India Dog Food Market to Grow with a CAGR of 6.58% through 2031F

The India Dog Food Market is driven by factors such as rising pet ownership and humanization, expanding middle-class with higher disposable incomes, and growing awareness of pet nutrition and health.

According to TechSci Research report, “India Dog Food Market – By Region, Competition, Forecast & Opportunities, 2021-2031F”, the India Dog Food Market was valued at USD 714.39 Million in 2025 and is expected to reach USD 1046.94 Million by 2031 with a CAGR of 6.58% during the forecast period. India’s dog food market has evolved from a nascent, urban-centric niche into one of the country’s most vibrant consumer-goods arenas, underpinned by steady double-digit value growth over the past decade. Several intertwined forces have enabled this transformation: the emergence of an aspirational middle class, shifting household structures, and increasing exposure to global pet-care practices via digital media. Once confined to metro pet shops that stocked a handful of imported kibbles, the category now encompasses a diverse spectrum of dry, wet, semi-moist, freeze-dried, fresh, and prescription diets from both multinational and home-grown companies.

Rising pet ownership is intertwined with the broader “humanization” of animals in urban and semi-urban India. Dogs are increasingly viewed as family members whose nutrition, healthcare, and emotional needs mirror those of children. This sentiment has prompted pet parents to scrutinize ingredient lists, protein sources, and functional benefits—much like they do for their own meals. Growth is further reinforced by the progressive shift to dual-income nuclear families that seek convenient, nutritionally balanced meal options rather than relying on table scraps. Veterinary professionals, pet influencers on Instagram and YouTube, and celebrity brand ambassadors have all played a pivotal role in educating consumers about the importance of balanced canine diets.

Distribution is rapidly tilting toward digital channels, reshaping consumer access and brand‐building strategies. Marketplaces like Amazon and Flipkart, specialist e-tailers such as Petsy, Supertails, and Heads Up For Tails, and quick-commerce apps including Blinkit, Zepto, and Swiggy Instamart collectively provide nationwide reach, subscription discounts, and doorstep convenience. They also generate data-rich consumer insights that help brands fine-tune formulations and personalized marketing campaigns. Organized brick-and-mortar retail remains relevant, with modern trade formats and boutique pet stores focusing on experiential merchandising, grooming add-ons, and vet clinics that bundle nutrition counseling with medical services. Regulatory oversight is still maturing: India lacks a unified pet-food law comparable to AAFCO or FEDIAF standards, resulting in patchy labeling norms and quality checks.

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The India Dog Food Market is segmented into product type, distribution channel and region.

Based on distribution channel, specialty stores have emerged as the dominating segment in the India dog food market due to their focused offerings, expert staff, and personalized customer service. These outlets cater specifically to pet owners, offering a curated range of premium and functional dog food brands, along with tailored advice based on breed, age, and health conditions. Unlike general supermarkets, specialty stores create a more engaging shopping experience with dedicated space for product trials, grooming services, and veterinary consultations. They also foster trust among consumers by educating them on pet nutrition and highlighting ingredient transparency. Their growing presence in urban centers and tier-1 cities, combined with rising demand for high-quality and niche dog food products, has solidified their leadership in the retail landscape.

Based on region, Western region of India is currently the fastest-growing market for dog food, powered by rapid urbanization, economic prosperity, and rising pet adoption in metropolises like Mumbai, Pune, and Ahmedabad. With a growing middle class and increasing disposable incomes, pet owners in this region are more inclined toward premium and specialized canine nutrition. The expansion of organized retail channels—including specialty pet stores and supermarkets—alongside thriving e‑commerce platforms, has significantly enhanced product availability and access. Local veterinary infrastructure and wellness awareness are becoming more robust, particularly in Maharashtra and Gujarat, broadening consumer confidence in commercial dog food. This combination of favorable economic conditions, urban lifestyle shifts, and enhanced distribution networks has positioned Western India as the standout growth engine in the country’s dog food sector.

Major companies operating in India Dog Food Market are:

• Mars International India Private Limited
• Nestlé India Limited
• Himalaya Drug Company Private Limited
• Drools Pet Food Private Ltd
• Venky's (India) Limited
• Goa Medicos Private Limited (Farmina)
• AOV Agro Foods Pvt. Ltd
• Bharat International Pet Foods Private Limited
• Orange Pet Nutrition Private Limited
• Hausberg Private Limited

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“India’s dog food market is driven by rising pet ownership, urbanization, increasing disposable incomes, and growing awareness about canine nutrition. The shift from traditional home-cooked meals to commercial dog food is accelerating, especially in urban areas. E-commerce is transforming accessibility with doorstep delivery and wider product options. Consumers are leaning toward premium, natural, and functional products that support health and wellness.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“India Dog Food Market By Product Type (Dry Dog Food, Wet Dog Food, Others), By Ingredients (Plant-based, Animal-based), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2021-2031F”, has evaluated the future growth potential of India Dog Food Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Dog Food Market.

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