The India hair mask market is expected to grow at a steady CAGR during the forecast period, FY2023-FY2027. The growing consumer concern over maintaining enhanced beauty standards and rising consumer expenditure over personal grooming and cosmetics products are the major driving factors for the growth of the India hair mask market.

A hair mask can be defined as a deep conditioning treatment for the hair to strengthen and nourish the hair. Applying hair mask on the scalp protects the chemically colored, aging, and heat-damaged hair and lowers the occurrence of hair fall and damage. A hair mask helps maintain a healthy scalp and makes the hair softer, shinier, and easier to manage. Hair mask can be made by using different natural components such as coconut oil, aloe vera, bananas, eggs, olive oil, lemon, coffee, and other hair supplements. These can be easily applied over damaged, frizzy, dry hair and are available in clay and cream-based formulations. 

Rapid Urbanization and Industrilziation Spurs the Market Growth

The improvement in the economic conditions around the globe and government initiatives for infrastructural development are driving the pace of construction activities around the world. With the growth in the development and presence of industries in the developing countries, they contribute significantly to fuel the pollution levels. The emission from automobiles adversely impacts the skin and hair quality of an individual.

Rising pollution levels are deteriorating the hair quality at a rapid rate and creating the demand for the adoption of protective measures to preserve the hair's health. Application of hair mask enhances the texture and density of the hair while boosting the hair growth and ensuring to control the damage caused by the excessive usage of strong chemical treatments, shampoos, and heating tools such as blow dryers, hair straighteners, and curlers.

Increase In Viewership for Online Beauty Tutorials Drives the Market Growth

The rise in the youth population using beauty and grooming products is consequently fueling the demand for hair treatment products. The high internet penetration and proliferation of smart devices increase access to online learning and other educational platforms. The rise in demand to watch online makeup tutorials to learn the basics of makeup and read curated beautification articles explaining the importance of using hair care products are expected to influence the demand for hair care products among consumers to use cosmetic products from the comfort of homes.

Development of Online Sales Channels Supports the Market Growth

Market players are making efforts to develop the supply chain and transport and logistics sector to efficiently manage the supply and demand between the customer and manufacturing units. They are endorsing various cosmetics and grooming products online to expand the brand reach and boost the sales of their respective products. Consumers prefer to buy through the online sales channels as they provide the option to explore and compare the price of the products conveniently and the availability of attractive discounts and offers on buying through the online platform.

The options of digital payments and cash on delivery are provided to the customers to enhance the ease and convenience while buying through the online sales channel. Therefore, the development of websites and applications to sell different hair masks to customers is expected to create huge potential for the India hair mask market’s growth.

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Market Segmentation

The India hair mask market is segmented on the basis of nature, distribution channel, regional distribution, and competition landscape. Based on the nature, the market is divided into natural, organic, and synthetic. Based on the distribution channel, the market is divided into hair salons, supermarkets/hypermarkets, online and others. The market is also studied on the basis of regional distribution and the regions are majorly divided into north, south, west, and east region.

Market Players

Honasa Consumer Pvt. Ltd. (mamaearth), Wella Operations US LLC, St. Botanica Beauty Private Limited, L’Oréal India Pvt Ltd, WOW Skin Science, Bio Veda Action Research Co. (Biotique Advanced Organics), Godrej Consumer Products Limited, Hindustan Unilever Limited (TRESemmé), Juicy Chemistry, Henkel Beauty Care (Schwarzkopf Professional), are among the major market players in the India region that led the market growth of the India hair mask market.



Base Year


Historic Data

FY2017 – FY2020

Estimated Year


Forecast Period

FY2023 – FY2027

Quantitative Units

Revenue in USD Million, and CAGR for FY2017-FY2021 and FY2022-FY2027

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

  • Nature
  • Distribution Channel

Region Scope

North; South; West; East

Key Companies Profiled

Honasa Consumer Pvt. Ltd. (mamaearth), Wella Operations US LLC, St. Botanica Beauty Private Limited, L’Oréal India Pvt Ltd, WOW Skin Science, Bio Veda Action Research Co. (Biotique Advanced Organics), Godrej Consumer Products Limited, Hindustan Unilever Limited (TRESemmé), Juicy Chemistry, Henkel Beauty Care (Schwarzkopf Professional)

Customization Scope

10% free report customization with purchase. Addition or alteration to regional & segment scope.

Pricing And Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Report Scope:

In this report, India hair mask market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • India Hair Mask Market, By Nature:
    • Natural
    • Organic
    • Synthetic
  • India Hair Mask Market, By Distribution Channel:
    • Hair Salons
    • Supermarkets/Hypermarkets
    • Online
    • Others
  • India Hair Mask Market, By Region:
    • North
    • South
    • West
    • East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India hair mask market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
India Hair Mask Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

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1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on India Hair Mask Market

4.    Executive Summary

5.    Voice of Customer

6.    India Hair Mask Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Nature (Natural, Organic, Synthetic)

6.2.2.     By Distribution Channel (Hair Salons, Supermarkets/Hypermarkets, Online and Others)

6.2.3.     By Company (FY2021)

6.2.4.     By Region (South, West, East, North)   

6.3.  Product Market Map

7.    India Natural Hair Mask Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Distribution Channel

8.    India Organic Hair Mask Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Distribution Channel

9.    India Synthetic Hair Mask Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Distribution Channel

10.  Market Dynamics

10.1.              Drivers

10.2.              Challenges

11.  Import & Export Analysis

12.  Market Trends and Developments

13.  Policy & Regulatory Landscape

14.  Import & Export Analysis

15.  India Economic Profile

16.  Competitive Landscape

16.1.              Company Outlook

16.2.              Company Profile

16.2.1.  Honasa Consumer Pvt. Ltd. (mamaearth)

16.2.2.  Wella Operations US LLC

16.2.3.  St. Botanica Beauty Private Limited

16.2.4.  L’Oréal India Pvt Ltd

16.2.5.  WOW Skin Science

16.2.6.  Bio Veda Action Research Co. (Biotique Advanced Organics)

16.2.7.  Godrej Consumer Products Limited

16.2.8.  Hindustan Unilever Limited (TRESemmé)

16.2.9.  Juicy Chemistry

16.2.10. Henkel Beauty Care (Schwarzkopf Professional)

17.  Strategic Recommendations

18.  About Us & Disclaimer

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