The global false
eyelashes market is anticipated to grow during the forecast period due to
increasing demand for makeup products, growing number of product launches, and
the rising popularity of false eyelashes among the younger population.
False lashes are designed
to draw attention to the eyes. They are joined to the eyelid just above the
lashes with temporary glue. Women use false eyelashes to thicken their upper
lashes. Individual, group, or strip false eyelashes are offered in multipack
containers of false eyelashes. Individual or group lashes, thin or at the
outside part of the eyelid, work well to create a specific impression.. A
skilled beautician can apply natural fake eyelashes, which are typically
semi-permanent.
Following the escalating
fashion trends, millennials and young people have increased their use of fake
eyelashes. Additionally, salons and beauty practitioners employ fake eyelashes
for wedding cosmetics. Today., numerous manufacturers offer fake eyelashes
equipped with synthetic and silk hair for party and club attire.
Social Media Usage for
Promotion Fuels the Market Growth
Businesses have heavily
relied on social media influencers to build their brand's reputation among
consumers. Public personalities routinely promote these goods on YouTube,
Instagram, or other social media platforms; some even publish videos on how to
use them correctly. For instance, Doe Lashes uses Twitter to connect with
influencers and solicit their endorsement and product reviews. Influencers are
offered products by the brand to review. Influencers decide whether to review a
product or not, and then accordingly write these reviews. Also, HUDA Beauty
promoted its products on Instagram. HUDA Beauty is the most-followed beauty
brand on Instagram, with more than 50 million followers, so it's no
surprise that their digital approach is strong. Huda Kattan, a
financier-turned-makeup artist, launched the company. What began as a high-end
lash brand has now grown into a billion-dollar enterprise. Therefore, social
media is one of the critical factors in increasing the demand and growth of
false eyelashes market globally.
Increasing the Number of
Product Launches Fuels the Market Growth
Companies are launching
new products to attract customers, thereby increasing the global demand and
growth of the false lashes market. KISS has introduced a brand-new product to
its exquisite cosmetics line. Without the drama of an average false lash, the
new "My Lash But Better" fake eyelashes provide wearable daily
volume. With the help of cutting-edge Superfine Band Technology, customers
won't be able to feel or see the band, making these the ideal everyday-wear
lashes. This product released by the brand is easy to use and essential for any
makeup bag. Tresluce introduced a 15-piece collection that includes an
eyeshadow palette, vibrant liners, brushes, fake lashes, and lash accessories.
Three fake eyelashes, such as 3D Sueo, 5D Fantasy, and 6D Deseo, were included
in the launch.
Strategic Collaborations
& Partnerships among Companies Drive the Market Growth
Increasing strategic
collaborations and partnerships among companies to satisfy consumer needs drive
the market for false eyelashes worldwide. Huda Beauty and Lottie Tomlinson (a
British influencer with more than 4 million followers on Instagram) have collaborated
to develop a range of artificial eyelashes. Huda Kattan's cosmetic company
produced the third collection of lashes. Tomlinson, a professional makeup
artist and influencer, is the "inspiration and partner" behind the
product's design that delivers 3D volume and can have customers prepared for
every selfie opportunity. KISS Lashes collaborates on its first-ever lash
product with mega beauty content creator Meredith Duxbury. The Meredith Duxbury
x KISS Limited Edition Holiday Collection has been officially launched. This
innovative project is KISS Lashes' first-ever influencer product partnership. KISS
has long been a favorite band of Meredith Duxbury, one of the most well-liked
beauty content producers on TikTok and Instagram, with a combined following of
about 17 million.
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Market Segmentation
The global false
eyelashes market is segmented into product type, material, end-use,
distribution channel, and region. Based on the product type, the market is
segmented into colored lashes, regular lashes, decorative lashes, and others.
Based on material, the market is segmented into human hair, synthetic hair, and
others. Based on end-use, the market is segmented into salons/parlors,
individuals, and the fashion & entertainment industry. Based on the
distribution channel, the market is segmented into supermarkets/hypermarkets,
exclusive stores, cosmetic stores, departmental stores, online, and others
(direct, distributors & dealers). The market analysis also studies regional
segmentation to devise regional market segmentation.
Company Profile
Ardell
International, Inc., KISS Products, Inc., Parfums de Coeur, Ltd, Kosé
Corporation, The Beauty Box Cosmetics LLP, House of Lashes A, Inc., L’Oreal
S.A., PAC Cosmetics LLP, Huda Beauty FZ-LLC, M.A.C Cosmetics Inc. are the major market players
in the global platform that lead the market of the false eyelashes globally.
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Attribute
|
Details
|
|
Base Year
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2022
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Historical Years
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2018 – 2021
|
|
Estimated
Year
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2023
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Forecast Period
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2024 – 2028
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Quantitative
Units
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Revenue in USD
Billion and CAGR for 2018-2022 and 2023-2028
|
|
Report Coverage
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Revenue forecast,
company share, competitive landscape, growth factors, and trends
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|
Segments Covered
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·
Product Type
·
Material
·
End-Use
·
Distribution Channel
·
Region
|
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Regional Scope
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North America, Europe,
Asia-Pacific, Middle East & Africa, and South America
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|
Country
Scope
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United States, Canada, Mexico, Russia, France, United Kingdom,
Italy, Spain, China, India, Japan, Indonesia, Vietnam, Saudi Arabia, Egypt,
UAE, Turkey, Brazil, Argentina; Colombia
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|
Key Companies
Profiled
|
Ardell
International, Inc., KISS Products, Inc., Parfums de Coeur, Ltd, Kosé
Corporation, The Beauty Box Cosmetics LLP, House of Lashes A, Inc., L’Oreal
S.A., PAC Cosmetics LLP, Huda Beauty FZ-LLC, M.A.C Cosmetics Inc., etc.
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|
Customization
Scope
|
10% free
report customization with purchase. Addition or alteration to country,
regional & segment scope.
|
|
Pricing and Purchase
Options
|
Avail of customized
purchase options to meet your exact research needs. Explore purchase options
|
|
Delivery
Format
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PDF and Excel through Email (We can also provide the editable
version of the report in PPT/pdf format on special request)
|
Report Scope:
In this report, the global false eyelashes
market has been segmented into the following categories, in addition to the
industry trends which have also been detailed below:
- False Eyelashes Market, By Product Type:
- Colored Lashes
- Regular Lashes
- Decorative Lashes
- Others
- False Eyelashes Market, By Material:
- Human Hair
- Synthetic Hair
- Others
- False Eyelashes Market, By End-Use:
- Salons/Parlors
- Individuals
- Fashion & Entertainment
Industry
- False Eyelashes Market, By Distribution Channel:
- Supermarkets/Hypermarkets
- Exclusive Stores
- Cosmetic Stores
- Departmental Stores
- Online
- Others
·
False Eyelashes Market, By Region:
- North
America
- United
States
- Canada
- Mexico
- Europe
- Russia
- France
- United
Kingdom
- Italy
- Spain
- Asia-Pacific
- China
- India
- Japan
- Indonesia
- Vietnam
- Middle
East & Africa
- Saudi Arabia
- Egypt
- UAE
- Turkey
- South
America
- Brazil
- Argentina
- Colombia
Competitive Landscape
Company
Profiles: Detailed analysis
of the major companies present in the global false eyelashes market.
Available Customizations:
With the given market data, TechSci Research offers
customizations according to a company’s specific needs. The following
customization options are available for the report:
Company
Information
- Detailed analysis and profiling of
additional market players (up to five).
Global
False Eyelashes Market is an upcoming report to be released soon. If you wish
an early delivery of this report or want to confirm the date of release, please
contact us at [email protected]