Hummus Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Flavor (Roasted Red Pepper, Roasted Garlic White Bean, Creamy Avocado, Black Bean, Smoky Sweet Potato, and Others), By Packaging (Jars, Bottles, Cups, and Tubs), By Distribution Channel (Online and Offline), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 4.65 Billion
CAGR (2026-2031)	13.09%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 9.73 Billion

Market Overview

The Global Hummus Market will grow from USD 4.65 Billion in 2025 to USD 9.73 Billion by 2031 at a 13.09% CAGR. Hummus is a savory spread or dip primarily composed of cooked, mashed chickpeas blended with tahini, lemon juice, and garlic. The expansion of this market is fundamentally supported by the accelerating global shift toward plant-based nutrition and the rising demand for clean-label, protein-rich convenience foods. Furthermore, increasing rates of lactose intolerance induce consumers to seek dairy-free alternatives, thereby solidifying hummus as a staple in health-conscious households. These core drivers create a sustained trajectory for growth independent of transient flavor innovations or packaging trends.

One significant challenge that could impede market expansion is the volatility of raw material supply chains, particularly the susceptibility of chickpea crops to adverse weather conditions. Supply shortages often lead to price instability that manufacturers struggle to absorb without affecting retail costs. According to the Global Pulse Confederation, in 2024, chickpea production in India was estimated at 11.04 million metric tonnes, a figure reflecting a decline due to climatic difficulties. Such fluctuations in the availability of primary ingredients pose a persistent risk to consistent market development.

Key Market Drivers

The rising adoption of plant-based and vegan diets is a foundational driver propelling the global hummus market, as consumers increasingly substitute animal proteins with legume-based alternatives. This dietary shift elevates hummus from a niche ethnic dip to a mainstream staple, valued for its natural plant protein and versatility in dairy-free meal planning. The momentum of this sector is evident in the broader alternative protein landscape; according to The Good Food Institute, April 2024, in the '2024 State of Alternative Proteins' report, global retail sales of plant-based foods recently reached $28.6 billion. Such macro-level growth underscores the expanding consumer base for chickpea-based products. Illustrating the significant commercial scale established brands maintain within this environment, according to PepsiCo, in 2024, its Sabra brand generated nearly $400 million in U.S. retail sales.

Simultaneously, the market is being reshaped by a rising consumer focus on clean-label and organic ingredients. Modern shoppers are scrutinizing ingredient lists for transparency, favoring brands that utilize fresh, cold-pressed, or non-GMO components over traditional shelf-stabilized varieties containing preservatives like potassium sorbate. This demand for premium quality is driving tangible volume growth for manufacturers that prioritize minimal processing. For instance, according to Entrepreneur, January 2025, in the 'He Quit Working in Toxic Restaurants' article, the clean-label brand Ithaca Hummus sold 10 million tubs of hummus in 2024. This trajectory forces competitors to innovate, ensuring the market evolves beyond basic formulations to meet heightened nutritional expectations.

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Key Market Challenges

The volatility of raw material supply chains, particularly the susceptibility of chickpea crops to adverse weather, stands as a critical barrier to the sustained expansion of the Global Hummus Market. This agricultural dependency creates significant unpredictability in input costs, as climatic disruptions can swiftly reduce yield quality and quantity. When primary ingredient supplies fluctuate, manufacturers face immediate margin compression and are often unable to maintain stable retail pricing. This economic uncertainty discourages long-term investment in production capacity and hampers the industry's ability to reliably service the growing demand for plant-based convenience foods.

This fragility in the supply network is evidenced by recent production metrics. According to the USA Dry Pea & Lentil Council, in its 2023-24 Annual Report, domestic chickpea yields declined by 6% in 2024 due to challenging environmental conditions, even as planted acreage attempted to expand. Such a decline in yield per acre directly exacerbates supply tightness, causing price instability that ripples through the manufacturing chain. Consequently, the inability to guarantee consistent raw material availability at predictable rates continues to impede the market's broader developmental trajectory.

Key Market Trends

The Rise of Premium Artisanal and Authentic Product Lines is fundamentally reshaping the market as consumers increasingly reject mass-produced, preservative-laden options in favor of fresh, clean-label varieties. This trend is characterized by a demand for "freshly spun" hummus that utilizes high-quality, traceable ingredients and traditional production methods like cold-processing to maintain flavor integrity. Manufacturers are capitalizing on this shift by scaling up artisanal operations to meet mainstream retail requirements without compromising on quality. For instance, according to FoodBev Media, July 2025, in the 'Hummus brand Little Sesame closes $8.5m Series A funding round' article, the premium brand Little Sesame has seen year-over-year growth surpassing 100%, contributing 46% of the hummus category's total growth at Whole Foods Market.

Simultaneously, the Introduction of Exotic and Cross-Cultural Flavor Infusions is driving consumer engagement by diversifying the palate beyond classic savory profiles. Brands are combating flavor fatigue by launching bold, globally inspired SKUs—such as Chimichurri, Falafel Style, or co-branded culinary infusions—that position hummus as a versatile gourmet dip rather than a basic staple. This strategy of leveraging unique ingredient partnerships to premiumize the product is yielding significant financial returns. As evidence of this commercial success, according to FoodNavigator-USA, March 2025, in the 'Ithaca Hummus & olive oil co Graza collaborate' article, Ithaca Hummus is targeting $50 million in annual sales for 2025, bolstered by its expansion into innovative flavor collaborations and broader retail distribution.

Segmental Insights

The Online segment is identified as the fastest-growing distribution channel within the global hummus market. This upward trajectory is primarily driven by the increasing consumer reliance on e-commerce platforms for grocery procurement and the convenience of home delivery. Advancements in cold-chain logistics have significantly mitigated preservation risks, enabling the safe shipment of perishable products directly to residences. Furthermore, digital marketplaces provide access to a broader inventory of specialty and organic variants often unavailable in physical stores, compelling consumers to transition toward online purchasing methods.

Regional Insights

North America dominates the Global Hummus Market, driven primarily by a pervasive consumer shift toward health-conscious and plant-based lifestyles. The region has successfully transitioned hummus from a niche ethnic dish to a mainstream convenience snack, supported by robust retail infrastructure and high product availability across the United States and Canada. This leadership is further sustained by the widespread adoption of the Mediterranean diet and continuous innovation in flavors and organic variants. Additionally, nutritional recommendations from the U.S. Dietary Guidelines encouraging increased legume consumption have validated hummus as a dietary staple, reinforcing its strong market position.

Recent Developments

• In March 2025, Cedar’s Foods introduced a new premium collection called "Cedar’s Reserve Hommus," targeting consumers seeking an elevated, restaurant-quality experience at home. This line was crafted with an increased ratio of tahini and featured sophisticated toppings such as olive tapenade and roasted red peppers. The company emphasized that the products were formulated with avocado and olive oils and contained no artificial preservatives, catering to the demand for clean-label ingredients. The Executive Vice President of Marketing at Cedar’s Foods described the launch as a celebration of authentic Mediterranean culinary traditions designed to set a new standard in the market.
• In November 2024, PepsiCo announced a definitive agreement to acquire the remaining 50% interest in Sabra Dipping Company and Obela from the Strauss Group. The transaction, valued at approximately $244 million, was structured to transition PepsiCo into the sole owner of these joint ventures, which produce and distribute refrigerated dips in North America and other international regions. Leadership at PepsiCo indicated that assuming full ownership would allow the corporation to accelerate innovation and further expand its portfolio of nutritious, plant-based food options. This strategic consolidation underscored the company's long-term commitment to leading the global hummus market.
• In August 2024, Lantana Foods executed a major rebranding strategy, repositioning its product line as "Fusion Hummus" to emphasize its unique flavor profiles. Coinciding with this brand refresh, the company introduced fully recyclable packaging to align with increasing consumer preferences for sustainability. The updated portfolio highlighted plant-forward varieties such as Sriracha Carrot and Black Bean hummus, which were developed to offer distinct alternatives to traditional recipes. Company representatives noted that the new visual identity and eco-friendly containers were intended to enhance shelf visibility and drive growth in the dips and spreads category.
• In April 2024, Sabra Dipping Company launched a new line of single-serving products known as "Snackers," featuring a strategic collaboration with Frito-Lay. These portable snack kits paired Sabra’s hummus with popular chip brands, offering combinations such as Buffalo Hummus with tortilla chips and BBQ Hummus with corn chips. The Chief Marketing Officer of Sabra stated that the initiative was designed to provide convenient, on-the-go snacking solutions that combined bold flavors with crunchy textures. This product introduction aimed to capitalize on the growing consumer demand for ready-to-eat options within the competitive global hummus market.

Key Market Players

• Nestle SA
• Agrotech Foods Ltd
• Cedars Mediterranean Foods Inc.
• Haliburton International Foods Inc.
• Bakkavor Group PLC
• Harvest Moon Foods
• Boar’s Head Brand
• Hummus Goodness
• Damai International
• Lakeview Farms LLC

By Flavor	By Packaging	By Distribution Channel	By Region
Roasted Red Pepper Roasted Garlic White Bean Creamy Avocado Black Bean Smoky Sweet Potato Others	Jars Bottles Cups Tubs	Online and Offline	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Hummus Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Hummus Market, By Flavor:

• Roasted Red Pepper
• Roasted Garlic White Bean
• Creamy Avocado
• Black Bean
• Smoky Sweet Potato
• Others

• Hummus Market, By Packaging:

• Jars
• Bottles
• Cups
• Tubs

• Hummus Market, By Distribution Channel:

• Online and Offline

• Hummus Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE