Germany Energy Drink Market is anticipated to witness robust growth by 2024, due to growing adoption of energy drinks as functional drinks by consumers due to increasing benefits associated with the various ingredients present such as caffeine, vitamins, ginseng etc. Moreover, the increasing popularity of energy drinks among college-going kids as well as the younger population due to the influence of the west is anticipated to drive the growth of the market during the forecast period. Further, product innovations by manufacturers such as a variety of flavours, fortification with minerals etc will fuel the growth of the Germany Energy Drink Market in the next five years. Additionally, factors such as high disposable incomes, hectic lifestyles and growing cafes and bars in the country will act as a driver for the Energy Drink Market in Germany from 2020 to 2024. Based on the target customer, the teenager segment is expected to lead the market during the forecast period, owing to growing influence of the western culture among the youth coupled with the rising need to keep up with the latest trends in the market. Based on the distribution channel, the supermarkets/hypermarkets segment holds the largest market share due to easy availability, a huge variety of available brands and discounted prices.

Years considered for this report:

Historical Year : 2014-2017

Base Year : 2018

Estimated : 2019

Forecast : 2020-2024

Objective of the Study:

  • To analyse and forecast the market size of Germany Energy Drink Market, in terms of volume and value.
  • To classify and forecast Germany Energy Drink Market based on type, product, target consumer, distribution channel and regional distribution.
  • To identify drivers and challenges for Germany Energy Drink Market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Germany Energy Drink Market.
  • To conduct the pricing analysis for Germany Energy Drink Market.
  • To identify and analyse the profile of leading Manufacturers in the Germany Energy Drink Market.


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Some of the leading players in the Germany Energy Drink Market are Red Bull GmbH, PepsiCo. Inc, Monster Energy, Rockstar, Inc., Taisho Pharmaceutical Co. Ltd, Amway Germany (Xs Energy), Nestle S.A, Coco Cola Company, The FRS Co, The Monarch Beverage Co Inc, etc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of Manufacturers in Germany. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the Energy Drink Market manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analysed the retailers, distribution channels and presence of all major Manufacturers in Germany.

TechSci Research calculated the market size of Germany Energy Drink Market using a bottom-up approach, where data for various product types recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analysing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company website, news articles, press releases, company annual reports, investor presentations and financial reports were also used by TechSci Research.

Key Target Audience:

  • Energy Drink Manufacturers.
  • Dealers and Suppliers
  • Regulatory organizations.
  • Food processing industries.
  • Raw material suppliers and distributors.
  • Research organizations and consulting companies.
  • Market research and consulting firms.

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as Manufacturers, distributors and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, Germany Energy Drink Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Type:
    • Alcoholic
    • Non-Alcoholic
  • Market, By Product:
    • Non-organic
    • Organic
    • Natural
  • Market, By Target Consumer:
    • Teenagers
    • Adults
    • Geriatric Population
  • Market, By Distribution Channel:
    • Direct Selling/Wholesale
      • Hotels/Restaurants/Cafes
    • Retail Sales
      • Store Based Retail
        • Multi-Brand Stores
        • Supermarkets
        • Others
      • Non-Store Retail
        • Online
  • Market, By Region:
    • North Rhine-Westphalia
    • Bavaria
    • Baden-Wurttemberg
    • Saxony
    • Hesse
    • Rest of Germany

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Energy Drink Market segment.

Available Customizations:

With the given market data, TechSci Research offers customizations according the company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.

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It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at sales@techsciresearch.com  

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Voice of Customers

4.1.1.     Brand Awareness

4.1.2.     Brand Satisfaction

4.1.3.     Factors Influencing Purchase Decisions

4.1.4.     Product Awareness

5.    Germany Energy Drink Production Overview

6.    Germany Energy Drink Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Volume & Value

6.2.  Market Share & Forecast

6.2.1.     By Type (Alcoholic and Non-Alcoholic)

6.2.2.     By Product (Non-organic, Organic and Natural)

6.2.3.     By Target Consumer (Teenagers, Adults and Geriatric Population)

6.2.4.     By Distribution Channel (Direct Selling/Wholesale Vs. Retail Sales)

6.2.5.     By Company

6.2.6.     By Region

6.3.  Market Attractiveness Index

7.    Germany Alcoholic Energy Drink Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Volume & Value

7.2.  Market Share & Forecast

7.2.1.     By Product

7.2.2.     By Target Customer

7.2.3.     By Distribution Channel

7.3.  Market Attractiveness Index

8.    Germany Non-Alcoholic Energy Drink Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Volume & Value

8.2.  Market Share & Forecast

8.2.1.     By Product

8.2.2.     By Target Customer

8.2.3.     By Distribution Channel

8.3.  Market Attractiveness Index

9.    Market Dynamics

9.1.  Drivers

9.2.  Challenges

10.  Supply Chain Analysis

11.  Market Trends & Developments

12.  Policy & Regulatory

13.  Germany Economic Profile

14.  Competitive Landscape

15. Strategic Recommendations

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com