Report Description

Germany energy drinks market is expected to witness a formidable rate of growth during the forecast period on account of growing adoption of energy drinks as functional drinks by consumers owing to increasing benefits associated with the various ingredients present such as caffeine, vitamins, ginseng etc. Moreover, the increasing popularity of energy drinks among college-going kids as well as the younger population is anticipated to drive the growth of the market during the forecast period. Product innovations by manufacturers such as a variety of flavors, fortification with minerals etc. would further fuel the growth of Germany energy drinks market.

Additionally, factors such as high per capita income and hectic lifestyle pattern are creating a huge demand for energy drinks in the country. Energy drinks are now a more preferred option over carbonated drinks. The growing number of cafes and bars in the country will act as a driver for the energy drinks market in Germany in the coming years.

Germany energy drinks market is segmented based product, target consumer, distribution channel and region. Based on target consumer, the market is segmented into teenagers, adults and geriatric population. The teenage consumers are expected to lead the market during the forecast period owing to the availability of variety of flavors and types of energy drinks in the market which attracts this particular age group. Also, the influence of latest trends has also widely impacted the choice of drinks among consumers which is leading to demand for energy drinks.

Based on distribution channel, the Germany energy drinks market is segmented into online and offline channels. The offline channel is further categorized into supermarket/hypermarket, mass merchandiser, drug store, food service/ sports nutrition chain and others. The supermarkets/hypermarkets segment held the largest market share in 2021 and the segment is expected to continue its dominance during the forecast period due to easy availability, a huge variety of available brands and discounted prices.

Major players operating in the Germany energy drinks market are Red Bull Deutschland, PepsiCo. Inc, Monster Energy, Rockstar, Inc., Taisho Pharmaceutical Co. Ltd, Amway Germany (Xs Energy), Nestle S.A, Coco Cola Company, The FRS Co and The Monarch Beverage Co Inc., among others. The market is highly competitive with presence of all leading global brands in the country. Companies are focusing on producing energy drinks with low sugar and other functional drinks so as to increase their customer base.

Objective of the Study:

  • To analyze and forecast the market size of Germany energy drinks market.
  • To classify and forecast Germany Energy Drinks market based on product, target consumer, distribution channel, company and regional distribution.
  • To identify drivers and challenges for Germany energy drinks market.
  • To examine competitive developments such as expansions, new product launches in Germany energy drinks market.
  • To conduct pricing analysis for Germany energy drinks market.
  • To identify and analyze the profile of leading players operating in Germany energy drinks market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of energy drink manufacturers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturing companies which could not be identified due to the limitations of secondary research. TechSci Research analyzed the companies, distribution channels and presence of all major players across Germany.

TechSci Research calculated the market size of Germany energy drinks market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Energy Drinks manufacturers/partners
  • Sales channel/vendors/ distribution
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to energy drinks

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as companies, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Attribute

Details

Base Year

2021

Historical Years

2017 – 2020

Estimated Year

2022E

Forecast Period

2023F – 2027F

Quantitative Units

Revenue in USD Million, Volume in Units and CAGR for 2017-2021 and 2022E-2027F

Report Coverage

Revenue forecast, volume forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Product

·         Target Consumer

·         Distribution Channel

Region Scope

North Rhine-Westphalia; Bavaria; Baden-Wurttemberg; Saxony; Hesse; Rest of Germany

Key Companies Profiled

Red Bull Deutschland, PepsiCo. Inc, Monster Energy, Rockstar, Inc., Taisho Pharmaceutical Co. Ltd, Amway Germany (Xs Energy), Nestle S.A, Coco Cola Company, The FRS Co and The Monarch Beverage Co Inc.

Customization Scope

10% free report customization with purchase. Addition or alteration to regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Report Scope:

In this report, Germany energy drinks market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Germany Energy Drinks Market, By Product:
    • Non-organic
    • Organic
    • Natural
  • Germany Energy Drinks Market, By Target Consumer:
    • Teenagers
    • Adults
    • Geriatric Population
  • Germany Energy Drinks Market, By Distribution Channel:
    • Offline
      • Supermarket/Hypermarket
      • Mass Merchandiser
      • Drug Store
      • Food Service/ Sports Nutrition Chain
      • Others
    • Online
  • Germany Energy Drinks Market, By Region:
    • North Rhine-Westphalia
    • Bavaria
    • Baden-Wurttemberg
    • Saxony
    • Hesse
    • Rest of Germany

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Germany energy drinks market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Germany Energy Drinks Market

4.    Executive Summary

5.    Voice of Customer

6.    Germany Energy Drinks Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value & By Volume

6.2.  Market Share & Forecast

6.2.1.     By Product (Non-organic, Organic and Natural)

6.2.2.     By Target Consumer (Teenagers, Adults and Geriatric Population)

6.2.3.     By Distribution Channel (Offline (Supermarket/Hypermarket, Mass Merchandiser, Drug Store, Food Service/ Sports Nutrition Chain, Others), Online)

6.2.4.     By Region

6.2.5.     By Company (2021)

6.3.  Market Attractiveness Index

7.    Germany Non-organic Energy Drinks Market Outlook

7.1.  Market Size & Forecast

7.1.1. By Value & By Volume

7.2.  Market Share & Forecast

7.2.1.     By Target Consumer

7.2.2.     By Distribution Channel

7.3.  Market Attractiveness Index

8.     Germany Organic Energy Drinks Market Outlook

8.1.   Market Size & Forecast

8.1.1. By Value & By Volume

8.2.  Market Share & Forecast

8.2.1.     By Target Consumer

8.2.2.     By Distribution Channel

8.3.  Market Attractiveness Index

9.    Germany Natural Energy Drinks Market Outlook

9.1.   Market Size & Forecast

9.1.1. By Value & By Volume

9.2.  Market Share & Forecast

9.2.1.     By Target Consumer

9.2.2.     By Distribution Channel

9.3.  Market Attractiveness Index

10.  Market Dynamics

10.1.              Drivers

10.2.              Challenges

11.  Market Trends & Development

12.  Pricing Analysis

13.  Policy & Regulatory Landscape

14.  Germany Economic Profile

15.  Competitive Landscape

15.1.              Red Bull Deutschland

15.2.              PepsiCo. Inc

15.3.              Monster Energy

15.4.              Rockstar, Inc.

15.5.              Taisho Pharmaceutical Co. Ltd

15.6.              Amway Germany (Xs Energy)

15.7.              Nestle S.A

15.8.              Coco Cola Company

15.9.              The FRS Co

15.10.            The Monarch Beverage Co Inc

16.  Strategic Recommendations

(Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

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Red Bull Deutschland, PepsiCo. Inc, Monster Energy, Rockstar, Inc., Taisho Pharmaceutical Co. Ltd, Amway Germany (Xs Energy), Nestle S.A, Coco Cola Company, The FRS Co, and The Monarch Beverage Co Inc. are the leading market players in the Germany energy drinks market.

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Based on distribution channel, the market is divided into offline and online channels. The offline segment is expected to hold the largest market share in the forecast period due to the availability of a large number of supermarkets/hypermarkets and stores in the country.

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Based on target consumer, the market is divided into teenagers, adults, and the geriatric population. Teenage consumers are expected to account for a significant market share in the forecast period due to the availability of a variety of flavours and types of energy drinks in the market.

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The growing adoption of energy drinks due to the rise in consumer awareness and high-end investments for product innovations are driving the demand for Germany energy drinks market during the forecast period.

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Parvati Sharma

Account Manager BD
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