India Hair Mask Market to be Dominated by Synthetic Hair Masks till FY2027
Rising women employment and surging product awareness
are expected to drive the demand for the India hair mask Market for the
forecast period, FY2023-FY2027.
According to TechSci Research report, “India
Hair Mask Market By Nature (Natural, Organic, Synthetic), By Distribution
Channel (Hair Salons, Supermarkets/Hypermarkets, Online and Others), By Region,
Competition Forecast & Opportunities, FY2027”, the India Hair Mask market is anticipated to witness robust growth
during the forecast period, FY2023-FY2027. The growing concerns over
maintaining the quality of hair and the rising consumer awareness towards
grooming and beauty products are the major driving factors accelerating the
market demand.
Hair masks are considered beneficial for the hair's health as they aid
in the reversal of hair damage, re-hydration of dry hair, and smoothens the
hair. Customers are becoming conscious of the way they look and the products
they use. The rising the efforts to improve the appearance and growing demand
for hair care products are expected to contribute to the India hair mask market’s
growth.
The increase in the demand for men’s grooming products and the launch of
hair masks focused on nourishing the hair quality of men is expected to fuel
the market growth. The rise in the awareness among men about the benefits of
using quality hair care products to maintain the health of the hair is
influencing the market demand. Hair masks are gaining popularity among the male
population as Hair Mask are considered as a treatment for hair loss, grey hair,
split ends, and dandruff.
Hair mask manufacturers are focusing on launching innovative products
dedicated to male grooming. The increase in the number of hair salons and spas
in tier II and tier III cities of the country and improving disposable income
of middle-class families to enhance personal appearance are expected to fuel
the demand for hair masks for commercial use.
However, the availability of home remedies that can be used as hair masks
such as coffee hair packs and banana hair packs might restrain the growth of
the India hair mask market in the forecast period.
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The India hair mask market is segmented into nature, distribution
channel, regional distribution, and company. On the basis of nature, the India hair
mask market is divided into natural, organic, and synthetic. The natural hair
mask segment is expected to witness the fastest incremental growth during the
forecast period, FY2023-FY2027. The use of hard chemicals, shampoos, chemical
treatment over the hair degrades the quality and health of hair eventually,
which fuels the demand for organic and silicone-free hair mask variants, which
are expected to witness a surge.
Hair masks contain chemicals intended for hair nourishing and scalp
moisturizing properties which can cause irritation or allergic reaction to an
individual. The application of a hair mask on the scalp due to the presence of
certain harmful chemicals might cause hair fall, split ends, or any other
hair-related problems. Therefore, the market players are trying to launch
chemical-free, naturally made hair masks, which is expected to create lucrative
opportunities for the growth of the natural hair mask market.
On the basis of distribution channel, the India hair mask market is
divided into hair salons, supermarkets/hypermarkets, online, and others. The
supermarkets/hypermarkets segment is expected to dominate the India hair mask
market in the next five years. The availability of many retail stores in
supermarkets/hypermarkets increases the customer accessibility to explore and
compare the price and specifications of products before purchasing them.
The multiple numbers of retail stores are stored under a single roof which
provides ample space and opportunity for the customer to have a better
understanding and information about the product. Leading hair mask brands
organize promotional campaigns to attract customers and assign a salesperson to
explain the queries of the customer. The urban population prefers to visit the
supermarkets/hypermarkets at weekends to shop the household products with
offered discounts.
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“The introduction of hair
mask variants varying on the basis of hair type, ingredients, application time
by the market players, and the willingness of the youth population to spend on
the self-care products are majorly influencing the market demand. Market
players are investing in research and development activities to manufacture hair
masks based on natural ingredients to lower the harmful effect of chemicals on
hair, which is expected to propel the India hair mask market’s growth till
FY2027” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based
global management consulting firm.
“India Hair Mask Market
By Nature (Natural, Organic, Synthetic), By Distribution Channel (Hair Salons,
Supermarkets/Hypermarkets, Online and Others), By Region, Competition Forecast
& Opportunities, FY2027”,
has evaluated the future growth potential of India hair mask and provides statistics
and information on market size, structure and future market growth. The report
intends to provide cutting-edge market intelligence and help decision makers
take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in the India hair mask market.
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