Report Description

India Lingerie Market By Product Type (Bra, Knickers & Panties, Shape Wear, Lounge Wear & Others), By Distribution Channel (Multi-Branded/Traditional Store, Supermarket/Hypermarket, Online & Others), Competition Forecast & Opportunities, 2013 – 2023

India lingerie market stood at around $ 3 billion in 2017 and is projected to grow at a robust CAGR of around 14% to reach $ 6.5 billion by 2023, on the back of growing demand for lingerie sets, rising middle class population and increasing number of financially independent women. Technical advancements in lingerie manufacturing, with a rising number of manufacturers using luxurious, delicate fabrics and designs such as mesh and lace, is also augment demand for lingerie products in the country. Growing e-commerce industry coupled with rising demand for premium brands are some of the other factors that are boosting lingerie sales in India during the forecast period.

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019-2023

Objective of the Study:

  • To analyze and forecast India lingerie market size.
  • To define, classify and forecast India lingerie market on the basis of product type, distribution channel and region.
  • To scrutinize the detailed market segmentation and forecast India lingerie market size on the basis of product type, namely – Bra, Knickers & Panties, Lounge Wear, Shape Wear and Others.
  • To analyze and forecast India lingerie market size with respect to distribution channel, namely: Supermarket/Hypermarket, Exclusive Showroom/Store, Multi-Branded/Traditional Store and Online.
  • To analyze and forecast India lingerie market size with respect to region, namely: North, East, West and South.
  • To identify tailwinds and headwinds for India lingerie market.
  • To strategically profile leading players operating in India lingerie market.



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Some of the major players operating in India lingerie market are Lovable Lingerie Ltd., MAS Brands Private Limited, Gokaldas Intimate Wear Private Limited, Zivame, Genesis Colors Ltd., Page Industries Ltd., Triumph International (India) Pvt Ltd., Lux Industries Limited, Rupa & Company Limited, Dixcy Textiles Pvt Ltd, etc.  

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of lingerie manufacturers and suppliers. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channels and regional presence of all major lingerie suppliers in the country.

TechSci Research calculated India lingerie market size using a bottom-up approach, where manufacturers’ value shares data for product types (Bra, Knickers & Panties, Lounge Wear, Shape Wear and Others) was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as directories and databases such as company annual reports, World Bank, Ministry of Textiles, World Bank, Retailers Association of India, Ministry of Micro Small & Medium Enterprises, industry magazines, industry reports, news dailies, credible paid databases and proprietary database were also studied by TechSci Research.

Key Target Audience:

  • Lingerie manufacturers, importers, suppliers, distributors and other stakeholders 
  • Organizations, forums and alliances related to lingerie market
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as lingerie manufacturers, distributors and dealers, customers and policy makers. The report also provides useful insights about which market segments should be targeted over the coming years in order to strategize investments and capitalize on growth opportunities.

Report Scope:

In this report, India lingerie market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, by Product Type:
    • Bra
    • Knickers & Panties
    • Lounge Wear
    • Shape Wear
    • Others
  • Market, by Distribution Channel:
    • Supermarket/Hypermarket
    • Exclusive Showroom/Store
    • Multi-Branded/Traditional Store
    • Online
  • Market, by Region:
    • North
    • West
    • South
    • East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies operating in India lingerie market.

Voice of Customer: Customer analysis by considering parameters such as brand awareness, factors influencing purchase decision, sources of information, amount spent on single purchase and frequency of purchase.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across all major states.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

In case you don’t find what you are looking for, please get in touch with our custom research team at

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