India lingerie market stood at around
$ 3 billion in 2017 and is projected to grow at a robust CAGR of around 14% to
reach $ 6.5 billion by 2023, on the back of growing demand for lingerie sets, rising
middle class population and increasing number of financially independent women.
Technical advancements in lingerie manufacturing, with a rising number of manufacturers
using luxurious, delicate fabrics and designs such as mesh and lace, is also
augment demand for lingerie products in the country. Growing e-commerce
industry coupled with rising demand for premium brands are some of the other
factors that are boosting lingerie sales in India during the forecast period.
Years considered for this report:
Historical Years:
2013-2016
Base Year: 2017
Estimated Year:
2018
Forecast Period:
2019-2023
Objective of the Study:
- To analyze and forecast India lingerie market size.
- To define, classify and forecast India lingerie market
on the basis of product type, distribution channel and region.
- To scrutinize the detailed market segmentation and
forecast India lingerie market size on the basis of product type, namely –
Bra, Knickers & Panties, Lounge Wear, Shape Wear and Others.
- To analyze and forecast India lingerie market size with
respect to distribution channel, namely: Supermarket/Hypermarket,
Exclusive Showroom/Store, Multi-Branded/Traditional Store and Online.
- To analyze and forecast India lingerie market size with
respect to region, namely: North, East, West and South.
- To identify tailwinds and headwinds for India lingerie market.
- To strategically profile leading players operating in
India lingerie market.
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Some of the major players operating in India lingerie market are
Lovable Lingerie Ltd., MAS Brands Private Limited, Gokaldas Intimate Wear
Private Limited, Zivame, Genesis Colors Ltd., Page Industries Ltd., Triumph
International (India) Pvt Ltd., Lux Industries Limited, Rupa & Company
Limited, Dixcy Textiles Pvt Ltd, etc.
TechSci Research performed both primary as well as exhaustive
secondary research for this study. Initially, TechSci Research sourced a list
of lingerie manufacturers
and suppliers. Subsequently, TechSci Research conducted primary research
surveys with the identified companies. While interviewing, the respondents were
also enquired about their competitors. Through this technique, TechSci Research
was able to include the manufacturers which could not be identified due to the
limitations of secondary research. TechSci Research analyzed the product
offerings, distribution channels and regional presence of all major lingerie suppliers in the
country.
TechSci Research calculated India lingerie market size using
a bottom-up approach, where manufacturers’ value shares data for product types
(Bra, Knickers & Panties, Lounge Wear, Shape Wear and Others) was recorded
and forecast for the future years. TechSci Research sourced these values from
industry experts and company representatives and externally validated through analyzing
historical sales data of respective manufacturers to arrive at the overall
market size. Various secondary sources such as directories and databases such as
company annual reports, World Bank, Ministry of Textiles, World Bank, Retailers
Association of India, Ministry of Micro Small & Medium Enterprises, industry
magazines, industry reports, news dailies, credible paid databases and
proprietary database were also studied by TechSci Research.
Key Target Audience:
- Lingerie manufacturers, importers, suppliers, distributors and
other stakeholders
- Organizations, forums and
alliances related to lingerie market
- Government bodies such as
regulating authorities and policy makers
- Market research and
consulting firms
The study is
useful in providing answers to several critical questions that are important
for industry stakeholders such as lingerie manufacturers, distributors and
dealers, customers and policy makers. The report also provides useful insights
about which market segments should be targeted over the coming years in order
to strategize investments and capitalize on growth opportunities.
Report Scope:
In this report, India
lingerie market has been segmented into the following categories in addition to
the industry trends which have also been detailed below:
- Market, by Product Type:
- Bra
- Knickers & Panties
- Lounge Wear
- Shape Wear
- Others
- Market, by Distribution
Channel:
- Supermarket/Hypermarket
- Exclusive Showroom/Store
- Multi-Branded/Traditional
Store
- Online
- Market, by Region:
Competitive
Landscape
Company Profiles: Detailed
analysis of the major companies operating in India lingerie market.
Voice
of Customer: Customer analysis by considering parameters such
as brand awareness, factors influencing purchase decision, sources of
information, amount spent on single purchase and frequency of purchase.
Available
Customizations:
With the given
market data, TechSci Research offers customizations according to a company’s
specific needs. The following customization options are available for the
report:
Channel Partner
Analysis
- Detailed list of
distributors and dealers across all major states.
Company
Information
- Detailed analysis and
profiling of additional market players (up to five).
In
case you don’t find what you are looking for, please get in touch with our
custom research team at sales@techsciresearch.com