Europe Electric Scooters Market – Industry Size, Share, Trends, Opportunity, and Forecast, By Battery (Lithium-ion, Sealed Lead Acid, Others), By Range (Less than 50 km, 50 –100 km, Above 100 km), By End Use (Personal, Commercial), By Region, By Competition, 2020-2030F

Market Overview

The Europe Electric Scooters Market was valued at USD 21.61 Billion in 2024 and is expected to reach USD 72.81 Billion by 2030 with a CAGR of 22.44% during the forecast period. Electric scooters are rapidly becoming an integral part of urban mobility ecosystems across Europe. Increased awareness regarding environmental concerns and emission reduction goals has accelerated the adoption of battery-powered two-wheelers. Governments across the continent are supporting the transition through subsidies, tax benefits, and low-emission zones, enhancing the appeal of electric scooters for personal and shared use. Consumers are embracing them as cost-effective alternatives to traditional vehicles due to lower maintenance and operational costs. For instance, as per Transport for London (TfL, 2023), shared e-scooter pilot programs showed over 1.6 million rides in the first year across boroughs like Camden and Kensington. Safety data gathered is shaping long-term regulations and market integration across the EU.

Technological advancements have been instrumental in boosting the market. Improvements in battery efficiency, vehicle range, and lightweight designs are creating a more reliable and attractive product segment. Integration of smart features such as IoT connectivity, real-time diagnostics, and navigation is reshaping consumer expectations. The growth of app-based rental platforms is further expanding user access, while manufacturers are investing in broader product portfolios to target both short-distance commuters and delivery services.

Despite the momentum, the market faces infrastructure limitations such as inadequate charging stations and inconsistent battery-swapping networks. Concerns related to battery lifespan, recycling, and disposal also persist. Pricing remains a barrier for some consumer segments, especially where subsidies are limited. Regulatory variances across the EU create uncertainty for manufacturers and fleet operators. Addressing these challenges while scaling up supportive infrastructure will determine the market's long-term trajectory.

Market Drivers

Rising Fuel Prices

As fuel costs continue to increase across Europe, electric scooters provide an economical alternative for daily commuting. Their low operational and maintenance expenses attract consumers looking to reduce transportation costs. This price sensitivity is especially prominent in urban settings, where short trips dominate and cost efficiency is critical. Electric scooters present a viable option for bypassing fuel expenses without compromising mobility or convenience.

Government Subsidies and Incentives

Governments across Europe are introducing fiscal incentives to promote electric mobility, including subsidies on vehicle purchases, tax exemptions, and reduced registration fees. The French Ministry of Ecological Transition (2024) stated that electric two-wheeler registrations in France crossed 190,000 units in 2023, with electric scooters and mopeds making up a large portion, especially under shared mobility models in urban zones. These policies are designed to support national climate goals while accelerating EV adoption. Electric scooters, as lightweight, zero-emission vehicles, benefit substantially from such initiatives, helping to make them more accessible across income groups and demographics.

Expansion of Micro-Mobility Services

The growing presence of shared mobility platforms in urban centers is driving demand for electric scooters. As reported by Eurostat (2024), over 42% of trips in European cities are less than 5 kms, making them ideal for e-scooter usage. This directly supports last-mile connectivity initiatives under smart mobility frameworks in countries like Germany, France, and the Netherlands. According to the International Transport Forum (OECD-ITF, 2023), micromobility solutions like e-scooters help reduce car dependency by up to 10–15% in dense urban environments, aligning with multiple European cities’ efforts to reduce congestion and improve air quality. These services offer flexible and affordable transport options that reduce congestion and carbon emissions. With increasing urban population density and demand for last-mile connectivity, shared electric scooters are being integrated into public transportation networks, reshaping commuting habits across metropolitan areas.

Environmental Awareness Among Consumers

Consumer preferences are shifting toward environmentally responsible choices in personal transport. According to the European Environment Agency (EEA, 2024), road transport accounts for nearly 72% of EU greenhouse gas emissions from transport. Electric scooters are increasingly promoted by cities as a low-emission alternative for short trips, particularly under urban decarbonization plans.

Electric scooters offer zero tailpipe emissions and a reduced carbon footprint compared to conventional scooters. This aligns with the values of eco-conscious individuals, especially among younger populations who actively seek sustainable and modern transportation modes for short-range travel.

Technological Advancements in Battery and Connectivity

Continuous innovations in battery technology have significantly improved the range, safety, and charging time of electric scooters. Simultaneously, the integration of smart technologies like GPS, mobile app connectivity, anti-theft systems, and performance monitoring is transforming the user experience. These enhancements are not only improving product value but also supporting the widespread adoption of electric scooters.

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Key Market Challenges

Lack of Charging Infrastructure

A critical barrier to widespread adoption is the insufficient charging infrastructure across cities and rural areas. Without accessible and reliable charging points, users face inconvenience and range anxiety. This limitation slows growth and deters new consumers, especially those relying on scooters for daily commutes.

High Initial Purchase Cost

Although electric scooters offer long-term savings, their upfront purchase cost remains relatively high compared to traditional models. Even with subsidies, many consumers perceive them as expensive, particularly in price-sensitive regions. This cost gap creates hesitation among first-time buyers, hindering market expansion.

Battery Performance and Lifecycle Issues

Battery degradation over time affects both the performance and resale value of electric scooters. Users are concerned about declining range, charging cycles, and replacement costs. This raises questions about long-term viability and affects user confidence, especially for high-frequency riders and fleet operators.

Inconsistent Regulatory Framework

Electric scooters are subject to different rules across European countries and cities regarding speed limits, parking, and road access. The lack of a unified regulatory structure causes confusion among users and manufacturers. It also increases compliance costs for operators trying to scale across borders.

Concerns Over Road Safety

Electric scooters, especially in shared schemes, have raised safety concerns due to frequent accidents, poor road behavior, and lack of protective infrastructure. The absence of designated lanes or helmet mandates in some cities adds to the risk, prompting debates over stricter controls or usage bans.

Key Market Trends

Integration with Public Transport Systems

Electric scooters are increasingly being positioned as a complement to public transit. By covering first- and last-mile journeys, they help passengers bridge the gap between transit stops and final destinations. This multimodal mobility model is reshaping transport strategies in urban planning.

Growth in Subscription and Rental Models

New business models such as subscription-based ownership and long-term rentals are emerging in the market. These models lower the entry barrier by avoiding high upfront costs and offering maintenance-inclusive packages, appealing especially to younger and mobile populations.

Development of Swappable Battery Systems

To address charging limitations and downtime, manufacturers are introducing swappable battery technologies. This allows users to exchange depleted batteries with fully charged ones at swap stations, improving convenience and supporting commercial use cases like food delivery or courier services.

Rise of Lightweight and Foldable Designs

Design trends are moving toward compact, lightweight, and foldable scooters that are easy to carry and store. This supports portability and multimodal commuting, where users can combine scooter travel with buses or trains. It also caters to space-constrained urban dwellers.

Focus on Connectivity and App Integration

Electric scooters are increasingly being equipped with IoT features such as GPS tracking, ride history, remote diagnostics, and mobile-controlled locking mechanisms. App integration not only enhances security and convenience but also enables fleet operators to optimize deployment and servicing.

Segmental Insights

Battery Insights

The Europe electric scooters market is segmented by battery type into Lithium-ion Battery, Sealed Lead Acid Battery, and Others, reflecting the varied technological preferences and evolving product strategies within the electric mobility sector.

Lithium-ion batteries dominate product development due to their favorable energy density, lightweight profile, and superior charge-discharge efficiency. These batteries support longer ranges and shorter charging times, aligning well with consumer expectations for convenience and performance. Manufacturers favor them for high-end models as they enable the integration of smart features while maintaining design flexibility. Moreover, lithium-ion batteries exhibit a slower degradation rate, which enhances vehicle lifespan and reduces long-term operational costs. Despite their advantages, issues such as overheating risks and higher raw material costs persist, prompting ongoing efforts toward battery safety and recycling.

Sealed lead acid batteries remain a cost-effective option, especially for entry-level electric scooters. Their simpler chemistry and established supply chains contribute to lower manufacturing costs, making them appealing for budget-conscious consumers and fleet operators focused on short-distance commuting. These batteries are heavier and offer shorter ranges, but their affordability supports broader access in certain market segments. However, concerns over weight, environmental impact, and limited performance characteristics are leading to a gradual shift away from lead acid solutions, especially as lithium-ion prices continue to decline.

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Region Insights

In 2024, Germany holds a central position in the Europe electric scooters market due to its comprehensive policies promoting sustainable transportation and its established technological ecosystem. According to the German Federal Motor Transport Authority (KBA, 2024), over 1 million electric scooters are now registered for use in Germany, with the country leading in terms of regulated commercial and private micromobility deployment across Europe.

The country’s focus on emission reduction and climate neutrality has encouraged strong adoption of electric mobility solutions. Public awareness around air pollution and carbon emissions has spurred a cultural shift in favor of eco-friendly commuting options. Electric scooters are increasingly seen as practical urban mobility tools that complement public transport networks in dense city environments. Municipal initiatives supporting bike lanes, low-emission zones, and EV infrastructure are contributing to this momentum.

The presence of well-developed charging infrastructure and continued investments in smart mobility systems have further accelerated market growth. Charging stations are increasingly accessible in public and residential areas, reducing user concerns over range and downtime. Integration of real-time transport information and app-based platforms improves rider convenience and supports multimodal transport adoption. Germany's strong digital infrastructure enables advanced features such as GPS tracking, app-controlled locking, and fleet management solutions for operators.

Recent Developments

• In September 2024, Hero MotoCorp announced its plans to debut electric scooters in the UK and EU markets. The company aims to expand its global EV presence with region-specific product offerings aligned with European standards. This move marks Hero's strategic entry into the premium urban mobility segment. The launch is expected to increase competition and EV options for European consumers.
• In March 2022, Yamaha Motor unveiled the NEO’s electric scooter for European markets.The NEO’s features a removable lithium-ion battery, offering a practical solution for urban riders with limited charging access. With a compact design and quiet operation, Yamaha targets daily city commuters. The scooter reflects the brand’s push toward sustainable and tech-forward mobility.
• In November 2024, Honda introduced its CUV-e electric scooter at EICMA for the European audience. The scooter showcases a futuristic design and enhanced connectivity, tailored for urban and youth riders. Honda positions the CUV-e as a next-generation personal mobility solution. The debut signals Honda’s strengthened focus on European electric two-wheeler markets.
• In January 2023, Bajaj Auto confirmed that the Chetak electric scooter would go on sale in Europe. The European rollout builds on the scooter's growing popularity in domestic markets, aiming to cater to urban mobility needs abroad. It features a classic design with modern electric powertrain technology. The expansion supports Bajaj’s global EV growth strategy.
• In March 2025, Voi Technology introduced a new electric scooter model along with two e-bikes. The upgraded scooter includes swappable batteries, enhanced safety features, and better connectivity for fleet operations. The launch reflects Voi’s commitment to sustainable shared mobility. These offerings aim to boost service efficiency and user satisfaction in dense urban areas.

Key Market Players

• Askoll EVA S.p.A.
• GOVECS AG
• Kumpan Electric (e-bility GmbH)
• NIU Technologies
• Piaggio Group
• Segway-Ninebot
• Silence Urban Ecomobility (Silence)
• Torrot Electric Europa S.A.
• Vmoto Soco Group
• Yadea Group Holdings Ltd.

Report Scope:

In this report, the Europe Electric Scooters Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·         Europe Electric Scooters Market, By Battery:

o    Lithium-ion

o    Sealed Lead Acid

o    Others

·         Europe Electric Scooters Market, By Range:

o    Less than 50 km

o    50–100 km

o    Above 100 km

·         Europe Electric Scooters Market, By End Use:

o    Personal

o    Commercial

·         Europe Electric Scooters Market, By Region:

o    Germany

o    United Kingdom

o    Spain

o    France

o    Italy

o    Rest of Europe

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Europe Electric Scooters Market.

Available Customizations:

Europe Electric Scooters Market report with the given market data, TechSci Research, offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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