India Lingerie Market to be Fueled by Bra Segment During the Forecast Period
Manufacturers
expanding their presence, growing working women population, and
increasing adoption of western clothing are the main factors driving the
lingerie market in India.
According to TechSci Research report, “India Lingerie Market- By Region, Competition Forecast and Opportunities,
2018-2028”, in recent years,
the Indian lingerie market has expanded significantly owing to factors such as
growing internet penetration and increasing consumer spending on hygiene and
physical appearance.
Lingerie is the
term for undergarments and intimate care products worn by women. It is nice,
pliable, and light. Among the often-worn lingerie items are bralettes, thongs,
girdles, bodysuits, camisoles, corsets, nightgowns, shapewear, knickers, and
briefs. They are made from soft materials including silk, satin, charmeuse, nylon,
cotton, polyester, lace, sheer fabrics, chiffon, and elastane. They come in
various designs, patterns, colors, and materials in super-premium, premium,
individualized, and reasonably priced versions. In India, lingerie is commonly
sold in freestanding, multi-brand stores that offer a variety of commodities
under one roof.
Owing to rising
consumer awareness of the optimal fit, a growing worldwide population, and the increasing
purchasing power of women, demand is anticipated to rise throughout the projected
period. The general market has also been boosted by an increase in the
availability of a broad range of items in a variety of designs for a variety of
uses, including sports, bridal wear, and everyday wear. The desire of women to
enhance their inherent attractiveness has led to an increase in the popularity
of lingerie.
The general growth
is also expected to be boosted by growing concerns about the lightweight fabric
used in lingerie. Polyester, nylon, lace, satin, lycra, sheer, cotton, and silk
textiles are used more frequently, which raises product demand. Manufacturers
launch stylish lingerie for various activities because consumers place more
emphasis on color, fabric, and style.
The market is
expanding owing to the introduction of innovative nursing brassieres and
seamless briefs. Other reasons, such as broad celebrity alliances and brand
promotional activities on social media to reach a broader client base, are
projected to drive the market toward expansion in addition to the increased
interest in lingerie items among women.
Browse over XX market
data Figures spread through 70 Pages and an in-depth TOC on the "India Lingerie Market"
The Indian lingerie market is segmented into product type,
distribution channel, and region.
Based
on product type, the market is further segmented into bras, knickers &
panties, loungewear, shapewear, and others. Among these segments, the bra
segment has a significant share in the market during the forecast period. One
can avoid a lot of back and spine issues, as well as general attire
difficulties, and improve posture, by wearing bras. Designers may create
cutting-edge products while yet retaining a monopoly on the market due to the
accessibility of textiles and constant technological advancements.
Based
on distribution channels, the market is further segmented into
supermarkets/hypermarkets, multi-branded stores, traditional stores, online,
and others (exclusive stores). Among these distribution channels, the online
segment is expected to be the fastest-growing segment in the market during the
forecast period. Internet usage has increased owing to e-commerce platforms
that make it simple for customers to browse all the options with a single click
rather than visiting physical stores.
Major companies operating in the Indian lingerie market
are:
- Page Industries Ltd
- Rupa
& Company Limited
- Triumph
International (India) Pvt Ltd.
- Lovable
Lingerie Ltd.
- Lux
Industries Limited
- Dixcy
Textiles Pvt Ltd.
- Modenik
Lifestyle Private Limited. (Enamor)
- Mas
Brands India Private Limited
- Reliance
Retail Limited (Zivame)
- Tailor
and Circus Clothing LLP
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“India's
quick urbanization is one of the main factors driving the market's rise. Owing to
women's increased participation in the labor force and expanding purchasing
power, consumer demand is shifting toward fashionable intimate wear,
sportswear, bridal, and standard lingerie products. The rising usage of
organized retail channels is also helping to fuel the growth of the lingerie
sector. Product manufacturers and suppliers commonly use e-commerce platforms
to make it easier for clients to get name-brand lingerie of the greatest
caliber,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based
global management consulting firm.
India
Lingerie Market By Product Type (Bra, Knickers
& Panties, Lounge Wear, Shape Wear, Others), By
Distribution Channel (Supermarkets/Hypermarkets,
Multi-Branded Stores, Traditional Stores, Online, and Others (Exclusive Stores)),
By
Region, By Company, Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential of the Indian lingerie
market and provides statistics & information on market size, structure, and
future market growth. The report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the Indian lingerie market.
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