Frozen Yogurt Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Organic, Conventional), By Flavor (Chocolate, Mango, Pineapple, Strawberry, Others), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online and Others), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 2.84 Billion
CAGR (2026-2031)	6.91%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 4.24 Billion

Market Overview

The Global Frozen Yogurt Market will grow from USD 2.84 Billion in 2025 to USD 4.24 Billion by 2031 at a 6.91% CAGR. Frozen yogurt is a cultured frozen dessert produced using milk solids, sweeteners, and specific bacterial cultures, distinguished from ice cream by its lower fat content and characteristically tart profile. The market’s expansion is primarily driven by a growing global emphasis on health and wellness, as consumers actively seek lower-calorie, probiotic-rich alternatives to traditional sweets. Additionally, the proliferation of self-serve franchise models has significantly enhanced product accessibility and consumer engagement through customization options, further stimulating industry revenue.

Despite these positive factors, the market faces a significant challenge in the form of seasonal demand fluctuations, which can lead to revenue volatility during colder months and impede consistent annual growth. To maintain consumer trust and product integrity amidst this competition, industry bodies have reinforced quality benchmarks. According to the International Dairy Foods Association, in 2024, the organization updated its Live and Active Cultures Seal policy to stipulate that frozen yogurt must contain at least 10 million cultures per gram at the time of manufacture to qualify for the certification.

Key Market Drivers

Rising consumer preference for healthier, low-fat dessert alternatives is a primary force propelling the Global Frozen Yogurt Market. As individuals increasingly prioritize nutritional value, manufacturers are reformulating products to offer guilt-free indulgences that align with low-calorie and high-protein dietary goals. This trend is reshaping product lines, with major brands launching innovations that strictly limit caloric intake while enhancing functional benefits to retain health-conscious customers. According to Frozen Food Europe, April 2024, the brand Yasso expanded its better-for-you portfolio by introducing real fruit bars that contain just 80 calories and four grams of protein, directly catering to this demand for permissible indulgence. Such innovations validate the sector's pivot toward functional wellness, ensuring sustained engagement from demographics seeking alternatives to traditional high-fat ice cream.

The proliferation of self-serve business models and personalized customization is further accelerating market growth by enhancing the consumer experience. This operational format allows patrons to control portion sizes and choose from a diverse array of toppings, fostering a sense of ownership and increasing repeat footfall. Franchise chains are aggressively capitalizing on this model to enter new geographical territories and deepen market penetration. For instance, according to Frozen Foods Biz, December 2024, the self-serve franchise 16 Handles successfully executed its growth strategy by adding 20+ new units across multiple U.S. states throughout the year. Reflecting the broader sector's financial momentum, according to Unilever, in 2025, the company reported an underlying sales growth of 4.2% for the 2024 financial year, driven in part by the performance of its premium frozen dessert brands.

Download Free Sample Report

Key Market Challenges

Seasonal demand fluctuations pose a substantial obstacle to the sustained expansion of the global frozen yogurt market. Since consumer consumption patterns are heavily correlated with ambient temperature, the industry experiences sharp declines in sales volume during colder autumn and winter months. This cyclical volatility disrupts cash flow stability, creating a difficult environment for franchise operators who must manage fixed costs, such as rent and labor, even when revenue streams contract. Consequently, businesses often struggle to maintain consistent annual growth rates, as profits generated during peak summer seasons must frequently be utilized to offset the operational deficits incurred during off-peak periods.

This instability hampers long-term investment and operational planning, impeding the market from fully capitalizing on rising consumer interest. According to the National Frozen & Refrigerated Foods Association, in 2025, 49% of consumers reported increasing their frozen food purchases, with yogurt emerging as a top priority commodity due to health and budget considerations. Despite this underlying positive sentiment, the industry’s inability to flatten the sales curve across the calendar year restricts overall revenue potential. Manufacturers and retailers are forced to operate within a boom-and-bust cycle that limits financial predictability and discourages the capital expenditure necessary for aggressive market expansion.

Key Market Trends

The expansion of plant-based and non-dairy product lines is fundamentally reshaping the market by catering to the growing demographic of consumers with lactose intolerance and ethical dietary preferences. Manufacturers are increasingly utilizing almond, oat, and coconut bases to create creamy textures that rival traditional dairy without the associated allergens. This shift is not merely about health but inclusivity, allowing brands to capture a wider audience previously excluded by dairy-centric menus. According to The Food Institute, May 2025, in the 'Global Plant-Based Sales Reach $28.6 Billion' article, U.S. retail sales of plant-based categories including yogurt and ice cream totaled $8.1 billion in 2024.

The rise of direct-to-consumer delivery and mobile-app based loyalty programs is revolutionizing customer retention strategies by leveraging data analytics for personalized engagement. Brands are moving beyond simple transaction-based models to create immersive digital ecosystems that reward frequency and gamify the purchasing experience. This digital integration allows companies to bypass seasonal foot traffic dips by maintaining direct communication and incentivizing off-premise consumption. According to Restaurant Dive, January 2025, in the 'How Yogurtland’s shift to digital powered 3 years of growth' article, the brand’s loyalty program membership grew by 18.4% since 2022, driving a spend increase of nearly 30% to $24.7 million.

Segmental Insights

The online segment is currently the fastest-growing distribution channel in the global frozen yogurt market, driven by the widespread expansion of e-commerce and third-party food delivery platforms. This growth is primarily attributed to advancements in cold-chain logistics, which now enable the efficient delivery of temperature-sensitive products without compromising quality or texture. Furthermore, shifting consumer preferences toward convenience and the ability to access a wider variety of flavors digitally have accelerated the adoption of home delivery services. Consequently, manufacturers are increasingly strengthening their digital presence to capture this expanding demand beyond traditional physical retail locations.

Regional Insights

North America maintains a dominant position in the Global Frozen Yogurt Market, driven by strong consumer demand for healthier alternatives to traditional high-fat desserts. This market leadership is supported by the widespread presence of established franchise chains and retail distribution channels across the United States and Canada. Furthermore, clear labeling standards enforced by the U.S. Food and Drug Administration (FDA) ensure product transparency, which fosters significant consumer trust in low-calorie and probiotic-rich options. Consequently, the region benefits from a mature infrastructure and high consumption rates that sustain its commanding market share.

Recent Developments

• In October 2025, Yasso expanded its product portfolio beyond novelty bars and sandwiches by launching a new line of spoonable frozen Greek yogurt pints. The company introduced the 14-ounce containers in five distinct flavors, including Mint Chocolate Chip, Chocolate Chip Cookie Dough, and Fudge Brownie, which were initially made available at Target locations. This product launch represented a strategic move into the scoopable ice cream aisle, aiming to offer a high-protein, lower-calorie alternative to traditional ice cream. Marketing representatives stated that the new format provided a texture and taste comparable to premium ice cream while maintaining the nutritional benefits of Greek yogurt.
• In June 2025, Menchie's Frozen Yogurt partnered with the candy brand HI-CHEW to release a new limited-edition proprietary flavor called Blue Hawaii Tropical Candy. This collaboration marked the seventh consecutive year of partnership between the two companies and was timed to celebrate National Candy Month. The new nonfat frozen yogurt offering was formulated to replicate the specific taste of the candy's fantasy mix, featuring notes of sweet citrus and pineapple. The franchise made the flavor available at participating locations nationwide, emphasizing its commitment to providing adventurous and nostalgic dessert options for the summer season.
• In April 2025, Lactalis Canada entered into a strategic licensing agreement with Nestlé Canada to introduce a new line of frozen yogurt products under the iÖGO brand. This collaboration involved the launch of eight new stock keeping units, comprising four varieties of frozen yogurt bars and four flavors of tubs, all produced with Canadian milk. The partnership aimed to leverage the strong brand recognition of iÖGO to expand into the frozen dessert category. Company leadership noted that the new range included flavors such as strawberry-cheesecake and raspberry-chocolate, catering to growing consumer demand for permissible indulgences.
• In January 2025, Pinkberry announced the addition of a new seasonal flavor to its menu with the launch of Yuzu Meringue frozen yogurt. The company described the limited-time offering as a refreshing tart swirl that combined the bright citrus notes of yuzu with the light, airy texture of meringue. The brand recommended pairing the frozen treat with specific toppings, such as crumbled pie crust and fresh raspberries, to create a balanced dessert experience. Marketing executives at the parent company, Kahala Brands, highlighted that the product was designed to provide a vibrant and tangy option for customers starting the new year.

Key Market Players

• Danone S.A.
• Nestlé S.A.
• Unilever plc
• Dairy Farmers of America, Inc.
• HP Hood LLC
• Campbell Soup Company
• Regal Cream Products Pty Ltd
• Kahala Franchising, L.L.C
• Menchie's Group, Inc.
• Orange Leaf, LLC

By Type	By Flavor	By Sales Channel	By Region
Organic Conventional	Chocolate Mango Pineapple Strawberry Others	Supermarkets/Hypermarkets Convenience Stores Online and Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Frozen Yogurt Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Frozen Yogurt Market, By Type:

• Organic
• Conventional

• Frozen Yogurt Market, By Flavor:

• Chocolate
• Mango
• Pineapple
• Strawberry
• Others

• Frozen Yogurt Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online and Others

• Frozen Yogurt Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE