Europe & CIS Electric Kick Scooter Market – Size, Share, Trends, Opportunity, and Forecast, Segmented By Product (Standard, Folding, Self-Balancing, Maxi, Three Wheeled), By Voltage (Less than 25V, 25V to 50V, more than 50V), By Country, By Competition, 2020-2030F

Market Overview:

The Europe & CIS Electric Kick Scooter Market was valued at USD 1.52 Billion in 2024 and is expected to reach USD 2.81 Billion by 2030 with a CAGR of 10.80% during the forecast period. The Europe & CIS electric kick scooter market is experiencing growth driven by rising consumer demand for compact, eco-friendly mobility solutions, increasing adoption of shared micro-mobility platforms, and continuous technological advancements in battery efficiency and lightweight materials. The market benefits from evolving urban transportation preferences and growing awareness of sustainable commuting options, prompting both individual users and fleet operators to expand usage. Integration of app-based services and IoT-enabled features enhances user convenience, encouraging higher market penetration. For instance, In the past year, shared micromobility services in Europe attracted over 268 million users across 24 countries and 515 cities, according to Micro-Mobility for Europe (MmfE).

Market Drivers

Rising Demand for Eco-Friendly Urban Mobility Solutions

Growing environmental awareness and the need to reduce carbon emissions have intensified the demand for eco-friendly urban transportation. Consumers are increasingly shifting towards electric kick scooters as a sustainable alternative to conventional vehicles for short-distance travel. These scooters offer a zero-emission mode of transport that aligns with individual and corporate sustainability goals, fostering a transition toward greener mobility solutions. The convenience of using lightweight, battery-powered scooters that require minimal operational costs has amplified their appeal among daily commuters, especially in densely populated urban centers. Rising fuel prices and heightened environmental regulations are pushing individuals to seek affordable and emission-free mobility options. The shift towards eco-conscious consumption patterns is not limited to personal use but is also evident in the rise of fleet operators offering electric kick scooters for shared usage. For instance, Micromobility has the potential to significantly reduce carbon emissions by replacing conventional fuel-based transportation with energy-efficient electric alternatives. According to projections from the Long LIFE to Micromobility initiative, within five years of full-scale deployment, over 9,000 micromobility vehicles are expected to operate across Europe. This widespread adoption could lead to a 93% reduction in energy consumption, a 95% decrease in atmospheric pollution, and an 85% drop in CO2 emissions.

Expansion of Shared Micro-Mobility Services

The growth of shared micro-mobility services has emerged as a significant driver in the electric kick scooter market. Shared scooter programs operated through app-based platforms allow users to access scooters on a rental basis for short commutes, offering convenience without ownership burdens. These services have transformed urban transportation by addressing last-mile connectivity challenges and reducing dependency on private cars or traditional public transport. The flexibility to pick up and drop off scooters at multiple locations enhances accessibility for users in congested city areas. The pay-per-use model provides affordability, making it a preferred option for casual users and tourists. Companies operating in this sector are investing heavily in fleet expansion, technology upgrades, and seamless app integration, creating a robust ecosystem that supports large-scale scooter deployment. The growth of these services stimulates demand for durable, efficient, and easy-to-maintain scooters designed for heavy usage cycles.  For instance, between 2019 and 2023, the number of cities globally offering dockless, shared micromobility doubled, with operations increasing by 70%. Europe led this growth, accounting for three-quarters of all global dockless operations in 2024, with micromobility services now present in 38 of Europe’s 48 countries. The region's urban centers dominate the global top 10 for dockless operations, driven by dedicated cycling infrastructure, supportive regulations, and a strong shift toward sustainable urban mobility.

Technological Advancements in Battery and Connectivity Features

Technological innovations in battery systems and digital connectivity have significantly influenced the electric kick scooter market’s growth. Improvements in battery capacity, charging speed, and overall durability have enhanced scooter performance, allowing users longer operational ranges and faster recharge cycles. These advancements address common consumer concerns regarding range anxiety and charging convenience, making electric kick scooters a more reliable mode of transport for daily commuting. Enhanced battery management systems help optimize power consumption and extend battery lifespan, which is crucial for both individual users and shared fleet operators aiming for cost efficiency. Integration of IoT-enabled features, GPS tracking, and app-controlled functionalities offers users real-time access to scooter availability, battery status, and navigation support. These technological features also aid operators in fleet management, security, and predictive maintenance. Innovations in lightweight materials and modular design further contribute to improved portability and user experience.

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Key Market Challenges

Regulatory Compliance and Usage Restrictions

Regulatory frameworks governing electric kick scooter usage present a significant challenge for market participants. The absence of standardized laws across different jurisdictions creates operational uncertainties for manufacturers, fleet operators, and consumers. Varying regulations on speed limits, permissible usage zones, licensing requirements, and safety mandates often complicate market entry and expansion strategies. Navigating these differing legal environments requires companies to invest in regulatory compliance measures, legal consultations, and localized product adaptations. In some cases, restrictive policies on public road usage or mandatory insurance coverage deter potential users, hampering market growth. The dynamic nature of regulatory landscapes further adds complexity, as governments frequently update rules in response to emerging safety concerns or public feedback.

Rising Competition and Pricing Pressures

The electric kick scooter market faces intense competition, contributing to heightened pricing pressures across product and service offerings. An increasing number of manufacturers, service providers, and new market entrants have created a crowded competitive landscape. The proliferation of low-cost alternatives and entry-level models has intensified price-based competition, challenging established players to maintain profitability while offering attractive pricing. This competitive environment often leads to aggressive discounting, promotional offers, and pricing strategies aimed at capturing market share, which can erode margins. For shared service operators, the pressure to maintain affordable rental rates while managing operational costs such as fleet maintenance, battery replacement, and regulatory compliance adds financial strain. Manufacturers also face challenges in balancing product quality with cost-effectiveness, especially when sourcing raw materials impacted by global price fluctuations.

Key Market Trends

Growth of Subscription-Based and Long-Term Rental Models

The evolution of subscription-based and long-term rental models is reshaping the electric kick scooter market landscape. Unlike traditional pay-per-ride systems, subscription services offer users extended access to scooters through weekly, monthly, or annual plans, providing convenience and cost predictability. These models cater to regular commuters, corporate clients, and delivery service providers who require consistent scooter availability without the commitment of ownership. Subscription services often bundle maintenance, insurance, and customer support, enhancing value for users seeking hassle-free mobility solutions. The appeal of these models lies in their flexibility, allowing customers to scale usage according to personal or business needs. Operators benefit from predictable revenue streams, improved customer retention, and reduced customer acquisition costs associated with frequent short-term users. The subscription model also encourages brand loyalty and enables service providers to optimize fleet utilization rates.

Integration of Advanced Safety Features and Rider Assistance

The emphasis on rider safety has led to the integration of advanced safety features and rider assistance technologies in electric kick scooters. Innovations such as enhanced braking systems, automatic lights, anti-theft mechanisms, and stability controls are becoming standard across premium models and shared fleet offerings. Manufacturers are investing in design improvements that enhance structural integrity, reduce accident risks, and comply with evolving safety regulations. Features like integrated helmets, geo-fencing technology to restrict usage in high-risk areas, and speed governors contribute to safer riding experiences. The incorporation of smart alerts, collision detection, and ride analytics offers real-time feedback to users and operators, promoting responsible riding behavior. These advancements aim to address safety concerns often highlighted by regulatory bodies and the public, fostering greater trust in electric kick scooters as a reliable mode of transport. The trend towards safety innovation also supports fleet operators by minimizing liability risks and enhancing customer confidence.

Expansion of Last-Mile Delivery Applications

Electric kick scooters are increasingly being utilized in the last-mile delivery sector, presenting a growing trend within the market. Their compact design, ease of maneuverability, and low operational cost make them suitable for quick, small-scale deliveries in urban areas where traffic congestion poses significant challenges. Delivery service providers are adopting electric scooters for tasks such as food delivery, parcel distribution, and courier services, leveraging their ability to access narrow streets and high-traffic zones efficiently. The integration of cargo-carrying features, detachable baskets, and specialized delivery attachments supports their application in logistics operations. This expansion into delivery services offers new revenue opportunities for both manufacturers and fleet operators, diversifying the traditional user base beyond personal mobility and shared transport.

Segmental Insights

Product Insights

In 2024, the standard electric kick scooter segment emerged as the dominant category in the Europe & CIS market, driven by its practicality, cost-effectiveness, and broad appeal among daily commuters and casual users. Standard models offer a balanced combination of performance, simplicity, and affordability, making them a preferred choice for individual ownership as well as for deployment in shared mobility fleets. Their straightforward design with easy-to-use features caters to a wide range of users seeking convenient urban transport solutions for short to medium distances. The robust build quality, reliable battery range, and minimal maintenance requirements make standard electric kick scooters suitable for frequent use in varying urban environments. This segment benefits from continuous product enhancements focusing on battery efficiency, structural durability, and user comfort.

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Country Insights

In 2024, Germany led the Europe & CIS electric kick scooter market, supported by dense urban populations, strong micro-mobility infrastructure, and growing demand for eco-friendly transport. The popularity of scooters for daily commutes and last-mile travel increased with rising environmental awareness. Favorable regulations and the integration of shared services boosted usage, making Germany the dominant market in the region. For instance, As of June 2023, Germany recorded 360 dockless micromobility operations across 139 cities, making it the top country for micromobility deployment in Europe. Since the introduction of electric scooters in 2019, the number of operations has more than doubled, largely fueled by favorable regulatory flexibility under the Small Electric Vehicle Regulation (eKFV), which allowed decentralized control by states.

France saw strong growth driven by rising adoption of shared scooter services and interest in sustainable transport. Users favored electric scooters for short urban commutes due to affordability, ease of use, and supportive city policies. Both private ownership and rental models expanded, positioning France as a key contributor to market growth.

The United Kingdom showed steady expansion, fueled by demand for urban mobility solutions and interest in personal transport. Electric scooters gained popularity among commuters and casual users, helped by regulatory trials and shared service pilots. Efforts to ease congestion and promote eco-friendly commuting supported market growth in the country.

Recent Developments

• ​AvtoVAZ introduced its new commercial vehicle brand SKM on March 6, 2025, offering compact vans, passenger models, and chassis options. Production and sales will start in fall 2025, supported by a new leasing unit.
• In February 2025, Russia’s commercial vehicle registrations grew by 15% year-on-year, led by demand for light and medium trucks. Domestic brands held over 60% share, while Chinese imports saw strong growth.
• COMvex 2024, held in Moscow, featured 250 exhibitors from 38 countries and drew over 38,000 visitors. The event showcased trucks, buses, parts, IT solutions, and awarded top commercial vehicles of the year.
• In April 2025, Sollers began mass production of its SF1 light commercial van in Yelabuga. Priced from approximately USD 22,000, the 5.15 m³ van comes in various versions, targeting Russia’s urban transport segment.

Key Market Players

• AKTIVO Scoot
• Globber
• GOVECS AG
• Hiboy
• IconBIT GmbH
• Jetsons
• Micro Mobility Systems AG
• Niu Technologies
• Razor USA LLC
• Segway Inc

Report Scope:

In this report, the Europe & CIS Electric Kick Scooter Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•           Europe & CIS Electric Kick Scooter Market, By Product:

o    Standard

o    Folding

o    Self-Balancing

o    Maxi

o    Three Wheeled

•           Europe & CIS Electric Kick Scooter Market, By Voltage:

o    Less than 25V

o    25V to 50V

o    more than 50V

•           Europe & CIS Electric Kick Scooter Market, By Country:

o    Germany

o    Russia

o    France

o    Spain

o    Italy

o    United Kingdom

o    Poland

o    Rest of Europe & CIS

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Europe & CIS Electric Kick Scooter Market.

Available Customizations:

Europe & CIS Electric Kick Scooter Market report with the given market data, Tech Sci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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