Global household cleaners market is projected to show robust growth in the upcoming five years, 2022-2026. Attributes like rapid technological advancements, and keen interest of market players in producing innovative products are major drivers of the global household cleaners market growth in the next five years. Also, consumers are aware of the importance and the advantages of household cleaners and their uses, which is enhancing the demand for the product in the market, thereby supporting the growth of the global household cleaners market in the next five years. Moreover, instances of infectious diseases are increasing due to uncountable number of microbes advancing in the environment. Due to changing environment, climate changes, and toxins in the air due to increased industrialization, variants of bacteria, virus and other pathogens is multiplying. These pathogenic microbes spread diseases that may not have treatment or early diagnosing possible thereby arising the demand for keeping the house and environment clean. This along with the above mentioned factors are actively supporting the market growth in the future.

For instance, the recent outbreak of COVID-19 was announced as a pandemic in March 2020. The world underwent a complete lockdown and economies suffered due to it. But the widespread infection has alerted the consumers towards the importance of household cleaning. This has created a sudden jump in the demand for  household cleaners for the safety and precaution against the coronavirus. Government is creating awareness, and consumers on a personal level are also educating each other continuously for the cleaning and hygiene of the household and lifestyle, that is anticipated to drive the exponential market growth in the next five years.

The global household cleaner market is segmented by product type, distribution channel, competitive landscape, and regional distribution. Based on distribution channel, the market is further bifurcated into supermarket/hypermarket, departmental store, online, and others. Supermarket/hypermarket segment is anticipated to old the largest share of the market due to the availability of multiple kind of cleaners from various brands at one place. The consumers get the opportunity to compare the quality, quantity, as well as the pricing of the various types of the cleaners thereby making the appropriate decision for the consumption pattern. Online segment is projected to show the fastest growth in the market on the backbone of the emergency shift of the consumers from the offline distribution channels. Due to the pandemic, the offline distribution cells were shutdown and online delivery by the online portals rapidly increased. Even after lifting of the lockdown consumers are preferring to buy their required products online thereby supporting the growth of the market in the upcoming five years.

Holding the market shares are a partial list of major market players that includes, Godrej Consumer Products Limited, Henkel AG & Co. KGaA, S. C. Johnson & Son, Inc., The Clorox Company, Reckitt Benckiser Group plc, Colgate-Palmolive Company, Unilever PLC, Procter & Gamble Corporation, Seventh Generation Inc., Amway India Enterprises Pvt. Ltd., among others. The market players are actively involved in the research and development of the products to bring the latest technology and the innovative products to the consumers. This is also  to support the market growth until 2026.

Years considered for this report:

Historical Years: 2016 – 2019

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2022 – 2026

Objective of the Study:

  • To analyze the historical growth in the market size of global household cleaners market from 2016 to 2020.
  • To estimate and forecast the market size of global household cleaners market from 2020 to 2026 and growth rate until 2026. 
  • To classify and forecast global household cleaners market based on product type, distribution channel, regional distribution, and competitive landscape.
  • To identify dominant region or segment in the global household cleaners market.
  • To identify drivers and challenges for global household cleaners market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global household cleaners market.
  • To identify and analyze the profile of leading players operating in global household cleaners market.
  • To identify key sustainable strategies adopted by market players in global household cleaners market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers, suppliers, and service across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufactures which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufactures, distribution channels and presence of all major players across the globe.

TechSci Research calculated the market size of global household cleaners market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Manufacturers, end users and other stakeholders
  • Distributers and suppliers of products and other stakeholders
  • Organizations, forums, and alliances related to household cleaners market  
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global household cleaners market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Global Household Cleaners Market, By Product Type:
    • Floor Cleaners
    • Glass Cleaners
    • Laundry Cleaners
    • Dishwashing & Kitchen Cleaners
    • Toilet Cleaners
    • Others
  • Global Household Cleaners Market, By Distribution Channel:
    • Supermarket/Hypermarket
    • Departmental Store
    • Online
    • Others
  • Global Household Cleaners Market, By Region:
    • North America
      • United States
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • United Kingdom
      • Italy
      • Spain
    • Asia-Pacific
      • China
      • Japan
      • India
      • South Korea
      • Australia
    • Middle East & Africa
      • South Africa
      • Saudi Arabia
      • UAE
    • South America
      • Brazil
      • Argentina
      • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global household cleaners market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
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1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Global Household Cleaners Market

4.    Voice of Customer

5.    Executive Summary

6.    Global Household Cleaners Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Product Type (Floor Cleaners, Glass Cleaners, Laundry Cleaners, Dishwashing & Kitchen Cleaners, Toilet Cleaners, Others)

6.2.2.     By Distribution Channel (Supermarket/Hypermarket, Departmental Store, Online, Others)

6.2.3.     By Company (2020)

6.2.4.     By Region

6.3.  Product Market Map

7.    Asia-Pacific Household Cleaners Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Product Type

7.2.2.     By Distribution Channel

7.2.3.     By Country

7.3.  Asia-Pacific: Country Analysis

7.3.1.     China Household Cleaners Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Product Type

7.3.1.2.2.             By Distribution Channel

7.3.2.     India Household Cleaners Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Product Type

7.3.2.2.2.             By Distribution Channel

7.3.3.     South Korea Household Cleaners Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Product Type

7.3.3.2.2.             By Distribution Channel

7.3.4.     Japan Household Cleaners Market Outlook

7.3.4.1.         Market Size & Forecast

7.3.4.1.1.             By Value

7.3.4.2.         Market Share & Forecast

7.3.4.2.1.             By Product Type

7.3.4.2.2.             By Distribution Channel

7.3.5.     Australia Household Cleaners Market Outlook

7.3.5.1.         Market Size & Forecast

7.3.5.1.1.             By Value

7.3.5.2.         Market Share & Forecast

7.3.5.2.1.             By Product Type

7.3.5.2.2.             By Distribution Channel

8.    Europe Household Cleaners Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Product Type

8.2.2.     By Distribution Channel

8.2.3.     By Country

8.3.  Europe: Country Analysis

8.3.1.     France Household Cleaners Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Product Type

8.3.1.2.2.             By Distribution Channel

8.3.2.     Germany Household Cleaners Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Product Type

8.3.2.2.2.             By Distribution Channel

8.3.3.     United Kingdom Household Cleaners Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Product Type

8.3.3.2.2.             By Distribution Channel

8.3.4.     Italy Household Cleaners Market Outlook

8.3.4.1.         Market Size & Forecast

8.3.4.1.1.             By Value

8.3.4.2.         Market Share & Forecast

8.3.4.2.1.             By Product Type

8.3.4.2.2.             By Distribution Channel

8.3.5.     Spain Household Cleaners Market Outlook

8.3.5.1.         Market Size & Forecast

8.3.5.1.1.             By Value

8.3.5.2.         Market Share & Forecast

8.3.5.2.1.             By Product Type

8.3.5.2.2.             By Distribution Channel

9.    North America Household Cleaners Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Product Type

9.2.2.     By Distribution Channel

9.2.3.     By Country

9.3.  North America: Country Analysis

9.3.1.     United States Household Cleaners Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Product Type

9.3.1.2.2.             By Distribution Channel

9.3.2.     Mexico Household Cleaners Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Product Type

9.3.2.2.2.             By Distribution Channel

9.3.3.     Canada Household Cleaners Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Product Type

9.3.3.2.2.             By Distribution Channel

10.  South America Household Cleaners Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Product Type

10.2.2.  By Distribution Channel

10.2.3.  By Country

10.3.              South America: Country Analysis

10.3.1.  Brazil Household Cleaners Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Product Type

10.3.1.2.2.           By Distribution Channel

10.3.2.  Argentina Household Cleaners Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Product Type

10.3.2.2.2.           By Distribution Channel

10.3.3.  Colombia Household Cleaners Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Product Type

10.3.3.2.2.           By Distribution Channel

11.  Middle East and Africa Household Cleaners Market Outlook

11.1.              Market Size & Forecast

11.1.1.  By Value

11.2.              Market Share & Forecast

11.2.1.  By Product Type

11.2.2.  By Distribution Channel

11.2.3.  By Country

11.3.              MEA: Country Analysis

11.3.1.  South Africa Household Cleaners Market Outlook

11.3.1.1.      Market Size & Forecast

11.3.1.1.1.           By Value

11.3.1.2.      Market Share & Forecast

11.3.1.2.1.           By Product Type

11.3.1.2.2.           By Distribution Channel

11.3.2.  Saudi Arabia Household Cleaners Market Outlook

11.3.2.1.      Market Size & Forecast

11.3.2.1.1.           By Value

11.3.2.2.      Market Share & Forecast

11.3.2.2.1.           By Product Type

11.3.2.2.2.           By Distribution Channel

11.3.3.  UAE Household Cleaners Market Outlook

11.3.3.1.      Market Size & Forecast

11.3.3.1.1.           By Value

11.3.3.2.      Market Share & Forecast

11.3.3.2.1.           By Product Type

11.3.3.2.2.           By Distribution Channel

12.  Market Dynamics

12.1.              Drivers

12.2.              Challenges

13.  Market Trends & Developments

14.  Competitive Landscape

14.1.              Godrej Consumer Products Limited

14.2.              Henkel AG & Co. KGaA

14.3.              S. C. Johnson & Son, Inc.

14.4.              The Clorox Company

14.5.              Reckitt Benckiser Group plc

14.6.              Colgate-Palmolive Company

14.7.              Unilever PLC

14.8.              Procter & Gamble Corporation

14.9.              Seventh Generation Inc.

14.10.            Amway India Enterprises Pvt. Ltd.

15.  Strategic Recommendations

16. About Us & Disclaimer

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