Horse Riding Equipment Market – Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Product Type (Helmets, Vests, Stirrups, Others), By Price Range (Mass, Premium), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 1.90 Million
CAGR (2026-2031)	7.85%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 2.99 Million

Market Overview

The Global Horse Riding Equipment Market will grow from USD 1.90 Million in 2025 to USD 2.99 Million by 2031 at a 7.85% CAGR. The Global Horse Riding Equipment Market encompasses a comprehensive range of products, including essential tack such as saddles, bridles, and reins, alongside rider apparel like helmets, boots, and protective vests. The primary drivers supporting market growth are the enduring popularity of competitive equestrian sports and a rising interest in recreational riding, both of which necessitate consistent investment in safety and performance gear. According to British Equestrian, in 2025, federation memberships across member bodies increased by 11.7% between 2023 and 2024, underscoring a significant rise in participation that directly fuels demand for specialized equipment.

However, a notable challenge impeding market expansion is the substantial financial barrier associated with horse ownership and maintenance. The high costs of boarding, veterinary care, and insurance often deter potential entrants from the sport, thereby limiting the size of the addressable customer base. This economic pressure effectively constrains the potential for broader market growth despite increasing global interest in equestrian activities.

Key Market Drivers

Growing awareness of rider safety and the demand for protective gear are significantly reshaping the market. Manufacturers are increasingly integrating shock-absorbing materials into helmets and body protectors, driven by stricter regulations and a heightened focus on concussion prevention. This trend is evidenced by the prevalence of incidents; according to US Equestrian, February 2025, in the '2025 US Equestrian Annual Meeting Review', there were over 4,000 falls recorded across all breeds and disciplines in 2024, highlighting the critical necessity for reliable protective equipment. Consequently, the market is witnessing a sustained shift towards certified safety apparel as a non-negotiable component of equestrian activity, compelling retailers to expand their inventory of regulated safety vests and air jackets.

Rising global participation in equestrian sports and competitions further propels the industry, stimulating demand for both performance tack and training equipment. The successful execution of major international events has reinvigorated interest in the sport, leading to increased engagement at both amateur and professional levels. This expansion is reflected in trade activity; according to Spoga Horse, March 2025, in the 'spoga Horse 2025 Rides High with Record Growth' press release, the trade fair saw visitor numbers surge to more than 8,500, representing a 10% increase from the previous year. This uptake in participation contributes to a substantial economic footprint, as noted by the American Horse Council, April 2025, in the 'American Horse Council & AHC Foundation Announce Economic Impact Study Milestone' press release, which stated that the equine industry accounts for $177 billion in total value added to the U.S. economy.

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Key Market Challenges

The substantial financial barrier associated with horse ownership and maintenance stands as a significant impediment to the expansion of the Global Horse Riding Equipment Market. High fixed costs for essentials such as boarding, veterinary services, and feed create a rigid expenditure structure for equestrians, significantly reducing the disposable income available for discretionary purchases. Consequently, existing owners are often compelled to extend the lifespan of their current tack and apparel rather than investing in new or premium products. This economic pressure also acts as a deterrent for potential entrants, effectively curbing the growth of the consumer base required to drive demand for equipment manufacturers.

This constraint is evidenced by recent industry data highlighting the severity of the financial strain on equestrians. According to the National Equine Welfare Council, in 2024, 81% of surveyed horse owners expressed deep concern regarding rising upkeep costs, with 39% reporting that these financial pressures had a medium to high impact on their ability to afford basic equine care. When owners struggle to cover fundamental maintenance expenses, the market for specialized riding gear and accessories inevitably contracts, as safety and performance equipment becomes a secondary priority compared to the animal's essential needs.

Key Market Trends

The Emergence of Equine Health Monitoring Wearables and GPS Trackers is rapidly transforming the industry as riders increasingly seek data-driven insights to optimize horse performance and welfare. This trend is characterized by a proliferation of innovative entrants developing smart tack and biometric sensors that track vital signs, movement, and recovery metrics in real-time, effectively moving the market toward digitized equine care. The surge in entrepreneurial activity within this high-tech niche is evident in major trade activity; according to Koelnmesse, February 2025, in the 'spoga horse 2025 experiences strong growth' press release, the fair's dedicated Start-Up Village doubled its number of participants to 28 companies compared to the previous year. This influx of technology-focused ventures underscores the growing reliance on connected devices for injury prevention and training management, establishing bio-monitoring tools as essential modern equipment.

Simultaneously, the Growth of Direct-to-Consumer Sales and Specialized E-Commerce Platforms is reshaping how manufacturers interact with the equestrian community. Brands are increasingly bypassing traditional retail intermediaries to establish direct digital relationships with consumers, leveraging robust social platforms to drive sales and gather proprietary customer data. This pivot towards digital engagement is substantiated by rising online community figures; according to British Equestrian, June 2025, in the 'State of the Nation 2024' report, the aggregate social media following across its member bodies and accounts increased by 13% between 2023 and 2024. This expanded digital footprint allows companies to market personalized equipment and technical apparel directly to a highly engaged audience, thereby capturing higher margins and fostering stronger brand loyalty in a competitive landscape.

Segmental Insights

Based on data from trusted market research analysis, the Online distribution channel is currently the fastest-growing segment in the Global Horse Riding Equipment Market. This rapid expansion is primarily driven by the increasing proliferation of e-commerce platforms, which offer consumers unparalleled access to a diverse inventory of international brands and niche products. Shoppers benefit from transparent price comparisons and the availability of customer reviews, facilitating informed purchasing decisions. Furthermore, improved logistics and favorable return policies have effectively encouraged riders to procure specialized gear through digital marketplaces, overcoming the traditional necessity for in-store fittings.

Regional Insights

North America maintains a dominant position in the Global Horse Riding Equipment Market due to high disposable income and widespread participation in equestrian sports. The region benefits significantly from the influence of established bodies like the United States Equestrian Federation, which fosters industry growth through organized events and rigorous safety regulations. This institutional support necessitates the frequent purchase of compliant protective gear and apparel. Furthermore, the presence of a developed retail infrastructure facilitates easy access to products, ensuring consistent demand from both recreational riders and professional athletes across the region.

Recent Developments

• In March 2025, JPC Equestrian Inc. and HKM Sports Equipment GmbH finalized an exclusive distribution agreement for the United States. This strategic partnership granted JPC Equestrian the rights to manage the distribution and sales of the German company's riding wear and horse equipment throughout the region. The agreement was intended to expand the availability of HKM’s product lines in North America by leveraging JPC Equestrian’s existing logistics network and retail relationships. This collaboration allowed US-based retailers to access European-designed equestrian products more directly, enhancing the variety of riding equipment available to American consumers.
• In January 2025, Horseware Ireland and EquiFit announced the merger of their business operations to consolidate their positions in the global equestrian market. This strategic combination united Horseware’s broad distribution channels and expertise in horse rugs with EquiFit’s specialization in performance protective boots and accessories. The companies indicated that the merger aimed to drive product innovation and improve operational efficiencies while preserving the distinct identities of both brands. The transaction was positioned to create a unified platform offering a comprehensive range of equipment to riders and horse owners across international markets.
• In November 2024, Ariat International announced a strategic collaboration with Paramount Consumer Products to introduce a new collection of footwear and apparel inspired by the television series Yellowstone. This partnership focused on merging authentic Western aesthetics with the company’s established performance technologies to create products suitable for both riding and casual wear. The collaboration was designed to leverage the cultural relevance of the series to broaden the brand's appeal among equestrian enthusiasts and lifestyle consumers. The launch included a range of boots and clothing items that reflected the visual style of the show while maintaining functional standards.
• In February 2024, WeatherBeeta UK Ltd received an industry award at the Spoga Horse trade fair in Cologne for its product development in the turnout rug category. The company secured the "Top Innovation" title for its Green-Tec 1200D Detach-A-Neck Medium Turnout Rug, which was recognized for integrating sustainable materials into its design. By utilizing recycled plastics for the rug's outer fabric, the company addressed increasing market requirements for environmentally responsible equestrian gear. This recognition highlighted the brand's successful effort to combine functional durability with sustainable manufacturing processes within the global horse riding equipment market.

Key Market Players

• Georg Kieffer Sattlerwarenfabrik GmbH
• Cavallo Albert Sahle GmbH & Co. KG
• Forty-Second Street, Inc.
• Arendicom GmbH
• HKM Sports Equipment GmbH
• BH Shoe Holdings, Inc.
• Equibrand Inc
• The Saddle Company
• Joh's Stübben GmbH & Co. KG
• G. Passier & Sohn GmbH

By Product Type	By Price Range	By Distribution Channel	By Region
Helmets Vests Stirrups Others	Mass Premium	Online Offline	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Horse Riding Equipment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Horse Riding Equipment Market, By Product Type:

• Helmets
• Vests
• Stirrups
• Others

• Horse Riding Equipment Market, By Price Range:

• Mass
• Premium

• Horse Riding Equipment Market, By Distribution Channel:

• Online
• Offline

• Horse Riding Equipment Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE