Europe & CIS Medium and Heavy-Duty Truck Rental and Leasing Market – Size, Share, Trends, Opportunity, and Forecast, Segmented By Booking Type (Offline Booking, Online Booking), By Rental Type (Short-Term Leasing, Long-Term Leasing), By End-Use Industry (FMCG, Construction, Corporate, E-Commerce), By Country, By Competition, 2020-2030F

Market Overview:

The Europe & CIS Medium and Heavy-Duty Truck Rental and Leasing Market was valued at USD 71.30 Billion in 2024 and is expected to reach USD 101.71 Billion by 2030 with a CAGR of 6.10% during the forecast period. The Europe & CIS medium and heavy-duty truck rental and leasing market is witnessing steady growth, fueled by evolving freight dynamics, rising infrastructure development, and growing demand from e-commerce and industrial sectors. Fleet operators and logistics providers are increasingly shifting from outright truck ownership to rental and leasing models to optimize costs, reduce long-term liabilities, and maintain operational flexibility. Leasing companies are introducing tailored packages that include maintenance, telematics, and fuel efficiency analytics, which appeal to both large enterprises and SMEs seeking scalable solutions.

Market Drivers

Shift Toward Asset-Light Business Models

Businesses across logistics, retail, and industrial sectors are increasingly adopting asset-light models, focusing on operational efficiency and flexibility rather than ownership of capital-intensive assets. Truck rental and leasing services align well with this approach, offering companies access to medium and heavy-duty trucks without the burden of upfront investment, long-term depreciation, or high maintenance costs. This shift helps companies stay agile, scale fleets up or down based on demand, and allocate financial resources to core business areas. With leasing providers offering comprehensive solutions such as fleet management, maintenance, and telematics, businesses can focus on service delivery and logistics planning rather than vehicle ownership. This transition is especially appealing to small and medium-sized enterprises with limited capital but growing logistical needs.

Increasing Demand from E-commerce and Last-Mile Logistics

The rapid growth of e-commerce and expanding consumer expectations for faster delivery have significantly increased the demand for transportation capacity. Medium and heavy-duty trucks are essential for moving goods between fulfillment centers, regional hubs, and final distribution points. Leasing and rental solutions provide logistics operators with quick access to trucks that can handle seasonal peaks and geographic demand shifts. The e-commerce boom has forced logistics firms to expand their delivery networks and upgrade their fleets without necessarily committing to long-term vehicle ownership. Leasing offers a way to meet delivery timelines, manage fleet size dynamically, and maintain vehicle reliability. Truck rental is also proving useful for last-mile delivery in urban areas, where flexibility in scheduling and vehicle type is critical. As delivery windows shorten and shipment volumes grow, especially in high-density areas, companies need robust yet scalable logistics capabilities. Leasing companies are responding by diversifying their offerings, including time-bound leases and flexible rental packages tailored to the needs of the parcel delivery ecosystem. For instance, Europe’s digital landscape continues to expand, supported by a stabilizing population and growing internet penetration, which increased from 87% in 2019 to 92% in 2023, with further growth expected in 2024. While the continent experienced a GDP decline in 2020 due to the Covid-19 pandemic, economic recovery has been strong, and despite inflationary pressures, regional GDP remains on a growth trajectory.

Emphasis on Operational Cost Optimization

Companies are under growing pressure to minimize operational expenditures and improve profit margins. Owning and managing a fleet of medium and heavy-duty trucks entails high capital investment, insurance expenses, servicing fees, fuel management, and driver retention costs. Rental and leasing services help mitigate these financial challenges by offering predictable cost structures, inclusive service contracts, and tailored solutions based on usage patterns. By outsourcing vehicle ownership, businesses avoid depreciation losses and reduce the administrative burden of fleet management. Full-service leasing often includes maintenance, roadside assistance, and fleet tracking, which further lowers indirect costs and improves uptime. 

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Key Market Challenges

High Maintenance and Operating Costs

Maintaining a fleet of medium and heavy-duty trucks is expensive, particularly as trucks age or operate under strenuous conditions such as construction, mining, or long-haul transport. Leasing companies bear the brunt of these expenses and must ensure vehicles remain roadworthy and compliant with safety and emissions regulations. These rising costs can erode profit margins, especially when clients seek competitive leasing rates. Scheduled maintenance, unexpected repairs, and part replacements are ongoing concerns that increase the total cost of ownership for rental providers. The complexity increases with newer trucks featuring advanced safety and telematics systems, which require specialized servicing. Downtime from maintenance affects fleet availability, causing delays in fulfilling contracts and reducing customer satisfaction. 

Regulatory and Compliance Complexities

The truck rental and leasing sector must navigate a maze of regulatory requirements that vary by jurisdiction, vehicle type, and usage category. Compliance with environmental standards, safety regulations, and licensing norms is becoming increasingly demanding as governments tighten oversight on commercial vehicle operations. Leasing companies must ensure that their vehicles meet evolving standards, from emissions requirements to roadworthiness certifications. These obligations require significant investment in vehicle upgrades, documentation, and administrative support. Regulatory inconsistencies across states or countries complicate cross-border operations and lead to higher compliance costs. Leased trucks used for specific applications, such as hazardous materials or oversized cargo, are subject to even stricter guidelines, further narrowing their utilization potential. 

Key Market Trends

Rise of Full-Service Leasing Solutions

Full-service leasing is becoming the preferred option for businesses seeking more than just vehicle access. These agreements go beyond simple truck leasing by bundling essential services such as maintenance, telematics, insurance, tire management, and roadside assistance into a single contract. This model offers predictable monthly costs, minimizes administrative burden, and enhances operational reliability. Customers benefit from reduced downtime and simplified budgeting, while leasing providers differentiate themselves through comprehensive value-added offerings. Full-service leasing appeals to companies that lack in-house fleet management resources or want to avoid logistical distractions. 

Integration of Telematics and Fleet Analytics

Telematics and data analytics are transforming how leased and rented trucks are managed. These technologies enable real-time tracking of vehicle location, driver behavior, fuel usage, and mechanical performance. Leasing companies are increasingly embedding telematics systems into their fleets to provide clients with actionable insights that improve efficiency, safety, and compliance. Fleet analytics platforms allow companies to monitor key performance indicators, optimize routes, schedule maintenance proactively, and reduce fuel consumption. For the leasing provider, these insights support predictive maintenance, extend vehicle lifespans, and ensure higher uptime rates. Clients benefit from enhanced transparency, better cost control, and improved logistical decision-making. 

Growing Focus on Sustainable Fleet Solutions

Environmental sustainability is gaining prominence across the transportation sector, and truck leasing companies are increasingly adapting their fleets to meet greener standards. Clients are seeking access to low-emission or electric trucks without the capital burden of ownership. Leasing companies are responding by incorporating alternative-fuel vehicles, such as compressed natural gas (CNG), hybrid, and electric trucks, into their offerings. These vehicles help clients meet corporate sustainability goals and comply with tightening emissions regulations. The trend is supported by government incentives, urban low-emission zones, and growing public pressure for eco-conscious transport practices. Leasing providers are also exploring carbon offset programs, green leasing packages, and fuel-efficient driving training as part of their value propositions.    

Segmental Insights

End-Use Industry Insights

In 2024, the construction segment emerged as the dominant end-use industry in the Europe & CIS medium and heavy-duty truck rental and leasing market. High demand for infrastructure development, road building, and industrial projects drove the need for reliable and scalable transportation solutions. For instance, the construction sector plays a vital role in the European Union’s economy and society, contributing approximately 10% to the EU’s GDP and providing around 15 million direct jobs, representing 7% of total employment across the EU-27. Essential to everyday life, the sector underpins residential, commercial, and public infrastructure while supporting health, safety, and well-being standards. Remarkably, 99.9% of the sector comprises craft trades, micro companies, and SMEs, with micro firms alone making up about 95%, underscoring their critical role in advancing the EU’s economic, social, environmental, and energy objectives. Construction companies often require specialized trucks like tippers, dumpers, and heavy haulers that are not used year-round, making rental and leasing a more viable option compared to outright ownership. Project-based operations created fluctuating vehicle requirements, which aligned well with the flexibility offered by rental contracts. Seasonal shifts, budget constraints, and short project timelines further incentivized construction firms to prefer leasing arrangements that included maintenance and support services. For instance, Europe’s construction industry is regaining momentum after a 2% contraction in 2024, with growth forecast to return in 2025 albeit modestly at around 0.5% driven by rising house prices, improving building permit issuance, and ongoing investment in infrastructure, renovation, and sustainability projects.

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Country Insights

In 2024, Germany led the Europe & CIS medium and heavy-duty truck rental and leasing market due to strong demand from construction, logistics, and manufacturing sectors. Large infrastructure projects and a robust highway network fueled consistent rental activity. Companies opted for flexible leasing to avoid ownership risks and ensure fleet availability during peak periods. Full-service contracts offering maintenance, insurance, and telematics made leasing more attractive. For instance, Germany's USD 540 billion infrastructure fund is set to modernize key sectors like energy, transport, digitalization, and R&D. With USD 108 billion dedicated to the energy transition via the Climate and Economic Transformation Fund, investments will target renewables, hydrogen networks, efficiency upgrades, and industrial decarbonization. The initiative promotes public-private partnerships and supports advanced technologies like carbon capture and nuclear fusion. Aimed at achieving carbon neutrality by 2045 and stabilizing energy costs, the fund is expected to boost Germany’s GDP growth to 2% while enhancing EU-wide economic resilience.

The United Kingdom followed with rising adoption of outsourced fleet models across retail, logistics, and corporate sectors. Short and long-term rentals met both urban and regional transport needs. Emphasis on emission compliance and fuel efficiency drove demand for leased trucks, boosting volumes in both public and private operations.

France also saw notable expansion as e-commerce and regional distribution needs surged. Operators leased medium-duty trucks for city delivery and heavy-duty trucks for intercity routes to optimize usage. High fuel costs and complex regulations made leasing a practical choice, offering predictable expenses and access to modern vehicle technology.

Recent Developments

• ​In 2025, DB Schenker deployed the first ten of its planned fleet of 150 all-electric 12-tonne MAN eTrucks for urban freight operations, marking a significant step in expanding its electric delivery capabilities.
• In 2023, Volta Trucks expanded its partnership with Petit Forestier to offer refrigerated electric truck rental across Europe. The deal covers 16- and 18-tonne Volta Zero trucks, supporting zero-emission urban logistics.
• In 2024, ATL Renting received its 2,000th DAF truck, a DAF XG 480 FT, reinforcing its European rental fleet. The milestone highlights ATL’s trust in DAF for efficiency and reliability.
• In 2024, Flexter, a digital platform for truck and van rentals expanded into Europe, launching in the UK with a network of trusted local partners. The platform offers users real-time vehicle availability, transparent pricing, and a seamless booking experience designed to simplify short-term rentals for businesses and individuals.

Key Market Players

• Tip Trailer Services Germany Gmbh
• United Rental Inc
• Penske Truck Leasing
• Paccar Leasing Gmbh (paccar Inc.)
• Heisterkamp Truck Rental
• Easy Rent Truck and Trailer Gmbh
• Man Financial Services/euro-leasing
• Ryder Group
• Fraikin
• Natixis Lease

Report Scope:

In this report, the Europe & CIS Medium and Heavy-Duty Truck Rental and Leasing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•           Europe & CIS Medium and Heavy-Duty Truck Rental and Leasing Market, By Booking Type:

o    Offline Booking

o    Online Booking

•           Europe & CIS Medium and Heavy-Duty Truck Rental and Leasing Market, By Rental Type:

o    Short-Term Leasing

o    Long-Term Leasing

•        Europe & CIS Medium and Heavy-Duty Truck Rental and Leasing Market, By End-Use Industry:

o    FMCG

o    Construction

o    Corporate

o    E-Commerce

•             Europe & CIS Medium and Heavy-Duty Truck Rental and Leasing Market, By Country:

o    Germany

o    Russia

o    France

o    Spain

o    Italy

o    United Kingdom

o    Poland

o    Rest of Europe & CIS

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Europe & CIS Medium and Heavy-Duty Truck Rental and Leasing Market.

Available Customizations:

Europe & CIS Medium and Heavy-Duty Truck Rental and Leasing Market report with the given market data, Tech Sci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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