sai Alpha)
  • OSIM India
  • Vision Body Care Pvt. Ltd.
  • Spine Korea Medical Instruments Company
  • Arogya Health Care (Brand of Om Sai & Sons)
  • JSB Health & Fitness Pvt. Ltd.
  • Robocura Wellness


By Product Type

By Player Type

By Sales Channel

By Source

By Region

  • Zero Gravity Massage Chair
  • Inversion Massage Chair
  • Branded
  • Non-Branded
  • Direct Sales
  • Channel Sales
  • E-Commerce
  • Domestic
  • Import
  • North India
  • South India
  • East India
  • West India


Report Scope:

In this report, the India Massage Chair Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Massage Chair Market, By Product Type:

o   Zero Gravity Massage Chair

o   Inversion Massage Chair

  • Massage Chair Market, By Player Type:

o   Branded

o   Non-Branded

  • Massage Chair Market, By Sales Channel:

o   Direct Sales

o   Channel Sales

o   E-Commerce

  • Massage Chair Market, By Source:

o   Domestic

o   Import

  • Massage Chair Market, By region:

o   North India

o   South India

o   East India

o   West India


Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the India Massage Chair Market.

Available Customizations:

India Massage Chair Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

India Massage Chair Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]               

Table of content

1.    Product Overview

1.1.  Market Definition

1.2.  Scope of the Market

1.2.1.    Markets Covered

1.2.2.    Years Considered for Study

1.2.3.    Key Market Segmentations

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Types

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary

3.1.  Overview of the Market

3.2.  Overview of Key Market Segmentations

3.3.  Overview of Key Market Players

3.4.  Overview of Key Regions/Countries

3.5.  Overview of Market Drivers, Challenges, and Trends

4.    Voice of Customer

5.    India Massage Chair Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value & Volume

5.2.  Market Share & Forecast

5.2.1.        By Product Type (Zero Gravity Massage Chair, Inversion Massage Chair)

5.2.2.        By Player Type (Branded, Non-Branded)

5.2.3.        By Sales Channel (Direct Sales, Channel Sales, E-Commerce)

5.2.4.        By Source (Domestic, Import)

5.2.5.    By Region (North India, South India, East India, West India)

5.2.6.    By Company

5.3.  Product Market Map


6.    India Zero Gravity Massage Chair Market Outlook

6.1.  Market Size & Forecast       

6.1.1.    By Value

6.2.  Market Share & Forecast

6.2.1.    By Player Type (Branded, Non-Branded)

6.2.2.    By Sales Channel (Direct Sales, Channel Sales, E-Commerce)

6.2.3.    By Source (Domestic, Import)


7.    India Inversion Massage Chair Market Outlook

7.1.  Market Size & Forecast       

7.1.1.    By Value

7.2.  Market Share & Forecast

7.2.1.        By Player Type (Branded, Non-Branded)

7.2.2.        By Sales Channel (Direct Sales, Channel Sales, E-Commerce)

7.2.3.        By Source (Domestic, Import)


8.    Market Dynamics

8.1.  Drivers

8.2.  Challenges

9.    Market Trends & Developments

9.1.  Merger & Acquisition

9.2.  Product Development

9.3.  Recent Developments

10. Policy & Regulatory Landscape

11. Porters Five Forces Analysis

11.1.             Competition in the Industry

11.2.             Potential of New Entrants

11.3.             Power of Suppliers

11.4.             Power of Customers

11.5.             Threat of Substitute Products

12. India Economic Profile

13. Pricing Analysis

14. Competitive Landscape

14.1.   Span Sure Medical Instruments Pvt. Ltd.

14.2.   Techzone Digital India Pvt. Ltd.

14.3.   Cera Global Spine Care Pvt. Ltd.

14.4.   Carefit Jadex Pvt. Ltd. (Sai Alpha)

14.5.   OSIM India

14.6.   Vision Body Care Pvt. Ltd.

14.7.   Spine Korea Medical Instruments Company

14.8.   Arogya Health Care (Brand of Om Sai & Sons)

14.9.   JSB Health & Fitness Pvt. Ltd.

14.10.Robocura Wellness

15. Strategic Recommendations

16. About Us & Disclaimer

Figures and Tables

Frequently asked questions


The pandemic heightened awareness about health and wellness, with people looking for ways to improve their well-being and reduce stress.


Techzone Digital India Pvt. Ltd., Cera Global Spine Care Pvt. Ltd. are some of the key players operating in the Massage Chair Market.


The high cost of massage chairs remains a significant challenge in India.


Consumers are looking for massage chairs that can be customized to their specific needs and preferences.


Sakshi Bajaal

Business Consultant
Press Release

India Massage Chair Market to grow with a CAGR of 7.22%

Dec, 2023

Increasing healthcare infrastructure and a supportive regulatory environment are the major drivers for the India Massage Chair Market.