Global Nail Care Market By Product Type (Nail Polish, Nail Accessories, Nail Strengthener, Nail Polish Remover, Artificial Nails and Accessories, Others), By Distribution Channel Offline (Hypermarkets/Supermarkets, Retail Stores, Beauty Salon, Others), Online), By Region, Forecast & Opportunities, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 26.67 Billion
CAGR (2026-2031)	5.18%
Fastest Growing Segment	Retail Stores
Largest Market	Asia Pacific
Market Size (2031)	USD 36.11 Billion

Market Overview

The Global Nail Care Market will grow from USD 26.67 Billion in 2025 to USD 36.11 Billion by 2031 at a 5.18% CAGR. Nail care products encompass a diverse array of items formulated for the maintenance, treatment, and beautification of fingernails and toenails, including polishes, strengtheners, removers, and artificial enhancements. The market is primarily driven by an increasing consumer emphasis on personal grooming and the rising influence of social media trends that promote elaborate nail art as a form of individual expression. Furthermore, the growing accessibility of professional grade tools for home application supports sustained engagement from a broader demographic, fostering consistent demand across both service and retail sectors.

Despite this upward trajectory, the market faces a significant challenge regarding the rigorous scrutiny of chemical ingredients such as formaldehyde and toluene, which raises safety concerns among informed consumers and regulators. This pressure necessitates costly reformulations and strict compliance with evolving safety standards. According to Cosmetics Europe, in 2024, the decorative cosmetics category which includes nail care products generated retail sales of 13.9 billion euros within Europe following an 8.2 percent annual increase. This data highlights the continued economic relevance of the sector as it adapts to heightened expectations for ingredient transparency and safety.

Key Market Drivers

The influence of social media and celebrity endorsements has fundamentally altered consumer engagement with the nail care sector, turning manicure aesthetics into viral cultural phenomena. Platforms like TikTok and Instagram accelerate the lifecycle of trends, compelling brands to rapidly innovate with tools and polishes that facilitate intricate, camera-ready designs. This digital ecosystem drives demand for specific artistic styles, often resulting in immediate spikes in search volume and product purchasing. According to Scratch Magazine, August 2024, in the 'Autumn 2024 Trend Report' referencing Pinterest data, searches for "bow nail designs" surged by 2,200 percent, illustrating how platform-driven aesthetics dictate specific consumer preferences. Consequently, manufacturers are increasingly aligning their product launches with these real-time digital signals to capture the attention of a trend-conscious demographic.

Simultaneously, the expansion of professional nail salons and spa services remains a critical engine for market value, offering specialized treatments that exceed the capabilities of at-home regimens. While the DIY segment is robust, the service industry has shown resilience, adapting to economic pressures by enhancing customer experiences and premiumizing service menus. According to the National Hair & Beauty Federation, May 2024, in the 'State of the Industry Survey', 45 percent of beauty businesses reported generating a profit, signaling a gradual recovery in the professional service sector despite operational challenges. This bifurcated growth is further evidenced by major conglomerate performance; according to Coty Inc., August 2024, in the 'Fiscal Year 2024 Results', the Consumer Beauty segment delivered a like-for-like revenue increase of 6 percent, highlighting the sustained financial momentum across the broader cosmetic and care landscape.

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Key Market Challenges

The rigorous scrutiny of chemical ingredients, particularly concerning substances like formaldehyde and toluene, presents a formidable barrier to the expansion of the global nail care market. This intensified focus on ingredient safety compels manufacturers to divert substantial capital and technical resources toward the complex process of reformulation rather than product innovation or market expansion. As regulatory bodies enforce stricter safety protocols, companies face the operational burden of navigating a fragmented compliance landscape where standards vary significantly by region. This necessity often results in the production of distinct inventory stock units for different jurisdictions, disrupting supply chain efficiency and increasing the unit cost of goods sold, which ultimately squeezes profit margins and slows the speed of distribution.

Furthermore, the complexity of aligning with evolving international safety benchmarks directly constricts cross-border trade, limiting the ability of brands to scale globally. The administrative burden of proving compliance creates friction that discourages exports to markets with divergent chemical restrictions. According to the British Beauty Council, in 2024, exports by beauty and personal care manufacturers in the UK totalled £4.3 billion, a figure representing a sustained annual decline of 5.9 percent since 2020 largely driven by fluctuating trade regulations and increased red tape. This contraction in trade volume illustrates how the financial and logistical weight of adhering to rigorous ingredient standards effectively hampers the broader economic growth of the sector.

Key Market Trends

The Premiumization of Reusable Press-On and Soft Gel Systems represents a fundamental shift in the market, moving the category from emergency solutions to high-quality, salon-grade alternatives. Manufacturers are increasingly utilizing advanced materials that mimic the durability and finish of professional gel manicures, directly addressing consumer demand for accessible luxury and cost-efficiency. This elevation in product quality has successfully retained customers who initially entered the segment during the pandemic, converting them into long-term users of modular nail systems. The segment's robust financial performance underscores this transition; according to Retail Dive, November 2024, in the 'Olive & June to be acquired' article, the specialized nail care brand Olive & June was projected to achieve net sales revenue of approximately $92 million in 2024, validating the significant scale and economic potential of the premium at-home category.

Simultaneously, the Proliferation of Textured and Haptic Nail Art Finishes is redefining aesthetic standards, with consumers favoring multi-dimensional designs that offer tactile and visual complexity. This trend moves beyond flat color applications to incorporate elements like metallic foils, 3D gemstones, and raised structures, transforming nails into sculptural accessories. Brands are responding by launching specialized toolkits and viscous gel formulas specifically engineered to hold intricate, heavy embellishments, catering to a user base that seeks to replicate elaborate digital aesthetics in a physical format. This appetite for opulent, complex styling is evidenced by search behavior; according to NewBeauty, August 2024, in the 'Pinterest Predicts These Will Be The Biggest Trends of Fall 2024' report, consumer interest in "Greek goddess nails," a style characterized by gold leaf and 3D detailing, registered a 1,975 percent increase, reflecting the market's strong pivot toward highly ornamental and textured finishes.

Segmental Insights

The Retail Stores segment is emerging as the fastest-growing distribution channel in the Global Nail Care Market. This expansion is primarily driven by the strong consumer preference for physically testing nail polish shades and textures, ensuring product accuracy prior to purchase. Retail outlets, including supermarkets and specialty beauty stores, offer the distinct advantage of immediate product availability, thereby eliminating delivery wait times. Additionally, the strategic placement of nail care items in high-traffic aisles significantly increases impulse purchases. These factors create a compelling in-store experience that continues to drive rapid segmental development.

Regional Insights

Asia Pacific maintains a leading position in the global nail care market due to rising disposable incomes and rapid urbanization in emerging economies. The region experiences high demand driven by the influence of Korean and Japanese beauty trends, which emphasize nail aesthetics and personal grooming. Furthermore, the expanding female workforce in countries such as China and India fuels consistent spending on cosmetic products. Robust local manufacturing capabilities allow companies to distribute products efficiently, ensuring sustained market growth and accessibility for a broad consumer base.

Recent Developments

• In November 2024, Olive & June entered into a definitive agreement to be acquired by Helen of Troy for $240 million, marking a significant consolidation in the nail care industry. This acquisition represents the parent company's first venture into the nail category, complementing its existing roster of beauty and wellness brands. The transaction includes a potential $15 million earnout based on future performance, and the brand will continue to operate as a standalone business under its current leadership. This partnership aims to accelerate the brand's product innovation and expand the reach of its popular at-home manicure systems and press-on nails.
• In October 2024, the London-based nail brand Nails.INC was acquired by Pacific World Corporation, a subsidiary of a private equity firm, to fuel its growth in the global nail care market. This strategic move was designed to solidify the company’s presence in North America, specifically targeting expansion across both digital platforms and physical retail outlets in the United States and Canada. The acquisition allows the brand to leverage new resources while its founder continues to steer the company's vision of delivering trend-focused, innovative nail products. The deal also encompasses the brand's sister line, Holler and Glow, further diversifying the parent company's beauty portfolio.
• In May 2024, Sally Hansen collaborated with the lifestyle and fashion brand LoveShackFancy to launch a new collection within its Color Therapy line. This partnership introduced five limited-edition nail polish shades that were curated to align with the fashion house's Spring 2024 aesthetic, featuring romantic and ethereal tones. The formulation incorporates argan oil to provide intensive nourishment and moisture for healthier-looking nails, merging color with care. The bottles were designed with custom floral packaging to reflect the partner brand's vintage-inspired style, targeting consumers seeking salon-quality results with a fashion-forward appeal.
• In April 2024, the French brand Manucurist introduced its new Active Range, a collection of hybrid products designed to bridge the gap between makeup and nail care. This launch featured innovative formulations such as the Raspberry Active Glow, which utilizes plant-based ingredients like raspberry extract and sweet almond oil to nourish nails while providing a natural, rosy shine. The range includes five distinct products that target specific concerns, such as smoothing ridges or brightening discoloration, offering a "no-makeup" look for nails. This development highlights the growing industry trend towards sustainable, health-conscious solutions that enhance natural nail beauty without harsh chemicals.

Key Market Players

• L'Oreal S.A.
• Coty Inc.
• The Estée Lauder Companies Inc.
• Shiseido Company, Limited
• Unilever
• Revlon, Inc.
• OPI Products
• Essie Cosmetics
• Sally Hansen
• Creative Nail Design

By Product Type	By Distribution Channel Offline	By Region
Nail Polish Nail Accessories Nail Strengthener Nail Polish Remover Artificial Nails and Accessories Others	Hypermarkets/Supermarkets Retail Stores Beauty Salon Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Nail Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Nail Care Market, By Product Type:

• Nail Polish
• Nail Accessories
• Nail Strengthener
• Nail Polish Remover
• Artificial Nails and Accessories
• Others

• Nail Care Market, By Distribution Channel Offline:

• Hypermarkets/Supermarkets
• Retail Stores
• Beauty Salon
• Others

• Nail Care Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE