The India hair mask market
is expected to grow at a steady CAGR during the forecast period, FY2023-FY2027.
The growing consumer concern over maintaining enhanced beauty standards and rising
consumer expenditure over personal grooming and cosmetics products are the
major driving factors for the growth of the India hair mask market.
A hair mask can be
defined as a deep conditioning treatment for the hair to strengthen and nourish
the hair. Applying hair mask on the scalp protects the chemically colored,
aging, and heat-damaged hair and lowers the occurrence of hair fall and damage.
A hair mask helps maintain a healthy scalp and makes the hair softer, shinier,
and easier to manage. Hair mask can be made by using different natural
components such as coconut oil, aloe vera, bananas, eggs, olive oil, lemon,
coffee, and other hair supplements. These can be easily applied over damaged,
frizzy, dry hair and are available in clay and cream-based formulations.
Rapid Urbanization and Industrilziation
Spurs the Market Growth
The improvement in the economic
conditions around the globe and government initiatives for infrastructural
development are driving the pace of construction activities around the world.
With the growth in the development and presence of industries in the developing
countries, they contribute significantly to fuel the pollution levels. The
emission from automobiles adversely impacts the skin and hair quality of an
individual.
Rising pollution levels are deteriorating the hair quality at a
rapid rate and creating the demand for the adoption of protective measures to
preserve the hair's health. Application of hair mask enhances the texture and
density of the hair while boosting the hair growth and ensuring to control the
damage caused by the excessive usage of strong chemical treatments, shampoos,
and heating tools such as blow dryers, hair straighteners, and curlers.
Increase In Viewership for Online Beauty
Tutorials Drives the Market Growth
The rise in the youth population using
beauty and grooming products is consequently fueling the demand for hair
treatment products. The high internet penetration and proliferation of smart
devices increase access to online learning and other educational platforms. The
rise in demand to watch online makeup tutorials to learn the basics of makeup
and read curated beautification articles explaining the importance of using
hair care products are expected to influence the demand for hair care products
among consumers to use cosmetic products from the comfort of homes.
Development of Online Sales Channels
Supports the Market Growth
Market players are making efforts to
develop the supply chain and transport and logistics sector to efficiently
manage the supply and demand between the customer and manufacturing units. They
are endorsing various cosmetics and grooming products online to expand the
brand reach and boost the sales of their respective products. Consumers prefer
to buy through the online sales channels as they provide the option to explore
and compare the price of the products conveniently and the availability of
attractive discounts and offers on buying through the online platform.
The
options of digital payments and cash on delivery are provided to the customers
to enhance the ease and convenience while buying through the online sales
channel. Therefore, the development of websites and applications to sell
different hair masks to customers is expected to create huge potential for the
India hair mask market’s growth.
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Market Segmentation
The India hair mask market is segmented
on the basis of nature, distribution channel, regional distribution, and
competition landscape. Based on the nature, the market is divided into natural,
organic, and synthetic. Based on the distribution channel, the market is
divided into hair salons, supermarkets/hypermarkets, online and others. The
market is also studied on the basis of regional distribution and the regions
are majorly divided into north, south, west, and east region.
Market Players
Honasa Consumer Pvt. Ltd. (mamaearth),
Wella Operations US LLC, St. Botanica Beauty Private Limited, L’Oréal India Pvt
Ltd, WOW Skin Science, Bio Veda Action Research Co. (Biotique Advanced
Organics), Godrej Consumer Products Limited, Hindustan Unilever Limited
(TRESemmé), Juicy Chemistry, Henkel Beauty Care (Schwarzkopf Professional), are
among the major market players in the India region that led the market growth
of the India hair mask market.
Attribute
|
Details
|
Base Year
|
FY2021
|
Historic Data
|
FY2017 –
FY2020
|
Estimated Year
|
FY2022
|
Forecast Period
|
FY2023
– FY2027
|
Quantitative Units
|
Revenue in USD Million, and CAGR for FY2017-FY2021 and FY2022-FY2027
|
Report Coverage
|
Revenue
forecast, company share, competitive landscape, growth factors, and trends
|
Segments Covered
|
- Nature
- Distribution Channel
|
Region Scope
|
North;
South; West; East
|
Key Companies Profiled
|
Honasa Consumer Pvt. Ltd. (mamaearth), Wella Operations US LLC,
St. Botanica Beauty Private Limited, L’Oréal India Pvt Ltd, WOW Skin Science,
Bio Veda Action Research Co. (Biotique Advanced Organics), Godrej Consumer Products
Limited, Hindustan Unilever Limited (TRESemmé), Juicy Chemistry, Henkel
Beauty Care (Schwarzkopf Professional)
|
Customization Scope
|
10%
free report customization with purchase. Addition or alteration to regional
& segment scope.
|
Pricing And Purchase Options
|
Avail customized purchase options to meet your exact research
needs. Explore purchase options
|
Delivery Format
|
PDF and Excel through Email (We can also
provide the editable version of the report in PPT/Word format on special
request)
|
Report Scope:
In this report, India hair mask market has
been segmented into following categories, in addition to the industry trends
which have also been detailed below:
- India Hair Mask Market, By Nature:
- Natural
- Organic
- Synthetic
- India Hair Mask Market, By Distribution Channel:
- Hair Salons
- Supermarkets/Hypermarkets
- Online
- Others
- India Hair Mask Market, By Region:
Competitive Landscape
Company
Profiles: Detailed
analysis of the major companies present in India hair mask market.
Available Customizations:
With the given market data, TechSci Research offers
customizations according to a company’s specific needs. The following
customization options are available for the report:
Company
Information
- Detailed analysis and profiling of
additional market players (up to five).
India Hair Mask Market is
an upcoming report to be released soon. If you wish an early delivery of this
report or want to confirm the date of release, please contact us at [email protected]