Canned Wine Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Sparkling Wine, Fortified Wine, Red Wine, and Others), By Distribution Channel (Supermarkets/Hypermarkets, On Trade, Specialist Retailers, Online, Others), By Alcohol Content (Low, Medium, High), By Region 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 137.51 Million
CAGR (2026-2031)	11.31%
Fastest Growing Segment	Sparkling Wine
Largest Market	North America
Market Size (2031)	USD 261.54 Million

Market Overview

The Global Canned Wine Market will grow from USD 137.51 Million in 2025 to USD 261.54 Million by 2031 at a 11.31% CAGR. Canned wine consists of wine packaged in aluminum cans, typically in single-serve 250ml or 375ml portions, providing a lightweight and shatterproof alternative to traditional glass bottles. The market’s expansion is primarily supported by drivers such as enhanced portability for outdoor recreational activities where glass is restricted, the environmental sustainability of aluminum due to high recycling rates, and consumer demand for portion control. These functional attributes drive adoption and are distinct from temporary shifts in flavor trends, positioning the format as a structural evolution in wine consumption.

According to Silicon Valley Bank, in its 2025 State of the US Wine Industry Report, wine-based ready-to-drink (RTD) products achieved a 29.3 percent increase in volume year-over-year, illustrating the segment's resilience relative to the broader wine category. However, a significant challenge impeding further market expansion is the intense competition from spirits-based ready-to-drink cocktails, which continue to aggressively capture market share among the younger, convenience-oriented demographic.

Key Market Drivers

The shift towards eco-friendly and highly recyclable aluminum formats is reshaping the market, as sustainability becomes a priority for consumers. Aluminum cans offer a distinct advantage over glass due to their lower carbon footprint and superior material recovery, positioning them as the preferred vessel for a circular economy. According to The Aluminum Association and Can Manufacturers Institute, December 2024, in the 'The Aluminum Can Advantage: Sustainability Key Performance Indicators' report, the closed-loop circularity rate for aluminum cans reached 96.7%, significantly outpacing other packaging substrates. This high recyclability addresses the demand for ethical consumption, compelling producers to migrate away from single-use glass in favor of this lightweight alternative.

Simultaneously, product innovation in sparkling, flavored, and ready-to-drink wine varieties is accelerating adoption by aligning with convenience trends. Wineries are utilizing cans to deliver mixology-inspired profiles that cater to younger demographics seeking portability. According to Wine & Spirits Wholesalers of America, August 2024, in the 'SipSource Q2 2024 Report', canned products within the wine cocktail category grew 22.1% in volume, underscoring the success of these diversified offerings. Despite this growth, the format faces a massive opportunity for broader displacement of traditional packaging. According to WineBusiness Monthly, in 2024, glass packaging continued to dominate, accounting for 87% of total off-premise wine sales, indicating a substantial runway for canned options to capture further market share.

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Key Market Challenges

The intense competition from spirits-based ready-to-drink (RTD) cocktails constitutes a significant structural barrier to the growth of the Global Canned Wine Market. This challenge arises from the direct functional overlap between the two categories, as spirits-based RTDs offer the same portability and single-serve convenience that initially defined the value proposition of canned wine. However, spirits-based alternatives often possess a competitive advantage in flavor diversity and brand alignment with younger demographics, who increasingly view them as a more versatile option for outdoor and social occasions. As these consumers substitute canned wine with canned cocktails, the former struggles to maintain its shelf space and retail presence, effectively limiting its ability to fully capitalize on the convenience trend.

This loss of market momentum is substantiated by recent data illustrating the superior growth trajectory of the spirits segment. According to the Wine & Spirits Wholesalers of America, in 2025, the spirits-based ready-to-drink category registered a volume growth of 19.6 percent, significantly outpacing the 12.4 percent rise seen in wine-based variants. This widening performance gap indicates that spirits-based products are aggressively capturing the majority of new demand within the convenience sector, thereby restricting the addressable market share available for canned wine expansion.

Key Market Trends

The Expansion of Low-ABV and Zero-Sugar Options is rapidly redefining the market as health-conscious consumers prioritize wellness and moderation over traditional consumption habits. This trend is distinct from simple flavor innovation; it represents a fundamental lifestyle shift where buyers actively seek "better-for-you" attributes like reduced calories and lower alcohol content without compromising on quality. Manufacturers are responding by formulating wines that align with these wellness goals, effectively broadening the category's appeal to younger, fitness-oriented demographics who might otherwise exit the alcohol category. According to Shanken News Daily, May 2024, in the 'Impact Databank: Better-for-You Wines Maintain Healthy Growth Trend' report, the "better-for-you" wine sector, which encompasses these low-calorie and low-alcohol variants, rose 11.4% in value to reach $788.5 million, highlighting the robust commercial viability of this health-centric segment.

Simultaneously, a Shift Toward Slim and Sleek Can Formats is modernizing the sector's visual identity and driving premiumization. While portability is a known driver, the specific adoption of the 250ml sleek can is accelerating because it offers a more sophisticated aesthetic compared to the squat 375ml cans often associated with value products. This smaller format perfectly matches the "single-serve" occasion, allowing for true portion control and encouraging trial of higher-end varietals in a vessel that feels elegant rather than utilitarian. This formatting shift is empirically supported by recent performance data. According to Grape and Wine Magazine, April 2024, in the 'Highs, Lows and Opportunities' article, SipSource data revealed a significant 39% increase in volume for wine in 250ml cans within the on-premise channel, substantially outperforming other packaging sizes and confirming the consumer preference for this refined profile.

Segmental Insights

Sparkling wine represents the fastest-growing segment in the Global Canned Wine Market, driven largely by the functional benefits of aluminum packaging for carbonated beverages. The single-serve format effectively preserves carbonation, addressing consumer concerns regarding product waste and loss of effervescence common with opening full-sized glass bottles. This packaging aligns with shifting preferences for convenient, portable beverages suitable for outdoor and casual settings where glass is often restricted. Consequently, the combination of guaranteed freshness and increased versatility has accelerated the consumer adoption of sparkling varietals in the canned format globally.

Regional Insights

North America holds a leading position in the global canned wine market, driven by widespread consumer demand for portable and convenient alcoholic beverages. This dominance is largely attributed to the popularity of outdoor recreational activities where glass packaging is often restricted, making durable aluminum cans a preferred alternative. Furthermore, the Alcohol and Tobacco Tax and Trade Bureau (TTB) in the United States has supported sector growth by updating standards of fill regulations to authorize popular single-serving sizes. These regulatory factors, combined with established distribution channels, ensure North America remains the primary region for canned wine consumption.

Recent Developments

• In November 2025, Kingsland Drinks announced a comprehensive production partnership with Vinca, a brand known for its organic Sicilian canned wines, to facilitate its rapid market expansion. Under this agreement, Kingsland Drinks utilized its specialized high-speed canning infrastructure to scale up the manufacturing of Vinca's red, white, and rosé varietals in 187ml formats. The collaboration was formed to meet surging demand from major retailers, train lines, and hospitality venues. A Business Account Manager at Kingsland Drinks highlighted that the partnership leveraged their recent investments in canning capabilities to support challenger brands in the growing ready-to-drink category.
• In September 2025, Princess Cruises entered into a strategic partnership with Archer Roose Wines to introduce premium canned wines across its entire global fleet. This collaboration represented the first time the cruise line offered canned wine options to its guests, aiming to modernize its beverage program with sustainable and portable packaging. The selection included popular varietals such as Sauvignon Blanc, Pinot Noir, and Bubbly, which were made available at poolside venues and in staterooms. The initiative aligned with the travel industry's shift toward eco-friendly products, as the aluminum cans provided a recyclable alternative to traditional glass bottles while maintaining freshness.
• In August 2024, the luxury boxed wine company Laylo expanded its portfolio into the global canned wine market by launching a range of premium wines in 187ml aluminum cans. This strategic move marked the brand's first departure from its core bag-in-box format, targeting on-trade and off-trade sectors where glass bottles are often restricted. The new collection included a Loire Sauvignon Blanc, a Luberon Rosé, and a Spanish Malbec, each featuring packaging designs inspired by their specific regions. The Co-Founder of Laylo noted that the launch addressed growing consumer demand for high-quality, single-serve, and fully recyclable options in convenient formats.
• In July 2024, Archer Roose Wines announced a collaboration with the Food Science Department at Cornell University to address quality and stability challenges in the canned wine sector. The partnership produced a study focused on hydrogen sulfide formation and the interaction between wine compositions and various aluminum can liners. This research aimed to define optimal chemical parameters, such as sulfite limits, to prevent spoilage and ensure product longevity in cans. The Chief Executive Officer of Archer Roose stated that the findings would help establish new industry standards for production, protecting the integrity of the wine and supporting the category's continued premiumization.

Key Market Players

• E. & J. Gallo Winery
• Union Wine Company
• Sans Wine Co.
• Sula Vineyards Limited
• SUNTORY HOLDINGS LIMITED
• Canned Wine Co.
• Maker Wine Company
• Archer Roose Wines

By Product Type	By Distribution Channel	By Alcohol Content	By Region
Sparkling Wine Fortified Wine Red Wine and Others	Supermarkets/Hypermarkets On Trade Specialist Retailers Online Others	Low Medium High	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Canned Wine Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Canned Wine Market, By Product Type:

• Sparkling Wine
• Fortified Wine
• Red Wine
• and Others

• Canned Wine Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• On Trade
• Specialist Retailers
• Online
• Others

• Canned Wine Market, By Alcohol Content:

• Low
• Medium
• High

• Canned Wine Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE