China Shrimp Market, By Species (Acetes japonicus, L. Vannamei, Trachipenaeus curvirostris, Pleoticus muelleri, Pandalus borealis, P. monodon, Others), By Source (Aquaculture, Wild), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Specialty Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

China shrimp market was valued at USD 18.29 Billion in 2024 and is expected to reach USD 24.23 Billion by 2030 with a CAGR of 4.8% during the forecast period. The China shrimp market is witnessing robust growth, driven by rising disposable incomes, changing dietary habits, and increasing demand for high-quality seafood products, both in domestic consumption and exports. Urbanization and a growing middle-class population are fueling a shift toward protein-rich diets, with shrimp emerging as a preferred choice due to its taste, nutritional value, and versatility in traditional and modern cuisines. Technological advancements in aquaculture, such as improved breeding techniques, disease management, and sustainable farming practices, are boosting production efficiency and ensuring consistent supply to meet escalating demand. Government support through favorable policies, infrastructure development in coastal regions, and investments in cold chain logistics have further enhanced market accessibility and reduced post-harvest losses. The popularity of e-commerce and online-to-offline (O2O) retail channels is expanding consumer reach, offering greater product variety and convenience, especially among younger, tech-savvy consumers.

In addition, the increasing integration of traceability systems and certifications like HACCP and ASC is enhancing consumer trust and promoting premium-grade products in both domestic and export markets. China’s strategic role as both a major shrimp producer and importer, particularly of species such as L. vannamei, allows it to cater to diverse taste preferences while balancing seasonal supply fluctuations. Health consciousness and awareness of the benefits of seafood in cardiovascular health and weight management are also driving demand, while the foodservice sector, including hotpot restaurants, Japanese sushi chains, and quick-service outlets, continues to expand shrimp offerings. Export opportunities remain strong due to global demand for affordable yet high-quality shrimp, with Chinese processors leveraging value-added formats like peeled, cooked, marinated, and ready-to-eat products to tap into international markets.

However, environmental sustainability concerns and the need for stricter biosecurity measures to combat disease outbreaks remain challenges that stakeholders are addressing through research, innovation, and regulatory oversight. The market is also benefiting from seasonal festivals and culinary traditions, where shrimp dishes hold cultural significance, further stimulating year-round consumption. With rising health trends, technological improvements, and strong domestic and global demand, the China shrimp market is poised for steady growth, supported by an evolving retail landscape, robust processing capacity, and expanding distribution networks that ensure product availability across urban and semi-urban regions.

Key Market Drivers

Rising Disposable Income and Evolving Dietary Preferences

One of the primary drivers of the China shrimp market is the steady increase in disposable income, coupled with a shift in dietary preferences toward high-protein, nutrient-dense foods. In 2024, China’s per capita disposable income reached ¥41,314, up 5.3% YoY in nominal terms (median ¥34,707, +5.1%). Higher incomes support trading up to premium seafood and more frequent seafood purchases. Over the past decade, China’s expanding middle class has significantly altered the consumption landscape, favoring premium and diverse food options, including seafood. Shrimp has gained prominence due to its delicate taste, high nutritional value, and adaptability across various cooking styles — from traditional Chinese hotpot and stir-fries to Western-style grilled and fried dishes. As household incomes rise, consumers are becoming more willing to spend on quality seafood products, often prioritizing freshness, taste, and safety over price. This trend is particularly evident in urban centres such as Shanghai, Beijing, and Guangzhou, where an increasingly sophisticated consumer base is seeking not just basic protein sources, but also gourmet and specialty seafood offerings. In addition, younger generations are adopting more health-conscious eating habits, driven by heightened awareness of the benefits of seafood in supporting cardiovascular health, brain development, and weight management. This is boosting demand for shrimp, which is perceived as a lean protein source with lower fat content compared to red meats. The combination of higher purchasing power, a cultural appreciation for seafood, and the growing importance of wellness-focused diets is creating a stable and expanding consumer base for shrimp products across China.

Expansion and Modernization of Aquaculture and Supply Chain Infrastructure

Another major driver of the China shrimp market is the rapid advancement and modernization of aquaculture practices, along with improvements in supply chain logistics. China has invested heavily in shrimp farming technologies, including advanced breeding methods, biosecurity protocols, and automated feeding systems, which have significantly improved yield quality and reduced disease risks. Guangdong is China’s top seafood producer, contributing ~20% of national aquaculture output. Shrimp farming in Guangdong alone exceeded 800,000 tons in 2023. Coastal provinces such as Guangdong, Guangxi, and Hainan have emerged as hubs for large-scale aquaculture, benefiting from favorable climatic conditions, government subsidies, and research support. These developments are ensuring a more consistent and sustainable supply of shrimp, particularly popular species like Litopenaeus vannamei, which dominate both domestic and export markets. Furthermore, the development of efficient cold chain infrastructure has transformed the market dynamics by enabling the safe transport of fresh and frozen shrimp over long distances without compromising quality. This includes the use of refrigerated trucks, modern processing plants, and temperature-controlled storage facilities, which ensure that shrimp products can reach inland cities with minimal spoilage. The integration of digital monitoring systems, traceability solutions, and quality certifications has further strengthened consumer trust in aquaculture-based shrimp. By enhancing production capacity and distribution efficiency, these advancements are reducing seasonal supply gaps and stabilizing prices, making shrimp more accessible to a broader population. The continued modernization of aquaculture and logistics systems is not only meeting domestic consumption needs but also strengthening China’s position in the global shrimp trade.

Growth of E-commerce, O2O Retail Channels, and Value-Added Processing

The digital retail revolution and the rise of value-added processing are significantly accelerating the growth of the shrimp market in China. The expansion of e-commerce platforms, such as JD.com, Tmall, and Pinduoduo, along with online-to-offline (O2O) grocery delivery services like Hema Fresh and Meituan, has made shrimp products more accessible to urban consumers who prioritize convenience and variety.Meituan’s 2023 data shows that 45% of seafood orders are placed via O2O platforms, with same-day delivery being the top reason for preference. These platforms allow buyers to compare prices, check sourcing details, and choose from a wide range of product formats — from live and fresh shrimp to frozen, peeled, marinated, or ready-to-cook options. This ease of access, combined with targeted promotions, discounts, and flash sales during shopping festivals, is boosting sales volumes year-round. Additionally, value-added processing is playing a crucial role in meeting the evolving demands of busy, urban households seeking quick meal solutions. Chinese seafood processors are offering innovative shrimp products such as seasoned skewers, pre-cooked shrimp tails, and ready-to-eat salads, catering to both domestic tastes and export requirements. This trend is also strongly supported by the foodservice sector, with shrimp being a staple in restaurant menus, fast-casual dining, and international cuisines available in China’s urban hubs. The synergy between online retail growth and value-added innovation not only diversifies revenue streams for producers and retailers but also ensures that shrimp products reach a wider audience, including tech-savvy younger consumers and health-focused families. As digital penetration deepens and consumer lifestyles become more fast-paced, the role of e-commerce and processed seafood products will continue to expand, serving as a vital growth pillar for the shrimp market.

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Key Market Challenges

Disease Outbreaks and Biosecurity Risks in Shrimp Farming

One of the most persistent challenges facing the China shrimp market is the risk of disease outbreaks in aquaculture operations, which can severely impact production volumes, quality, and farmer profitability. Shrimp farming, particularly intensive Litopenaeus vannamei and Penaeus monodon cultivation, is highly susceptible to viral and bacterial diseases such as White Spot Syndrome Virus (WSSV), Early Mortality Syndrome (EMS), and Infectious Hypodermal and Hematopoietic Necrosis Virus (IHHNV). These outbreaks can wipe out entire crops in a matter of days, causing significant financial losses and market disruptions. While China has made considerable progress in implementing biosecurity measures such as pathogen-free broodstock, improved water filtration, and strict pond management practices, smaller-scale farmers often lack the resources and technical know-how to fully adopt these systems. In addition, changing environmental conditions, poor pond hygiene, and overstocking practices can exacerbate the spread of diseases, especially in regions where multiple farms operate in close proximity. The resulting fluctuations in supply not only create volatility in shrimp prices but also affect export commitments, potentially damaging China’s reputation in the international market. Preventing disease outbreaks requires continuous investment in research, farmer education, and infrastructure, but given the fragmented nature of the industry, achieving uniform implementation remains a considerable challenge.

Environmental Sustainability and Resource Management Concerns

The environmental footprint of shrimp farming is another critical challenge that is increasingly shaping consumer perception, regulatory frameworks, and industry practices in China. Intensive aquaculture operations can contribute to habitat degradation, particularly in coastal ecosystems, through mangrove destruction, water pollution, and the release of nutrient-rich effluents. These impacts can disrupt local biodiversity and degrade water quality, leading to long-term ecological consequences. Additionally, shrimp farming requires substantial water and feed inputs, creating competition for resources in areas where freshwater availability is already under stress. China’s rapid aquaculture expansion has also raised concerns about over-reliance on fishmeal and fish oil in shrimp feed, which contributes to overfishing and strains marine ecosystems. With domestic and international buyers increasingly demanding proof of sustainable sourcing, Chinese producers face growing pressure to adopt eco-friendly practices such as integrated multi-trophic aquaculture, biofloc technology, and alternative protein sources for feed. While large-scale operations and export-oriented processors have started investing in sustainable certifications like ASC (Aquaculture Stewardship Council), the transition is slower among small and medium producers due to high compliance costs and limited awareness. Balancing production growth with environmental stewardship will be essential for the long-term resilience and competitiveness of China’s shrimp industry, but achieving this balance requires coordinated action across the supply chain.

Supply Chain Volatility and Dependence on Imports for Specific Inputs

While China is a leading producer of shrimp, its industry still faces vulnerabilities related to supply chain disruptions and dependence on imported resources, which can create market instability. A key area of concern is the reliance on imported broodstock, particularly for L. vannamei, which is often sourced from countries like the United States and Ecuador due to superior genetic quality and disease resistance. Any restrictions, delays, or health-related bans on broodstock imports can disrupt hatchery production cycles and lead to shortages in farmed shrimp supply. Moreover, fluctuations in international trade policies, tariffs, and geopolitical tensions can influence the availability and cost of key inputs such as specialized feed ingredients, aquaculture equipment, and processing technology. Logistics challenges, such as cold chain interruptions, port congestion, or transportation delays, further complicate supply reliability, especially for fresh and live shrimp destined for high-end markets. The COVID-19 pandemic underscored these vulnerabilities, as lockdowns and border controls disrupted seafood exports and slowed domestic distribution. Additionally, the highly perishable nature of shrimp requires precise coordination across harvesting, processing, and delivery, making the market more sensitive to even minor logistical setbacks. Building greater self-reliance in broodstock production, expanding domestic feed ingredient supply, and investing in resilient distribution networks are necessary steps, but implementing these measures at scale remains a gradual and resource-intensive process. Until then, the China shrimp market will remain susceptible to both domestic and international supply chain shocks.

Key Market Trends

Rising Popularity of Premium and Specialty Shrimp Varieties

A notable trend in the China shrimp market is the increasing consumer preference for premium and specialty shrimp varieties, driven by the pursuit of unique flavors, textures, and quality. While Litopenaeus vannamei remains the most widely consumed species due to its affordability and wide availability, there is a growing demand for higher-value options such as Penaeus monodon (black tiger shrimp), Pandalus borealis (cold-water shrimp), and Pleoticus muelleri (Argentine red shrimp). These species are prized for their distinct taste profiles, larger size, and perceived nutritional benefits, making them popular in fine dining, gift packaging, and festive consumption. The premiumization trend is also influenced by younger, urban consumers who are increasingly exploring international cuisines and are willing to pay a premium for shrimp sourced from traceable, certified, or exotic origins. This demand is being met not only through domestic aquaculture improvements but also via imports from countries like Ecuador, Argentina, and Canada, which offer shrimp varieties that are difficult to produce locally at scale. Retailers and foodservice operators are capitalizing on this trend by offering curated selections, storytelling around sourcing origins, and pairing premium shrimp with luxury condiments or meal kits. As the Chinese market becomes more segmented, premium and specialty shrimp are emerging as a distinct growth category, offering higher margins for producers and distributors.

Shift Toward Ready-to-Cook and Ready-to-Eat Shrimp Products

Changing consumer lifestyles and the rise of dual-income households in China are fueling the trend toward ready-to-cook (RTC) and ready-to-eat (RTE) shrimp products. Urban consumers, particularly in Tier 1 and Tier 2 cities, are increasingly pressed for time and prefer convenient meal solutions that do not compromise on quality or taste. As a result, seafood processors are expanding their product portfolios to include peeled and deveined shrimp, pre-marinated options, shrimp skewers, breaded shrimp, and even shrimp-based frozen dumplings. This trend aligns with the broader growth of China’s frozen food market, which benefits from advancements in freezing technologies that help preserve the freshness, texture, and flavor of shrimp. The foodservice sector is also playing a role, with quick-service restaurants (QSRs) and delivery platforms offering innovative shrimp dishes that appeal to younger demographics. Additionally, health-conscious consumers are embracing shrimp salads, cold shrimp platters, and low-sodium ready-to-eat variants as part of balanced diets. E-commerce platforms and supermarket chains are promoting RTC and RTE shrimp with attractive packaging, portion-controlled servings, and cooking instructions, making them accessible to a wider audience. As convenience continues to dominate purchasing decisions, this product category is expected to grow steadily, providing an avenue for value addition and brand differentiation in the market.

Increased Adoption of Digital Traceability and Food Safety Technologies

Food safety remains a top priority for Chinese consumers, and the shrimp market is witnessing a growing emphasis on digital traceability systems to ensure transparency and build trust. Recent years have seen the adoption of blockchain, QR code labeling, and cloud-based monitoring systems that allow consumers to track shrimp products from hatchery to harvest to retail shelves. This level of transparency is particularly important in the seafood sector, where concerns over antibiotic use, contamination, and fraudulent labeling have occasionally affected consumer confidence. Large aquaculture companies and exporters are leading the shift toward traceability by integrating real-time data on farming conditions, feed composition, and harvest dates into their labeling systems. Government initiatives to strengthen seafood safety regulations are also encouraging the use of such technologies, especially for products destined for export markets where compliance with international standards is non-negotiable. Retailers and e-commerce platforms are leveraging traceability as a marketing tool, positioning verified shrimp as a safer and more reliable choice. Over time, the integration of Internet of Things (IoT) devices, AI-driven quality inspections, and automated processing lines is expected to become commonplace, further improving consistency and quality assurance. This trend not only addresses consumer concerns but also enhances China’s competitive edge in global seafood trade.

Segmental Insights

Distribution Channel Insights

In China, hypermarkets and supermarkets represent the leading distribution channel for shrimp sales in China, offering a broad selection of fresh, frozen, and processed shrimp products. Retail giants such as Carrefour, Walmart, RT-Mart, and Hema Fresh provide consumers with the convenience of one-stop shopping, reliable quality standards, and transparent sourcing information. These outlets cater to both budget-conscious shoppers and premium buyers through tiered product offerings. The availability of live shrimp tanks, in-store seafood counters, and bulk purchase options makes supermarkets a trusted choice for households. Promotional campaigns, loyalty programs, and seasonal seafood festivals further strengthen this channel’s dominance.

Species Insights

In China, Litopenaeus vannamei (whiteleg shrimp) is the leading species segment in China’s shrimp market, dominating both aquaculture production and consumer demand. It is favored for its adaptability to intensive farming, fast growth rates, disease resistance (with proper broodstock management), and versatility in culinary applications. Its relatively low production cost compared to other shrimp species makes it a preferred choice for mass consumption in households, restaurants, and processed seafood products. In addition, L. vannamei has established a strong export footprint, with Chinese farms supplying both domestic markets and international buyers. The abundance of this species, coupled with its mild flavor and firm texture, ensures it remains the most commercially significant shrimp variety in China. Known as the southern rough shrimp, Trachipenaeus curvirostris is valued for its delicate taste and is commonly consumed in fresh and frozen formats. It is more prevalent in domestic consumption, especially in coastal provinces, and is often caught from the wild. While not as dominant as L. vannamei, it holds cultural and culinary significance in certain regions. However, wild stock limitations and lack of large-scale farming keep its market share relatively smaller compared to farmed species.

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Regional Insights

In China, East China, encompassing key economic hubs like Shanghai, Jiangsu, and Zhejiang, is the leading regional market for shrimp in China. Its dominance is driven by high urbanization rates, a large middle-class population, and strong seafood consumption culture. The presence of advanced cold chain infrastructure, major wholesale seafood markets, and well-developed retail networks supports both domestic and imported shrimp distribution. East China is also a major processing and trade hub, with ports like Shanghai and Ningbo facilitating significant import volumes, particularly for premium shrimp varieties. The region’s foodservice sector, including upscale restaurants, hotels, and international cuisine outlets, heavily incorporates shrimp into their menus, further boosting demand. Additionally, consumer awareness of food safety and willingness to pay for traceable, high-quality products reinforces the region’s leading status.

Recent Developments

• In 2025, Skretting China inaugurated its maiden LifeStart feed production line in Zhuhai, marking Asia’s first facility dedicated to specialized hatchery feed. The launch included five new high-performance products for larvae and juvenile stages of various species—salmon, tilapia, golden pompano, snakehead, and catfish—with shrimp feed production slated for later in 2025. This expansion underscores a commitment to precision aquaculture and enhanced early-stage growth performance.
• Undercurrent News announced plans to introduce weekly price reporting on Ecuadorian head-on Litopenaeus vannamei shrimp imported into China. Covering sizes and formats commonly traded (20/30 to 50/60 counts, head-on, shell-on), the service aims to improve market transparency by offering spot-rate benchmarking (CFR China). Launch planned for June 11, 2025.
• FAO GLOBEFISH joined the 14th iteration of China’s leading shrimp industry forum in Guangzhou, bringing together producers and exporters from Ecuador, India, Vietnam, Thailand, Indonesia, and Malaysia. The discussions focused on innovation, disease control, sustainability, and market dynamics, reinforcing international collaboration.
• At the China Fisheries and Seafood Exhibition in Qingdao, India’s shrimp producers made notable announcements: Zeal Aqua unveiled a €400,000 investment in French brine-freezing technology for producing black tiger shrimp headed to China, while Jeelani Marine revealed plans for a $13 million value-added shrimp processing facility in Maharashtra.
• In a pioneering inland aquaculture effort, Xinjiang’s Alaer city launched a saline-alkali breeding base that successfully produced South American white shrimp and grouper. Supported by a ¥10 million investment and academic collaboration, the initiative leverages saline-alkali land and water reuse, demonstrating inland production viability. The base has already delivered sizable volumes of shrimp, boosting local seafood supply.

Key Market Players

• Zhanjiang Guolian Aquatic Products Co., Ltd.
• Dalian Zhangzidao Fishery Group Co., Ltd.
• Zhejiang Daishan Baofa Aquatic Products Co., Ltd.
• Zhejiang Xinwang Food Co., Ltd.
• Shanghai Fisheries Group Co., Ltd.
• Shandong Homey Aquatic Development Co., Ltd.
• Fujian Guanhong Frozen Foods Co., Ltd.
• Zhejiang Golden Gulf Seafood Co., Ltd.
• Zhanjiang Longwei Aquatic Products Industry Co., Ltd.
• Dandong Huanghai Food Co., Ltd.

Report Scope:

In this report, the China Shrimp market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• China Shrimp Market, By Species:

o   Acetes japonicus

o   L. vannamei

o   Trachipenaeus curvirostris

o   Pleoticus muelleri

o   Pandalus borealis

o   P. monodon

o   Others

• China Shrimp Market, By Source:

o   Aquaculture

o   Wild

• China Shrimp Market, By Distribution Channel:

o   Hypermarkets & Supermarkets

o   Convenience Stores

o   Specialty Stores

o   Online

o   Others

• China Shrimp Market, By Region:

o   East

o   South-Central

o   North

o   South-West

o   North-East

o   North-West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the China Shrimp market.

Available Customizations:

China Shrimp market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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