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Global Cold Pressed Juices Market to Grow with a CAGR of 6.8% through 2028

The global cold pressed juices market is driven by an interplay of health-conscious consumers seeking nutrient-rich options, a preference for natural and organic ingredients, and a growing emphasis on sustainability.


According to the TechSci Research report, “Cold Pressed Juices Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”, the Global Cold Pressed Juices market stood at USD1.14 billion in 2022 and is anticipated to grow with a CAGR of 6.8% in the forecast period, 2024-2028. The global cold-pressed juices market has emerged as a vibrant and dynamic segment of the beverage industry, driven by shifting consumer preferences towards healthier and more natural beverage options. Cold-pressed juices, often referred to as "liquid gold," have witnessed remarkable growth in recent years, and this trend is expected to continue as consumers increasingly prioritize their health and well-being.

One of the primary factors contributing to the growth of the global cold-pressed juices market is the growing awareness of health-conscious choices among consumers worldwide. As people become more conscious of the impact of their dietary habits on their overall health, there is a heightened demand for beverages that offer both taste and nutritional benefits. Cold-pressed juices, made by gently extracting the juice from fruits and vegetables without the application of heat, have gained popularity for their ability to preserve the natural vitamins, minerals, and enzymes found in fresh produce. This process ensures that the final product is not only delicious but also packed with essential nutrients.

The appeal of cold-pressed juices is further enhanced by their association with clean eating and detoxification. Many consumers view these juices as a convenient way to incorporate more fruits and vegetables into their diet, supporting their goals of weight management and improved overall health. As a result, the global cold-pressed juices market has positioned itself as a convenient solution for individuals seeking a healthier lifestyle without compromising on taste.


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The rise of the cold-pressed juice market can also be attributed to the increasing prevalence of wellness and health-conscious trends across different age groups. Millennials and Generation Z, in particular, have shown a strong preference for natural, organic, and functional foods and beverages. Cold-pressed juices align perfectly with these preferences, as they often come in organic, non-GMO, and preservative-free variations. Additionally, the inclusion of superfoods and adaptogens in some cold-pressed juice formulations further resonates with consumers seeking functional benefits.

Moreover, the global cold-pressed juices market benefits from the diverse and evolving flavor profiles it offers. Manufacturers have expanded their product portfolios to include an array of innovative and exotic flavor combinations. Whether it's a tropical blend with coconut water or a green juice infused with spirulina and kale, these creative concoctions cater to various taste preferences and dietary requirements. This adaptability has allowed the market to appeal to a broad spectrum of consumers.

Distribution channels have played a crucial role in the success of cold-pressed juices globally. These products are readily available in a range of retail outlets, including supermarkets, health food stores, and specialty juice bars. The convenience of purchasing cold-pressed juices from both traditional and online platforms has made them easily accessible to consumers, further driving market growth.

Government initiatives and regulations promoting healthier lifestyles and dietary choices have also provided a significant boost to the global cold-pressed juice market. Nutritional labeling and health claims regulations encourage transparency and help consumers make informed choices about the products they consume. These regulations also create an environment in which manufacturers are incentivized to prioritize the quality and health benefits of their products.

Despite the promising growth of the global cold-pressed juices market, it faces several challenges that industry stakeholders must address to continue thriving. One of the primary challenges is the high production costs associated with cold pressing technology and the perishable nature of ingredients. Cold-pressed juice production requires specialized equipment and careful handling of fresh produce, which can increase production expenses. Additionally, sourcing high-quality, fresh ingredients can be challenging, as fluctuations in supply can affect the consistency of product quality and availability.

Another challenge in the cold-pressed juice market is the increasing competition. As the market gains momentum, more players are entering the field, leading to a crowded marketplace. This competition puts pressure on companies to differentiate their products and establish strong brand identities. Innovative product formulations, unique flavor profiles, and effective marketing strategies become essential in maintaining a competitive edge.


Shelf life is another critical issue that manufacturers in the cold-pressed juice market must contend with. Cold-pressed juices are highly perishable due to their lack of preservatives and pasteurization. Consequently, they have a relatively short shelf life compared to other beverages. Manufacturers need to manage inventory and distribution efficiently to minimize wastage and ensure that consumers receive fresh products.

Moreover, ensuring consistent product quality is a significant challenge in the cold-pressed juice industry. The natural variations in the taste and nutrient content of fruits and vegetables can lead to variations in the final product. Maintaining a consistent flavor profile and nutritional value can be challenging, especially for larger-scale producers who source their ingredients from different suppliers and regions.

The global Cold Pressed Juices market is segmented based on category, type, sales channel, and region.

Based on the category, the market is segmented into conventional and organic. Among these, the organic segment has a significant share in the global cold pressed juices market during the forecast period. One of the key drivers behind the prominence of the organic segment is the rising demand for clean, chemical-free, and non-GMO ingredients in food and beverages. Consumers are becoming more discerning about the products they consume, and they are increasingly concerned about the potential health risks associated with synthetic pesticides and additives.

Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Among these, the North America region has a significant share of the global cold pressed juices market during the forecast period. The North American market has experienced a surge in health-conscious consumer behavior. People in the region are increasingly aware of the importance of a balanced diet and the role of natural, nutrient-rich beverages in maintaining good health.


Major companies operating in the global cold pressed juices market are:

  • Naked Juice Company (PepsiCo., Inc.)
  • Odwalla, Inc. (The Coca-Cola Company )
  • The Hain Celestial Group, Inc.
  • Evolution Fresh, Inc. (Starbucks Corporation)
  • Rakyan Beverages Private Limited (Raw Pressery)
  • Florida Bottling, Inc.
  • Suja Life, LLC.
  • Pressed Juicery, Inc.
  • Organic Avenue
  • Wonder Lemon (Kayco Beyond)


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“The global cold-pressed juices market represents a thriving industry driven by consumer demand for healthier, natural, and innovative beverage options. The market's growth is propelled by factors such as health-consciousness, diverse flavor profiles, and accessible distribution channels. However, challenges such as high production costs, increased competition, shelf life management, product quality consistency, and sustainability concerns must be carefully navigated by industry players to sustain and expand their market presence. As consumer preferences continue to evolve, those companies that can adapt to these challenges and offer unique, high-quality products are likely to thrive in the global cold-pressed juice market.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

“Cold Pressed Juices Market – Global Industry Size, Share, Trends Opportunity, and Forecast, By Category (Conventional and Organic), By Type (Fruits, Vegetables and Blends), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, and Others), By Region, By Competition Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential of the cold pressed juices market globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the market of cold pressed juices globally.



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Relevant Reports

Cold Pressed Juices Market – Global Industry Size, Share, Trends Opportunity, and Forecast, By Category (Conventional and Organic), By Type (Fruits, Vegetables and Blends), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, and Others), By Region, By Competition Forecast & Opportunities 2018-2028F

Consumer Goods and Retail | Jan, 2023

The global cold pressed juices market is driven by an interplay of health-conscious consumers seeking nutrient-rich options, a preference for natural and organic ingredients, and a growing emphasis on sustainability.

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