Green Coffee Sourcing Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Arabica, Robusta), By End User (Coffee Roasters, Food & Beverage, Others (Healthcare, Processed Green Coffee Suppliers, etc.), By Region, By Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 45.06 Billion
CAGR (2026-2031)	13.15%
Fastest Growing Segment	Food & Beverage
Largest Market	Asia Pacific
Market Size (2031)	USD 94.56 Billion

Market Overview

The Global Green Coffee Sourcing Market will grow from USD 45.06 Billion in 2025 to USD 94.56 Billion by 2031 at a 13.15% CAGR. Green coffee refers to the unroasted, raw seeds of the coffee plant which serve as the essential agricultural commodity for roasters and beverage manufacturers worldwide. The Global Green Coffee Sourcing Market is primarily propelled by rising global consumption rates and a distinct structural shift toward high-quality specialty beans that command premium market value. Additionally, stringent corporate sustainability mandates are driving major procurement entities to establish direct and transparent trade relationships with growers, thereby reinforcing supply chain integrity and supporting long-term industry expansion.

However, the market confronts a significant challenge in the form of climate-induced agricultural volatility, which increasingly disrupts harvest cycles and creates unpredictability in yield consistency across major equatorial producing regions. This environmental instability often precipitates sharp price fluctuations that complicate logistical planning and inventory management for importers. According to the European Coffee Federation, in 2024, green coffee imports to Western Europe increased by 8.1% to reach approximately 55.1 million bags, illustrating that demand remains resilient despite these prevailing supply side constraints.

Key Market Drivers

The surge in global demand for specialty and single-origin green coffee varieties is a primary catalyst for market growth, incentivizing producers to prioritize quality differentiation and traceability. Roasters are increasingly seeking unique flavor profiles to satisfy discerning consumer preferences, which drives higher trade volumes for distinct lots from major producing regions. According to the Brazilian Coffee Exporters Council (Cecafé), July 2024, in the 'Monthly Report June 2024', Brazil exported 3.3 million bags of green coffee in June alone, marking a substantial 43.8% increase compared to the same month in the previous year as international buyers aggressively secured high-grade inventory. This trend underscores a strategic pivot where importers are willing to navigate complex logistics to obtain superior bean varieties that offer distinct cupping scores and origin transparency.

Simultaneously, the widespread adoption of sustainable and regenerative agricultural sourcing mandates is reshaping procurement strategies across the supply chain. Corporate entities are under increasing regulatory and social pressure to prove that their supply chains actively contribute to soil health restoration and carbon reduction. According to Nestlé, May 2024, in the 'Nescafé Plan 2030 Progress Report', the company sourced over 20% of its coffee from farmers explicitly implementing regenerative agriculture practices during 2023, reflecting a major operational shift toward climate-smart procurement. This transition requires robust global trade flows to function effectively at scale. According to the International Coffee Organization, September 2024, in the 'Coffee Market Report September 2024', global green bean exports totaled 9.91 million bags in August 2024, illustrating the massive volume of commodity movement that must now increasingly align with these rigorous environmental standards.

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Key Market Challenges

Climate-induced agricultural volatility is significantly hindering the stability of the Global Green Coffee Sourcing Market by creating severe supply shortages and unpredictable pricing structures. As weather patterns become increasingly erratic, coffee trees in equatorial regions suffer from physiological stress, leading to disrupted flowering phases and reduced cherry development. This environmental instability forces procurement teams to navigate a landscape of uncertain availability, where long-standing contracts may not be fulfilled due to sudden crop failures. Consequently, buyers are compelled to compete aggressively for limited stocks, driving market volatility and complicating long-term inventory strategies.

The impact of these disruptions is particularly evident in key production hubs where adverse weather has tangibly reduced output. According to the Vietnam Coffee and Cocoa Association (VICOFA), in 2024, the country’s coffee harvest concluded with a 20% decline compared to the previous crop year, totaling approximately 24.5 million bags, largely due to prolonged drought conditions. Such significant contractions in supply from major origins force importers to pay substantial premiums to secure necessary volumes, directly eroding profit margins and destabilizing the financial planning required for consistent global sourcing.

Key Market Trends

The integration of climate-resilient and climate-smart coffee varieties is rapidly becoming a critical sourcing strategy to secure future inventory against escalating environmental threats. Procurement teams are increasingly partnering with agricultural research bodies to replace vulnerable legacy cultivars with scientifically bred hybrids that offer superior heat tolerance and disease resistance, ensuring yield reliability in traditional growing regions. This structural shift moves beyond standard farming adjustments, focusing instead on the fundamental genetic renewal of coffee stocks to mitigate the risk of harvest failures. According to World Coffee Research, April 2025, in the '2024 Annual Report', the organization established 20 arabica seed lots across Peru and Uganda capable of producing over 4 million seedlings annually, illustrating the industrial scale at which these resilient genetic materials are being deployed to stabilize global supply chains.

Simultaneously, the procurement of certified deforestation-free coffee lots is reshaping trade flows as major buyers race to comply with the European Union Deforestation Regulation (EUDR). Importers are aggressively overhauling supplier verification systems to ensure that every shipment is traceable to a geolocated plot of land that has not suffered forest degradation, forcing a distinct preference for origins with advanced digital infrastructure. The financial implications of non-compliance are driving this massive shift toward rigorously vetted and transparent supply networks. According to White & Case, November 2025, in the 'European Deforestation Regulation: Implications for Africa's food security' article, the Sub-Saharan African region risks losing up to US$11 billion in export revenue annually if it fails to meet these stringent traceability requirements, underscoring the severe economic stakes propelling this compliance-focused purchasing trend.

Segmental Insights

The Food & Beverage segment currently represents the fastest-growing category within the Global Green Coffee Sourcing Market, primarily driven by the surging international demand for specialty roasted coffee and functional ready-to-drink beverages. This expansion is underpinned by a consumer shift toward premium, natural ingredients and the rising popularity of antioxidant-rich green coffee extracts in health-oriented drinks. Furthermore, manufacturers are increasingly prioritizing supply chain transparency to comply with rigorous import standards enforced by institutions such as the U.S. Food and Drug Administration. Consequently, the continuous diversification of coffee-based products ensures the sustained dominance and rapid development of the Food & Beverage sector.

Regional Insights

Based on data from trusted market research, Asia Pacific leads the Global Green Coffee Sourcing Market, driven by its unique position as both a massive production hub and a rapidly expanding consumption center. The region benefits from extensive cultivation in Vietnam and Indonesia, which provides a consistent global supply of Robusta and Arabica varieties. Furthermore, rising disposable incomes and urbanization in China and India have accelerated the demand for high-quality raw beans. Institutions like the Coffee Board of India actively support this dominance by implementing rigorous export standards and trade facilitation schemes, securing the region's status as a central node in the global supply chain.

Recent Developments

• In November 2024, Luckin Coffee entered into a major trade agreement to purchase approximately 240,000 tons of green coffee from Brazil between 2025 and 2029. This memorandum of understanding, facilitated by the Brazilian Trade and Investment Promotion Agency, represented a significant commitment to secure a long-term supply of raw materials for the Chinese coffee chain's rapidly expanding network of stores. The deal, which followed an earlier purchase commitment for 2024, carried an estimated value of approximately US$2.5 billion. This massive sourcing agreement highlighted the growing consumption of coffee in Asian markets and underscored the strategic importance of Brazilian Arabica beans in the global supply chain.
• In October 2024, Starbucks expanded its global research capabilities by launching two new coffee innovation farms located in Guatemala and Costa Rica. These facilities were established to focus on the development of hybrid coffee varieties capable of withstanding the impacts of climate change, such as disease and rising temperatures. The farm in Costa Rica was specifically designed to test new technologies, including drones and mechanization, to address labor shortages in Latin America. Meanwhile, the Guatemala site was set up to replicate smallholder farming conditions, ensuring that the breakthrough agronomy research and disease-resistant seeds developed there would be applicable and accessible to farmers worldwide.
• In February 2024, JDE Peet's announced a strategic partnership with Enveritas to address deforestation risks within its global coffee supply chain. This collaboration involved the deployment of a new assessment programme that utilized satellite imagery, artificial intelligence, and on-the-ground verification to monitor land use. The initiative was designed to ensure that the company’s green coffee procurement complied with the European Union Deforestation Regulation (EUDR) while ensuring continued market access for smallholder farmers. Furthermore, the company signed Memoranda of Understanding with several coffee-producing countries, including Ethiopia and Uganda, to verify that their exports originated from land that had not been deforested after 2020.
• In February 2024, ofi (Olam Food Ingredients) collaborated with a geospatial technology partner to launch a Carbon Sequestration Monitoring tool specifically for its coffee sourcing operations. This digital innovation was developed to measure and account for changes in carbon stocks across supplier farms and broader sourcing landscapes. By integrating this tool into its sustainability framework, the company aimed to provide its customers with precise data regarding the environmental footprint of their green coffee ingredients. The initiative supported the company's broader goals of reducing supply chain emissions and assisting roasters in meeting their own climate reporting and net-zero commitments.

Key Market Players

• Volcafe Ltd.
• Cooxupé
• Olam Group Limited
• Sucafina SA
• Neumann Gruppe GmbH
• Atlantic Specialty Coffee, Inc.
• Mercon B.V.
• DRWakefield & Company Limited

By Type	By End User	By Region
Arabica Robusta	Coffee Roasters Food & Beverage Others (Healthcare, Processed Green Coffee Suppliers, etc.)	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Green Coffee Sourcing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Green Coffee Sourcing Market, By Type:

• Arabica
• Robusta

• Green Coffee Sourcing Market, By End User:

• Coffee Roasters
• Food & Beverage
• Others (Healthcare, Processed Green Coffee Suppliers, etc.)

• Green Coffee Sourcing Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE