The global built-in
kitchen appliances market is anticipated to project robust growth in the
forecast period on account of rising, new product offerings by market players, increasing
online presence of built-in kitchen appliances brands, etc.
Built-in appliances are
kitchen appliances that are built-in into the kitchen cabinetry or walls,
providing a seamless, integrated look for modern kitchens. They cannot be moved
because they are permanent fixtures in the kitchen.
Built-in kitchen
appliances are gaining popularity among consumers since they offer sleek and
minimalist designs and are easy to keep tidy and clean. Because of its seamless
construction, a built-in kitchen has fewer spaces where dirt and dust can
accumulate, making it easier to clean and be more hygienic. Also, these
products are energy efficient and durable. Also, more and more homes and
apartments are being constructed with living rooms and kitchenettes merged. A
more attractive design guarantees that the kitchenette doesn't interfere with
the rest of the living space. Moreover, the ability to position integrated
appliances precisely where they are required in the kitchen is one of their key
advantages. These factors are prompting consumers to purchase built-in kitchen
appliances.
Rising Awareness Among
Consumers Fueling the Market Growth
Built-in kitchen appliances
are gaining popularity among the consumers. Built-in kitchen appliance brands are
adopting several marketing strategies to attract more consumers. For instance,
in 2022, Whirlpool showcased its latest appliance innovations at the Pacific
Coast Builders' Conference in San Francisco. The showcased product line
consists of NEW KitchenAid® 29.4 Cu. Ft. 48" Built-In Side-by-Side
Refrigerator with Ice and Water Dispenser, JennAir® 30" Panel-Ready
Built-In Column Freezer, and Whirlpool® 5.3 Cu. Ft. Electric 5-in-1 Air Fry
Oven. These strategies are spreading awareness among consumers regarding the
presence of such technological products in the market and prompting consumers
to purchase them, thus contributing to the overall sales of built-in kitchen
appliances, worldwide.
Wide Offerings By Market
Players Aiding the Market Growth
Consumers are
increasingly looking for a wide variety of options to attain good quality
products. Therefore, the built-in appliances market players are emphasizing
launching products to expand their product portfolio and expand their consumer
base. For instance, in 2022, Samsung Electronics launched its collection of new
Bespoke product lines in Europe. The new product line consists of the Bespoke
AI™ laundry lineup, the Bespoke AI™ Oven, and the Bespoke Infinite Line.
Similarly, in 2022, Crompton launched its new built-in kitchen appliance
products in Pune, India. The product line consists of 38 models consisting of
chimneys, gas hobs, built-in ovens, built-in microwaves, and dishwashers.
Therefore, to cater to the increasing demand, built-in kitchen appliances
market players are focusing on launching new products and expanding their
product portfolio. These factors are anticipated to further enhance the market
growth of the built-in kitchen appliances market in the forecast period.
Changing Consumer
Preferences Boosting the Market Growth
Consumers are
increasingly looking for options to attain good quality products. Therefore,
the built-in kitchen appliances market players are emphasizing launching
products to expand their product portfolio and expanding their consumer base.
For instance, in 2022, Samsung Electronics launched its collection of new
Bespoke product lines in Europe. The new product line consists of the Bespoke
AI™ laundry lineup, the Bespoke AI™ Oven, and the Bespoke Infinite Line.
Similarly, in 2022, Crompton launched its new built-in kitchen appliance
products in Pune, India. The product line consists of 38 models consisting of
chimneys, gas hobs, built-in ovens, built-in microwaves, and dishwashers.
Therefore, to cater to the increasing demand, built-in kitchen appliances
market players are focusing on launching new innovative products and expanding
their product portfolio. Such factors are projected to further expand the
market growth of the built-in kitchen appliances market in the forecast period.