Report Description

The Indian lingerie market is anticipated to grow during the forecast period owing to rising the popularity of social media platforms, growing internet penetration, and increasing e-commerce platforms.

Lingerie is the term used to describe women's underwear. In France, the term is more commonly used to refer to underwear in general, which is how the word was originally employed. Lingerie is typically thought of as clothing that enhances and flatters the feminine figure and makes the wearer appear more attractive in various countries. They may, however, also be made with modesty or even comfort in mind. Cotton or linen was originally used to make lingerie. However, the majority of the items associated with lingerie today, such as bras and underwear, are quite contemporary.

Two categories best describe most contemporary lingerie. The first category consists of undergarments made with practicality or modesty in mind. For example, slips and camisoles are designed to be worn below outerwear. The underwear in the second category is racier. This category includes a variety of decorative corsets, beautiful bra and underwear sets, and nightgowns. This is also taken into consideration when making short robes and fancy camisole.

Lingerie is becoming an increasingly important component of women's wardrobes. Nevertheless, India's expanding urbanization is one of the key factors driving the market's growth. The lingerie market is growing significantly, and this trend is expected to continue.

Rising Popularity of Social Media Platforms and Internet Penetration is Expected to Boost Market Demand

India's strong internet usage has been heavily attributed to increasing consumer awareness of lingerie in the nation. Across all social media platforms, including Instagram (230.3 million users), Facebook Messenger (122.5 million users), Twitter (23.60 million users), etc., the country has a high percentage of active users. In January 2022, there were 658.0 million internet users in India. In India, there were 467.0 million active users of social media in January 2022. At the beginning of 2022, social media usage in India accounted for 33.4% of the country's total population. Therefore, the rising internet penetration and the rising popularity of social media platforms in the country is expected to fuel the market demand for lingerie during the forecast period.

Company’s Spending on Marketing Strategies Aids the Market

The market for lingerie in India is expected to be driven by companies spending on R&D activities and marketing tactics to boost the growth of products during the forecast period. Businesses use celebrity marketing to attract customers, increase sales, and increase profits. Zivame launched the "Grand Lingerie Festival" in India. Triumph and the Indian actress Kriti Sanon are co-powering it. With more than 50000 styles from more than 100 manufacturers, it is bigger and better than ever. The semi-annual intimate wear event sponsored by Zivame.com features the widest selection of lingerie and sleepwear products, including shapewear, activewear, and many more. Therefore, the increasing spending on marketing strategies by the companies for increasing revenue and other benefits fuels the Indian lingerie market during the forecast period. 

Companies Expanding their Presence Fuels the Market Growth

The demand for Indian lingerie is expected to increase throughout the forecast period as a result of Indian companies using cutting-edge marketing strategies to draw clients, such as mergers and acquisitions with rival companies. For instance, in 2022, with an investment of USD 125 million, Reliance Retail Ventures Limited (RRVL) acquired a majority 89% equity stake in Clovia, a market leader in the bridge-to-premium intimate apparel category. Moreover, in 2021, Reliance Retail Ventures Limited (RRVL) purchased from MAS Brands, a fully owned subsidiary of MAS Holdings of Sri Lanka, the retail lingerie companies under the umbrella brand “Amante” for an undisclosed amount. The products are distributed throughout India and Sri Lanka through company-owned stores, multi-brand outlets, and e-commerce channels. Therefore, acquisitions and mergers of the companies are expected to fuel the demand for lingerie in India during the forecast period.

Growing Trend of Flexible Fabrics Drives Market Growth

The Indian lingerie market is being driven by the growing trend of producing lingerie with flexible fabrics. Other factors contributing to the increase in lingerie demand and consumption include the use of lace, cotton, nylon, silk, and sheer textiles. Designers of undergarments are concentrating on producing clothing with opulent components such as lace, embroidery, and other embellishments. The aforementioned factors have increased consumer interest in these products, which inspires designers and producers to create comparable, stylish lingerie that meets a range of needs.


Download Free Sample Report

Market Segmentation

The Indian lingerie market is segmented on the basis of product type, distribution channel, region, and company. Based on product type, the market is further segmented into bras, knickers & panties, loungewear, shapewear, and others. Based on distribution channels, the market is further segmented into supermarkets/hypermarkets, multi-branded stores, traditional stores, online, and others (exclusive stores). The market analysis also divided on the basis of region.

Market Players

Page Industries Ltd, Rupa & Company Limited, Triumph International (India) Pvt Ltd., Lovable Lingerie Ltd., Lux Industries Limited, Dixcy Textiles Pvt Ltd., Modenik Lifestyle Private Limited. (Enamor), Mas Brands India Private Limited, Reliance Retail Limited (Zivame), Tailor and Circus Clothing LLP  are the major market players in the Indian lingerie market.

Attribute

Details

Base Year

2022

Historic Data

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Million, and CAGR for 2018-2022 and 2023-2028

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Product Type

·         Distribution Channel

·         Region

Regional Scope

North, West, South, East

Key companies profiled

Page Industries Ltd, RUPA & COMPANY LIMITED, Triumph International (India) Pvt Ltd., Lovable Lingerie Ltd., Lux Industries Limited, Dixcy Textiles Pvt Ltd., Modenik Lifestyle Private Limited. (Enamor), Mas Brands India Private Limited, Reliance Retail Limited (Zivame), Tailor and Circus Clothing LLP , etc.

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Report Scope:

In this report, Indian lingerie market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • India Lingerie Market, By Product Type:
    • Bra
    • Knickers & Panties
    • Lounge Wear
    • Shape Wear
    • Others  
  • India Lingerie Market, By Distribution Channel:
    • Supermarkets/Hypermarkets
    • Multi-Branded Stores
    • Traditional Stores
    • Online
    • Others  
  • India Lingerie Market, By Region:
    • North
    • West
    • South
    • East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Indian lingerie market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

India Lingerie Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Market Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Sample Size Determination

4.2.  Respondent Demographics

4.2.1.         By Gender

4.2.2.         By Age

4.2.3.         By Occupation

4.3.  Brand Awareness

4.4.  Factors Influencing Purchase Decision

4.5.  Challenges Faced After Purchase

5.    India Lingerie Market Outlook

5.1.  Market Size & Forecast

5.1.1.         By Value

5.2.  Market Share & Forecast

5.2.1.         By Product Type Market Share Analysis (Bra, Knickers & Panties, Lounge Wear, Shape Wear, Others)

5.2.2.         By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Multi-Branded Stores, Traditional Stores, Online, and Others (Exclusive Stores))

5.2.3.         By Region Market Share Analysis

5.2.3.1. North Market Share Analysis

5.2.3.2. West Market Share Analysis

5.2.3.3. South Market Share Analysis

5.2.3.4. East Market Share Analysis

5.2.4.         By Company Market Share Analysis

5.3.  India Lingerie Mapping & Opportunity Assessment

5.3.1.         By Product Type Market Mapping & Opportunity Assessment

5.3.2.         By Distribution Channel Market Mapping & Opportunity Assessment

5.3.3.         By Region Market Mapping & Opportunity Assessment

6.    India Bra Market Outlook

6.1.  Market Size & Forecast          

6.1.1.         By Value

6.2.  Market Share & Forecast

6.2.1.         By Product Type Market Share Analysis ((Padded-Wired, Non Padded-Wired, Padded-Non Wired and Non Padded- Non Wired)

6.2.2.         By Distribution Channel Market Share Analysis

6.3.  Best Selling SKUs

7.    India Knickers & Panties Market Outlook

7.1.  Market Size & Forecast          

7.1.1.         By Value

7.2.  Market Share & Forecast

7.2.1.         By Product Type Market Share Analysis (No Line, French Cuts, Classic Brief and Others)

7.2.2.         By Distribution Channel Market Share Analysis

7.3.  Best Selling SKUs

8.    India Lounge Wear Market Outlook

8.1.  Market Size & Forecast          

8.1.1.         By Value

8.2.  Market Share & Forecast

8.2.1.         By Product Type Market Share Analysis (Camisoles, Lingerie Sets, Nighty and Others)

8.2.2.         By Distribution Channel Market Share Analysis

8.3.  Best Selling SKUs

9.    India Shape Wear Market Outlook

9.1.  Market Size & Forecast          

9.1.1.         By Value

9.2.  Market Share & Forecast

9.2.1.         By Product Type Market Share Analysis (Body Shaper, Tummy and Thigh Shaper, Shaper Brief, and Others)

9.2.2.         By Distribution Channel Market Share Analysis

9.3.  Best Selling SKUs

10.  Market Dynamics

10.1.              Drivers

10.1.1.      Rising internet usage

10.1.2.      Increasing collaborations among companies

10.1.3.      Product introductions are becoming more frequent.

10.2.              Challenges

10.2.1.      Higher competition

10.2.2.      Local and unorganized sellers provide reasonably priced goods.

11.  Impact of COVID-19 on the India Lingerie Market

11.1.              Impact Assessment Model       

11.1.1.      Key Segments Impacted

11.1.2.      Key Regions Impacted

11.1.3.      Key Countries Impacted

11.1.4.      Key Distribution Channel Impacted

12.  Market Trends & Developments

12.1.              Rising working women population

12.2.              Growing popularity of social media platforms

12.3.              Companies spending on marketing strategies

12.4.              Rapid Urbanization

12.5.              Increasing adherence to western culture

13.  Porter’s Five Forces Model

13.1.              Competitive Rivalry

13.2.              Bargaining Power of Buyers

13.3.              Bargaining Power of Suppliers

13.4.              Threat of New Entrants

13.5.              Threat of Substitutes

14.  Supply Chain Analysis

15.  Import & Export Analysis

15.1.              Top 5 Exporting Countries

15.1.1.      By Value

15.2.              Top 5 Importing Countries

15.2.1.      By Value

16.  SWOT Analysis

16.1.              Strengths

16.2.              Weaknesses

16.3.              Opportunities

16.4.              Threats

17.  Policy & Regulatory Landscape

18.  India Economic Profile

19.  Competitive Landscape

19.1.              Company Profiles  

19.1.1.      Page Industries Ltd   

19.1.1.1.              Company Details

19.1.1.2.              Product & Services

19.1.1.3.              Financials (As Per Availability)

19.1.1.4.              Key Market Focus & Geographical Presence

19.1.1.5.              Recent Developments

19.1.1.6.              Key Management Personnel

19.1.2.      RUPA & COMPANY LIMITED    

19.1.2.1.              Company Details

19.1.2.2.              Product & Services

19.1.2.3.              Financials (As Per Availability)

19.1.2.4.              Key Market Focus & Geographical Presence

19.1.2.5.              Recent Developments

19.1.2.6.              Key Management Personnel

19.1.3.       Triumph International (India) Pvt Ltd.  

19.1.3.1.              Company Details

19.1.3.2.              Product & Services

19.1.3.3.              Financials (As Per Availability)

19.1.3.4.              Key Market Focus & Geographical Presence

19.1.3.5.              Recent Developments

19.1.3.6.              Key Management Personnel

19.1.4.      Lovable Lingerie Ltd.  

19.1.4.1.              Company Details

19.1.4.2.              Product & Services

19.1.4.3.              Financials (As Per Availability)

19.1.4.4.              Key Market Focus & Geographical Presence

19.1.4.5.              Recent Developments

19.1.4.6.              Key Management Personnel

19.1.5.      Lux Industries Limited  

19.1.5.1.              Company Details

19.1.5.2.              Product & Services

19.1.5.3.              Financials (As Per Availability)

19.1.5.4.              Key Market Focus & Geographical Presence

19.1.5.5.              Recent Developments

19.1.5.6.              Key Management Personnel

19.1.6.      Dixcy Textiles Pvt Ltd.     

19.1.6.1.              Company Details

19.1.6.2.              Product & Services

19.1.6.3.              Financials (As Per Availability)

19.1.6.4.              Key Market Focus & Geographical Presence

19.1.6.5.              Recent Developments

19.1.6.6.              Key Management Personnel

19.1.7.      Modenik Lifestyle Private Limited. (Enamor)  

19.1.7.1.              Company Details

19.1.7.2.              Product & Services

19.1.7.3.              Financials (As Per Availability)

19.1.7.4.              Key Market Focus & Geographical Presence

19.1.7.5.              Recent Developments

19.1.7.6.              Key Management Personnel

19.1.8.      MAS BRANDS INDIA PRIVATE LIMITED    

19.1.8.1.              Company Details

19.1.8.2.              Product & Services

19.1.8.3.              Financials (As Per Availability)

19.1.8.4.              Key Market Focus & Geographical Presence

19.1.8.5.              Recent Developments

19.1.8.6.              Key Management Personnel

19.1.9.      Reliance Retail Limited (Zivame)  

19.1.9.1.              Company Details

19.1.9.2.              Product & Services

19.1.9.3.              Financials (As Per Availability)

19.1.9.4.              Key Market Focus & Geographical Presence

19.1.9.5.              Recent Developments

19.1.9.6.              Key Management Personnel

19.1.10.    Tailor and Circus Clothing LLP    

19.1.10.1.            Company Details

19.1.10.2.            Product & Services

19.1.10.3.            Financials (As Per Availability)

19.1.10.4.            Key Market Focus & Geographical Presence

19.1.10.5.            Recent Developments

19.1.10.6.            Key Management Personnel

20.  Strategic Recommendations/Action Plan

20.1.              Key Focus Areas

20.2.              Target Region

20.3.              Target Product Type

20.4.              Target Distribution Channel

21.   About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

down-arrow

The Indian lingerie industry is primarily driven by the expansion of the consumer base and the rising availability of high-end, adaptable, and affordable underwear options, along with extensive celebrity partnerships and brand promotion initiatives on social media.

down-arrow

The Indian Lingerie market is segmented on the basis of product type into bras, knickers & panties, loungewear, shapewear, and others. Among these, the bra segment is expected to be the fastest-growing segment in the market during the forecast period owing to increasing consumer spending on physical appearance.

down-arrow

Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, multi-branded stores, traditional stores, online, and others (exclusive stores). Among these, online channels are the fastest-growing segment in the market due to increasing the number of e-commerce platforms.

down-arrow

Page Industries Ltd, Rupa & Company Limited, Triumph International (India) Pvt Ltd., Lovable Lingerie Ltd., Lux Industries Limited, Dixcy Textiles Pvt Ltd., Modenik Lifestyle Private Limited. (Enamor), Mas Brands India Private Limited, Reliance Retail Limited (Zivame), and Tailor and Circus Clothing LLP are the major market players in the Indian Lingerie market.

profile

Parvati Sharma

Account Manager BD
Press Release

India Lingerie Market to be Fueled by Bra Segment During the Forecast Period

Mar, 2023

Manufacturers expanding their presence, growing working women population, and increasing adoption of western clothing are the main factors driving the lingerie market in India.