Report Description

Global Automotive Head-Up Display (HUD) Market By Vehicle Type (Passenger Cars, LCV and HCV), By Electric Vehicle Type (BEV, HEV and PHEV), By HUD Type (Windshield and Combiner), By Technology (Conventional HUD and Augmented Reality HUD), By End User (Luxury Vehicles, Mid-segment Vehicles and Economic Vehicles), By Region, By Company, Competition, Forecast & Opportunities, 2024

  • Publish Date: NA
  • Format : PDF
  • Pages : 110
  • Industry : Automotive

Automotive Head-Up Display (HUD) market is projected to cross $ 9 Billion by 2024, growing at a CAGR of 17% during the forecast period. Market for automotive head-up display is growing due to the increasing adoption rate of advanced technologies by OEMs, growing connected cars market and increasing adoption of advance driver assistance systems globally. Moreover, growing need for safety and rising road accidents is driving integration of head-up displays in the automotive industry, majorly in mid-size and economic car segments. In terms of technology, conventional HUD technology is predicted to account for the largest share in the global automotive head-up display market during the forecast period. The growth of the conventional HUD technology is majorly attributable to the increasing importance the automotive customers lay on vehicle and passenger safety systems.

The automotive head-up display market size was the largest in North America in 2017, with the US being the major contributor to North American market. However, European automotive HUD market is anticipated to surpass the North American market by 2023, owing to the increasing demand for premium and luxury cars equipped with HUDs. Furthermore, the Asia-Pacific automotive head-up display is expected to witness the fastest growth due to the rapidly growing demand for the mid-segment cars equipped with head-up display systems.

Years considered for this report:

Historical Period: 2014–2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2024

Objective of the Study:

  • To analyze and forecast the market size of global automotive head-up display market, in terms of value & volume.
  • To classify and forecast global automotive head-up display market based on vehicle type, electric vehicle type, HUD type, technology, end-user and regional distribution.
  • To identify drivers and challenges for global automotive head-up display market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions etc. In global automotive head-up display market.
  • To conduct the pricing analysis for global automotive head-up display market.
  • To identify and analyze the profile of leading players involved in the global automotive head-up display market.


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Some of the major key players operating in automotive head-up display market are Robert Bosch GmbH, Panasonic Corporation, Continental AG, Harman International Industries Inc., LG Electronics Inc., Denso Corporation, Yazaki Corporation, Pioneer Corporation, Garmin Ltd., Nippon Seiki Co. Ltd. etc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of leading manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings, distribution channels and presence of all major players operating in HUD market.

TechSci Research calculated the market size of automotive HUD using a bottom-up approach, where data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Original device manufacturers (ODMs) and stakeholders
  • System integrators
  • Head-up display original equipment manufacturers (OEMs)
  • Assembly and packaging vendors
  • Associations, organizations, forums and alliances related to HUD
  • Market research and consulting firm

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as automotive head-up display manufacturers, customers and policy makers. The study would also help them to target the growing segments over the coming years (next two to five years), thereby aiding the stakeholders in taking investment decisions and facilitating their expansion.

Report Scope:

In this report, global automotive head-up display market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Vehicle Type
    • Passenger Cars
    • Light Commercial Vehicle
    • Heavy Commercial Vehicle
  • Market, By Electric Vehicle Type
    • Battery Electric Vehicle (BEV)
    • Hybrid Electric Vehicle (HEV)
    • Plug-in Hybrid Vehicle (PHEV)
  • Market, By HUD Type
    • Windshield
    • Combiner
  • Market, By Technology
    • Conventional HUD
    • Augmented Reality HUD
  • Market, By End User
    • Luxury Vehicles
    • Mid-Segment Vehicles
    • Economic Vehicles
  • Market, By Region
    • Asia Pacific
      • China
      • India 
      • Japan
      • South Korea
      • Australia
    • Europe
      • France
      • Germany
      • United Kingdom
      • Italy
      • Spain
      • Norway
      • Sweden
      • Russia
      • Belgium
      • Turkey
    • North America
      • United States
      • Mexico
      • Canada
    • South America
      • Brazil
      • Argentina
    • Middle East and Africa
      • South Africa
      • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in automotive head-up display market.

Available Customizations:

With the given market data, TechSci Research offers customizations according the company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.

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