Broth Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Chicken Broth, Beef Broth, Vegetable Broth, Bone Broth, Seafood Broth), By Distribution Channel (Offline, Online), By Region & Competition, 2020-2030F

Market Overview

Global Broth Market was valued at USD 5.96 billion in 2024 and is expected to grow to USD 7.62 billion by 2030 with a CAGR of 4.24% during the forecast period. The global broth market is experiencing steady growth due to increasing consumer awareness about health and wellness. Broth, known for its nutritional benefits such as aiding digestion, boosting immunity, and supporting joint health, is gaining popularity among health-conscious consumers. The demand for convenient and ready-to-consume food options has also contributed to the market’s expansion, particularly among busy urban populations. Clean-label trends and rising interest in organic and natural ingredients further support the market. Innovations in flavors, packaging, and functional ingredients, along with the growing adoption of bone broth in fitness and paleo diets, are fueling global demand across various regions. The global wellness economy reached a new peak of $6.3 trillion in 2023, representing 6.03% of global GDP. This growth underscores the increasing consumer focus on wellness-related products and services, including fitness, nutrition, and mental health.

Key Market Drivers

Rising Health and Wellness Consciousness

One of the primary drivers of the global broth market is the growing awareness and prioritization of health and wellness among consumers. With a global shift towards healthier lifestyles, individuals are increasingly seeking nutrient-dense food options that support immunity, digestion, and overall well-being. Broth—particularly bone broth—is packed with vitamins, minerals, collagen, and amino acids, which are believed to support joint health, gut health, and skin elasticity. As consumers become more educated about the benefits of these nutrients, the demand for broth products, especially those perceived as functional or therapeutic, continues to rise.

Additionally, the increasing prevalence of lifestyle-related health issues, such as obesity, arthritis, and digestive disorders, has pushed consumers toward more natural and wholesome dietary solutions. Broth, being low in calories yet rich in nutrients, is becoming a staple in health-focused diets such as keto, paleo, and Whole30. These trends are further amplified by endorsements from nutritionists and health influencers who often recommend broth-based diets for detoxification, inflammation reduction, and improved metabolism.

The Axios Future of Health Summit in May 2025 emphasized nutrition's pivotal role in preventing chronic diseases. As the U.S. allocates approximately USD1.1 trillion annually to pharmaceuticals, there's a rising push toward preventive health strategies. This shift includes a stronger focus on nutritious diets and healthier lifestyles, fueling consumer demand for functional foods like broth.

Growing Demand for Convenient and Ready-to-Eat Products

Modern lifestyles have led to a significant rise in demand for convenient, ready-to-eat, and ready-to-drink food products. Consumers, particularly in urban areas, are seeking nutritious meal options that fit into their fast-paced routines without compromising on health. Broth products, which are available in various convenient forms such as cartons, pouches, and single-serve cups, align well with this need.

Manufacturers are innovating to offer a range of broth products that are not only easy to prepare but also offer extended shelf life and portability. These include instant bone broths, broth powders, and single-serve formats that cater to on-the-go consumption. The expansion of online grocery platforms and the proliferation of health food delivery services are also making these convenient broth products more accessible to a wider consumer base. This convenience factor, coupled with growing health consciousness, is significantly contributing to the global market’s expansion.

The Organic Trade Association's 2024 Organic Industry Survey revealed that certified organic product sales in the United States nearly reached USD 70 billion in 2023, setting a record high for the organic sector. This remarkable milestone highlights the growing consumer preference for clean, healthy, and sustainably produced goods.

Increased Popularity of High-Protein and Functional Diets

The global rise in popularity of high-protein, low-carbohydrate, and functional diets has further driven interest in broth products. Diets such as paleo, keto, and intermittent fasting emphasize nutrient density, hydration, and gut health—areas where broth excels. Bone broth, in particular, has emerged as a functional superfood due to its high collagen and protein content, making it an attractive option for consumers seeking to support muscle recovery, skin health, and digestive health.

Moreover, athletes, fitness enthusiasts, and wellness seekers are incorporating broth into their daily routines as a post-workout recovery beverage or a low-calorie snack. This growing consumer base is fueling innovation in the broth category, with brands introducing fortified broths enhanced with additional protein, adaptogens, or immune-boosting ingredients like turmeric, ginger, and mushrooms. These functional variants appeal to consumers seeking added value and targeted health benefits from their food and beverage choices.

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Key Market Challenges

High Production Costs and Pricing Pressure

One of the key challenges facing the global broth market is the high cost associated with production, particularly for premium and organic varieties. The process of making high-quality broth, especially bone broth, involves slow simmering over several hours to extract nutrients such as collagen, gelatin, amino acids, and minerals. This time-intensive process increases energy, labor, and raw material costs. Additionally, sourcing quality ingredients—such as grass-fed bones, organic vegetables, and non-GMO seasonings—adds to the overall cost of production.

As a result, premium broths are often priced significantly higher than other ready-to-eat soups or beverages, which can be a barrier for price-sensitive consumers. While health-conscious buyers may be willing to pay more for perceived nutritional benefits, mainstream consumers may opt for cheaper alternatives like instant soups or bouillon cubes. This pricing pressure can limit the broader adoption of broth products and restrict market penetration, particularly in developing countries where affordability is a critical purchasing factor.

Limited Consumer Awareness in Emerging Markets

While broth consumption has gained considerable traction in North America and parts of Europe, consumer awareness and demand in many emerging markets remain relatively low. In regions such as Asia Pacific, Africa, and Latin America, traditional broths and soup bases are already embedded in local cuisines, often prepared fresh at home using cultural methods. These homemade preparations are typically preferred over packaged alternatives, which are sometimes perceived as less authentic or overly processed.

This preference for traditional cooking methods poses a challenge for the growth of packaged broth products. Furthermore, many consumers in these markets are not fully aware of the health benefits associated with commercially produced bone broth, such as improved digestion, enhanced joint health, and collagen support. This lack of awareness limits the appeal and perceived value of packaged broths, especially those that are marketed as premium health products.

Key Market Trends

Rising Demand for Functional and Nutrient-Dense Broths

One of the most significant trends driving the global broth market is the growing consumer demand for functional and nutrient-dense foods. Consumers are increasingly looking for food and beverage products that offer health benefits beyond basic nutrition. Broth, particularly bone broth, is gaining traction as a functional superfood due to its rich nutritional profile, including collagen, amino acids, gelatin, and minerals like calcium and magnesium.

These nutrients are believed to support joint health, improve skin elasticity, aid digestion, and enhance immunity. As awareness of these benefits grows, manufacturers are introducing broth products fortified with additional functional ingredients such as turmeric for anti-inflammatory properties, adaptogens for stress relief, or mushrooms for immune support. This trend is especially prevalent among health-conscious individuals, athletes, and those following specific dietary regimes like keto, paleo, or Whole30, where bone broth plays a vital role.

Growth of Organic, Grass-Fed, and Clean-Label Offerings

Another prominent trend is the surge in consumer preference for organic, grass-fed, and clean-label broth products. Shoppers are increasingly scrutinizing ingredient lists, seeking transparency and sustainability in their food choices. This has led to a rise in broth products made from ethically sourced, antibiotic-free, hormone-free, and grass-fed animal bones, as well as organic vegetables and herbs.

Clean-label broths that exclude artificial additives, preservatives, and MSG are becoming highly desirable in both developed and emerging markets. Many brands now emphasize labels such as “non-GMO,” “free-range,” “gluten-free,” and “no artificial flavors” to attract health-conscious buyers. This movement is closely aligned with broader consumer trends toward natural and minimally processed foods.

Segmental Insights

Type Insights

Chicken broth was the dominating segment in the global broth market, driven by its widespread culinary use, mild flavor, and perceived health benefits. It serves as a versatile base for soups, sauces, and gravies, making it a staple in both home and professional kitchens. Consumers also value chicken broth for its high protein content and soothing properties, often using it for wellness and recovery. Its availability in various forms—liquid, powder, and cubes—further boosts demand. Additionally, chicken is more affordable and accessible than other proteins, contributing to the segment's strong global appeal and continued market dominance.

Distribution Channel Insights

The offline segment dominated the global broth market due to the widespread availability of broth products in supermarkets, hypermarkets, specialty food stores, and health food retailers. Consumers prefer purchasing broth offline to physically inspect product quality, read labels, and compare options. In-store promotions, product sampling, and staff recommendations also influence buying decisions. Moreover, traditional consumer habits, especially in developing regions, favor brick-and-mortar shopping. The accessibility of both premium and budget-friendly broth options across physical retail channels continues to drive higher sales volumes offline compared to online platforms, solidifying its position as the leading distribution segment in the broth market.

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Regional Insights

​North America was the dominating segment in the global broth market, driven by rising health awareness, demand for functional foods, and the popularity of bone broth among wellness-focused consumers. The region has witnessed increased consumption of organic, grass-fed, and clean-label broth products, supported by a well-established retail infrastructure and strong presence of leading market players. Additionally, the prevalence of dietary trends like keto, paleo, and Whole30 further fuels broth demand as a nutrient-dense, low-carb option. The growing number of product innovations, convenient packaging formats, and widespread availability across offline and online channels solidify North America's leadership in the global broth market.

Recent Developments

• ​In August 2023, ​Taranaki Bio Extracts, a New Zealand-based bone broth manufacturer, introduced its premium B2B food ingredient range under the 'Butler' sub-brand. The Butler range offers high-protein, collagen-rich beef bone broths and extracts, catering to food manufacturers seeking functional ingredients with a unique provenance. These products are grass-fed, sustainably produced, responsibly sourced, non-GMO, and traceable to origin.

• In Oct 2023, Borough Broth expanded its presence by securing a new listing in Waitrose stores. This milestone introduces their premium organic bone broths Free Range Organic Chicken and Grass-Fed Organic Beef to a broader audience.

• In May 2024, Ajinomoto Indonesia has launched Masako® Bumbu Kaldu Jamur, a mushroom-flavored broth seasoning combining three selected mushrooms—champignon, shiitake, and oyster—blended with premium spices. Available in 10g and 40g sachets at affordable prices, the product aims to enhance vegetables, fish, and seafood dishes.

• In July 2024, Grupo Gallo has launched a new natural seafood broth featuring 20% prawns, catering to the growing demand for fish-based broths in Spain. This product is designed to enhance dishes like paella and fideuá, offering a robust seafood flavor. The introduction of this broth aligns with the increasing popularity of seafood-based culinary preparations, as 75% of its intended culinary uses are focused on paella and fideuá.

Key Market Players

• Unilever plc
• Ajinomoto Co. Inc.
• Campbell Soup Company
• McCormick & Company Inc.
• The Hain Celestial Group Inc.
• Del Monte Foods Inc.
• Pacific Foods of Oregon LLC
• Belcampo Group Inc.
• Look's Gourmet Food Company Inc.
• The Manischewitz Company

Report Scope:

In this report, the Global Broth Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Broth Market, By Type:

o   Chicken Broth

o   Beef Broth

o   Vegetable Broth

o   Bone Broth

o   Seafood Broth

• Broth Market, By Distribution Channel:

o   Offline

o   Online

• Broth Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia-Pacific

§  China

§  Japan

§  India

§  South Korea

§  Indonesia

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Broth Market.

Available Customizations:

Global Broth Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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