India Breakfast Cereal Market to Grow with a CAGR of 8.15% through 2030F
The India Breakfast Cereal
Market is driven by factors such as rising urbanization, increasing disposable
incomes, growing awareness of infant nutrition, and more working mothers.
According
to TechSci Research report, “India Breakfast Cereal Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the India Breakfast Cereal Market was valued at USD 4.90 Billion in 2024
and is expected to reach USD 7.84 Billion by 2030 with a CAGR of 8.15% during
the forecast period. The India breakfast cereal market has witnessed robust
growth over the past decade, driven by evolving consumer preferences, rapid
urbanization, and a shift towards convenient and nutritious food choices.
Traditionally, Indian breakfasts have been dominated by regional, freshly
cooked meals like parathas, idlis, and poha. However, the fast-paced lifestyles
of urban populations, especially among working professionals and nuclear
families, have led to increased adoption of ready-to-eat breakfast options. As
a result, breakfast cereals, once considered a niche segment, have now become a
mainstream category in urban and semi-urban markets. The category includes a
broad range of products such as cornflakes, oats, muesli, granola, and
millet-based cereals, each catering to diverse taste preferences and
nutritional needs.
Health consciousness among Indian
consumers is another critical factor shaping the market. There is growing
awareness about the importance of balanced diets and nutrient-rich foods,
particularly among the urban middle and upper-middle class. Manufacturers have
responded by innovating with healthier product variants, including low-sugar,
high-fiber, and protein-enriched cereals. Products fortified with essential
vitamins, minerals, and immunity-boosting ingredients are gaining popularity.
The demand for traditional grains like millets, ragi, and quinoa is also on the
rise, as consumers seek healthier, locally sourced alternatives.
Traditional food habits continue to
dominate a significant portion of the population, particularly in rural areas,
where cereals are yet to gain acceptance. Price sensitivity remains a
constraint, especially for premium and imported products. Moreover, concerns
about the sugar content and artificial additives in some products have prompted
scrutiny from health advocates. To sustain growth, manufacturers must address
these issues through product reformulations, competitive pricing strategies,
and region-specific offerings.
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" India Breakfast Cereal Market”
The India Breakfast
Cereal Market is segmented into product type, sales channel and region.
Based
on sales channel, Supermarkets/Hypermarkets was the dominating segment in the
India breakfast cereal market. These retail formats offer a wide range of
product choices, competitive pricing, and the ability to physically compare
brands, making them the preferred shopping destination for urban consumers.
Their prominence is supported by the rapid expansion of organized retail chains
in metropolitan and tier-I cities, along with effective in-store promotions and
attractive product placements. Consumers often rely on supermarkets and
hypermarkets for bulk purchases and trusted brand availability, giving this
channel a consistent lead over convenience stores, online platforms, and other
retail outlets.
Based on region, West region of India is the
fastest-growing market for breakfast cereals, driven by rapid urbanization,
increasing disposable incomes, and evolving consumer preferences for
convenience and health-focused products. States like Maharashtra, Gujarat, and
Rajasthan are key contributors, with cities like Mumbai, Pune, and Ahmedabad
leading the demand. These metropolitan areas are home to a significant working
population and nuclear families, who prefer ready-to-eat breakfast options like
cereals for their time-saving and nutritious qualities. Additionally, there is
a growing awareness of health and wellness, encouraging consumers to opt for
cereals that are fortified with essential nutrients, low in sugar, and high in
fiber. This trend, coupled with the region’s expanding retail networks,
positions the West as the fastest-growing region in the breakfast cereal market.
Major companies
operating in India Breakfast Cereal Market are:
- Kellogg
India Pvt. Ltd
- Nestle
India Limited
- Pepsico
India Pvt. Ltd
- Bagrry's
India Ltd
- Marico
Limited
- Patanjali
Ayurved Limited
- Shanti's
- General
Mills
- Future
Consumer Enterprise Ltd
- B&G
Foods
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“The growth of the India breakfast cereal
market is driven by increasing health consciousness, changing lifestyles, and
the demand for convenient, nutritious options. Consumers are seeking products
with lower sugar content and higher nutritional value, fueling innovation.
Trends include the rise of organic, clean-label cereals, and the growing
popularity of millet-based and plant-based options. Additionally, the market is
benefiting from the expansion of modern retail channels, including supermarkets
and e-commerce platforms, making cereals more accessible.”
said Mr. Karan Chechi, Research Director of TechSci Research, a research-based
management consulting firm.
“India Breakfast Cereal
Market By Product Type (Ready-to-eat, Ready-to-cook), By Sales Channel
(Supermarkets/Hypermarkets, Convenience Stores, Online, Others), By Region,
Competition, Forecast & Opportunities, 2020-2030F”,
has evaluated the future growth potential of India Breakfast Cereal Market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the India Breakfast Cereal Market.
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