Colombia Two Wheeler Market, By Vehicle Type (Scooter/Moped, Motorcycle), By Engine Capacity (Up to 125cc, 126cc- 250cc, 251-500cc, Above 500cc), By Propulsion (ICE, Electric), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

Colombia two wheeler market was valued at USD 3.87 Billion in 2024 and is expected to reach USD 5.13 Billion by 2030 with a CAGR of 4.8% during the forecast period. The Colombia two-wheeler market is experiencing robust growth driven by a confluence of economic, demographic, and infrastructural factors. Rising urbanization and worsening traffic congestion in major Colombian cities like Bogotá and Medellín have made two-wheelers an attractive alternative to cars, offering greater maneuverability and cost-efficiency. Additionally, the growing demand from the middle and lower-income population segments, who seek affordable and fuel-efficient mobility options, continues to drive motorcycle and scooter sales. Colombia’s favorable climate for year-round riding, coupled with the expansion of financing options and micro-credit schemes, has further democratized access to two-wheelers. Another key growth enabler is the growing penetration of e-commerce and last-mile delivery services, which heavily rely on motorcycles for swift and economical transportation, especially in urban and semi-urban regions.

Government policies supporting electrification in transport, such as tax exemptions and import incentives for electric vehicles, are also gradually fostering a shift toward electric two-wheelers, although adoption is still in the early stages. Moreover, international players are entering the Colombian market or expanding local manufacturing and assembly operations, encouraged by relatively relaxed import regulations and the strategic location of Colombia as a distribution hub for neighboring Latin American markets. The aftermarket service ecosystem, including maintenance and spare parts availability, is also evolving rapidly, enhancing consumer confidence in two-wheeler ownership. Social trends such as growing awareness of fuel costs, time savings in commutes, and increased popularity of two-wheelers among young adults and delivery-based gig workers contribute to rising sales. Furthermore, digital innovations such as ride-hailing platforms incorporating motorcycle taxis and app-based vehicle financing are shaping a more dynamic and tech-savvy consumer base. Despite occasional challenges such as inflationary pressures and import dependency for parts, the overall outlook for the Colombia two-wheeler market remains positive, supported by strong underlying demand, increasing economic activity post-pandemic, and a favorable regulatory and infrastructural push toward affordable and flexible personal mobility solutions.

Key Market Drivers

Urbanization and Affordable Personal Mobility Needs

One of the primary drivers of the Colombia two-wheeler market is the rapid pace of urbanization, which is reshaping the transportation needs of a growing urban population. As more people migrate from rural areas to cities like Bogotá, Cali, and Medellín in search of employment and better living standards, the demand for cost-effective, efficient, and flexible mobility solutions has surged. Bogotá’s metropolitan region was home to ~7.4 million people in 2018, projected to reach ~7.9 million by 2025 . Public transportation systems in many Colombian cities, although expanding, still struggle to meet the rising demand in terms of coverage, punctuality, and safety. In this context, two-wheelers have emerged as an ideal alternative for daily commuting due to their affordability, fuel efficiency, and ease of navigation through congested traffic. Compared to four-wheelers, two-wheelers require lower upfront investment, lower maintenance costs, and consume less fuel, making them highly attractive to the working class, students, and self-employed individuals. Moreover, many Colombian households view two-wheelers not only as a means of transport but also as a tool for income generation, especially in rural or peri-urban areas where access to formal jobs may be limited. The need for affordable personal mobility is further supported by financial institutions and manufacturers offering easy financing schemes, credit options, and installment-based purchase plans, which bring two-wheelers within reach of a wider segment of the population. Overall, the intersection of urban expansion, economic constraints, and practical commuting challenges has made two-wheelers a necessity for a large part of Colombia’s urban and semi-urban population, sustaining consistent market growth.

Booming E-Commerce and Last-Mile Delivery Services

The explosive growth of e-commerce and the logistics sector in Colombia has significantly bolstered demand for two-wheelers, particularly motorcycles. Over the past few years, the country has witnessed a sharp rise in online shopping, accelerated further by the COVID-19 pandemic, which normalized home deliveries and digital commerce across urban and even rural areas. In 2023, Colombia recorded USD 15.5 billion in e‑commerce sales, marking a 12.6% y/y increase on 370 million online transactions. To cater to increasing consumer expectations for rapid, reliable delivery services, companies operating in food delivery, parcel logistics, grocery distribution, and courier services have expanded their last-mile delivery operations—where motorcycles offer the fastest and most cost-efficient solution. With narrow urban roads, traffic congestion, and high fuel costs, motorcycles enable delivery agents to navigate swiftly and keep operational expenses low. This has led to a surge in fleet-based purchases of two-wheelers by companies and independent gig workers affiliated with platforms such as Rappi, Domicilios.com, and other regional players. Additionally, two-wheelers are being increasingly used in service-related industries such as mobile mechanics, technicians, and small-scale tradespeople. This commercial utility of motorcycles beyond personal use has created a dual-purpose demand that strengthens the market’s resilience. Moreover, companies are also exploring electric motorcycles and scooters for delivery services in response to sustainability goals and fuel cost volatility. As the logistics and gig economy continues to evolve, the role of two-wheelers as an enabler of last-mile connectivity will only grow stronger, driving sustained demand across both urban and semi-urban regions of Colombia.

Favorable Government Policies and Growing Interest in Electric Mobility

The Colombian government has introduced several regulatory and fiscal initiatives to support the adoption of two-wheelers, particularly electric models, as part of its broader agenda to reduce carbon emissions and improve air quality in urban centers.The National Development Plan 2022–2026 supports EV transition by targeting 6,000 public charging points nationwide, promoting public–private partnerships, and coordinating EV-related electricity tariffs. Colombian consumers plan to purchase an electric, hybrid, or plug-in vehicle within the next two years—matching the global average and leading Latin America—driven largely by environmental concerns and rising fuel prices. Measures such as zero or reduced import duties on electric vehicles (EVs), exemptions from VAT (Value Added Tax), reduced vehicle registration fees, and preferential treatment in urban mobility zones have made electric two-wheelers increasingly attractive for consumers and businesses alike. While the penetration of electric two-wheelers remains low compared to ICE models, interest is rising rapidly, supported by rising fuel prices and the long-term cost advantages of electric vehicles. Moreover, Colombia's national electric mobility strategy, combined with international support and investment in clean transportation infrastructure, is helping to create an ecosystem conducive to the growth of EVs. Local and international companies are also beginning to introduce electric two-wheeler models tailored to Colombian road conditions and consumer preferences, with expanded battery life, better charging infrastructure, and after-sales service networks. Furthermore, environmental awareness among Colombian consumers—especially among the younger, urban demographic—is translating into a preference for greener transportation solutions. Initiatives to build public charging stations, especially in major cities, and pilot projects supporting electric delivery fleets are further signs of market readiness. These factors are not only diversifying the propulsion mix of the two-wheeler market but are also catalyzing innovation and competition, making Colombia a potentially strong market for electric mobility in the two-wheeler segment.

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Key Market Challenges

Inadequate Road Infrastructure and Traffic Safety Concerns

One of the most significant challenges facing the Colombia two-wheeler market is the poor state of road infrastructure and the growing concerns around traffic safety. Motorcycles—which represent over 60% of the vehicle fleet—were involved in more than 8,000 traffic-related deaths in 2024. Despite the increasing popularity of motorcycles and scooters as a primary means of transport, many Colombian cities and rural regions suffer from underdeveloped or poorly maintained road networks. Potholes, uneven surfaces, narrow lanes, lack of dedicated motorcycle lanes, and inadequate signage create hazardous conditions for two-wheeler users. In addition to infrastructure issues, the rising number of road accidents involving motorcycles has raised alarm among policymakers and the public alike. Motorcyclists represent a disproportionately high share of traffic-related fatalities and injuries in Colombia, driven by both poor road conditions and risky driving behaviors, such as over-speeding, lane splitting, and non-compliance with helmet laws or traffic signals. This situation undermines consumer confidence, particularly among first-time buyers and urban commuters concerned about safety. Furthermore, the lack of robust enforcement of road safety regulations and limited investment in public awareness campaigns exacerbate the problem. The perception of two-wheelers as unsafe vehicles may also dissuade families and female riders from choosing this mode of transport. Until there is a stronger commitment from both government and local municipalities to improve urban infrastructure and implement strict traffic safety measures, the full growth potential of the two-wheeler market in Colombia will remain constrained by these structural challenges.

Supply Chain Disruptions and Dependence on Imports

Another key challenge facing the Colombian two-wheeler market is its high dependence on imported components and vehicles, which makes the market vulnerable to global supply chain disruptions and foreign exchange volatility. Colombia imports a significant portion of its motorcycles and scooters from countries like India, China, Japan, and Brazil. This dependency extends not only to fully assembled vehicles but also to critical spare parts and components such as engines, electronics, tires, and transmission systems. Any disruption in global trade—such as those caused by the COVID-19 pandemic, geopolitical tensions, shipping delays, or rising freight costs—directly impacts local inventory levels, production timelines, and pricing. Additionally, fluctuations in the Colombian peso against stronger currencies like the U.S. dollar or Japanese yen can drive up the cost of imports, making two-wheelers more expensive for end users. This particularly affects price-sensitive consumers, who form a large portion of the two-wheeler buyer base. Local assemblers and distributors also face challenges related to customs delays, limited warehousing infrastructure, and lack of domestic manufacturing capability to buffer against external shocks. While some efforts have been made to encourage local assembly and regional partnerships, the absence of a strong, self-sufficient supply chain continues to restrict scalability and profit margins for manufacturers and dealers operating in Colombia. To ensure long-term resilience, the industry must diversify sourcing strategies and invest in developing local manufacturing ecosystems, which currently remain underdeveloped.

Limited Charging Infrastructure and Low Awareness for Electric Two-Wheelers

Despite a growing interest in sustainable transportation, the adoption of electric two-wheelers in Colombia faces major hurdles due to limited charging infrastructure and low consumer awareness. While government incentives such as tax exemptions and import benefits for electric vehicles have sparked some momentum, the lack of a reliable and widespread charging network remains a critical barrier to mass adoption. Most cities still lack public charging stations, and residential charging infrastructure is scarce, particularly in densely populated urban areas where people live in apartment complexes without access to personal garages or designated charging spots. Moreover, the relatively high upfront cost of electric two-wheelers—despite long-term savings in fuel and maintenance—continues to deter price-conscious buyers. Range anxiety is another pressing issue, especially in rural or semi-urban regions where charging options are virtually nonexistent. These factors contribute to hesitation among potential buyers, who often view electric two-wheelers as experimental or niche products rather than practical, everyday transportation options. Additionally, there is a knowledge gap among consumers regarding the benefits of electric mobility, such as lower operational costs, reduced environmental impact, and government-supported incentives. Dealerships and retailers also often lack the training and infrastructure to promote, service, or repair electric models effectively. Without concerted efforts to expand charging networks, create consumer education campaigns, and enhance product availability, the electric segment of Colombia’s two-wheeler market may struggle to move beyond its current nascent stage, slowing down the country’s overall shift toward clean mobility.

Key Market Trends

Growing Popularity of Motorcycle Taxis and Ride-Hailing Services

The emergence and increasing formalization of motorcycle taxis, known locally as mototaxis, is transforming how two-wheelers are perceived and used in Colombia, particularly in urban and peri-urban areas. Although traditionally viewed as informal or even illegal in many regions, motorcycle taxis have become a de facto solution for last-mile transportation, offering faster and cheaper alternatives to conventional taxis and buses. In densely populated neighborhoods and areas underserved by public transport, these services are filling mobility gaps for daily commuters. More recently, app-based ride-hailing platforms have started to incorporate motorcycles into their service portfolios, bringing a layer of structure and safety to this mode of transport. Platforms like Picap and other local startups are expanding motorcycle ride-hailing options, using digital booking, route optimization, and cashless payments to attract urban youth and gig economy workers. This trend is reshaping the role of motorcycles from personal transport to shared service assets, increasing vehicle utilization rates and demand for robust, fuel-efficient models suited for frequent use. Additionally, as informal transportation systems become more integrated with the digital economy, regulators are beginning to explore policy frameworks to legitimize and regulate motorcycle taxi operations. This legitimization may unlock new business models in fleet leasing, subscription-based vehicle usage, and insurance for commercial riders. As a result, the growing presence of motorcycle taxis and digital ride-hailing services is likely to continue influencing purchasing behavior, vehicle design, and market segmentation in Colombia’s two-wheeler ecosystem.

Shift Toward Digitized Retail and Financing Ecosystems

Another significant trend in the Colombian two-wheeler market is the rapid digitization of the sales and financing ecosystem, reflecting broader shifts in consumer behavior and technological adoption. Traditionally, motorcycle sales in Colombia were conducted through physical dealerships or intermediaries, with limited transparency in pricing, specifications, and financing terms. However, the proliferation of smartphones and internet access—especially among younger, tech-savvy demographics—is now enabling customers to research models, compare prices, check availability, and even complete purchases online. E-commerce platforms and manufacturer-backed portals are beginning to offer end-to-end digital purchase journeys, including documentation, loan applications, and delivery scheduling. At the same time, financial institutions and fintech startups are modernizing two-wheeler financing by offering app-based credit approvals, flexible EMIs, and credit-scoring models tailored to informal sector workers or first-time borrowers. Companies are also increasingly offering embedded insurance, maintenance packages, and subscription services bundled with vehicle purchases, enhancing convenience and post-sale satisfaction. This digital shift is improving market access for rural consumers and informal workers who previously lacked access to credit and formal dealerships. Moreover, data-driven marketing strategies and targeted online promotions are helping brands reach specific customer segments more effectively, driving better conversion rates. Overall, the growing digital footprint in retail and financing is improving transparency, accessibility, and consumer trust—critical factors in sustaining long-term growth and competition in the Colombian two-wheeler sector.

Evolution of Two-Wheeler Design Preferences and Customization Culture

Colombian consumers are becoming increasingly discerning about the design, features, and performance characteristics of their two-wheelers, giving rise to a trend centered around product diversification and customization. While affordability and fuel efficiency remain top priorities, younger consumers, urban commuters, and enthusiasts are placing greater emphasis on aesthetics, comfort, safety features, and connectivity. Motorcycles are no longer viewed simply as functional transportation but also as lifestyle symbols, personal expressions, or status markers. As a result, there’s a rising demand for sporty designs, bold graphics, LED lighting, alloy wheels, digital instrument clusters, and Bluetooth-enabled helmets. Adventure bikes and cruiser models are also gaining traction among premium customers seeking recreational or long-distance riding experiences. In response, manufacturers are offering more product variants within the same engine category, catering to both functional and aspirational needs. Furthermore, a growing aftermarket ecosystem in Colombia enables riders to customize their bikes with performance kits, exhausts, suspension upgrades, and ergonomic accessories—supporting a vibrant customization culture. Workshops, both formal and informal, have mushroomed in urban centers offering these personalized services. This trend is also being capitalized on by local influencers, motorcycle clubs, and online communities that foster peer recommendations, reviews, and DIY upgrades. The growing interest in vehicle aesthetics and personalization not only adds revenue opportunities for OEMs and aftermarket players but also extends the average ownership period, as riders continue to invest in their vehicles for enhanced identity and performance.

Segmental Insights

Propulsion Insights

In terms of propulsion, the Colombian two-wheeler market remains overwhelmingly dominated by Internal Combustion Engine (ICE) vehicles, particularly gasoline-powered motorcycles and scooters. ICE two-wheelers are deeply embedded in the transportation habits of Colombian consumers due to their reliability, established servicing ecosystem, and relatively low upfront costs. They are suitable for the country's varied terrains and are supported by a robust fuel distribution network, ensuring convenience for daily commuting and inter-city travel alike. The wide availability of models in the ICE category—from budget commuter bikes to high-end performance motorcycles—has helped it maintain its status as the leading propulsion segment. Moreover, long familiarity with ICE vehicles and user preference for long-range reliability continues to hinder mass migration toward alternatives. However, electric two-wheelers, emerge as a fastest-growing segment within the propulsion category, driven by growing environmental awareness, urban congestion, and supportive regulatory policies. Electric scooters are gaining traction in densely populated cities where shorter commute distances and rising fuel prices are pushing consumers to consider cleaner alternatives. While still in early adoption stages, the electric segment is expanding due to import duty waivers, government incentives, and the rising presence of local and international electric vehicle brands.

Engine Capacity Insights

In Colombia, the Up to 125cc segment dominates the market due to its affordability, fuel efficiency, and accessibility. These motorcycles and scooters are ideal for first-time buyers and daily commuters who prioritize cost-effectiveness over performance. The models in this segment are widely used for personal transportation and delivery services, which have proliferated with the rise of food delivery platforms and e-commerce. The up to 125cc category is the leading segment in terms of volume, accounting for a significant share of total two-wheeler sales. Manufacturers offer a wide variety of options in this segment, including basic commuter bikes and automatic scooters, making it the most accessible entry point into the market. Following this, the 126cc–250cc engine category is also a major segment, catering to customers seeking a balance between power and efficiency. These vehicles are commonly used by enthusiasts, inter-city travelers, and young professionals who value a more spirited riding experience without compromising on mileage. The segment includes commuter-friendly street bikes, sporty variants, and multi-purpose motorcycles that can handle both city traffic and highway rides. This category is also benefiting from the growing influence of lifestyle biking and increased exposure to international models. As disposable incomes rise and brand preferences evolve, the 126cc–250cc segment is projected to see stable growth, especially in the premium commuter and budget sports bike categories.

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Regional Insights

The northern region of Colombia, which includes coastal departments like Atlántico, Bolívar, Magdalena, and La Guajira, is a significant market for two-wheelers due to its dense urban centers, notably Barranquilla and Cartagena. These cities exhibit high two-wheeler penetration driven by tourism, commerce, and informal economy-based transportation. The flat terrain, coastal connectivity, and urban congestion create a conducive environment for two-wheelers, especially motorcycles, which are commonly used for both passenger transport and logistics services. The presence of ports and logistic hubs in this region also supports a vibrant secondary market for two-wheelers. Despite its importance, the northern region is not the fastest growing, as it is relatively saturated with mature adoption patterns and infrastructure. However, it continues to maintain a strong and steady demand for budget motorcycles used by the working class and delivery personnel.

Recent Developments

• In 2024, TVS Motor launched its modern-retro RONIN 225 cc motorcycle in Colombia, featuring smart tech such as rain and urban ABS modes, Glide Through Technology, and Bluetooth connectivity with voice and ride assistance.
• In 2024, Gogoro and Colombian energy company Terpel launched a battery-swapping network and introduced the Gogoro 2 Plus and VIVA MIX smart scooters in Bogotá . The initial rollout included four “GoStations” at Terpel Voltex sites, with plans to expand to 14 by year-end, offering a rapid-swapping infrastructure for urban commuters.
• In 2024, Colombian startup Unergy, in partnership with BASE Foundation and I2Z, piloted the country’s first electric motorcycle battery swap station in Medellín . Powered by solar energy, the station enabled fast swaps in under 90 seconds and served local delivery riders, marking a sustainable leap in electric two-wheeler infrastructure.
• In 2025, reveal Hero’s introduction of the Xtreme 250R to the Colombian market, a 250 cc bike expected to challenge mid‑range competitors like the Yamaha FZ250 and Suzuki Gixxer 250. Enthusiasts anticipate its performance and tech features, positioning it as a strong contender in the budget sporty segment.

Key Market Players

• Auteco S.A.S.
• AKT Motos (Compañía Colombiana de Motocicletas S.A.)
• Bajaj Motorcycles Colombia
• Yamaha Motor Colombia S.A.S.
• Suzuki Motor de Colombia S.A.S.
• Honda Motor de Colombia S.A.
• KTM Colombia
• TVS Motor Colombia
• Hero Motocorp Colombia
• Royal Enfield Colombia

Report Scope:

In this report, the Colombia Two Wheeler market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Colombia Two Wheeler Market, By Vehicle Type:

o   Scooter/Moped

o   Motorcycle

• Colombia Two Wheeler Market, By Engine Capacity:

o   Up to 125cc

o   126cc- 250cc

o   251-500cc

o   Above 500cc

• Colombia Two Wheeler Market, By Propulsion:

o   ICE

o   Electric

• Colombia Two Wheeler Market, By Region:

o   North

o   South

o   East

o   West

o   Central

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Colombia Two Wheeler market.

Available Customizations:

Colombia Two Wheeler market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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