Glamping Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Accommodation (Cabins & Pods, Tents, Treehouses, Yurts, Others), By Size (Less Than 3 People, 3-5 People, More Than 5 People), By Purpose Type (Leisure Entertainment, Wedding, Corporate, Others), By Region, Competition 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 3.95 Billion
CAGR (2026-2031)	10.63%
Fastest Growing Segment	Cabins & Pods
Largest Market	Europe
Market Size (2031)	USD 7.24 Billion

Market Overview

The Global Glamping Market will grow from USD 3.95 Billion in 2025 to USD 7.24 Billion by 2031 at a 10.63% CAGR. Glamping, or glamorous camping, is a segment of the outdoor hospitality market that combines the immersion of nature with amenities typically associated with hotels, such as climate control, electricity, and premium furnishings. The market is primarily driven by a growing consumer preference for experiential travel that does not require sacrificing personal comfort, alongside a substantial post-pandemic shift toward domestic, wellness-oriented vacations. This demand is further supported by the increasing accessibility of diverse accommodation types, ranging from treehouses to geodesic domes, which attract demographics previously uninterested in traditional camping. According to the Outdoor Hospitality Industry, in 2024, 34% of new campers identified as glampers, signaling a robust influx of new consumers entering the sector.

Despite this positive momentum, the global glamping market faces a significant challenge regarding complex zoning and regulatory frameworks. Many regional jurisdictions lack specific land-use classifications for semi-permanent glamping structures, forcing developers to navigate ambiguous and often restrictive permitting processes. This regulatory uncertainty creates substantial barriers to entry, resulting in operational delays and increased compliance costs that can impede the rapid scalability of new projects in desirable remote locations.

Key Market Drivers

The expansion of wellness and mindfulness-based retreats serves as a critical catalyst for the global glamping market. Modern travelers are prioritizing mental health restoration, actively seeking "slow travel" experiences that allow for disconnection from digital stressors without the discomfort often associated with traditional rough camping. This structural shift has encouraged operators to curate therapeutic environments, integrating nature immersion with premium amenities such as private yoga decks and forest bathing facilities. According to Campspot, January 2024, in the '2024 Camping Trends Outlook', 93% of campers reported feeling more relaxed or mentally refreshed after time spent camping versus other types of trips, highlighting the competitive advantage glamping holds in the burgeoning wellness tourism economy.

Rising disposable income among Millennial and Gen Z populations is effectively sustaining high-value market growth. These influential demographics are moving away from conventional hotel stays, favoring unique, experiential accommodations like geodesic domes and treehouses that offer both comfort and social media appeal. Their financial capacity allows for premium bookings, directly incentivizing developers to upgrade infrastructure and diversify lodging options. According to Kampgrounds of America, June 2024, in the 'North American Camping & Outdoor Hospitality Report', nearly half of first-time glampers were millennials, with 37% reporting a household income of $100,000 or more. This strong economic footing is vital as the wider outdoor sector expands; according to The Dyrt, in 2025, 81.1 million Americans participated in camping activities in 2024, providing a massive, lucrative pool of potential converts to luxury outdoor hospitality.

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Key Market Challenges

The complex zoning and regulatory frameworks facing the global glamping market act as a formidable barrier to entry, directly restricting the supply of new inventory despite rising consumer demand. Because many regional jurisdictions have not yet updated land-use codes to accommodate semi-permanent structures like geodesic domes or safari tents, developers are frequently forced to navigate ambiguous and restrictive permitting requirements. This regulatory uncertainty results in indefinite operational delays and inflated compliance costs, which discourage investment and stall the scalability of glamping developments in desirable remote locations.

Consequently, this regulatory bottleneck prevents the market from capitalizing on the influx of new consumers, as the inability to secure necessary permits swiftly forces many potential entrants to abandon viable projects. The high attrition rate among new ventures severely hampers the industry's capacity to expand its footprint. According to the Glamping Show Americas State of the Industry Report, in 2024, 43% of prospective glamping operators reported that they were forced to halt their development plans specifically due to insurmountable regulatory and zoning challenges. This statistic underscores the extent to which legal impediments are stifling the rapid growth of the sector.

Key Market Trends

Strategic Market Entry by Major Hospitality Chains and Hotel Brands is fundamentally reshaping the sector by introducing institutional standards to a previously fragmented market. Global hotel corporations are actively forming alliances with established outdoor operators to offer seamless booking experiences that appeal to mainstream luxury travelers. This integration effectively validates the glamping model while lowering barriers for consumers who prioritize loyalty rewards and service reliability over traditional rough camping. According to Hilton, February 2024, in the 'Hilton and AutoCamp Announce Exclusive Partnership', the collaboration made AutoCamp’s premium outdoor properties bookable on direct channels for its more than 180 million Hilton Honors members, illustrating the massive scale at which major brands are now capitalizing on outdoor hospitality demand.

Concurrently, the Surge in Agritourism and Luxury Farm-Stay Developments is creating a vital market sub-segment where working agricultural sites monetize underutilized land through high-end accommodations. This trend addresses the rising consumer desire for "farm-to-tent" experiences, allowing guests to engage directly with rural lifestyles and food production without sacrificing comfort. For landowners, these developments provide essential revenue diversification, while travelers gain exclusive access to private, nature-immersive environments. According to Pitchup.com, December 2024, in the '2025 Outdoor Travel Trend Report', the platform recorded 443,000 searches for farm-based campgrounds in 2024, underscoring the substantial shift in traveler intent toward culinary and agriculturally focused outdoor stays.

Segmental Insights

The Cabins and Pods segment is currently identified as the fastest-growing category within the Global Glamping Market. This rapid expansion is primarily driven by a shift in consumer preference toward accommodations that ensure greater safety and privacy compared to traditional canvas structures. Hard-sided units offer lockable entry points and robust protection against adverse weather, addressing key security concerns for travelers. Additionally, these accommodations frequently incorporate private sanitation facilities and electrical infrastructure, appealing to a broader demographic that prioritizes convenience and comfort while engaging in immersive outdoor tourism.

Regional Insights

Europe holds the leading position in the global glamping market, driven by a strong cultural tradition of outdoor recreation in nations such as France and the United Kingdom. This regional dominance is reinforced by high consumer demand for sustainable, nature-based tourism that maintains comfort. Additionally, strategic support from institutions like the European Commission regarding eco-friendly travel initiatives encourages the development of compliant accommodation facilities. The extensive network of established campsites upgrading to modern structures further consolidates Europe's status as the primary hub for the industry.

Recent Developments

• In October 2024, Getaway, a prominent company in the outdoor accommodation sector, officially rebranded as Postcard Cabins to better reflect its mission of providing picture-perfect nature escapes. The company, known for its tiny cabins located within driving distance of major cities, implemented this name change to emphasize the creation of meaningful memories and restorative breaks from daily routines. This strategic brand evolution aligns with the company's growth and its focus on offering accessible, scenic retreats for urban dwellers seeking disconnection. The rebrand marks a significant milestone in the company's effort to distinctively position itself in the competitive glamping market.
• In July 2024, Hyatt Hotels Corporation formed a significant alliance with Under Canvas, a leader in upscale outdoor hospitality, to integrate its glamping resorts into the World of Hyatt loyalty program. This partnership provides Hyatt members with direct access to 13 safari-inspired camps located near iconic U.S. national parks, such as Yellowstone and the Great Smoky Mountains. Guests can now book these luxury tent accommodations through Hyatt’s platform and enjoy benefits like earning and redeeming loyalty points. The collaboration underscores Hyatt's commitment to diversifying its portfolio and catering to the increasing demand for high-end, nature-centric travel experiences.
• In March 2024, Outdoorsy, a leading outdoor travel marketplace, launched its newest luxury glamping retreat, Outdoorsy Hill Country, in Texas. Situated near Fredericksburg, the 32-acre property features 22 all-season canvas glamping tents, a café, and an events lodge, designed to offer a blend of rustic charm and modern comfort. The opening was timed to coincide with the Total Solar Eclipse, capitalizing on the region's popularity as a prime travel destination. This launch signifies Outdoorsy's continued strategic expansion from a peer-to-peer rental platform into owning and operating its own branded outdoor hospitality destinations to serve the growing market.
• In February 2024, Hilton announced an exclusive partnership with AutoCamp, a premier outdoor hospitality company, to offer boutique glamping experiences to its guests. This collaboration allows travelers to book AutoCamp's unique accommodations, such as custom-designed Airstreams and luxury tents, directly through Hilton's reservation channels. The partnership integrates AutoCamp properties into the Hilton Honors loyalty program, enabling members to earn and redeem points for stays at locations situated near popular national parks like Yosemite, Joshua Tree, and Zion. This strategic move highlights the growing trend of major hospitality brands expanding their portfolios into the outdoor and experiential travel sector.

Key Market Players

• Collective Hotels and Retreats, Inc.
• Tentrr, Inc.
• Nightfall Camp Pty Ltd.
• Coastal Wilderness Ventures
• Under Canvas Inc.
• Sawday's Canopy & Stars Ltd.
• Teapot Lane Glamping LTD.
• Bourne Leisure Holdings Limited
• The Glamping Orchard
• Valley Yurts Ltd

By Accommodation	By Size	By Purpose Type	By Region
Cabins & Pods Tents Treehouses Yurts Others	Less Than 3 People 3-5 People More Than 5 People	Leisure Entertainment Wedding Corporate Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Glamping Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Glamping Market, By Accommodation:

• Cabins & Pods
• Tents
• Treehouses
• Yurts
• Others

• Glamping Market, By Size:

• Less Than 3 People
• 3-5 People
• More Than 5 People

• Glamping Market, By Purpose Type:

• Leisure Entertainment
• Wedding
• Corporate
• Others

• Glamping Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE