India Dry Cakes Market By Type (Bar Cakes Vs. Muffins/Cup Cakes), By Distribution Channel (Independent Small Grocers, Bakery Shops, Supermarkets/Hypermarkets, Convenience Stores, Online & Others), Competition Forecast & Opportunities, 2012 – 2022

India dry cakes market is projected to grow at a CAGR of more than 12% by 2022, on the back of expanding middle class population and increasing consumer preference for cakes as a regular sweet rather than an occasional treat. Moreover, growing population base of young working class, which prefer to spend on lifestyle & luxury products, availability of innovative packaged products, and aggressive marketing & promotional activities are some of the other factors expected to boost demand for dry cakes in India in the coming years. 

Years Considered for this Report:

Historical Years: 2012-2015

Base Year: 2016

Estimated Year: 2017

Forecast Period: 2018–2022

Objective of the Study:

• To analyze and forecast the size of India dry cakes market, in terms of value and volume.
• To define, classify and forecast the India dry cakes market on the basis of type, distribution channel, top city and regional distribution.
• To analyze and forecast the market share, in terms of value, for dry cakes in India with respect to type: Bar Cakes Vs. Muffins/Cup Cakes.
• To analyze and forecast the share, in terms of value, for India dry cakes market with respect to distribution channel: Supermarkets/Hypermarkets, Grocery/Convenience stores, Independent Small Grocers, Bakery Shops, Online & Others.
• To scrutinize the detailed market segmentation and forecast the market size, in terms of value and volume, and on the basis of region by segmenting India dry cakes market into four regions, namely – North, East, West and South.
• To identify tailwinds and headwinds for India dry cakes market.
• To examine supply chain and evaluate pricing analysis in India dry cakes market.
• To strategically profile the leading players in India dry cakes market.

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India dry cakes market is controlled by these major players, namely, Britannia Industries Limited, Monginis Foods Private Limited, Dream Bake Private Limited, Parle Products Private Limited, Bonn Nutrients Private Limited, Elite Foods Private Limited, Surya Food & Agro Limited, Kitty Industries Private Limited, Saj Food Products Private Limited, Anmol Industries Limited, etc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of dry cake manufacturers and suppliers in India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channels, and regional presence of all major dry cake suppliers across the country.

TechSci Research calculated the market size for India dry cakes market using a bottom-up approach, where manufacturers’ value shares data for standard types (bar cakes and muffins/cup cakes) was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as secondary sources directories, databases such as Central Statistical Office of India, Ministry of Statistics & Programme Implementation, FSSAI, National Council of Applied Economic Research (NCAER), Company Annual Reports, World Bank, Industry Magazines, Government Databases, News Dailies, Credible Paid Databases, Proprietary Database, White Papers and Investor Presentations were also reviewed by TechSci Research.

Key Target Audience:

• Bar cake and Muffin/Cup cake manufacturers and suppliers
• Organizations, forums and alliances related to dry cakes
• Government bodies such as regulating authorities and policy makers
• Research organizations and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as dry cake manufacturers, suppliers and policy makers. The study would also help them to identify which market segments should be targeted in the coming years in order to strategize investments and capitalize on growth opportunities in the market.

Report Scope:

In this report, India dry cakes market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

• Market, by Type:
• Bar Cakes
• Muffins / Cup Cakes
• Market, by Distribution Channel:
• Supermarkets/ Hypermarkets
• Convenience Stores
• Independent Small Grocers
• Bakery Shops
• Online
• Others
• Market, by Geography:
• North Region
• West Region
• South Region
• East Region

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India dry cakes market.

Voice of Customers: Customer Analysis by considering below mentioned parameters- Brand Awareness (Unaided & Aided), Purchase Frequency, Factors Influencing Purchase Decision, Brand Satisfaction Level & Brand Switching Behavior.

Available Customizations:

With the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

• Detailed list of distributors and dealers across all major cities.

Company Information

• Detailed analysis and profiling of additional market players (up to five).