Broth Market to Grow with a CAGR of 4.24% through 2030
The
global broth market is driven by rising health consciousness, growing demand
for ready-to-eat products, increasing popularity of protein-rich diets, and
expanding retail channels, particularly in emerging economies
According to
TechSci Research report, “Broth Market - Global Industry Size, Share,
Trends, Competition Forecast & Opportunities, 2030F”, the Global Broth Market was valued at
USD 5.96 billion in 2024 and is expected to grow to USD 7.62 billion by 2030
with a CAGR of 4.24% during the forecast period. The global broth market has
experienced significant growth over recent years, driven by various factors
such as increasing consumer awareness about health and wellness, a shift toward
functional and nutrient-dense foods, and the growing popularity of clean-label
and organic products. Broth, particularly bone broth, has gained considerable
attention due to its health benefits, including its rich content of collagen,
amino acids, and minerals, which are believed to support joint health,
digestion, skin elasticity, and overall wellness. This has led to the rise of
premium broth varieties, including bone broth, vegetable broth, and organic
options that cater to health-conscious consumers, fueling the market’s
expansion.
A
key factor driving the growth of the global broth market is the increasing
demand for ready-to-consume, convenient, and functional food products. As
modern consumers lead increasingly busy lives, there is a growing preference
for convenient and nutritious food options that require little to no
preparation. Ready-to-drink (RTD) broths, available in cartons, pouches, and
single-serve cups, cater to this demand. These products not only provide
convenience but also capitalize on the rising interest in functional foods,
which are perceived to offer health benefits beyond basic nutrition. The demand
for broth as a nutrient-dense beverage is also linked to the broader trend of
wellness-focused diets, such as the keto, paleo, and Whole30 diets, where bone
broth is considered an essential part of daily nutrition.
In
addition to the growing popularity of chicken broth, there is a significant
rise in the consumption of bone broth. Bone broth, made by simmering bones and
connective tissue over an extended period to extract nutrients such as
collagen, gelatin, and amino acids, is increasingly recognized for its health
benefits. It is especially popular among health-conscious consumers and those
following specific dietary regimens. Bone broth is often marketed for its
benefits in promoting joint health, improving skin elasticity, and supporting
digestion. With its increasing association with wellness and its perceived
status as a superfood, bone broth has become a premium segment in the broth
market, attracting both traditional and new consumers.
However,
despite the overall growth, the global broth market does face several
challenges. High production costs, particularly for premium products like bone
broth, can limit profitability and market access for smaller producers.
Moreover, in many emerging markets, traditional cooking methods and homemade
broths are preferred over packaged alternatives, which may be perceived as less
authentic. Another challenge lies in the complexity of food regulations and
labeling standards, which can vary by country, making it difficult for global
brands to navigate international markets effectively.
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"Global Broth Market”
Global Broth Market
is segmented into type, distribution channel and region.
Based on the distribution
channel, the online segment is the fastest-growing channel in the global broth
market, driven by the increasing popularity of e-commerce and the demand for
convenient, health-focused products. Consumers are increasingly turning to
online platforms to purchase broths, attracted by the ease of comparing
products, reading reviews, and accessing a wider variety of options, including
niche and artisanal brands. This trend is particularly evident in regions like
North America, where online retailing is expanding rapidly. The growth of
subscription services and direct-to-consumer models further supports this
shift, making online sales a key driver of the market's expansion.
Major companies
operating in the global Broth Market are:
- Unilever plc
- Ajinomoto Co. Inc.
- Campbell Soup Company
- McCormick & Company Inc.
- The Hain Celestial Group Inc.
- Del Monte Foods Inc.
- Pacific Foods of Oregon LLC
- Belcampo Group Inc.
- Look's Gourmet Food Company Inc.
- The Manischewitz Company
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“The key trend in the global broth
market is the increasing popularity of organic and clean-label broths.
Consumers today are more conscious about the ingredients in their food,
favoring products with minimal processing and no artificial additives,
preservatives, or MSG. This clean-label movement is particularly evident in the
broth segment, where manufacturers are responding by offering organic, non-GMO,
gluten-free, and hormone-free options. Additionally, there is a noticeable
shift toward ethically sourced ingredients, such as grass-fed and free-range
animals, and environmentally sustainable practices. Consumers are seeking
transparency in food labeling, and brands that can demonstrate their commitment
to quality and sustainability are gaining a competitive edge., “Said
Mr. Karan Chechi, Research Director of TechSci Research, a research-based
management consulting firm.
“Broth Market – Global
Industry Size, Share, Trends, Opportunity and Forecast, By Type (Chicken Broth,
Beef Broth, Vegetable Broth, Bone Broth, Seafood Broth), By Distribution
Channel (Offline, Online), By Region & Competition, 2020-2030F”,
has evaluated the future growth potential of global Broth Market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the global Broth Market.
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