Press Release

India Massage Chair Market to grow with a CAGR of 7.22%

Increasing healthcare infrastructure and a supportive regulatory environment are the major drivers for the India Massage Chair Market.


According to TechSci Research report, “India Massage Chair Market Industry Size, Share, Trends, Competition, Opportunity and Forecast, 2018-2028”, India Massage Chair Market has valued at USD 45.69 million in 2023 and is anticipated to witness an impressive growth in the forecast period with a CAGR of 7.22% through 2029.  This can be due to collaborations and partnerships among leading companies with a diverse approach to merge the expertise of individual companies and to strengthen their position in the market. Spas and wellness centers do play a role in driving the demand for massage chairs, albeit indirectly. Spas and wellness centers often use massage chairs as a part of their services to enhance the overall customer experience. When individuals experience the benefits of massage chairs during spa visits, they are more likely to consider owning one for personal use. Spa and wellness center clients gain exposure to different types of massage chairs, allowing them to understand the features and benefits these chairs offer. This awareness can pique their interest in owning a massage chair. A positive experience with massage chairs at a spa or wellness center can lead clients to research and consider purchasing a massage chair for their home. They may seek to replicate the same relaxation and wellness benefits experienced during their visits. Individuals who regularly visit spas or wellness centers may consider massage chairs to bring the spa experience into their homes. Owning a massage chair allows them to enjoy spa-like relaxation on their schedule without the need to travel. Spa and wellness professionals, including therapists and staff, may recommend specific massage chair brands or models to their clients based on their personal experiences and knowledge. These recommendations can influence purchasing decisions.


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In May 2021, Arogya Health Care, a prominent brand under ARG HEALTH CARE, known for its CE Certified Personal Health Care products, has introduced an extensive range of Automatic Luxury Massage Chairs integrated with Leg and Foot Massagers in India. The launch of these Automatic Luxury Massage Chairs by Arogya Health Care signifies a groundbreaking advancement in massage technology. They incorporate features such as 3D massage, Infrared Heating, Bluetooth Function, and a Built-in Control panel, providing a comprehensive technological solution that offers numerous direct health benefits, including the reduction of anxiety and stress and improved blood circulation that enhances energy levels. These chairs also feature a curved rail mechanism for both S and L-shaped massages. The L-shaped massage travels from the head's base along the spine, through the waist and buttocks, and terminates at the thighs' base. Meanwhile, the S-shaped massage moves horizontally across the back's width, with intelligent mechanical arms traversing the neck, shoulders, back, and waist, performing 360-degree clockwise or counterclockwise movements.

Infrastructure and logistics pose significant challenges in the India Massage Chair Market. These challenges can impact various aspects of the industry, including manufacturing, distribution, and customer satisfaction. India's vast and diverse geography can make transportation and delivery of massage chairs complex. Delivering large and heavy items like massage chairs to remote or challenging-to-reach locations can be logistically demanding. In many parts of India, road conditions can be poor, particularly in rural areas. This can result in delays, damage to products during transit, and higher transportation costs. For international manufacturers and importers, navigating customs and import regulations can be a complex process. Ensuring compliance with these regulations is essential but can be time-consuming and costly. Finding suitable warehousing and storage facilities can be challenging, particularly in densely populated urban areas where real estate costs are high. Proper storage is crucial to protect massage chairs from damage and maintain their quality. The final stage of delivering products to the customer's doorstep, known as last-mile delivery, can be problematic. Navigating narrow streets and ensuring timely delivery to customers in crowded urban areas can be a logistical challenge.

India Massage Chair Market is segmented based on Product Type, Player Type, Sales Channel, Source, and by region.

Based on the Product Type, India Massage Chair Market is segmented into Zero Gravity Massage Chair, Inversion Massage Chair. An inversion massage chair combines the features of a traditional massage chair with the ability to recline and invert the user's body into an upside-down or partially inverted position. This unique design offers a distinctive massage experience by combining the benefits of massage therapy with the advantages of inversion therapy. Like a traditional massage chair, an inversion massage chair is equipped with massage rollers, airbags, and other components to provide various massage techniques. These can include kneading, tapping, rolling, shiatsu, and more. Users can select different massage programs and adjust settings to target specific areas of the body. The standout feature of an inversion massage chair is its ability to recline and invert the user's body. This means the user's feet are positioned above their head when the chair is fully inverted. This inverted position is achieved through a motorized recline mechanism. Users can control the degree of inversion, typically up to a full 180-degree angle.

Based on Region, North India held the largest share in the India Massage Chair Market. Many of the major retailers and distributors of massage chairs are based in North India. This makes it easier for consumers to access and purchase these products. In certain North Indian states, there is a cultural acceptance of massage as a means of relaxation and health promotion, which can contribute to higher demand for massage chairs. The North Indian region experiences extreme weather conditions, with hot summers and cold winters. During the winter season, the desire for indoor relaxation and comfort increases, making massage chairs more appealing. North India, particularly in metropolitan areas, is often more exposed to global lifestyle and wellness trends. This exposure can lead to a greater willingness to embrace innovative wellness products.


Some of the major companies operating in the India Massage Chair Market include:

  • Span Sure Medical Instruments Pvt. Ltd.
  • Techzone Digital India Pvt. Ltd.
  • Cera Global Spine Care Pvt. Ltd.
  • Carefit Jadex Pvt. Ltd. (Sai Alpha)
  • OSIM India
  • Vision Body Care Pvt. Ltd.
  • Spine Korea Medical Instruments Company
  • Arogya Health Care (Brand of Om Sai & Sons)
  • JSB Health & Fitness Pvt. Ltd.
  • Robocura Wellness


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“Certain areas, particularly in North America, are projected to exert significant demand for Massage Chair. The growth in the competitive landscape and the presence of well-established companies in the market, committed to enhance the overall wellbeing of people each year, are expected to contribute to a remarkable growth of the India Massage Chair Market in the forecast period," said Mr. Karan Chechi, Research Director with TechSci Research, a research-based Global management consulting firm.

India Massage Chair Market by Product Type (Zero Gravity Massage Chair, Inversion Massage Chair), By Player Type (Branded, Non-Branded), By Sales Channel (Direct Sales, Channel Sales, E-Commerce), By Source (Domestic, Import), By Region, By Competition Forecast & Opportunities, 2019-2029F has evaluated the future growth potential of India Massage Chair Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide innovative market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India Massage Chair Market.


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