Cold Pressed Juices Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Fruit, Vegetables, Blends), By Nature (Organic, Regular), By Packaging Type (Bottles, Cans), By End User (Residential, Commercial), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 1.45 Billion
CAGR (2026-2031)	6.95%
Fastest Growing Segment	Residential
Largest Market	North America
Market Size (2031)	USD 2.17 Billion

Market Overview

The Global Cold Pressed Juices Market will grow from USD 1.45 Billion in 2025 to USD 2.17 Billion by 2031 at a 6.95% CAGR. Cold pressed juice is defined as a premium beverage produced by using a hydraulic press to extract liquid from fruits and vegetables without the application of heat, a process that preserves the maximum amount of vitamins, minerals, and enzymes. The market is primarily supported by the rising global demand for functional and clean-label products as health-conscious consumers actively seek preservative-free drinks that offer immunity and detoxification benefits. This growth is further sustained by the increasing convenience of ready-to-drink formats that align with the fast-paced lifestyles of individuals who prioritize nutritional density over traditional heat-pasteurized alternatives.

According to the Organic Trade Association, in 2024, the organic beverage sector expanded by 5.2% to reach $9.5 billion in sales, serving as a strong indicator of the financial momentum behind premium health drinks like cold pressed juices. However, a significant challenge impeding broader market expansion is the high retail price point driven by expensive raw materials and the complex cold chain logistics required to prevent spoilage of these short-shelf-life products.

Key Market Drivers

Rising consumer demand for nutrient-dense and functional beverages is fundamentally reshaping the Global Cold Pressed Juices Market, as individuals increasingly prioritize preventive healthcare and immunity boosting over mere refreshment. This trend drives the consumption of cold pressed juices, which are perceived as superior to heat-pasteurized alternatives due to their retention of vital enzymes and vitamins. Brands are capitalizing on this by expanding into functional wellness shots and detox programs that cater to specific health goals, effectively capturing value from health-conscious demographics. For instance, according to Modern Retail, January 2025, Pressed Juicery reported seeing approximately 30% growth in same-store sales, a surge attributed to their strategic pivot toward broader wellness offerings and menu innovations. This momentum is further reinforced by the broader shift toward plant-forward dietary patterns; according to the Good Food Institute, in 2024, the U.S. plant-based food market reached $8.1 billion in retail sales, providing a robust economic ecosystem for premium fruit and vegetable-based beverages.

The widespread implementation of High-Pressure Processing (HPP) technology serves as the critical infrastructure enabling this market's scalability and geographic reach. By utilizing cold water pressure instead of heat to eliminate pathogens, HPP significantly extends the shelf life of raw juices without compromising their nutritional integrity or flavor profile, thereby facilitating distribution into mainstream retail channels. This technology is essential for maintaining the clean-label standards that consumers demand while ensuring product safety across complex, expanded supply chains. According to Hiperbaric, October 2024, the company currently holds a 65% global market share in industrial HPP equipment, underscoring the heavy reliance of beverage manufacturers on this processing method to support mass production and secure nationwide distribution strategies.

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Key Market Challenges

The high retail price point, primarily driven by expensive raw materials and the rigorous demands of cold chain logistics, serves as a significant impediment to the broader expansion of the Global Cold Pressed Juices Market. Unlike conventional heat-pasteurized beverages that benefit from lower input costs and extended shelf stability, cold pressed juices require large quantities of fresh, high-quality produce and continuous refrigeration to prevent spoilage. This inherently high cost structure forces manufacturers to position these products at a premium level, effectively categorizing them as luxury items. Consequently, this pricing barrier excludes a vast segment of price-sensitive consumers who might otherwise be interested in the health benefits but cannot justify the recurring expense, thereby limiting the market's penetration to affluent demographics and restricting mass-market volume growth.

This financial pressure is exacerbated by the volatility of global fruit prices, which destabilizes profit margins and necessitates high consumer pricing. According to the Association of the German Fruit Juice Industry, in 2024, the industry faced unprecedented cost challenges as the price of key raw materials such as orange juice concentrate surged to $7,000 per tonne due to severe harvest shortages. Such dramatic increases in the cost of goods sold leave manufacturers with little flexibility to lower prices, directly hampering their ability to compete with more affordable beverage alternatives and stalling potential market expansion.

Key Market Trends

There is a rising consumer preference for miniaturized, nutrient-dense "shots" focused on immediate functional benefits offering convenience and high potency over traditional serving sizes. This format allows brands to target specific health goals like immunity and gut health with ingredients such as ginger, turmeric, and probiotics, bypassing the high sugar content often associated with larger juice servings. This shift towards concentrated nutrition is heavily influencing market dynamics; according to FranchiseWire, December 2024, in the 'Maha Juice Bar Leans into Top 7 Wellness Trends for 2025' article, U.S. sales of functional beverages jumped 54% from 2020 to 2024, underscoring the explosive demand for health-enriching liquid formats that align with the wellness shot category.

In response to environmental scrutiny, companies are moving away from virgin plastic, widely adopting 100% rPET bottles and circular systems to minimize carbon footprints. This transition is not merely a marketing tactic but a structural change across the industry to meet regulatory standards and consumer expectations for circularity. This commitment to reducing reliance on virgin materials is evident in recent industry metrics; according to the National Association for PET Container Resources (NAPCOR), December 2025, in the 'NAPCOR Releases 2024 PET Recycling Report', the average rPET content in U.S. PET bottles measured 15.9% in 2024, reflecting a steady, quantifiable integration of recycled materials into beverage packaging supply chains.

Segmental Insights

The Residential segment is currently emerging as the fastest-growing category within the Global Cold Pressed Juices Market, driven by a paradigm shift toward home-based health and wellness routines. Consumers are increasingly integrating nutrient-dense, preservative-free beverages into their daily diets to support long-term immunity and digestive health. This expansion is further supported by the proliferation of direct-to-consumer distribution channels and subscription services, which have resolved accessibility challenges for perishable products. Consequently, households are prioritizing these convenient, functional drinks over traditional sugary alternatives, significantly accelerating demand in the domestic sector.

Regional Insights

North America holds a dominant position in the global cold pressed juices market, driven by rising consumer demand for nutrient-dense and additive-free beverages. This leadership is supported by a robust retail infrastructure that ensures widespread product availability across supermarkets and convenience stores. Additionally, strict adherence to safety protocols established by the U.S. Food and Drug Administration fosters consumer trust in product quality and hygiene. The region also benefits from the strong presence of established manufacturers who continually expand distribution networks to meet the growing preference for convenient, health-oriented drinks.

Recent Developments

• In January 2025, Evolution Fresh announced a significant expansion in the distribution of its "Real Fruit Soda" line, securing placement in select Whole Foods Market stores nationwide. This product line, which positions itself as a healthier alternative to traditional soft drinks, utilizes organic, cold-pressed fruit juice as a primary ingredient and contains probiotics, prebiotic fiber, and no added sugar. The national rollout featured flavors such as Tropical Mango, Strawberry Vanilla, and Orange Squeeze, all packaged in ready-to-drink cans. This move underscored the company's strategy to disrupt the carbonated beverage sector by leveraging its cold-pressed expertise to offer functional, better-for-you soda options to a broader audience.
• In November 2024, Pressed Juicery collaborated with the organic skincare brand KORA Organics to release a limited-edition wellness bundle named the "7-Day Turmeric Glow System." This partnership was designed to promote a holistic approach to health by combining ingestible nutrition with topical skincare. The system included a week's supply of the juice company's Turmeric Glow Shots, which feature ingredients like turmeric, coconut water, and lemon, alongside specific skincare products from the partner brand. The initiative highlighted the growing industry trend of "beauty from within," leveraging the functional anti-inflammatory properties of cold-pressed ingredients to appeal to consumers focused on both wellness and beauty regimens.
• In July 2024, Juice Generation introduced a novel product innovation within the cold-pressed market by launching "Juiced Gelato," a plant-based frozen treat. This new offering was described as the first-ever gelato made directly from the company's popular cold-pressed juice blends, containing no added sugar, dairy, or artificial additives. The launch featured flavors such as Watermelon Dragon, Carrot Apple Ginger, and Spicy Lemon, essentially transforming their signature beverage recipes into a scooped dessert format. Available at select retail locations and online, this product aimed to bridge the gap between functional nutrition and indulgent dessert, catering to health-conscious consumers seeking clean-label treats during the summer season.
• In January 2024, Suja Organic expanded its functional beverage portfolio by entering the ready-to-drink protein category with the launch of a new line of protein shakes. These plant-based beverages were designed to provide essential nutrition, delivering sixteen grams of protein derived from pea, rice, and hemp, alongside vitamins, minerals, and acacia fiber. The product line was introduced in three distinct flavors—Vanilla Cinnamon, Chocolate, and Coffee Bean—and was formulated with almond milk and coconut cream to ensure a smooth texture. This development marked a significant diversification for the company, known primarily for its cold-pressed juices and wellness shots, as it aimed to meet growing consumer demand for convenient, nutrient-dense options.

Key Market Players

• PepsiCo, Inc.
• Starbucks Coffee Company
• MEP Florida
• Suja Life, LLC
• Pressed Juicery, Inc.
• Kenover Marketing Corporation
• Rus Organic
• Maglio Companies
• The Fresh Press
• Satvaras

By Type	By Nature	By Packaging Type	By End User	By Sales Channel	By Region
Fruit Vegetables Blends	Organic Regular	Bottles Cans	Residential Commercial	Supermarkets/Hypermarkets Convenience Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Cold Pressed Juices Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Cold Pressed Juices Market, By Type:

• Fruit
• Vegetables
• Blends

• Cold Pressed Juices Market, By Nature:

• Organic
• Regular

• Cold Pressed Juices Market, By Packaging Type:

• Bottles
• Cans

• Cold Pressed Juices Market, By End User:

• Residential
• Commercial

• Cold Pressed Juices Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others

• Cold Pressed Juices Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE