India Dog Food Market By Product Type (Dry Dog Food, Wet Dog Food, Others), By Ingredients (Plant-based, Animal-based), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2021-2031F

Market Overview

India Dog Food Market was valued at USD 714.39 Million in 2025 and is expected to reach USD 1046.94 Million by 2031 with a CAGR of 6.58%. The India dog food market is witnessing robust growth driven by rising pet ownership, increasing urbanization, and growing awareness of pet nutrition among Indian consumers. A shift from home-cooked meals to commercially prepared dog food is evident, particularly in metro and tier-1 cities. Consumers are now prioritizing high-quality, specialized products such as breed-specific, age-specific, and functional dog food targeting digestion, coat health, and immunity. E-commerce platforms have made premium and international brands more accessible, further fueling demand. The market also benefits from veterinary endorsements and marketing campaigns emphasizing the health benefits of balanced diets. As nuclear families expand and disposable incomes rise, spending on pet well-being, including nutritious dog food, is becoming an integral part of Indian households.

Key Market Drivers

Rising Pet Ownership and Humanization of Dogs

India is experiencing a significant surge in pet ownership, particularly in urban and semi-urban areas, which has become a primary driver of the dog food market. As more Indians adopt dogs as companions and even as family members, there is an increasing emphasis on their health, happiness, and longevity. In 2024, Dogs are the most popular pets in India, with 63% of pet owners having a dog, while 42% of pet parents own a cat. This trend, often referred to as the "humanization of pets," means that dogs are no longer just kept for guarding homes but are considered part of the family. This shift is influencing consumer behavior to seek more nutritious, premium, and tailored food options for their pets. Pet parents are now investing in high-quality food products, similar to what they might choose for themselves in terms of nutritional value and health benefits. Millennial and Gen Z pet owners, in particular, are driving this transformation as they are more likely to view pets as children or companions, increasing their willingness to spend on premium food, treats, supplements, and specialized diets. Additionally, the increasing number of pet-friendly cafes, grooming centers, and pet wellness clinics reflects this shift in lifestyle, reinforcing the demand for quality dog food products that cater to diverse nutritional needs and preferences.

Expanding Middle-Class Population and Rising Disposable Incomes

India’s growing middle class, coupled with increasing disposable income levels, is substantially influencing the purchasing behavior of pet owners, particularly in the dog food segment.  India's per capita disposable income, which was valued at USD 2.11 thousand in 2019, increased to USD 2.54 thousand in 2023. As more households move into the middle- and upper-income brackets, their ability to spend on pet care—including high-quality food—rises proportionally. Previously, home-cooked meals such as roti, rice, and milk were common dog diets, especially in non-metro areas. However, with improved economic conditions, pet owners are gradually shifting toward packaged and nutritionally balanced dog food that ensures optimal health and longevity for their pets. This economic transition has also made pet ownership more feasible and attractive across broader socio-economic segments. More consumers can now afford monthly pet food expenses, veterinary consultations, and supplements. This has opened new markets for premium and ultra-premium dog food brands, both domestic and international. Moreover, as dual-income households increase, pet parents often seek convenient and ready-made meal options for their dogs, driving the preference for dry kibble, wet food, and treats. The aspirational value attached to foreign brands and nutraceutical products has also created a favorable environment for the market to evolve in tandem with global pet care trends.

Growing Awareness About Pet Nutrition and Health

The rising awareness among Indian pet owners about the importance of balanced nutrition for dogs is a major factor propelling the growth of the dog food market. With increased access to information through digital platforms, social media, veterinary clinics, and pet care blogs, pet parents are becoming more educated about canine health requirements. This has led to a demand for scientifically formulated dog food that caters to specific dietary needs—such as puppy food for growth, senior dog food for aging pets, and formulations targeting allergies, digestive issues, joint health, and immunity. Pet owners are increasingly reading product labels, comparing nutritional profiles, and seeking vet-recommended brands that ensure high-quality protein, vitamins, and minerals. The influence of veterinarians and pet nutritionists also plays a critical role in shaping buying decisions. Many brands are capitalizing on this trend by offering educational content, ingredient transparency, and trial packs. Additionally, the presence of natural, organic, and grain-free options in the market is gaining traction as health-conscious pet parents seek to replicate their own dietary choices in their pets’ food. The focus on preventive care through nutrition is now a mainstream concern, turning the spotlight toward functional and fortified dog food products.

E-Commerce Penetration and Product Accessibility

The rapid rise of e-commerce in India has revolutionized the pet care landscape, significantly boosting the dog food market by improving product accessibility and customer reach. Online platforms such as Amazon, Flipkart, Heads Up For Tails, and Petsy have made it easier for consumers—especially those in tier-2 and tier-3 cities—to access a wide range of dog food products that may not be available in local stores. These platforms offer the convenience of home delivery, flexible subscription models, auto-replenishment, discounts, and a broader assortment of brands, including international names. The ability to read reviews, compare prices, and consult online veterinary services has empowered customers to make informed decisions. Moreover, e-commerce has enabled small and niche pet food brands to enter the market without the need for large-scale physical distribution, thereby increasing product diversity and innovation. Digital marketing campaigns, influencer endorsements, and targeted advertising have also raised brand visibility and trust among tech-savvy pet parents. During the COVID-19 pandemic, the shift to online purchases was further accelerated, and this behavioral change continues to drive sales in the post-pandemic period. As digital infrastructure improves across India, the contribution of online sales to the overall dog food market is expected to grow steadily.

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Key Market Challenges

Low Penetration in Rural and Tier-3 Markets

Despite the rapid growth in urban regions, the dog food market in India remains significantly underpenetrated in rural and tier-3 areas. In these regions, traditional feeding practices—such as home-cooked meals and table scraps—are still dominant due to cultural preferences, lack of awareness, and cost considerations. Many pet owners in smaller towns and villages do not view dogs as requiring specialized nutrition, limiting the demand for commercial dog food. Furthermore, distribution networks for pet food brands are not well established in these regions, making availability a persistent issue. Retail stores in rural India often lack shelf space for pet care products, and local shopkeepers may not see dog food as a fast-moving item. Even with the rise of e-commerce, logistical barriers such as poor last-mile delivery, limited digital literacy, and payment issues hinder online ordering in remote areas. As a result, the market potential in rural India remains largely untapped. Bridging this gap would require significant investment in awareness campaigns, distribution expansion, and localized pricing strategies. Until then, the concentration of demand will continue to be urban-centric, limiting the market’s full-scale national growth.

Price Sensitivity and Perception of Dog Food as a Luxury

A significant barrier to wider dog food adoption in India is the high degree of price sensitivity among consumers. Many Indian pet owners still perceive commercial dog food, especially premium and imported brands, as an expensive or luxury item rather than a necessary health product. Even in urban areas, where awareness about dog nutrition is higher, cost remains a deciding factor. A substantial section of the population continues to rely on cost-effective home-cooked meals, often believing them to be healthier or more “natural” for their pets. This perception is reinforced by generational habits and the traditional belief that leftover human food is sufficient for dogs. While premium brands offer superior quality and specialized formulations, their pricing often places them out of reach for middle- and lower-income households. Additionally, the 18% GST levied on pet food in India increases retail prices, further dissuading budget-conscious consumers. Unlike in developed markets where pet food is considered an essential commodity, in India it is often deprioritized in household budgets. For the market to grow more inclusively, there is a pressing need for affordable, value-based offerings and government policy revisions that recognize pet food as a necessary rather than discretionary product.

Lack of Standardization and Regulatory Oversight

Another pressing challenge for the India dog food market is the absence of stringent regulatory frameworks and industry standards governing pet food production and labeling. While some premium players—especially multinational companies—adhere to international standards like AAFCO or FEDIAF, there is no comprehensive Indian regulatory body ensuring uniformity, quality control, or safety across all brands. As a result, several low-cost or regional dog food brands operate with limited oversight, raising concerns over inconsistent quality, inadequate nutritional balance, and the use of substandard ingredients. The lack of enforced labeling norms also means that consumers may not always get accurate information about ingredients, shelf life, or nutritional content. This creates confusion and mistrust among pet parents, particularly those who are new to commercial dog food. Moreover, veterinary professionals often lack updated guidelines or support from national regulatory agencies when advising pet owners, leading to inconsistent recommendations. The fragmented nature of the market, with a mix of organized and unorganized players, further complicates quality assurance. For the industry to mature and gain credibility, it is critical for the government to establish clear regulations, conduct regular audits, and mandate transparency in formulation and marketing claims. Without such interventions, consumer confidence and long-term market sustainability may be compromised.

Key Market Trends

Shift Toward Premium, Natural, and Functional Dog Food

A notable trend in the Indian dog food market is the rising demand for premium, natural, and functional food products that go beyond basic nutrition. More than 40% of pet owners in urban India now prefer feeding their pets human-grade, organic, or natural pet food, reflecting a growing shift toward healthier and more ethically sourced options. As pet parents become more conscious of their dogs’ health and longevity, they are actively seeking foods that use high-quality proteins, natural ingredients, and are free from artificial additives, colors, and preservatives. This has driven the growth of grain-free, gluten-free, and organic dog food options, as well as those fortified with vitamins, minerals, and probiotics. Functional foods—those targeting specific health concerns like skin conditions, digestive health, joint support, and immunity—are gaining popularity, particularly among urban consumers. Brands are also introducing breed-specific and age-specific formulas to cater to more individualized pet nutrition. Indian startups and multinational players alike are capitalizing on this trend by offering specialized formulations, enhanced palatability, and ingredient transparency. Packaging innovations such as resealable pouches and informative labeling are also being adopted to match the evolving expectations of discerning pet parents. This premiumization trend is not limited to metros but is gradually penetrating tier-2 cities, reflecting the broader rise in health-focused consumer behavior in India.

Digital Transformation and Growth of Pet E-Commerce

The digitalization of retail has significantly transformed the Indian pet food market, with e-commerce emerging as a dominant distribution channel. Online platforms like Amazon, Flipkart, Heads Up For Tails, Petsy, and Supertails have expanded the reach of dog food brands, especially in areas underserved by traditional pet stores. These platforms offer pet owners convenience, wider product selections, subscription models for repeat purchases, and access to international and niche brands. The growth of digital marketing, influencer collaborations, and social media pet communities has also enhanced brand engagement and consumer awareness. Many pet food companies now invest in content creation, online consultations with veterinarians, and user-generated reviews to build trust and educate buyers. Personalized recommendations, AI-driven product suggestions, and loyalty programs are further strengthening customer retention. This digital boom was significantly accelerated during the COVID-19 pandemic, when lockdowns pushed consumers toward contactless and home-delivered pet essentials. Even in the post-pandemic landscape, online sales of dog food remain strong as convenience, comparison tools, and fast shipping services continue to appeal to busy urban consumers. The integration of digital tools into every aspect of pet food retail—from product discovery to doorstep delivery—is becoming a cornerstone of the industry’s future.

Emergence of India-Made and Ethically Sourced Brands

The Indian dog food market is witnessing the rise of homegrown brands that are not only focused on high-quality nutrition but are also aligned with sustainability and ethical sourcing. Consumers, especially younger generations, are increasingly valuing local production, traceability, and environmentally responsible practices in their purchasing decisions. Startups and Indian pet food brands like Drools, Wiggles, and Doggie Dabbas are successfully catering to this sentiment by emphasizing “Made in India” messaging, sourcing ingredients locally, and ensuring humane production practices. These companies often promote transparency by highlighting ingredient origins, manufacturing processes, and the absence of harmful fillers or meat by-products. Additionally, there's a growing emphasis on sustainable packaging, cruelty-free formulations, and support for animal welfare initiatives. Brands are also embracing vegetarian and plant-based dog food options to cater to the ethical preferences of India’s large vegetarian population. This shift toward ethical consumption mirrors broader global trends but is uniquely shaped by Indian cultural values and sensitivities. The success of local players in this segment is also encouraging multinational companies to adapt their products to Indian tastes, preferences, and ethical standards. As environmental and social responsibility become more mainstream, such values are expected to further influence purchasing behavior.

Increasing Veterinary Influence and Pet Healthcare Integration

Veterinary professionals are playing an increasingly vital role in shaping pet food trends in India, as pet parents now rely more heavily on expert guidance for nutrition and wellness. There is a clear shift toward vet-recommended products and therapeutic diets tailored to dogs with specific medical needs such as diabetes, renal conditions, obesity, or food allergies. This has created a growing demand for prescription-based and clinical nutrition dog food lines. Additionally, pet owners are becoming more proactive about preventive health, choosing food enriched with functional ingredients like omega-3 fatty acids, prebiotics, joint support compounds, and antioxidants. Veterinary clinics and hospitals are also partnering with pet food companies to provide tailored recommendations, bundled healthcare plans, and in-clinic sales. Furthermore, veterinary outreach through webinars, YouTube content, and Instagram reels is educating first-time dog owners about feeding schedules, portion control, and nutrient balance. The intersection of pet healthcare and nutrition is also leading to innovation in diagnostic-based nutrition, where food is recommended based on breed, age, weight, and medical history. This medicalization of pet food is still in its early stages in India but is expected to accelerate with the growth of organized veterinary networks and diagnostic labs, pushing the market toward a more holistic, wellness-focused ecosystem.

Segmental Insights

Product Type Insights

Dry dog food has emerged as the dominant segment in the India dog food market due to its affordability, convenience, and longer shelf life. It is easier to store, measure, and serve compared to wet or homemade food, making it a preferred choice for busy pet owners, especially in urban households. The kibble format supports dental health by reducing plaque and tartar buildup, which further appeals to health-conscious pet parents. Brands offer a wide variety of dry food options tailored to specific breeds, life stages, and dietary needs, increasing its versatility and market penetration. Additionally, dry dog food is more cost-effective for multi-pet households and available in bulk packaging, making it accessible across income groups. These factors collectively contribute to dry dog food’s leading position in India’s evolving pet food landscape.

Distribution Channel Insights

Online retail has become the fastest-growing segment in the India dog food market, driven by rising internet penetration, smartphone usage, and shifting consumer preferences toward convenience. E-commerce platforms like Amazon, Flipkart, Heads Up For Tails, and Petsy offer a vast selection of dog food brands, subscription services, doorstep delivery, and attractive discounts, making online shopping highly appealing. The COVID-19 pandemic further accelerated this trend, as many consumers turned to digital channels for pet essentials. Additionally, online platforms provide access to international and niche products that are often unavailable in local stores, expanding consumer choice. Personalized recommendations, product reviews, and digital consultations with veterinarians are enhancing the online buying experience. As more pet parents adopt digital-first lifestyles, the online channel continues to outpace traditional retail in terms of growth and consumer engagement.

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Regional Insights

The North region of India stands out as the dominating segment in the dog food market, primarily due to its high urbanization, greater awareness of pet care, and growing disposable incomes. Cities like Delhi, Chandigarh, and Lucknow have witnessed a surge in pet ownership, supported by a well-developed network of veterinary clinics, pet stores, and grooming centers. Consumers in this region are more inclined to invest in commercial dog food, especially premium and specialized varieties, reflecting a shift from traditional feeding habits. The region also benefits from strong distribution channels and greater exposure to global pet care trends through digital platforms. Additionally, educational campaigns and active veterinary involvement in urban centers have played a crucial role in influencing pet parents' purchasing decisions, cementing North India’s leadership in the country’s expanding dog food market.

Recent Developments

• In 2023, Hill's Pet Nutrition launched new products featuring Marine Stewardship Council (MSC) certified pollock and insect protein, specifically designed for pets with sensitive skin and digestive systems. These formulations are enriched with vitamins, omega-3 fatty acids, and antioxidants to support overall health.
• Godrej Consumer Products, via its new subsidiary Godrej Pet Care, has launched Godrej Ninja—a scientifically formulated dry dog food enriched with probiotics, prebiotics, polyphenols, vitamins, and omega‑3s—to support gut health and immunity, debuting exclusively in Tamil Nadu in April 2025.
• In 2024, Paws for Greens, India’s first fully vegan, plant-based, human-grade dog food brand, has been launched to offer a cruelty-free and eco-conscious alternative to traditional pet food.
• In 2025, Nestlé S.A., the Swiss food giant, acquired a minority stake in Indian pet-food brand Drools Pet Food Pvt. Ltd, marking its first investment in an Indian company

Key Market Players

• Mars International India Private Limited
• Nestlé India Limited
• Himalaya Drug Company Private Limited
• Drools Pet Food Private Ltd
• Venky's (India) Limited
• Goa Medicos Private Limited (Farmina)
• AOV Agro Foods Pvt. Ltd
• Bharat International Pet Foods Private Limited
• Orange Pet Nutrition Private Limited
• Hausberg Private Limited

Report Scope:

In this report, the India Dog Food Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• India Dog Food Market, By Product Type:

o   Dry Dog Food

o   Wet Dog Food

o   Others

• India Dog Food Market, By Ingredients:

o   Plant-based

o   Animal-based

• India Dog Food Market, By Distribution Channel:

o   Supermarkets/Hypermarkets

o   Specialty Stores

o   Online

o   Others

• India Dog Food Market, By Region:

o   North

o   South

o   East

o   West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the India Dog Food Market.

Available Customizations:

India Dog Food Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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