India Footwear Market By Product Type (Non-Athletic Footwear, Athletic Footwear), By Material (Rubber, Leather, Plastic, Others), By Distribution Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2021-2031F

Market Overview

India Footwear Market was valued at USD 19.42 Billion in 2025 and is expected to reach USD 34.79 Billion by 2031 with a CAGR of 10.20%. The India footwear market is experiencing strong growth, driven by rising disposable incomes, increasing urbanization, and shifting consumer preferences toward branded and fashionable footwear. With a diverse population and a growing middle class, demand spans across both premium and value-for-money segments. The expansion of e-commerce platforms has significantly boosted accessibility and convenience, especially in tier II and tier III cities. Additionally, government initiatives like "Make in India" are supporting domestic manufacturing and attracting global investments. The market also benefits from innovation in materials and design, with rising health consciousness fueling demand for athletic and comfort-oriented footwear.

Key Market Drivers

Rising Disposable Income and Changing Consumer Preferences

One of the primary drivers propelling the India footwear market is the steady rise in disposable income and evolving consumer preferences. India's per capita disposable income, which was valued at USD 2.11 thousand in 2019, increased to USD 2.54 thousand in 2023. As economic growth boosts middle-class incomes, consumers are increasingly shifting from unbranded to branded footwear. A growing aspiration for premium lifestyles has made Indian consumers more quality-conscious, leading to a surge in demand for designer, comfortable, and fashion-forward shoes. Footwear is no longer seen as a basic necessity but as a fashion statement or lifestyle accessory, particularly among millennials and Gen Z. Urban and semi-urban populations are spending more on footwear as part of their overall personal style, driving both the casual and formal footwear segments. Moreover, the influence of social media and fashion influencers has amplified this trend, with consumers seeking products that align with current global fashion trends. As purchasing power continues to rise across income groups, particularly in Tier II and Tier III cities, the footwear market is expected to experience sustained demand across premium, mid-range, and affordable categories.

Expansion of Organized Retail and E-commerce Penetration

The rapid expansion of organized retail and the rise of e-commerce platforms have significantly transformed the Indian footwear landscape. India’s e-commerce market is expected to expand significantly, rising from USD 125 billion in FY24 to USD 345 billion by FY30.  Organized retail outlets such as Bata, Metro, and Reliance Footprint, along with exclusive brand outlets of international players like Adidas, Puma, and Skechers, have improved product visibility, accessibility, and customer experience. These retail spaces offer an immersive shopping environment with professional assistance, trial options, and attractive promotions, encouraging consumer spending. Parallelly, the growth of online platforms like Flipkart, Amazon, Myntra, and Ajio has democratized access to a wide range of footwear across geographies. E-commerce allows consumers in smaller towns to access international brands that were previously limited to metro cities. The convenience of online shopping, combined with flexible return policies, digital payment options, and personalized recommendations, has further strengthened this channel. Additionally, mobile internet penetration and rising smartphone usage have enhanced e-commerce reach. As omnichannel retailing gains momentum, the synergy between online and offline platforms will further drive market expansion.

Growing Health Awareness and Demand for Sports & Athleisure Footwear

Health consciousness and fitness awareness among Indian consumers have significantly influenced the footwear market, particularly the sports and athleisure segments. In 2025, data from the National Family Health Survey (NFHS)-5 (2019–21) reveals that 24% of Indian women and 23% of Indian men are overweight or obese. The growing culture of fitness, driven by urban lifestyles, increasing gym memberships, and outdoor activities like running, trekking, and cycling, has led to heightened demand for specialized athletic footwear. Brands are capitalizing on this trend by launching innovative products featuring advanced cushioning, ergonomic design, and moisture-wicking materials, catering to both professional athletes and casual fitness enthusiasts. The COVID-19 pandemic further accelerated the adoption of athleisure wear, as consumers began to prioritize comfort and functionality in daily wear, even outside of workout contexts. This shift has blurred the lines between performance footwear and lifestyle products, creating opportunities for multifunctional footwear that suits both active and casual settings. As awareness about orthopedic health and injury prevention grows, consumers are increasingly opting for footwear that offers support, shock absorption, and anatomical design. This demand is further fueled by endorsements from celebrities and sports personalities, enhancing the aspirational value of performance footwear in India.

Government Support for Domestic Manufacturing and Export Growth

The Indian government’s policy initiatives and support for domestic manufacturing are playing a crucial role in boosting the footwear sector. Programs like “Make in India,” “Skill India,” and “Startup India” have provided incentives for local production, technology upgrades, and skill development across the leather and non-leather footwear industries. The Footwear Design & Development Institute (FDDI) is enhancing technical education and training, addressing the industry's demand for skilled labor. Additionally, the Production Linked Incentive (PLI) scheme for the leather and footwear sector aims to improve global competitiveness and attract foreign investment. India’s position as one of the largest producers of footwear globally also presents significant export opportunities, especially in markets like Europe and North America. Export incentives, infrastructure support through mega leather clusters, and reduced import duties on raw materials are further bolstering the manufacturing ecosystem. These policies not only help reduce dependency on imports but also promote the growth of small and medium-sized enterprises (SMEs) within the footwear value chain. With improved logistics, quality control, and design capabilities, India is well-positioned to become a global hub for footwear manufacturing in the coming years.

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Key Market Challenges

Dominance of the Unorganized Sector and Price Sensitivity

One of the most persistent challenges in the Indian footwear market is the dominance of the unorganized sector, which continues to control a significant portion of overall sales, especially in rural and semi-urban areas. Small-scale manufacturers, roadside vendors, and local footwear artisans offer extremely low-cost alternatives to branded products, catering to the price-sensitive mass segment. These unorganized players often evade taxes, lack regulatory compliance, and operate with lower production and material costs, which enables them to undercut formal market prices. As a result, organized brands face stiff competition when it comes to gaining market share among lower-income and budget-conscious consumers. This fragmented market structure also hinders standardization in quality, durability, and safety, reducing consumer confidence in the sector as a whole. Additionally, many consumers still prioritize affordability over branding, innovation, or comfort, making it difficult for premium and mid-range companies to scale uniformly across regions. The transition from unorganized to organized retail is happening gradually, but the high level of fragmentation remains a barrier to the market’s full potential.

Supply Chain Inefficiencies and High Dependence on Imports for Raw Materials

The Indian footwear industry struggles with several supply chain inefficiencies, ranging from inconsistent quality of raw materials to transportation delays and inadequate storage infrastructure. A large portion of footwear raw materials such as synthetic leather, rubber compounds, adhesives, and technical textiles are imported from countries like China, Vietnam, and South Korea. This dependence exposes the sector to foreign exchange fluctuations, global supply chain disruptions, and volatile pricing, which can erode profitability for domestic players. The lack of a robust domestic raw material ecosystem not only inflates production costs but also hampers agility in responding to market demand, especially during festive seasons or promotional cycles. Smaller manufacturers are particularly vulnerable as they lack the resources to stockpile materials or absorb cost increases. In addition, logistical challenges such as poor last-mile connectivity, underdeveloped cold chains for high-quality leathers, and inconsistent warehousing infrastructure in Tier II and Tier III cities further restrict market efficiency. These inefficiencies increase lead times, limit scalability, and reduce the competitiveness of Indian manufacturers both in domestic and export markets.

Counterfeit Products and Brand Imitation

Counterfeit footwear and brand imitation continue to be serious concerns affecting the growth of authentic brands in the Indian market. Duplicate products, especially of popular international and national brands, are widely available in local markets and online platforms at a fraction of the price. These counterfeit goods are often visually identical to the original but compromise significantly on quality, safety, and durability. The proliferation of such products undermines brand value and results in loss of revenue for legitimate manufacturers and retailers. Moreover, counterfeit sales create distrust among consumers who may unknowingly purchase low-quality imitations, damaging the reputation of genuine brands in the long run. Policing the counterfeit market is difficult due to weak enforcement of intellectual property rights, legal loopholes, and the vast informal retail ecosystem. Online marketplaces have also become a hotspot for fake listings, despite stricter platform policies. This not only creates an uneven playing field but also disincentivizes innovation and quality enhancement among honest players. Unless stricter legal and technological measures are implemented to combat this challenge, it will continue to plague the organized segment of India’s footwear market.

Key Market Trends

Rising Popularity of Sustainable and Eco-Friendly Footwear

One of the most notable trends reshaping the Indian footwear market is the growing preference for sustainable and eco-friendly products. With rising environmental awareness, both consumers and brands are increasingly focused on reducing the ecological impact of footwear manufacturing and disposal. Consumers are beginning to demand transparency in materials sourcing, ethical labor practices, and biodegradable or recyclable product components. In response, several Indian and international brands are introducing shoes made from organic cotton, cork, jute, upcycled plastic, and plant-based leather alternatives. Start-ups like Neeman’s and Paaduks have gained visibility for producing eco-conscious shoes using natural materials such as merino wool and cork soles. The trend is particularly strong among urban millennials and Gen Z shoppers, who prioritize sustainability alongside style and comfort. Additionally, global ESG (Environmental, Social, and Governance) standards are pushing Indian manufacturers, especially exporters, to adopt green production practices and certifications. As sustainability moves from being a niche consideration to a core consumer value, eco-friendly footwear is expected to transition from a trend to a mainstream product category in the coming years.

Customization and Personalization Gaining Momentum

Customization is fast becoming a key trend in India’s evolving footwear landscape, as consumers seek products that reflect their personal style, foot anatomy, and comfort preferences. Advances in digital technology, 3D printing, and data analytics have enabled brands to offer bespoke services such as foot scanning, sole customization, and personalized designs. Consumers can now choose specific colors, materials, insoles, and patterns to create unique footwear that matches their personality or occasion. Online platforms and direct-to-consumer (D2C) brands are leveraging this trend by offering made-to-order and limited-edition shoes, allowing customers to co-create their purchases. This is particularly appealing to younger buyers who seek exclusivity and individual expression. Even traditional categories like ethnic footwear and formal shoes are embracing this trend, integrating modern aesthetics with personalized features. Furthermore, orthotic and comfort-focused footwear segments are offering custom footbeds and arch supports tailored to individual medical needs. As digital adoption increases across India, and as AI and AR-based fitting tools become more accessible, personalization is expected to become a major differentiator for footwear brands competing in a saturated market.

Rise of Gender-Neutral and Inclusive Footwear Designs

The Indian footwear market is also witnessing a shift toward more inclusive and gender-neutral product offerings. In contrast to traditional designs that rigidly categorize shoes as “men’s” or “women’s,” a growing number of brands are embracing unisex silhouettes, sizes, and styles to cater to diverse consumer identities. This shift is influenced by changing social norms, growing awareness around gender fluidity, and a strong youth-driven movement toward inclusivity. Footwear styles like sneakers, loafers, sliders, and boots are being designed in neutral color palettes and minimalist designs that appeal across genders. Moreover, brands are expanding their size ranges to accommodate a broader spectrum of foot shapes and sizes, including wide-fit and orthopedic options for older adults and people with specific medical conditions. This trend is also being driven by influencer marketing and social media campaigns that promote inclusivity and body positivity. As societal attitudes evolve, the demand for footwear that transcends conventional gender lines is likely to reshape product development and marketing strategies across the Indian footwear industry.

Tech-Integration and Smart Footwear Innovations

Technology is playing an increasingly transformative role in the Indian footwear market, giving rise to smart footwear and tech-enhanced functionalities. With the growing adoption of wearables and health tracking devices, smart shoes embedded with sensors, fitness trackers, and gait analysis features are gaining traction among fitness enthusiasts and health-conscious consumers. Some products even offer Bluetooth connectivity to mobile apps that monitor steps, posture, calorie burn, or even foot pressure distribution for medical diagnostics. Indian start-ups and research institutions are exploring innovations like temperature-regulating soles, waterproofing nanocoatings, and adaptive fit technologies that adjust shoe shape based on foot movement. Beyond health, technology is also enhancing the retail experience through AR-based virtual try-on features, 3D foot scanners, and AI-powered size recommendation tools, helping reduce product returns and improve customer satisfaction. In manufacturing, automation and smart inventory systems are streamlining production and supply chain efficiencies. Although still at a nascent stage, the integration of technology into both products and retail operations is a clear indicator of the footwear market’s forward-looking evolution, appealing especially to tech-savvy urban buyers.

Segmental Insights

Product Type Insights

Athletic footwear is emerging as the fastest-growing segment in the Indian footwear market, driven by a surge in health awareness, fitness culture, and lifestyle changes across urban and semi-urban areas. The rising popularity of activities like running, gym workouts, yoga, and sports among all age groups has significantly increased the demand for performance-oriented shoes that offer comfort, support, and durability. Global brands such as Nike, Adidas, and Puma, along with homegrown players like Campus and Sparx, are expanding their product lines to cater to this demand. Additionally, the athleisure trend—blending athletic and casual wear—is boosting everyday use of sports shoes beyond fitness contexts. This segment's rapid growth is also supported by influencer marketing and celebrity endorsements.

Distribution Channel Insights

Online retail is the fastest-growing segment in the Indian footwear market, driven by the rapid rise in internet penetration, smartphone usage, and digital payment adoption across the country. E-commerce platforms like Flipkart, Amazon, Myntra, and Ajio have revolutionized the way consumers shop for footwear by offering a wide range of options, competitive pricing, easy returns, and doorstep delivery. This growth is particularly notable in Tier II and Tier III cities, where access to branded footwear through offline channels remains limited. The convenience of 24/7 shopping, virtual try-on features, and exclusive online discounts have further fueled demand. Moreover, the growth of Direct-to-Consumer (D2C) brands and social media advertising has strengthened online sales, making it a key growth engine for the industry.

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Regional Insights

North India stands out as the dominating region in the Indian footwear market, driven by a high concentration of manufacturing hubs, established retail networks, and strong consumer demand. States like Uttar Pradesh, particularly Agra and Kanpur, are major production centers for both leather and non-leather footwear, supplying to domestic and export markets. The region also benefits from a large urban population with rising disposable incomes and fashion consciousness, especially in cities like Delhi, Noida, and Chandigarh. North India hosts several prominent footwear brands and organized retail outlets, further fueling sales growth. Additionally, the region's strong transportation infrastructure and access to raw materials make it a strategic hub for distribution. This combination of demand and supply-side advantages reinforces North India’s market dominance.

Recent Developments

• In 2025, Red Chief launched its new brand, ZUUP, unveiling a massive Family Footwear Store that showcases over 100 brands and offers more than 3,000 styles under one roof.
• In 2024, OrthoLite expanded its footprint in India by significantly increasing the size of its manufacturing facility in Ambur and opening a new sales office in Chennai. The facility's capacity was tripled, enabling the production of two million insoles per month, along with the introduction of leather footbed manufacturing
• In 2024, U.S.-based footwear brand HEYDUDE, acquired by Crocs in 2022, entered the Indian market through a partnership with Metro Brands Ltd. The brand introduced its lightweight, comfort-centric styles like the Wally and Wendy in 25 Metro and Mochi stores across India.
• In 2024, Bata India announced plans to open 100 to 150 new stores annually, focusing primarily on Tier 2 and Tier 3 cities to broaden its market reach. The company also emphasized a shift toward product innovation and digital transformation to better align with evolving consumer preferences.

Key Market Players

• Relaxo Footwears Limited.
• Liberty
• Ajanta Shoes
• Khadim India Ltd.
• Campus Activewear Limited.
• Nike, Inc.
• Bata India
• Paragon Polymer Product Private Limited
• adidas India Marketing Pvt. Ltd
• PUMA India Ltd

Report Scope:

In this report, the India Footwear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• India Footwear Market, By Product Type:

o   Non-Athletic Footwear

o   Athletic Footwear

• India Footwear Market, By Material:

o   Canned

o   Pouches

o   Others

• India Footwear Market, By Distribution Channel:

o   Supermarkets/Hypermarkets

o   Multi-Branded Stores

o   Online

o   Others

• India Footwear Market, By Region:

o   North

o   South

o   East

o   West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the India Footwear Market.

Available Customizations:

India Footwear Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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