India Massage Chair Market to grow with a CAGR of 7.22%
Increasing
healthcare infrastructure and a supportive regulatory environment are the major
drivers for the India Massage Chair Market.
According
to TechSci Research report, “India Massage Chair Market Industry Size,
Share, Trends, Competition, Opportunity and Forecast, 2018-2028”, India Massage Chair Market has
valued at USD 45.69 million in 2023 and is anticipated to witness an impressive
growth in the forecast period with a CAGR of 7.22% through 2029. This can be due to collaborations and
partnerships among leading companies with a diverse approach to merge the
expertise of individual companies and to strengthen their position in the market.
Spas and wellness centers do play a role in driving the demand for massage
chairs, albeit indirectly. Spas and wellness centers often use massage chairs
as a part of their services to enhance the overall customer experience. When
individuals experience the benefits of massage chairs during spa visits, they
are more likely to consider owning one for personal use. Spa and wellness
center clients gain exposure to different types of massage chairs, allowing
them to understand the features and benefits these chairs offer. This awareness
can pique their interest in owning a massage chair. A positive experience with
massage chairs at a spa or wellness center can lead clients to research and
consider purchasing a massage chair for their home. They may seek to replicate
the same relaxation and wellness benefits experienced during their visits. Individuals
who regularly visit spas or wellness centers may consider massage chairs to
bring the spa experience into their homes. Owning a massage chair allows them
to enjoy spa-like relaxation on their schedule without the need to travel. Spa
and wellness professionals, including therapists and staff, may recommend
specific massage chair brands or models to their clients based on their
personal experiences and knowledge. These recommendations can influence
purchasing decisions.
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In May 2021, Arogya Health Care, a prominent
brand under ARG HEALTH CARE, known for its CE Certified Personal Health Care
products, has introduced an extensive range of Automatic Luxury Massage Chairs
integrated with Leg and Foot Massagers in India. The launch of these Automatic
Luxury Massage Chairs by Arogya Health Care signifies a groundbreaking
advancement in massage technology. They incorporate features such as 3D
massage, Infrared Heating, Bluetooth Function, and a Built-in Control panel,
providing a comprehensive technological solution that offers numerous direct
health benefits, including the reduction of anxiety and stress and improved
blood circulation that enhances energy levels. These chairs also feature a
curved rail mechanism for both S and L-shaped massages. The L-shaped massage
travels from the head's base along the spine, through the waist and buttocks,
and terminates at the thighs' base. Meanwhile, the S-shaped massage moves
horizontally across the back's width, with intelligent mechanical arms
traversing the neck, shoulders, back, and waist, performing 360-degree
clockwise or counterclockwise movements.
Infrastructure
and logistics pose significant challenges in the India Massage Chair Market.
These challenges can impact various aspects of the industry, including
manufacturing, distribution, and customer satisfaction. India's vast and
diverse geography can make transportation and delivery of massage chairs
complex. Delivering large and heavy items like massage chairs to remote or
challenging-to-reach locations can be logistically demanding. In many parts of India,
road conditions can be poor, particularly in rural areas. This can result in
delays, damage to products during transit, and higher transportation costs. For
international manufacturers and importers, navigating customs and import
regulations can be a complex process. Ensuring compliance with these
regulations is essential but can be time-consuming and costly. Finding suitable
warehousing and storage facilities can be challenging, particularly in densely
populated urban areas where real estate costs are high. Proper storage is
crucial to protect massage chairs from damage and maintain their quality. The
final stage of delivering products to the customer's doorstep, known as
last-mile delivery, can be problematic. Navigating narrow streets and ensuring
timely delivery to customers in crowded urban areas can be a logistical
challenge.
India Massage Chair Market is segmented based on Product
Type, Player Type, Sales
Channel, Source, and by region.
Based on the Product Type, India Massage Chair
Market is segmented into Zero Gravity Massage Chair, Inversion Massage Chair.
An inversion massage chair combines the features of a traditional massage chair
with the ability to recline and invert the user's body into an upside-down or
partially inverted position. This unique design offers a distinctive massage
experience by combining the benefits of massage therapy with the advantages of
inversion therapy. Like
a traditional massage chair, an inversion massage chair is equipped with
massage rollers, airbags, and other components to provide various massage
techniques. These can include kneading, tapping, rolling, shiatsu, and more.
Users can select different massage programs and adjust settings to target
specific areas of the body. The
standout feature of an inversion massage chair is its ability to recline and
invert the user's body. This means the user's feet are positioned above their
head when the chair is fully inverted. This inverted position is achieved
through a motorized recline mechanism. Users can control the degree of
inversion, typically up to a full 180-degree angle.
Based on Region, North India held the largest share in the India Massage
Chair Market. Many of the major retailers and distributors of massage
chairs are based in North India. This makes it easier for consumers to access
and purchase these products. In certain North Indian states, there is a
cultural acceptance of massage as a means of relaxation and health promotion,
which can contribute to higher demand for massage chairs. The North Indian
region experiences extreme weather conditions, with hot summers and cold
winters. During the winter season, the desire for indoor relaxation and comfort
increases, making massage chairs more appealing. North India, particularly in
metropolitan areas, is often more exposed to global lifestyle and wellness
trends. This exposure can lead to a greater willingness to embrace innovative
wellness products.
Some of the major companies
operating in the India Massage Chair
Market include:
- Span
Sure Medical Instruments Pvt. Ltd.
- Techzone
Digital India Pvt. Ltd.
- Cera
Global Spine Care Pvt. Ltd.
- Carefit
Jadex Pvt. Ltd. (Sai Alpha)
- OSIM
India
- Vision
Body Care Pvt. Ltd.
- Spine
Korea Medical Instruments Company
- Arogya
Health Care (Brand of Om Sai & Sons)
- JSB
Health & Fitness Pvt. Ltd.
- Robocura
Wellness
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“Certain areas, particularly in North
America, are projected to exert significant demand for Massage Chair. The
growth in the competitive landscape and the presence of well-established
companies in the market, committed to enhance the overall wellbeing of people each
year, are expected to contribute to a remarkable growth of the India Massage
Chair Market in the forecast period," said Mr. Karan Chechi, Research
Director with TechSci Research, a research-based Global management consulting
firm.
India Massage Chair Market by Product
Type (Zero Gravity Massage Chair, Inversion Massage Chair), By Player Type
(Branded, Non-Branded), By Sales Channel (Direct Sales, Channel Sales,
E-Commerce), By Source (Domestic, Import), By Region, By Competition
Forecast & Opportunities, 2019-2029F has evaluated the future growth
potential of India Massage Chair Market and provides statistics &
information on market size, structure, and future market growth. The report
intends to provide innovative market intelligence and help decision makers take
sound investment decisions. Besides, the report also identifies and analyzes
the emerging trends along with essential drivers, challenges, and opportunities
in India Massage Chair Market.
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