India lingerie market stood at around $ 3 billion in 2017 and is projected to grow at a robust CAGR of around 14% to reach $ 6.5 billion by 2023, on the back of growing demand for lingerie sets, rising middle class population and increasing number of financially independent women. Technical advancements in lingerie manufacturing, with a rising number of manufacturers using luxurious, delicate fabrics and designs such as mesh and lace, is also augment demand for lingerie products in the country. Growing e-commerce industry coupled with rising demand for premium brands are some of the other factors that are boosting lingerie sales in India during the forecast period.

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019-2023

Objective of the Study:

  • To analyze and forecast India lingerie market size.
  • To define, classify and forecast India lingerie market on the basis of product type, distribution channel and region.
  • To scrutinize the detailed market segmentation and forecast India lingerie market size on the basis of product type, namely – Bra, Knickers & Panties, Lounge Wear, Shape Wear and Others.
  • To analyze and forecast India lingerie market size with respect to distribution channel, namely: Supermarket/Hypermarket, Exclusive Showroom/Store, Multi-Branded/Traditional Store and Online.
  • To analyze and forecast India lingerie market size with respect to region, namely: North, East, West and South.
  • To identify tailwinds and headwinds for India lingerie market.
  • To strategically profile leading players operating in India lingerie market.

 

 

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Some of the major players operating in India lingerie market are Lovable Lingerie Ltd., MAS Brands Private Limited, Gokaldas Intimate Wear Private Limited, Zivame, Genesis Colors Ltd., Page Industries Ltd., Triumph International (India) Pvt Ltd., Lux Industries Limited, Rupa & Company Limited, Dixcy Textiles Pvt Ltd, etc.  

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of lingerie manufacturers and suppliers. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channels and regional presence of all major lingerie suppliers in the country.

TechSci Research calculated India lingerie market size using a bottom-up approach, where manufacturers’ value shares data for product types (Bra, Knickers & Panties, Lounge Wear, Shape Wear and Others) was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as directories and databases such as company annual reports, World Bank, Ministry of Textiles, World Bank, Retailers Association of India, Ministry of Micro Small & Medium Enterprises, industry magazines, industry reports, news dailies, credible paid databases and proprietary database were also studied by TechSci Research.

Key Target Audience:

  • Lingerie manufacturers, importers, suppliers, distributors and other stakeholders 
  • Organizations, forums and alliances related to lingerie market
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as lingerie manufacturers, distributors and dealers, customers and policy makers. The report also provides useful insights about which market segments should be targeted over the coming years in order to strategize investments and capitalize on growth opportunities.

Report Scope:

In this report, India lingerie market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, by Product Type:
    • Bra
    • Knickers & Panties
    • Lounge Wear
    • Shape Wear
    • Others
  • Market, by Distribution Channel:
    • Supermarket/Hypermarket
    • Exclusive Showroom/Store
    • Multi-Branded/Traditional Store
    • Online
  • Market, by Region:
    • North
    • West
    • South
    • East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies operating in India lingerie market.

Voice of Customer: Customer analysis by considering parameters such as brand awareness, factors influencing purchase decision, sources of information, amount spent on single purchase and frequency of purchase.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across all major states.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

1.       Product Overview

2.       Research Methodology

3.       Analyst View

4.       Voice of Customer

4.1.    Brand Awareness

4.2.    Sources of Information and Factors Influencing Purchase Decision

4.3.    Purchase Frequency

5.       Global Lingerie Market Overview

6.       India Lingerie Market Outlook

6.1.    Market Size & Forecast

6.1.1.By Value

6.2.    Market Share & Forecast

6.2.1.By Product Type (Shape Wear, Lounge Wear, Knickers & Panties, Bra and Others)

6.2.2.By Distribution Channel (Online, Supermarket/Hypermarket, Exclusive Showroom/Store and Multi-Branded/Traditional Store)

6.2.3.By Region

6.2.4.By Company

6.3.    Market Attractiveness Index (By Product Type, By Distribution Channel and By Region)

7.       India Bra Market Outlook

7.1.    Market Size & Forecast

7.1.1.By Value

7.2.    Market Share & Forecast

7.2.1.By Product Type (Padded-Wired, Non Padded-Wired, Padded-Non Wired and Non Padded- Non Wired)

7.2.2.By Distribution Channel (Online, Supermarket/Hypermarket, Exclusive Showroom/Store and Multi-Branded/Traditional Store)

7.3.    Product Benchmarking

8.       India Knickers & Panties Market Outlook

8.1.    Market Size & Forecast

8.1.1.By Value

8.2.    Market Share & Forecast

8.2.1.By Product Type (No Line, French Cuts, Classic Brief and Others)

8.2.2.By Distribution Channel (Online, Supermarket/Hypermarket, Exclusive Showroom/Store and Multi-Branded/Traditional Store)

8.3.    Product Benchmarking

9.       India Lounge Wear Market Outlook

9.1.    Market Size & Forecast

9.1.1.By Value

9.2.    Market Share & Forecast

9.2.1.By Product Type (Camisoles, Lingerie Sets, Nighty and Others)

9.2.2.By Distribution Channel (Online, Supermarket/Hypermarket, Exclusive Showroom/Store and Multi-Branded/Traditional Store)

9.3.    Product Benchmarking

10.   India Shape Wear Market Outlook

10.1.  Market Size & Forecast

10.1.1.    By Value

10.2.  Market Share & Forecast

10.2.1.    By Product Type (Body Shaper, Tummy and Thigh Shaper, Shaper Brief and Others)

10.2.2.    By Distribution Channel (Online, Supermarket/Hypermarket, Exclusive Showroom/Store and Multi-Branded/Traditional Store)

10.3.  Product Benchmarking

11.   Supply Chain Analysis

12.   Import - Export Analysis

13.   Market Dynamics

13.1.  Drivers

13.2.  Challenges

14.   Market Trends & Developments

15.   Policy & Regulatory Landscape

16.   India Economic Profile

17.   Competitive Landscape

17.1.  Competition Outlook

17.2.  Company Profiles

17.2.1.    Page Industries Ltd.

17.2.2.    Rupa & Company Limited

17.2.3.    Triumph International (India) Pvt Ltd.

17.2.4.    Lovable Lingerie Ltd.

17.2.5.    Lux Industries Limited

17.2.6.    Dixcy Textiles Pvt Ltd

17.2.7.    Gokaldas Intimate Wear Private Limited

17.2.8.    MAS Brands Private Limited

17.2.9.    Zivame

17.2.10.    Genesis Colors Ltd.

18.   Strategic Recommendations

  • List of Figures

    Figure 1: Unaided Brand Awareness, 2018 (N = 200)

    Figure 2: Aided Brand Awareness, 2018 (N = 200)

    Figure 3: Sources of Information (Sample Size = 200)

    Figure 4: Factors Influencing Purchase Decision (Sample Size = 200)

    Figure 5: Frequency of Purchase (Sample Size = 200)

    Figure 6: Amount Spent on Single Purchase Occasion (Sample Size = 200)

    Figure 7: India Lingerie Market Size, By Value (USD Million), 2013-2023F

    Figure 8: India Retail Industry Size, By Value, 2000-2020F (USD Billion)

    Figure 9: Percentage Share of Population in India, By Age Group, 2011

    Figure 10: India Urban Population Share (As a %age of Total Population), 2013-2017

    Figure 11: India Lingerie Market Share, By Product Type, By Value, 2013-2023F

    Figure 12: India Lingerie Market Share, By Distributional Channel, By Value, 2013-2023F

    Figure 13: India Lingerie Market Share, By Region, By Value, 2017 & 2023F

    Figure 14: India Lingerie Market Share, By Region, By Value, 2013-2023F

    Figure 15: India Lingerie Market Share, By Company, By Value, 2017 & 2023F

    Figure 16: India Lingerie Market Attractiveness Index, By Product Type, By Value, 2017-2023F

    Figure 17: India Lingerie Market Attractiveness Index, By Distribution Channel, By Value, 2017-2023F

    Figure 18: India Lingerie Market Attractiveness Index, By Region, By Value, 2017-2023F

    Figure 19: India Bra Market Size, By Value (USD Million), 2013–2023F

    Figure 20: India Modern Retail Market Size, By Value, 2016 & 2019F (USD Billion)

    Figure 21: India Textile and Apparel Industry Size, By Value, 2015, 2016, 2017 & 2019F (USD Billion)

    Figure 22: India Bra Market Share, By Product Type, By Value, 2013-2023F

    Figure 23: India Bra Market Share, By Distributional Channel, By Value, 2013-2023F

    Figure 24: India Knickers & Panties Market Size, By Value (USD Million), 2013–2023F

    Figure 25: India Fabric Production, 2013-2017 (Million Square Meter)

    Figure 26: India Knickers & Panties Market Share, By Product Type, By Value, 2013-2023F

    Figure 27: India Knickers & Panties Market Share, By Distributional Channel, By Value, 2013-2023F

    Figure 28: India Lounge Wear Market Size, By Value (USD Million), 2013–2023F

    Figure 29: India Population Share, By Age Group, 2011–2015 (% age of Total Population)

    Figure 30: India Lounge Wear Market Share, By Product Type, By Value, 2013-2023F

    Figure 31: India Lounge Wear Market Share, By Distributional Channel, By Value, 2013-2023F

    Figure 32: India Shape Wear Market Size, By Value (USD Million), 2013–2023F

    Figure 33: India Per Capita Household Final Consumption Expenditure, 2013-2017 (USD)

    Figure 34: India Shape Wear Market Share, By Product Type, By Value, 2013-2023F

    Figure 35: India Shape Wear Market Share, By Distributional Channel, By Value, 2013-2023F

    Figure 36: India Lingerie Imports with HS Code 6212, By Value (USD Million), FY2013-FY2018

    Figure 37: India Lingerie Exports with HS Code 6212, By Value (USD Million), FY2013-FY2018

    Figure 38: India Youth Population (Age 15-34 years), By Gender (Thousand), 1971-2031P

    Figure 39: Monthly Fluctuations of Cotton Prices in India, May-17-May-18

     

    List of Tables

    Table 1: India Bra Product Benchmarking, 2018

    Table 2: India Knickers & Panties Product Benchmarking, 2018

    Table 3: India Lounge Wear Product Benchmarking, 2018

    Table 4: India Shape Wear Product Benchmarking, 2018

    Table 5: Internet Users (Million) and Internet Penetration (in Percentage) in India, 2012-2017