India Footwear Market to Grow with a CAGR of 10.20% through 2031F
The India Footwear Market is driven by factors such as rising
disposable incomes, growing urbanization, and expanding organized retail and
e-commerce.
According
to TechSci Research report, “India Footwear Market – By Region, Competition, Forecast & Opportunities, 2021-2031F”, the India Footwear Market was valued at USD 19.42 Billion in 2025
and is expected to reach USD 34.79 Billion by 2031 with a CAGR of 10.20% during
the forecast period. The India footwear market is undergoing a rapid
transformation, driven by evolving consumer lifestyles, changing fashion
sensibilities, and the increasing influence of global trends. Traditionally
viewed as a basic necessity, footwear in India has now become a critical
component of personal style and identity. Urbanization and rising disposable
incomes have significantly altered buying behavior, with consumers across urban
and semi-urban regions actively seeking comfort, durability, and aesthetic appeal
in their footwear choices. The market is expanding beyond conventional needs,
with brands targeting niche segments such as health-conscious consumers,
children, working professionals, and even the elderly. This diversification has
enabled footwear companies to explore a broader range of materials, designs,
and technology integrations, making the Indian market highly dynamic and
innovation-driven.
Traditional unorganized outlets still
exist in large numbers, but the modern consumer increasingly gravitates toward
branded stores and online platforms that promise quality, authenticity, and
convenience. E-commerce has brought a revolutionary shift in how Indians shop
for footwear, especially in smaller towns where access to premium outlets was
once limited. Platforms like Flipkart, Amazon, Myntra, and Ajio offer a wide
variety of footwear styles and price ranges, helping brands penetrate deep into
the Indian heartland. Additionally, direct-to-consumer (D2C) brands have gained
traction, thanks to social media marketing and digital payment flexibility.
Consumer preferences in India are also
undergoing a noticeable shift towards comfort, functionality, and
personalization. As fitness culture gains popularity, demand for sports and
athleisure footwear has surged. Consumers are now choosing performance-driven
shoes for daily use, moving beyond style to prioritize orthopedic support,
cushioning, and lightweight design. Furthermore, the personalization trend is
reshaping the market, with buyers looking for custom-fit shoes, unique color
combinations, and features tailored to their individual needs. Technology is
playing a central role in this evolution, enabling brands to offer AI-driven
sizing, 3D foot scanning, and virtual try-on experiences.
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" India Footwear Market”
The India Footwear
Market is segmented into product type, material, distribution channel and region.
Based
on product type, Non-athletic footwear remains the dominating segment in the
Indian footwear market, largely due to its widespread usage across daily,
formal, ethnic, and casual settings. This segment includes sandals, slippers,
formal shoes, boots, and traditional Indian footwear, which cater to a broad
consumer base across all age groups and regions. Affordable pricing, high
frequency of use, and cultural relevance—particularly in rural and semi-urban
areas—make non-athletic footwear a staple purchase. Brands offer a variety of
styles in this segment, blending comfort with evolving fashion trends.
Additionally, non-athletic footwear dominates sales in both organized and
unorganized retail, giving it broader market penetration. The consistent demand
for work, school, home, and social wear ensures its continued dominance across
income and demographic segments in India.
Based on region, western region of India is the
fastest-growing in the footwear market compared to the southern region, driven
by rapid urbanization, rising disposable incomes, and strong retail expansion
in states like Maharashtra and Gujarat. Cities like Mumbai, Pune, Ahmedabad,
and Surat are witnessing a surge in demand for both branded and affordable
footwear due to their large working populations and fashion-conscious
consumers. The presence of several domestic and international retail brands,
along with increasing penetration of e-commerce in semi-urban areas, is further
accelerating market growth. Additionally, Gujarat’s growing manufacturing base
is strengthening the supply chain for footwear products.
Major companies
operating in India Footwear Market are:
- Relaxo
Footwears Limited.
- Liberty
- Ajanta
Shoes
- Khadim
India Ltd.
- Campus
Activewear Limited.
- Nike,
Inc.
- Bata
India
- Paragon
Polymer Product Private Limited
- adidas
India Marketing Pvt. Ltd
- PUMA
India Ltd
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“The India footwear market is driven by
rising disposable incomes, urbanization, growing health awareness, and
expansion of organized retail and e-commerce. Consumers are increasingly
shifting toward branded, comfortable, and stylish footwear. Key trends include
the rise of sustainable and gender-neutral designs, personalized offerings, and
smart footwear innovations. Athleisure and comfort-driven segments are gaining
traction across all age groups..” said Mr. Karan Chechi, Research
Director of TechSci Research, a research-based management consulting firm.
“India Footwear Market By
Product Type (Non-Athletic Footwear, Athletic Footwear), By Material (Rubber,
Leather, Plastic, Others), By Distribution Channel (Supermarkets/Hypermarkets,
Multi-Branded Stores, Online, Others), By Region, Competition, Forecast &
Opportunities, 2021-2031F”, has evaluated the future growth potential of India Footwear
Market and provides statistics & information on market size, structure and
future market growth. The report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the India Footwear Market.
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