India Cleaning Services Market By Type (Window Cleaning, Vacuuming, Floor Care, Carpet & Upholstery, Others), By End Use (Residential, Commercial), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

India Cleaning Services Market was valued at USD 9.02 Billion in 2024 and is expected to reach USD 13.95 Billion by 2030 with a CAGR of 7.54%. The India cleaning services market is experiencing rapid growth, driven by increasing urbanization, rising disposable incomes, and growing awareness of hygiene and cleanliness among residential and commercial sectors. The demand is particularly strong in metro cities, with sectors such as healthcare, hospitality, and retail fueling professional cleaning needs. Government initiatives like Swachh Bharat Abhiyan have also contributed to the market expansion. The rise in working professionals and dual-income households is pushing the preference for outsourced cleaning services. Technological advancements and eco-friendly cleaning solutions are gaining traction, with startups and organized players offering specialized services, intensifying competition and market consolidation.

Key Market Drivers

Urbanization and Changing Lifestyle Patterns

India's rapid urbanization is significantly driving the demand for cleaning services across residential, commercial, and industrial sectors. In 2024, India's urban population stands at 461 million, growing at 2.3% annually, with cities expected to contribute 75% of the nation's income by 2031. As more people migrate to cities in search of better employment and educational opportunities, urban centers are expanding, leading to a denser population and an increased concentration of housing societies, offices, shopping malls, hospitals, and hospitality establishments. With this urban growth comes an increased need for sanitation, hygiene, and maintenance—needs that are often outsourced to professional cleaning service providers. Additionally, the rise of nuclear families and the shrinking availability of domestic help in urban areas have fueled the adoption of professional home cleaning services. The busy lifestyle of urban dwellers leaves little time for thorough cleaning, especially in metro cities like Delhi, Mumbai, Bengaluru, and Hyderabad, where convenience and time-saving are prioritized. This has created a fertile ground for organized cleaning services that offer scheduled, on-demand, and customized cleaning solutions. Urbanization not only increases the volume of demand but also shifts preferences toward quality, standardized, and technology-driven cleaning services that ensure both hygiene and aesthetic appeal.

Rising Awareness of Hygiene and Health Post-Pandemic

The COVID-19 pandemic has been a watershed moment for the cleaning services market in India, significantly boosting awareness of hygiene and sanitation. Businesses, educational institutions, public transport systems, and residential complexes have all adopted stringent cleanliness standards to curb the spread of viruses and bacteria. This heightened awareness has created a sustained demand for professional disinfection, sanitization, and deep-cleaning services. People are now more conscious of indoor air quality, surface hygiene, and germ-free environments, particularly in shared spaces. Commercial establishments, especially in sectors like healthcare, hospitality, and retail, are investing in regular professional cleaning to ensure customer and employee safety, maintain reputation, and comply with regulatory norms. Furthermore, residential consumers have also become more inclined to seek professional cleaning services to maintain a germ-free home environment. This behavioral shift is likely to be long-lasting, making health-driven cleaning services an integral component of building and facility management practices. Cleaning service providers are capitalizing on this trend by offering specialized COVID-19 disinfection services, antimicrobial treatments, and hygiene certification programs, positioning themselves as essential service providers.

Growth of Commercial and Industrial Infrastructure

The growth in commercial and industrial infrastructure in India is another major driver of the cleaning services market. With the expansion of sectors such as IT/ITES, BFSI, retail, hospitality, healthcare, and logistics, there has been a surge in demand for professional cleaning services tailored to business environments. Office complexes, factories, hospitals, warehouses, and commercial buildings require frequent cleaning and maintenance to ensure operational efficiency and compliance with health and safety standards. The rise in commercial spaces managed by facility management firms has led to a preference for outsourced cleaning solutions that are reliable, efficient, and cost-effective. Industrial settings, in particular, require specialized cleaning for machinery, production floors, and sensitive equipment, driving the need for trained cleaning personnel and technologically advanced solutions like mechanized cleaning and industrial vacuuming. Furthermore, the development of smart cities and large-scale infrastructure projects is creating opportunities for long-term cleaning contracts. This demand is not limited to Tier 1 cities; Tier 2 and Tier 3 cities are also witnessing increasing commercial investments, thereby expanding the geographic footprint of cleaning services in India.

Technological Advancements and Entry of Organized Players

The adoption of technology and the increasing presence of organized players are reshaping the landscape of the Indian cleaning services market. Traditionally dominated by unorganized and informal service providers, the sector is undergoing a transformation with the entry of startups and well-structured companies offering tech-enabled and scalable cleaning solutions. These players are leveraging digital platforms, mobile apps, IoT-based tools, and customer relationship management (CRM) software to offer better customer experiences, real-time tracking, and data-driven service improvements. Mechanized cleaning equipment such as floor scrubbers, steam cleaners, and robotic vacuum cleaners are being increasingly used for efficient and consistent results. Additionally, companies are focusing on green cleaning practices, offering eco-friendly products and sustainable solutions to meet the growing environmental consciousness among consumers. The organized nature of these businesses ensures trained staff, adherence to safety protocols, and standard operating procedures, which help gain customer trust. Franchise models and aggregator platforms are also gaining popularity, expanding market reach while maintaining service consistency. The rise of these modern, tech-driven cleaning services is professionalizing the market and creating differentiation in service offerings, helping to meet the diverse needs of urban, commercial, and institutional customers.

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Key Market Challenges

Predominance of the Unorganized Sector

One of the biggest challenges in the Indian cleaning services market is the dominance of the unorganized sector, which accounts for a large share of service providers. Most cleaning services in India are still delivered by informal operators who lack formal training, standardized processes, and regulatory compliance. These unorganized players often offer lower prices, which attracts cost-conscious customers but undermines the growth of organized service providers that follow quality protocols, invest in skilled labor, and use eco-friendly cleaning solutions. The lack of professionalism among unorganized providers leads to inconsistent service quality and poor customer satisfaction, further harming the reputation of the industry as a whole. Additionally, due to minimal entry barriers, the market remains highly fragmented, making it difficult for organized players to establish a strong brand presence or scale operations quickly. The absence of government-enforced licensing and certification frameworks also contributes to a lack of trust and transparency in the market. This structural imbalance between organized and unorganized providers hampers investment, deters innovation, and limits the overall growth potential of the professional cleaning services industry in India.

High Attrition and Shortage of Skilled Manpower

The cleaning services industry in India faces a chronic shortage of trained and skilled manpower, compounded by high attrition rates. Most workers employed in the sector come from rural or semi-urban backgrounds and lack formal education or professional training in hygiene standards, equipment handling, or safety protocols. This affects service consistency, efficiency, and customer satisfaction, especially in sectors like healthcare and hospitality, where specialized cleaning is required. Moreover, the perception of cleaning jobs as low-status and physically demanding work discourages long-term employment, leading to frequent job changes and employee turnover. Organized cleaning service providers must invest heavily in recruiting, training, and retaining staff to meet quality expectations, which increases operational costs. Furthermore, wage inflation due to demand-supply mismatches adds financial pressure, particularly for businesses trying to offer affordable services at scale. Despite automation trends, most cleaning tasks in India are still labor-intensive, making manpower quality and availability a critical bottleneck. Unless steps are taken to improve workforce conditions, offer certifications, and create career paths in the sector, the shortage of skilled workers will remain a long-term hurdle for industry growth.

Price Sensitivity and Low Customer Willingness to Pay

Indian consumers, both residential and commercial, are highly price-sensitive, which creates a significant barrier for the adoption and scaling of professional cleaning services. In a market where traditional domestic help is still widely used and significantly cheaper, convincing customers to pay a premium for organized, technology-enabled cleaning services is a persistent challenge. Many households and small businesses view professional cleaning as a luxury or a one-time need rather than a recurring requirement. Even in commercial settings, procurement decisions are often driven by cost rather than quality, leading to short-term contracts with low profit margins. This cost-focused mindset restricts the growth of value-added services like eco-friendly cleaning, deep sanitation, or customized maintenance plans. For cleaning service providers, balancing affordability with profitability becomes difficult, particularly when operating in highly competitive markets with minimal brand loyalty. Additionally, lack of awareness about the long-term health, hygiene, and aesthetic benefits of professional cleaning further suppresses willingness to pay. Overcoming this challenge requires sustained customer education, transparent pricing, and demonstration of service value, which demand both time and investment—something not all service providers can afford.

Key Market Trends

Increasing Demand for Specialized and Deep Cleaning Services

One of the most prominent trends in the Indian cleaning services market is the growing demand for specialized and deep cleaning services across both residential and commercial segments. Unlike routine cleaning, these services involve intensive sanitization, disinfection, and cleaning of hard-to-reach areas using professional-grade equipment and eco-friendly chemicals. This trend has been significantly accelerated by the COVID-19 pandemic, which heightened public awareness regarding hygiene and surface cleanliness. Homeowners are increasingly opting for services like kitchen deep cleaning, sofa and carpet shampooing, bathroom sanitization, and AC duct cleaning. Meanwhile, commercial sectors such as healthcare, hospitality, manufacturing, and retail are adopting scheduled deep-cleaning protocols to comply with safety standards and enhance customer and employee confidence. The demand is also rising for sector-specific services—like sterile cleaning in hospitals or food-safe sanitation in food-processing units—which require trained personnel and industry-grade tools. Companies are responding by offering tailored cleaning packages, subscription models, and one-time intensive solutions. As the focus on hygiene becomes a long-term behavioral shift rather than a short-term reaction to the pandemic, the market for specialized cleaning services is expected to expand significantly in the coming years.

Emergence of Technology-Enabled and App-Based Cleaning Platforms

Another major trend transforming the India cleaning services market is the rise of tech-enabled and app-based service delivery models. With the growing penetration of smartphones and digital literacy across urban India, consumers are increasingly turning to mobile apps and online platforms to book cleaning services. Startups and established companies alike are investing in user-friendly apps that allow customers to schedule appointments, track service providers in real time, make digital payments, and provide instant feedback. These platforms are also leveraging artificial intelligence, data analytics, and customer relationship management (CRM) tools to predict consumer preferences, personalize service offerings, and improve operational efficiency. Some players have introduced IoT-enabled solutions such as smart vacuum cleaners and real-time monitoring tools for large commercial facilities, which enhance service transparency and accountability. Additionally, companies are using cloud-based workforce management systems to efficiently deploy cleaning staff across multiple locations and manage logistics in real time. The digital transformation is not only streamlining the service experience for end-users but also helping providers scale operations, reduce costs, and enhance brand reliability. As India continues to embrace digital convenience, tech-driven cleaning platforms are expected to dominate urban markets and even penetrate semi-urban areas.

Growing Popularity of Eco-Friendly and Sustainable Cleaning Practices

Sustainability is emerging as a crucial trend in the Indian cleaning services market, driven by growing environmental awareness and demand for non-toxic, biodegradable solutions. Customers—especially from the residential, healthcare, and hospitality segments—are showing a strong preference for cleaning products and methods that are safe for humans, pets, and the environment. In response, cleaning service providers are increasingly adopting green cleaning practices, such as using plant-based, chemical-free detergents, reusable microfiber cloths, water-saving techniques, and energy-efficient equipment. Some companies are also integrating sustainable practices into their business models, such as offering carbon footprint tracking for large-scale clients or using electric-powered cleaning machines. This shift is not only helping to attract environmentally conscious consumers but also aligns with regulatory trends promoting sustainable business operations. Moreover, corporate clients are incorporating sustainability metrics in vendor evaluation processes, further pushing cleaning companies to innovate and comply. As climate consciousness becomes a core value among both businesses and individuals, eco-friendly cleaning is evolving from a niche offering to a mainstream expectation, reshaping the competitive landscape and service standards in the market.

Expansion into Tier 2 and Tier 3 Cities

While the cleaning services market in India was historically concentrated in metropolitan areas, recent years have seen a steady expansion into Tier 2 and Tier 3 cities. Factors such as urban infrastructure development, rising disposable incomes, increasing awareness about hygiene, and the spread of digital platforms have contributed to this geographic shift. Towns like Indore, Lucknow, Coimbatore, Bhopal, and Bhubaneswar are witnessing rising demand for organized cleaning solutions in both residential and commercial spaces. The push for smart city initiatives by the Indian government has also contributed to increased investments in public sanitation and facility management in smaller cities. Organized players are increasingly eyeing these markets for growth, adapting their service models to local needs and price sensitivities. Franchise models, aggregator platforms, and local partnerships are being employed to penetrate these regions effectively. Moreover, the COVID-19 pandemic created a nationwide spike in demand for sanitization services, which helped introduce professional cleaning to new customer segments in semi-urban and rural areas. As these cities continue to grow economically and demographically, the demand for quality cleaning services is expected to rise, offering immense untapped potential for service providers looking to scale beyond India’s major metros.

Segmental Insights

Type Insights

Floor Care stands out as the dominating segment in the India Cleaning Services Market due to its universal applicability and high-frequency demand across both residential and commercial spaces. Offices, hospitals, malls, and educational institutions require routine floor maintenance, including sweeping, mopping, scrubbing, and polishing, to ensure hygiene, safety, and aesthetic appeal. The segment has gained even more prominence post-COVID-19, as cleanliness of surfaces became a top priority to prevent infections. Moreover, advancements in floor cleaning equipment and eco-friendly chemicals have enhanced service efficiency and quality, attracting more clients to professional services. Given the vast floor areas in commercial establishments and the routine nature of floor care, this segment commands the largest share of the market and continues to experience steady growth.

End Use Insights

The Commercial segment is the fastest-growing segment in the India Cleaning Services Market, driven by rapid urbanization, expanding corporate infrastructure, and increasing emphasis on workplace hygiene. Businesses across sectors such as IT, healthcare, hospitality, retail, and education are outsourcing cleaning operations to professional service providers to maintain cleanliness, comply with health regulations, and enhance operational efficiency. The post-pandemic focus on regular sanitization and disinfection has further accelerated demand for specialized cleaning in commercial spaces. Long-term contracts, recurring service needs, and a preference for organized, tech-enabled providers contribute to steady revenue generation and scalability in this segment. As companies prioritize health, safety, and professional facility management, the commercial cleaning segment is witnessing robust growth and emerging as a core driver of the market.

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Regional Insights

The South region dominated the India Cleaning Services Market, led by cities like Bengaluru, Chennai, and Hyderabad, which are major hubs for IT, healthcare, education, and hospitality sectors. These urban centers demand high-quality, professional cleaning services for offices, hospitals, hotels, and residential complexes. The region’s higher level of digital adoption, urban infrastructure, and awareness of hygiene has driven faster uptake of organized and tech-enabled cleaning solutions. Additionally, government initiatives and consistently high rankings in cleanliness surveys such as Swachh Survekshan have reinforced a culture of cleanliness and sanitation. With a strong commercial presence, rising disposable incomes, and a growing preference for outsourcing cleaning services, South India continues to lead in both market penetration and service innovation.

Recent Developments

• In 2025, Urban Company introduced "Insta Maids," a quick-service platform allowing users in Mumbai to book domestic help within 15 minutes. The services include services include utensil cleaning, mopping, and basic cooking preparation. This initiative caters to the growing demand for rapid, on-demand home services in urban areas.
• In 2025, Quick Clean, a leading provider of professional linen management solutions, secured USD 6 million in funding to enhance its services in the hospitality and healthcare sectors. With over 3,000 machines installed across 120+ five-star hotels and major hospitals, the company aims to revolutionize linen hygiene standards in India.

Key Market Players

• ISS Facility Services India Pvt. Ltd.
• Sodexo India Services Pvt. Ltd.
• Clean Master
• Anabia Cleaning Services
• BICS (Building Infrastructure Cleaning Services)
• MaidInIndia
• AIS Contract Cleaners Ltd.
• Anago Cleaning Systems Inc.
• Pritchard Industries Inc.
• Roark Capital Management LLC

Report Scope:

In this report, the India Cleaning Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• India Cleaning Services Market, By Type:

o   Window Cleaning

o   Vacuuming

o   Floor Care

o   Carpet & Upholstery

o   Others

• India Cleaning Services Market, By End Use:

o   Residential

o   Commercial

• India Cleaning Services Market, By Region:

o   North

o   South

o   East

o   West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the India Cleaning Services Market.

Available Customizations:

India Cleaning Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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