India breakfast cereal market stood at $ 283 million in 2017 and is projected to grow at a CAGR of more than 17% to reach $ 751 million by 2023. Anticipated growth in the market can be attributed to increasing urban population and growing corporate culture, resulting in rising demand for breakfast cereals. Moreover, rising demand for convenient food options due to busy lifestyle and increasing disposable income is further pushing demand for breakfast cereals. Further, manufacturers are offering a large variety of breakfast cereals in different flavors like tangy tomato, curry & spice, etc., to suit the taste of consumers, which is expected to fuel growth in India breakfast cereal market over the coming years.

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023

Objective of the Study:

  • To analyze and forecast India breakfast cereal market size.
  • To define, classify and forecast India breakfast cereal market based on product type, pricing, pack size, distribution channel, region, company and city.
  • To scrutinize the detailed market segmentation and forecast the market size, based on product type, namely – Hot Cereal and Ready To Eat Cereal.
  • To analyze and forecast the market share, for India breakfast cereal with respect to regions, namely: North, East, West and South.
  • To identify tailwinds and headwinds for India breakfast cereal market.
  • To strategically profile the leading players, which are present in India breakfast cereal market.

 

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India breakfast cereal market is controlled by these major players, namely– Kellogg India Pvt. Ltd., PepsiCo India Holdings Private Limited, Marico Ltd, Bagrry's India Limited, GlaxoSmithKline Consumer Healthcare Ltd, Avesta Good Earth Foods Pvt Ltd, Mohan Meakin Limited, Express Foods Private Limited, Patanjali Ayurved Limited, and Kottaram Agro Foods Pvt Ltd.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of breakfast cereal manufacturers. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, regional presence of all major breakfast cereal distributor in the country.

TechSci Research calculated the market size for India breakfast cereal market using a bottom up approach, where breakfast cereal manufacturers’ value shares data for product types (Hot Cereal and Ready To Eat Cereal) were recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective breakfast cereal manufacturer to arrive at the overall market size. Various secondary sources, directories, databases such as Company Annual Reports, World Bank, Ministry of Corporate Affairs, Industry Magazines, Industry Reports, News Dailies, Credible Paid Databases, Proprietary Database, etc., were also studied by TechSci Research.


Key Target Audience:

  • Breakfast cereal manufacturers, distributors and other stakeholders
  • Organizations, forums and alliances related to breakfast cereal
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as breakfast cereal manufacturers, distributors and policy makers. The report also provides insights about which market segments should be targeted over the coming years in order to strategize investments and capitalize on the growth of the market.

Report Scope:

In this report, India breakfast cereal market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, By Product Type:
    • Hot Cereal
    • Ready To Eat Cereal
  • Market, By Pricing:

o    >INR500 (USD7.46)  

o    INR20-50 (USD0.30-0.75)     

o    <INR20 (USD0.30)    

o    INR201-500 (USD3.00-7.46) 

o    INR51-100 (USD0.76-1.50)   

o    INR101-200 (USD1.51-2.99)

  • Market, By Pack Size:

o    251-500 gm

o    101-250 gm

o    501 gm-1 Kg

o    Less than 100 gm

o    More than 1 Kg

  •          Market, By Distribution Channel:
    • Modern Grocery Stores
    • Traditional Grocery Stores
    • E-Commerce
  •         Market, By Region:
    • North
    • East
    • West
    • South
  •          Market, By City:

o    Delhi-NCR

o    Mumbai

o    Bengaluru

o    Hyderabad

o    Chennai

o    Kolkata

o    Pune

o    Rest of India

  • Market, By Company:
    • Kellogg India Pvt. Ltd.
    • PepsiCo India Holdings Pvt Ltd
    • Marico Ltd
    • Bagrry's India Ltd
    • GlaxoSmithKline Consumer Healthcare Ltd
    • Others

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India breakfast cereal market.

Voice of Customers: Brand Awareness, Brand Recall, Average Consumption of breakfast cereals, Source of Information, Preferred Point of Purchase, and Factors Influencing Purchase Decisions are some of the major factors impacting the buying decision related to breakfast cereals.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across all major countries.

Company Information

Detailed analysis and profiling of additional market players (up to five).

In case you don’t find what, you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.       Product Overview

2.       Research Methodology

3.       Executive Summary

4.       Voice of Customer

4.1.    Brand Recall & Brand Awareness

4.2.    Average Consumption of Breakfast Cereal Per Month

4.3.    Factors Influencing Purchase Decisions

4.4.    Source of Information

4.5.    Preferred Point of Purchase

5.       India Breakfast Cereal Market Outlook

5.1.    Market Size & Forecast

5.1.1. By Value & Volume

5.2.    Market Share & Forecast

5.2.1. By Product Type (Hot Cereal and Ready To Eat Cereal)

5.2.2. By Pricing (<INR20 (USD0.30), INR20-50 (USD0.30-0.75), INR51-100 (USD0.76-1.50), INR101-200 (USD1.51-2.99), INR201-500 (USD3.00-7.46), >INR500 (USD7.46) )

5.2.3. By Pack Size (Less than 100 gm, 101-250 gm, 251-500 gm, 501 gm-1 KG, More than 1 KG)

5.2.4. By Distribution Channel (E-Commerce, Modern Grocery Store, Traditional Grocery Stores)

5.2.5. By Region (North, South, West and East)

5.2.6. By Company

5.2.7. By City

5.3.    Market Attractiveness Index (By Product Type, by Distribution Channel and by Region)

6.       Delhi-NCR Breakfast Cereal Market Outlook

6.1.    Market Size & Forecast

6.1.1. By Value & Volume

6.2.    Market Share & Forecast

6.2.1. By Product Type

6.2.2. By Pricing

6.2.3. By Pack Size

7.       Mumbai Breakfast Cereal Market Outlook

7.1.    Market Size & Forecast

7.1.1. By Value & Volume

7.2.    Market Share & Forecast

7.2.1. By Product Type

7.2.2. By Pricing

7.2.3. By Pack Size

8.       Bengaluru Breakfast Cereal Market Outlook

8.1.    Market Size & Forecast

8.1.1. By Value & Volume

8.2.    Market Share & Forecast

8.2.1. By Product Type

8.2.2. By Pricing

8.2.3. By Pack Size

9.       Hyderabad Breakfast Cereal Market Outlook

9.1.    Market Size & Forecast

9.1.1. By Value & Volume

9.2.    Market Share & Forecast

9.2.1. By Product Type

9.2.2. By Pricing

9.2.3. By Pack Size

10.   Chennai Breakfast Cereal Market Outlook

10.1.   Market Size & Forecast

10.1.1. By Value & Volume

10.2.   Market Share & Forecast

10.2.1. By Product Type

10.2.2. By Pricing

10.2.3. By Pack Size

11.   Kolkata Breakfast Cereal Market Outlook

11.1.   Market Size & Forecast

11.1.1. By Value & Volume

11.2.   Market Share & Forecast

11.2.1. By Product Type

11.2.2. By Pricing

11.2.3. By Pack Size

12.   Pune Breakfast Cereal Market Outlook

12.1.   Market Size & Forecast

12.1.1. By Value & Volume

12.2.   Market Share & Forecast

12.2.1. By Product Type

12.2.2. By Pricing

12.2.3. By Pack Size

13.   Import-Export Analysis

14.   Market Dynamics

14.1.   Drivers

14.2.   Challenges

15.   Market Trends & Developments

16.   Policy and Regulatory Landscape

17.   India Economic Profile

18.   Competitive Landscape

18.1.   Company Profiles

18.1.1.    Kellogg India Pvt. Ltd.

18.1.2.    PepsiCo India Holdings Private Limited

18.1.3.    Marico Ltd.

18.1.4.    Bagrrys India Limited

18.1.5.    GlaxoSmithKline Consumer Healthcare Ltd.

18.1.6.    Avesta Good Earth Foods Pvt Ltd

18.1.7.    Express Foods Private Limited

18.1.8.    Mohan Meakin Limited

18.1.9.    Patanjali Ayurved Limited

18.1.10.   Kottaram Agro Foods Pvt Ltd

19. Strategic Recommendations

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com
  • List of Figures

    Figure 1: Brand Awareness, (Unaided) 2018 (Base=200)

    Figure 2: Brand Recall, (Aided) 2018 (Base= 200)

    Figure 3: Average Consumption of Breakfast Cereal Per Month, 2018 (Base= 200)

    Figure 4: Factors Influencing Purchase Decisions, 2018 (Base= 200)

    Figure 5: Source of Information, 2018 (Base= 200)

    Figure 6: Preferred Point of Purchase, 2018 (Base= 200)

    Figure 7: India Breakfast Cereal Market Size, By Value (USD Million), By Volume (Million KG), 2013–2023F

    Figure 8: India Urban Population (% of total), 2013-2017

    Figure 9: India Breakfast Cereal Market Share, By Product Type, By Value, 2013–2023F

    Figure 10: India Breakfast Cereal Market Share, By Pricing, By Value, 2013-2023F

    Figure 11: India Breakfast Cereal Market Share, By Pack Size, By Value, 2013-2023F

    Figure 12: India Breakfast Cereal Market Share, By Distribution Channel, By Value, 2013-2023F

    Figure 13: India Breakfast Cereal Market Share, By Region, By Value, 2017 & 2023F

    Figure 14: India Breakfast Cereal Market Share, By Region, By Value, 2013-2023F

    Figure 15: India Breakfast Cereal Market Share, By Company, By Value, 2017 & 2023F

    Figure 16: India Breakfast Cereal Market Share, By City, By Value, 2017 & 2023F

    Figure 17: India Breakfast Cereal Market Attractiveness Index, By Product Type, By Value, 2017-2023F

    Figure 18: India Breakfast Cereal Market Attractiveness Index, By Distribution Channel, By Value, 2017-2023F

    Figure 19: India Breakfast Cereal Market Attractiveness Index, By Region, By Value, 2017-2023F

    Figure 20: Delhi-NCR Breakfast Cereal Market Size, By Value (USD Million), By Volume (Million KG), 2013–2023F

    Figure 21: Delhi Growth Rate of GSDP at 2011-12 Prices, (%age), 2012-13 to 2017-18

    Figure 22: Delhi-NCR Breakfast Cereal Market Share, By Product Type, By Value, 2013-2023F

    Figure 23: Delhi-NCR Breakfast Cereal Share, By Pricing, By Value, 2013-2023F

    Figure 24: Delhi-NCR Breakfast Cereal Market Share, By Pack Size, By Value, 2013-2023F

    Figure 25: Mumbai Breakfast Cereal Market Size, By Value (USD Million), By Volume (Million KG), 2013–2023F

    Figure 26: Maharashtra NSDP Per Capita at Current Prices, (USD), 2012-13 to 2017-18

    Figure 27: Mumbai Breakfast Cereal Market Share, By Product Type, By Value, 2013-2023F

    Figure 28: Mumbai Breakfast Cereal Market Share, By Pricing, By Value, 2013-2023F

    Figure 29: Mumbai Breakfast Cereal Market Share, By Pack Size, By Value, 2013-2023F

    Figure 30: Bengaluru Breakfast Cereal Market Size, By Value (USD Million), By Volume (Million KG), 2013–2023F

    Figure 31: Karnataka Growth Rate of GSDP at 2011-12 Prices, (%age), 2012-13 to 2017-18

    Figure 32: Bengaluru Breakfast Cereal Market Share, By Product Type, By Value, 2013-2023F

    Figure 33: Bengaluru Breakfast Cereal Market Share, By Pricing, By Value, 2013-2023F

    Figure 34: Bengaluru Breakfast Cereal Market Share, By Pack Size, By Value, 2013-2023F

    Figure 35: Hyderabad Breakfast Cereal Market Size, By Value (USD Million), By Volume (Million KG), 2013–2023F

    Figure 36: Telangana Growth Rate of GSDP at 2011-12 Prices, (%age), 2012-13 to 2017-18

    Figure 37: Hyderabad Breakfast Cereal Market Share, By Product Type, By Value, 2013-2023F

    Figure 38: Hyderabad Breakfast Cereal Share, By Pricing, By Value, 2013-2023F

    Figure 39: Hyderabad Breakfast Cereal Market Share, By Pack Size, By Value, 2013-2023F

    Figure 40: Chennai Breakfast Cereal Market Size, By Value (USD Million), By Volume (Million KG), 2013–2023F

    Figure 41: Tamil Nadu Growth Rate of GSDP at 2011-12 Prices, (%age), 2012-13 to 2017-18

    Figure 42: Chennai Breakfast Cereal Market Share, By Product Type, By Value, 2013-2023F

    Figure 43: Chennai Breakfast Cereal Market Share, By Pricing, By Value, 2013-2023F

    Figure 44: Chennai Breakfast Cereal Market Share, By Pack Size, By Value, 2013-2023F

    Figure 45: Kolkata Breakfast Cereal Market Size, By Value (USD Million), By Volume (Million KG), 2013–2023F

    Figure 46: West Bengal Growth Rate of GSDP at 2011-12 Prices, (%age), 2012-13 to 2017-18

    Figure 47: Kolkata Breakfast Cereal Market Share, By Product Type, By Value, 2013-2023F

    Figure 48: Kolkata Breakfast Cereal Market Share, By Pricing, By Value, 2013-2023F

    Figure 49: Kolkata Breakfast cereal Market Share, By Pack Size, By Value, 2013-2023F

    Figure 50: Pune Breakfast Cereal Market Size, By Value (USD Million), By Volume (Million KG), 2013–2023F

    Figure 51: Maharashtra Growth Rate of GSDP at 2011-12 Prices, (%age), 2012-13 to 2017-18

    Figure 52: Pune Breakfast Cereal Market Share, By Product Type, By Value, 2013-2023F

    Figure 53: Pune Breakfast Cereal Market Share, By Pricing, By Value, 2013-2023F

    Figure 54: Pune Breakfast Cereal Market Share, By Pack Size, By Value, 2013-2023F

    Figure 55: India Prepared Foods Obtained by Swelling Or Roasting Of Cereals Or Cereal Products Import, By Value, 2013-2017 (USD Million)

    Figure 56: India Prepared Foods Obtained by Swelling Or Roasting Of Cereals Or Cereal Products Export, By Value, 2013-2017 (USD Million)