India biscuit market is expected to grow at an impressive rate during the forecast period. The India biscuit market is driven by the upsurge in the count of health-conscious consumers. Additionally, increasing awareness regarding healthy diet coupled with alteration in food consumption pattern is further expected to propel the market growth through 2026. Growing demand for ready to eat food items among the population is further anticipated to bolster the growth of biscuit market in a positive way. Furthermore, the sudden outbreak of pandemic COVID-19 and nationwide lockdown has significantly increased the demand for convenience, healthy food items with longer shelf life thereby fuelling the market growth.

The India biscuit market is segmented based on type, packaging, distribution channel, company and region. Based on distribution channel, the market can be categorized into supermarkets/hypermarkets, convenience stores, specialist retailers, online and others. Out of these, the online segment is forecasted to register high growth in the market in the next five years which can be attributed to the associated low operational costs and capital requirement. In addition to this, certain advantages it offers such as availability of wide range of options, doorstep delivery, competitive pricing, among others, which is further expected to drive the segmental growth.

Major players operating in the India biscuit market include Parle Products Pvt. Ltd., Britannia Industries Limited, ITC Limited, Mondelez India Foods Private Limited, Surya Food & Agro Ltd., Anmol Biscuits Ltd., SAJ FOOD PRODUCTS (P) LTD, UNIBIC Foods India Pvt. Ltd., Dukes Products India Limited, Cremica Agro Foods Ltd. and others. The companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions.

Years considered for this report:

Historical Years: FY2016-FY2019

Base Year: FY2020

Estimated Year: FY2021

Forecast Period: FY2022–FY2026

Objective of the Study:

  • To analyze and estimate the market size of India biscuit market from FY2016 to FY2019.
  • To estimate and forecast the market size of India biscuit market from FY2020 to FY2026 and growth rate until FY2026.
  • To classify and forecast India biscuit market based on type, packaging, distribution channel, company and regional distribution.
  • To identify dominant region or segment in the India biscuit market.
  • To identify drivers and challenges for India biscuit market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India biscuit market.
  • To identify and analyze the profile of leading players operating in India biscuit market.
  • To identify key sustainable strategies adopted by market players in India biscuit market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of India biscuit market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Biscuit manufacturers, suppliers, distributors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to biscuit
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India biscuit market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • India Biscuit Market, By Type:
    • Crackers & Savoury Biscuits
      • Plain
      • Flavored
    • Sweet Biscuits
      • Plain Biscuits
      • Cookies
      • Sandwich Biscuits
      • Chocolate-coated Biscuits
      • Other
  • India Biscuit Market, By Packaging:
    • Pouches/Packets
    • Boxes
    • Cans/Jars
    • Others
  • India Biscuit Market, By Distribution Channel:
    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Specialist Retailers
    • Online
    • Others
  • India Biscuit Market, By Region:
    • North
    • South
    • East
    • West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India biscuit market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
India biscuit market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]  

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

1.       Product Overview

2.       Research Methodology

3.       Impact of COVID-19 on India Biscuit Market

4.       Executive Summary

5.       Voice of Customer

5.1.     Factors Influencing Purchase Decision

5.2.     Brand Awareness

5.3.     Product Awareness

6.       India Biscuit Market Outlook

6.1.     Market Size & Forecast

6.1.1.   By Value & Volume

6.2.     Market Share & Forecast

6.2.1.  By Product Type (Plain Biscuit, Cookies, Sandwiched Biscuit, Centre Filled Biscuit, Others)

6.2.2.  By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Independent small Grocers & Others)

6.2.3.  By Region 

6.2.4.  By Company

6.3.     Market Attractiveness Index

7.       India Plain Biscuit Market Outlook

7.1.     Market Size & Forecast

7.1.1.  By Value & Volume

7.2.     Market Share & Forecast By Type (Glucose, Fiber, Sweet & Salted) By Distribution Channel

7.2.2.  Product Benchmarking

8.       India Cookies Market Outlook

8.1.     Market Size & Forecast

8.1.1.  By Value & Volume

8.2.     Market Share & Forecast By Type (Butter, Choco-chips, Fruit & Nut, Oatmeal & Others) By Distribution Channel

8.3.     Product Benchmarking

9.       India Sandwiched Biscuit Market Outlook

9.1.     Market Size & Forecast

9.1.1.  By Value & Volume

9.2.     Market Share & Forecast By Type (Chocolate, Vanilla, Orange, Pineapple & Others) By Distribution Channel

9.3.     Product Benchmarking

10.    India Crackers and Crispbreads Market Outlook

10.1. Market Size & Forecast

10.1.1.      By Value & Volume

10.2. Market Share & Forecast             By Type (Soda Crackers, Graham Crackers, Sprayed Snack Crackers, Others)             By Distribution Channel

10.3. Product Benchmarking

11.    Supply Chain Analysis

12.    Import Export Analysis

13.    Market Dynamics

13.1. Drivers

13.2. Challenges

14.    Trends & Developments

15.    Policy & Regulatory Landscape

16.    India Economic Profile

17.    Competitive Landscape

17.1. Parle Products Pvt. Ltd.

17.2. Britannia Industries

17.3. ITC Limited

17.4. Mondelez India Foods Private Limited

17.5. Surya Food & Agro Ltd.

17.6. Anmol Biscuit Ltd.


17.8. UNIBIC Foods India Pvt. Ltd.

17.9. Dukes Products India Limited

17.10.                   Cremica

18.    Strategic Recommendations

19.    About Us & Disclaimer

                                                                                                      (Note: The companies list can be customized based on the client requirements.)

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]