Two-Wheeler Tire Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Motorcycle & Scooter/Moped), By Demand Category (OEM & Replacement), By Regional, By Competition 2019-2029

Market Overview

Global Two-Wheeler Tire Market has valued at USD 18.95 billion in 2023 and is anticipated to reach USD 26.36 billion by 2029 growing with a CAGR of 5.71% through 2029. The Global Two-Wheeler Tire Market has witnessed significant growth in recent years, driven by a combination of factors that have shaped the dynamics of the industry. Two-wheelers, including motorcycles and scooters, have gained popularity as cost-effective and convenient modes of transportation, especially in densely populated urban areas. This trend has propelled the demand for two-wheeler tires, as they are a critical component in ensuring safe and efficient mobility. One of the major drivers behind the growth of the market is the rapid urbanization occurring across the world. As more people migrate to cities and urban areas expand, the need for agile and efficient transportation solutions has intensified. Two-wheelers provide a practical solution to navigate through congested traffic and limited parking spaces.

This has led to a surge in the sales of two-wheelers, thereby boosting the demand for their associated tires. Environmental concerns and the push for sustainable transportation have also impacted the two-wheeler tire market. Governments and consumers alike are increasingly focused on reducing carbon emissions and promoting eco-friendly modes of travel. Manufacturers are responding by developing tires that enhance fuel efficiency and minimize the overall carbon footprint of two-wheelers. This alignment with sustainability goals has contributed to the market's growth as more environmentally conscious consumers opt for two-wheelers over conventional automobiles. Furthermore, rising disposable incomes in emerging economies have facilitated greater affordability and accessibility to two-wheelers, resulting in increased adoption. This economic empowerment, coupled with the ease of maneuverability that two-wheelers offer in congested areas, has propelled the demand for these vehicles and subsequently their tires.

The aftermarket segment also plays a crucial role in the two-wheeler tire market's expansion. As the existing fleet of two-wheelers continues to grow, the need for replacement tires becomes evident. Factors such as wear and tear, seasonal changes, and upgrades to higher-performance tires contribute to sustained aftermarket demand. This presents an opportunity for tire manufacturers and suppliers to offer a wide range of products catering to diverse consumer preferences and requirements. In conclusion, the Global Two-Wheeler Tire Market is witnessing robust growth driven by urbanization, environmental consciousness, economic development, and aftermarket demand. These factors collectively underscore the importance of two-wheeler tires in shaping modern mobility and present opportunities for innovation and market expansion within the industry.

Key Market Drivers

Urbanization and Changing Transportation Landscape

A primary driver behind the growth of the Global Two-Wheeler Tire Market is the ongoing process of urbanization. As cities expand and populations concentrate in urban areas, the need for efficient, cost-effective, and agile transportation options becomes more pronounced. Two-wheelers have emerged as a viable solution to navigate through congested traffic, limited parking spaces, and the overall challenges posed by urban commuting. In densely populated urban centers, where traffic congestion is a major concern, two-wheelers offer the advantage of maneuverability, enabling commuters to reach their destinations more quickly. This aspect has led to an increased preference for two-wheelers, consequently driving up the demand for their tires. In January 2024, Honda Motorcycle & Scooter India (HMSI) inaugurated a third assembly line at its Vithalapur manufacturing facility, boosting its annual production capacity to 1.97 million units. This expansion supports the production of scooter models for both domestic and international markets, positioning HMSI as a frontrunner in the global scooterization movement.

Environmental Awareness and Sustainable Transportation

Growing environmental concerns have significantly impacted the automotive industry, including the two-wheeler sector. Governments and consumers alike are increasingly focused on reducing carbon emissions and promoting sustainable transportation options. Two-wheelers, inherently more fuel-efficient and emitting fewer greenhouse gases compared to cars, have gained favor as a greener mode of travel. Tire manufacturers are responding to this trend by developing tires that enhance fuel efficiency, reduce rolling resistance, and minimize the overall carbon footprint of two-wheelers. These efforts align with global sustainability goals and contribute to the market's growth as environmentally conscious consumers opt for two-wheelers as their preferred means of transport.

Economic Empowerment and Rising Disposable Incomes

In emerging economies, rising disposable incomes have translated into increased affordability and accessibility to two-wheelers. As consumers experience improved economic conditions, they are more inclined to invest in personal transportation options. Two-wheelers present a cost-effective alternative to cars, making them an attractive option for those seeking convenient mobility without the higher costs associated with four-wheelers. The affordability factor, coupled with the ease of maneuverability that two-wheelers offer in congested areas, has spurred the demand for these vehicles and consequently, their tires.

Aftermarket Demand and Replacement Cycles

The aftermarket segment is a crucial driver of the Global Two-Wheeler Tire Market. As the population of existing two-wheelers expands, the need for replacement tires becomes evident. Factors such as natural wear and tear, seasonal changes, and consumer preferences for specific tire types contribute to sustained aftermarket demand. Tire manufacturers and suppliers tap into this demand by offering a wide range of products to cater to diverse customer requirements. Moreover, the aftermarket presents an opportunity for innovation, as tire manufacturers continuously strive to develop tires with longer lifespans, better performance, and improved safety features.

Technological Advancements and Performance Enhancement

Advancements in tire technology have played a significant role in driving the Global Two-Wheeler Tire Market. Manufacturers are continuously investing in research and development to enhance tire performance, durability, and safety. Innovations in tread design, rubber compounds, and construction techniques have led to tires with improved grip, stability, and overall handling characteristics. High-performance tires designed for specific terrains, weather conditions, and riding styles have gained traction among enthusiasts, contributing to market growth through premium offerings. In July 2023, Vipal Rubber partnered with Honda to enhance motorcycle offerings in Brazil. The company has been appointed as the official tire supplier for select Honda models, directly providing tires for the assembly of Honda motorcycles in the country. The Honda CG 160 Fan will be the inaugural model equipped with Vipal tires as standard factory equipment. This motorcycle will feature Vipal’s Street ST600 tires, with a 80/100-18 size for the front and a 90/90-18 size for the rear, both of which are tubeless.

Infrastructure Development and Government Initiatives

Government initiatives aimed at promoting two-wheeler usage have also bolstered the market. In many regions, governments have launched campaigns to encourage the adoption of two-wheelers as a means to reduce traffic congestion and curb pollution. Infrastructure development projects such as dedicated bike lanes and parking spaces for two-wheelers have further incentivized their use. These initiatives create a favorable environment for the growth of the two-wheeler market and, by extension, the demand for two-wheeler tires. 

Key Market Challenges

Safety and Performance Concerns

Safety and performance are paramount in the automotive industry, and the same holds true for two-wheeler tires. Ensuring that tires provide optimal grip, stability, and handling characteristics across various terrains and weather conditions is a significant challenge. Inadequate tire performance can lead to accidents, impacting the safety of riders. Manufacturers must consistently innovate to develop tires that strike a balance between performance and safety.

Counterfeit and Substandard Tires

The proliferation of counterfeit and substandard tires poses a serious challenge to the Global Two-Wheeler Tire Market. These products, often sold at lower prices, compromise on quality and safety. Riders who unknowingly purchase counterfeit tires may face increased risks of accidents, reduced performance, and shorter lifespans of the tires. This challenge necessitates greater regulatory oversight, consumer education, and stringent measures to combat the production and sale of such tires.

Environmental Sustainability

While two-wheelers are often touted as more environmentally friendly than cars, the tire manufacturing process and disposal of used tires present environmental challenges. The production of tires involves the use of natural resources and energy, and the disposal of tires can contribute to waste and pollution. As the industry grows, finding sustainable materials and manufacturing processes, as well as implementing effective tire recycling and disposal methods, becomes crucial to minimizing the environmental impact of the sector.

Noise Pollution

Noise pollution generated by two-wheeler tires, particularly in urban areas, is a growing concern. The interaction between the tire and the road surface can produce noise that contributes to urban noise levels. Mitigating noise pollution requires the development of quieter tire designs and materials, which may involve trade-offs with other performance characteristics. Balancing noise reduction with safety and performance remains a challenge for tire manufacturers.

Regulatory Compliance and Standards

Adhering to evolving regulatory standards and compliance requirements across different regions and countries can be complex for tire manufacturers. Regulations related to safety, emissions, labeling, and other aspects can vary significantly, requiring companies to invest resources in understanding and meeting these requirements. Ensuring consistent quality and performance while adhering to diverse regulatory frameworks is a challenge that demands vigilance and adaptability.

Price Volatility of Raw Materials

The Global Two-Wheeler Tire Market is susceptible to fluctuations in the prices of raw materials, particularly rubber. Rubber is a key component in tire manufacturing, and its price volatility can impact production costs. Manufacturers often need to manage these cost fluctuations to maintain competitive pricing without compromising on quality. Innovations in materials and supply chain management are required to mitigate the impact of raw material price fluctuations.

Competitive Market Landscape

The two-wheeler tire market is characterized by intense competition among manufacturers. This competition drives innovation and product improvement, but it can also lead to pricing pressures and margin erosion. Differentiating products in a crowded market becomes a challenge, especially as manufacturers strive to offer a wide range of tire options to cater to diverse consumer preferences.

Evolving Consumer Preferences

Consumer preferences are not static and can be influenced by factors such as fashion, performance, and technological trends. Keeping up with these evolving preferences while maintaining the right balance between performance, durability, and cost can be challenging for tire manufacturers. Rapid shifts in demand can impact production planning and resource allocation.

Technological Complexities

The integration of advanced technologies into tire design, such as smart sensors and embedded electronics, presents both opportunities and challenges. Incorporating these technologies can enhance safety and performance, but it also adds complexity to the manufacturing process. Ensuring reliability, compatibility, and durability of such technology-enabled tires is a challenge that requires expertise in both tire design and electronics.

Infrastructure and Government Policies

The success of the two-wheeler tire market is closely tied to the overall infrastructure and government policies in different regions. Insufficient road maintenance, lack of dedicated biking lanes, and inconsistent traffic regulations can impact the wear and tear of tires and the overall riding experience. Supportive government policies and investments in infrastructure are essential to facilitate the growth of the two-wheeler market.

Key Market Trends

Electric Mobility Revolution

One of the most significant trends in the automotive industry is the shift towards electric mobility, and this trend has a notable impact on the two-wheeler tire market. The growing popularity of electric motorcycles and scooters is reshaping the demand for tires. Electric two-wheelers have distinct performance requirements due to their instant torque delivery and different weight distribution. As a result, tire manufacturers are developing specialized tires that cater to the unique needs of electric vehicles, such as enhanced traction and efficiency.

Smart and Connected Tires

The integration of technology into tires is transforming the market. Smart and connected tire solutions, equipped with sensors and embedded electronics, are gaining traction. These tires can provide real-time data on tire pressure, temperature, tread wear, and road conditions to both riders and vehicle systems. Such data enables proactive maintenance, enhances safety, and optimizes tire performance. As the Internet of Things (IoT) continues to expand, the adoption of smart tire technology is likely to rise.

Sustainability and Eco-Friendly Tires

Environmental concerns are influencing the tire industry's direction. Consumers and regulators are pushing for more sustainable solutions, and this trend is reflected in the development of eco-friendly tires. Manufacturers are exploring alternatives to traditional tire materials that reduce the environmental impact of production and disposal. There is a focus on improving fuel efficiency and reducing rolling resistance, contributing to greener mobility solutions.

Customization and Performance Enhancement

Consumer preferences for personalized experiences are influencing the two-wheeler tire market. Riders seek tires that not only match their vehicles' aesthetics but also provide enhanced performance. Tire manufacturers are responding by offering a wide range of tread patterns, sizes, and compounds tailored to different riding styles and terrains. Performance-oriented riders are opting for high-performance tires that offer superior grip, stability, and cornering capabilities.

Ride-Sharing and Last-Mile Delivery

Urbanization and changing lifestyles have led to the rise of ride-sharing services and the increased demand for efficient last-mile delivery solutions. Two-wheelers are well-suited for these applications due to their maneuverability and lower operational costs. This trend translates into higher mileage and wear on tires, requiring robust and durable tire solutions that can withstand demanding usage scenarios.

Online Sales and E-Commerce

The growth of e-commerce has impacted various industries, including the tire market. Online platforms provide consumers with a convenient way to browse and purchase tires, leading to increased online sales. This trend is likely to continue as digital platforms offer a wide range of tire options, detailed product information, and user reviews, enabling informed purchasing decisions.

Regulation and Safety Standards

Stringent safety and environmental regulations are shaping the design and manufacturing of tires. Government agencies around the world are implementing standards to ensure tire safety, labeling, and emissions. Compliance with these regulations is crucial for manufacturers to maintain market access. Additionally, rising awareness of road safety is prompting tire makers to innovate in areas such as wet grip and braking performance.

Emerging Markets and Urbanization

Rapid urbanization in emerging markets is contributing to the growth of the two-wheeler tire market. As more people move to cities and face congestion, two-wheelers offer a practical solution for commuting. This trend is particularly evident in densely populated regions of Asia and Africa. As urbanization continues, the demand for affordable, reliable, and durable tires for two-wheelers is expected to increase.

Focus on Comfort and Noise Reduction

Consumer expectations for a comfortable ride are prompting tire manufacturers to develop products that minimize vibrations and road noise. Quiet and comfortable rides are becoming increasingly important for urban commuters and enthusiasts alike. This trend is driving innovations in tire designs and materials to enhance overall riding comfort.

Cross-Category Tires and Versatility

Tire manufacturers are exploring cross-category tires that can perform well across different types of two-wheelers. This versatility caters to riders who own multiple types of vehicles or prefer the flexibility of a single tire that can handle various terrains. Versatile tires offer a balance between on-road and off-road performance, expanding the range of riding experiences.

Segmental Insights

Vehicle Type Insights

The global two-wheeler tire market is broadly segmented into motorcycles, scooters and moped tires. The motorcycle segment dominates the market, driven by various types of motorcycles including superbikes and sports motorcycles, which fuel the demand for high-performance tires. These motorcycles, with their powerful engines and advanced features, require tires that can provide exceptional grip, stability, and durability. On the other hand, the scooter segment is experiencing significant growth due to an increasing preference for maneuverability and fuel efficiency in urban areas. With the rise in traffic congestion and the need for easy navigation through narrow streets, scooters have become a popular choice for commuting. As a result, the demand for scooter tires, specifically designed to deliver excellent handling and fuel efficiency, has witnessed a considerable uptick. Although a smaller segment, mopeds continue to have steady demand in certain regions. Mopeds are known for their cost-effectiveness and suitability for short-distance travel. They provide an economical mode of transportation and are often favored for daily commutes or quick trips within localities.

The two-wheeler tire market is driven by the diverse needs and preferences of motorcycle, scooter, and moped riders. Manufacturers are constantly innovating to meet the specific requirements of each segment, ensuring that riders can enjoy optimal performance, safety, and comfort on their two-wheeled journeys.

Regional Insights

The global two-wheeler tire market is extensively segmented by region, encompassing North America, Europe & CIS, Asia-Pacific, South America, and the Middle East & Africa. Among these, the Asia-Pacific region dominates the global two-wheeler tire market due to its robust growth driven by rapid urbanization, increasing disposable incomes, and a burgeoning automotive sector. This region benefits from a high volume of two-wheeler sales and an extensive manufacturing base, making it the largest market for two-wheeler tires. The substantial demand is fueled by the region's vast population, rising consumer preferences for affordable transportation options, and significant investments in infrastructure development. As a result, the Asia-Pacific region stands out as the leading force in the global two-wheeler tire market, overshadowing other regions with its expansive market potential and accelerated growth trajectory.

The Asia-Pacific region dominates the global two-wheeler tire market, driven by several key factors. This region’s rapid urbanization, burgeoning middle class, and increasing disposable incomes contribute significantly to the growing demand for two-wheelers, which in turn boosts tire sales. Additionally, the Asia-Pacific market benefits from a strong manufacturing infrastructure, with numerous production facilities catering to both domestic and international markets. Countries within this region, particularly India and China, are major contributors to the high volume of two-wheeler sales due to their large populations and preference for cost-effective transportation solutions. The expansion of public transportation networks and rising investments in infrastructure further stimulate tire demand. Additionally, the region’s growing focus on technological advancements and innovations in tire manufacturing enhances performance and safety, attracting consumers and sustaining market growth. Overall, the Asia-Pacific region's combination of high sales volume, significant production capacity, and dynamic market conditions solidifies its position as the leading and most influential region in the global two-wheeler tire market.

Recent Developments

• In 2023, Michelin launched a new series of motorcycle tires in January 2024. These tires were recently unveiled at the EICMA trade show in Milan, Italy. The Michelin Power 6 is designed to meet the needs of a wide range of sports motorcycle riders, offering a blend of sportiness and comfort. According to Michelin, this tire provides excellent performance for both everyday commuting and long-distance travel, with impressive grip in both dry and wet conditions. The Power 6 is noted for its superior handling and sporty feel. It is available in multiple sizes, suitable for motorcycles with engines over 300cc, and has already been approved for the 2024 KTM 390 Duke.
• In January 2024, CEAT Ltd, a tire manufacturer, entered the steel radial tire market for two-wheelers with the goal of strengthening its leadership in the two-wheeler tire sector and elevating its brand image. The company recently introduced a new premium line of steel radial tires for two-wheelers, aiming to serve both the aftermarket and original equipment manufacturer (OEM) markets.
• In January 2024, Ceat introduced its new range of steel radial tires in India, featuring the Sportrad and Crossrad models. These premium tires are engineered for high-performance motorcycles, with the Sportrad series optimized for high-speed and cornering capabilities, while the Crossrad series is designed for versatile terrain use. Both series utilize a steel-belted radial construction to enhance handling at high speeds. The Crossrad tires are suitable for motorcycles like the Yamaha FZ Series and Suzuki Gixxer Series, and are priced at Rs 4,300 per set. On the other hand, the Sportrad tires cater to models such as the KTM RC390, Duke 390, Bajaj Dominar 400, and TVS Apache RR310, with a set priced at Rs 12,500.

Key Market Players

• Bridgestone Corporation
• Michelin Group
• Continental AG
• Pirelli & C. S.p.A.
• MRF Limited
• CEAT Ltd
• Goodyear Tire and Rubber Company
• JK Tyre & Industries Ltd.
• Cooper Tire & Rubber Company
• Kenda Rubber Industrial Co. Ltd.

Report Scope:

In this report, the Global Two-Wheeler Tire Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Two-Wheeler Tire Market, By Vehicle Type:

o   Motorcycle

o   Scooter/Moped

• Two-Wheeler Tire Market, By Demand Category:

o   OEM

o   Replacement

• Two-Wheeler Tire Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe & CIS

§  Germany

§  Spain

§  France

§  Russia

§  Italy

§  United Kingdom

§  Belgium

o   Asia-Pacific

§  China

§  India

§  Japan

§  Indonesia

§  Thailand

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  Turkey

§  Iran

§  Saudi Arabia

§  UAE 

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Two-Wheeler Tire Market.

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Company Information

• Detailed analysis and profiling of additional market players (up to five).

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