Brazil Water Purifiers Market, By Type (Floor-Standing, Countertop, Under Counter, Others (Filter Jug Type (Pitchers), Faucet-Mount Type)), By Technology (RO, UV, Carbon, Others (Ion Exchange, Media Filter etc.)), By End Use (Residential, Commercial), By Sales Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Distributor/Dealer Sales, Online, Others (Plumbers, Direct Sales)), By Region, By Company, Forecast & Opportunities, 2018-2028

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Summary

Report Description

The Brazil Water Purifiers market size is anticipated to grow at impressive CAGR during the forecast period as the Brazil has access to 12% of the world's freshwater resources. However, there is a severe lack of safe drinking water, due to the Southeast and Northeast's densely populated urban areas. Additionally, global warming has negatively impacted the country's reservoir capacity, causing drought-like conditions in most areas. The need for water purification systems based on RO (Reverse Osmosis), UV (Ultraviolet)filtration, or other filtration technologies, has increased due to the declining water quality and lack of faith in municipally based tap water. Brazil's need for water purifiers is expected to increase in the coming years.

Water purifiers are devices that are used to remove undesirable chemicals, biological contaminants, and gases etc. to make the water looks clearer, tastier, smells better, and healthier to drink. There are various type of water purifier available which are explained further. Floor-Standing water purifiers are free standing water purifiers that can freely stand on floor. Countertop water filters provide filtration and convenience since they can be installed directly over the kitchen counter. Similar in convenience to countertop filters, under counter filters are installed below the counter, where they are hidden and give extra countertop space. A water filter pitcher or jug helps in quickly removing pollutants from ordinary tap water to produce drinkable water. A faucet mount water purifier can be easily installed on any tap to provide clean water.

According to report of the WHO/UNICEF Joint Monitoring Program (JMP), 15 million Brazilians who live in urban areas lack access to safe water or drinking water, free from external contamination. Only a small portion of safe water is available to 25 million people in rural areas, and it is often far from their homes. Moreover, the Secretariat of Administration (SAD) took the initiative by replacing the bottled water with water purifiers for the entire country. By replacing the bottles with the new water purifier, the solution has generated annual savings of USD 80,000. Therefore, this initiative has increased the demand of water purifiers across the country and the demand will continue to grow in the upcoming years.

Advance Water Purifier Development Fuels Market Growth

Well-known market players have concentrated on upgrading products with advanced water filtration systems. To promote water purifiers with reverse osmosis, ozone, ultra-violet, ultra-filter, activated carbon, and candle filtration technologies, these players have substantially engaged in research and development activities. Additionally, filter pitchers and purifiers equipped with Wi-Fi have also been introduced to the market. To meet the rising demand for potable water, market players are expected to introduce more advanced water purifiers in Brazil. For instance, in 2022, Planeta Água launches Giom launched a water purifier with double filtration, in six stages to bring more pure water in affordable price. It features a switch that stops viruses from spreading and an aerator that prevents splashing. Therefore, increase in advanced water purifier development by companies in Brazil is driving the demand of water purifiers in Brazil during the forecasted period.

Marketing and Positioning Strategies Drives Market Growth

Due to the abundance of companies, the water purifier industry in Brazil is quite competitive. To obtain a strategic advantage and distinguish their product offerings, market competitors are coming forward using advance marketing methods, including free demos and installation. To increase their market presence, companies have substantially invested in enhancing their offerings, boosting their brands, streamlining distribution networks, and collaborating with prominent players. New competitors are anticipated to enter the water purifier segment because of the market's recent strong growth. Companies have implemented strict positioning and marketing tactics to enhance their brand recognition and entice new customers. In the upcoming years, the water purifier market in Brazil would see a robust growth and investments due to increased competition among the major companies.

Lack of Access to Safe Drinking Water Drives Market Growth

Brazil's geographical areas, rural and urban groups, and households still have significant disparities in access to water and sanitation services while having one of the largest economies in the world. There are over 20 million people without access to improved sanitation, and more than 1.2 million people lack access to safe water. The economic growth of Brazil is hampered by the lack of access to clean water and sanitary facilities, which also has an influence on public health. Therefore, due to the lack of access to safe water, Brazilians are focusing to install water purifiers at home which is a simple method of accessing clean and safe drinking water. This is anticipating the demand of water purifier during the forecasted period in Brazil.


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Market Segmentation

Brazil Water Purifiers market is segmented into type, technology, end use, sales channel, and region. Based on type, the market is segmented into Floor-Standing, Countertop, Under Counter, Others (Filter Jug Type (Pitchers), Faucet-Mount Type. Based on technology, the market is categorized into RO, UV, Carbon, Others (Ion Exchange, Media Filter etc.). Based on end users, the market is segmented into Residential, Commercial. Based on sales channel, the market is segmented into Supermarkets/Hypermarkets, Multi-Branded Stores, Distributor/Dealer Sales, Online, Others (Plumbers, Direct Sales).

Market Players

Whirlpool do Brasil Ltda (Consul); Hidro Filtros do Brasil; Electrolux do Brasil S/A; Esmaltec SA; Culligan Latam LTDA (IBBL); Pure Aqua, Inc.; Lorenzetti SA; Brita GmbH; Comércio Eletrônico Ltda (Colormaq); Cerâmica Stéfani S.A. are the major market players in Brazil Water Purifier market.

Attribute

Details

Base Year

2021

Historic Data

2018 – 2022

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Million, Volume in Thousand Units and CAGR for 2018-2022 and 2023-2028

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

           Type

           Technologies

           End Use

           Sales Channel

           Region

Regional scope

North, North-East, South, Central-West, South-East

Key companies profiled

Whirlpool do Brasil Ltda (Consul); Hidro Filtros do Brasil; Electrolux do Brasil S/A; Esmaltec SA; Culligan Latam LTDA (IBBL); Pure Aqua, Inc.; Lorenzetti SA; Brita GmbH; Comércio Eletrônico Ltda (Colormaq); Cerâmica Stéfani S.A.

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Report Scope:

In this report, Brazil Water Purifier market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Brazil Water Purifier Market, By Type:
    • Floor-Standing
    • Countertop
    • Under Counter
    • Others
  • Brazil Water Purifier Market, By Technology:
    • RO
    • UV
    • Carbon
    • Others
  • Brazil Water Purifier Market, By End Use:
    • Residential
    • Commercial
  • Brazil Water Purifier Market, By Sales Channel:
    • Supermarkets/Hypermarkets
    • Multi-Branded Stores
    • Distributor/Dealer Sales
    • Online
    • Others
  • Brazil Water Purifier Market, By Region:
    • North
    • North-East
    • South
    • Central-West
    • South-East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Brazil Water Purifier market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Brazil Water Purifier Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Sample Size Determination

4.2.  Respondent Demographics

4.2.1.         By Gender

4.2.2.         By Age

4.2.3.         By Occupation

4.3.  Brand Awareness

4.4.  Sources of Awareness

4.5.  Factors Influencing Purchase Decision

4.6.  Challenges Faced Post Purchase

5.    Brazil Water Purifiers Market Outlook

5.1.  Market Size & Forecast

5.1.1.         By Value

5.1.2.         By Volume       

5.2.  Market Share & Forecast

5.2.1.         By Type Market Share Analysis (Floor-Standing, Countertop, Under Counter, Others (Filter Jug (Pitchers), Faucet-Mount))

5.2.2.         By Technology Market Share Analysis (RO, UV, Carbon, Others (Ion Exchange, Media Filter etc.))

5.2.3.         By End Use Market Share Analysis (Residential, Commercial)

5.2.4.         By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Multi-Branded Stores, Distributor/Dealer Sales, Online, Others (Plumbers, Direct Sales))

5.2.5.         By Region Market Share Analysis

5.2.5.1. North Market Share Analysis

5.2.5.2. North-East Market Share Analysis

5.2.5.3. South Market Share Analysis

5.2.5.4. Central-West Market Share Analysis

5.2.5.5. South-East Market Share Analysis

5.2.6.         By Company Market Share Analysis

5.3.  Brazil Water Purifiers Market Mapping & Opportunity Assessment

5.3.1.         By Type Market Mapping & Opportunity Assessment

5.3.2.         By Technology Market Mapping & Opportunity Assessment

5.3.3.         By End Use Market Mapping & Opportunity Assessment

5.3.4.         By Sales Channel Market Mapping & Opportunity Assessment

5.3.5.         By Region Market Mapping & Opportunity Assessment

6.    Brazil Floor-Standing Water Purifiers Market Outlook

6.1.  Market Size & Forecast          

6.1.1.         By Value

6.1.2.         By Volume

6.2.  Market Share & Forecast

6.2.1.         By End Use Market Share Analysis

6.2.2.         By Sales Channel Market Share Analysis

6.3.  Product Benchmarking (Best Selling SKU’s)

7.    Brazil Countertop Water Purifiers Market Outlook

7.1.  Market Size & Forecast          

7.1.1.         By Value

7.1.2.         By Volume

7.2.  Market Share & Forecast

7.2.1.         By End Use Market Share Analysis

7.2.2.         By Sales Channel Market Share Analysis

7.3.  Product Benchmarking (Best Selling SKU’s)

8.    Brazil Under Counter Water Purifiers Market Outlook

8.1.  Market Size & Forecast          

8.1.1.         By Value

8.1.2.         By Volume

8.2.  Market Share & Forecast

8.2.1.         By End Use Market Share Analysis

8.2.2.         By Sales Channel Market Share Analysis

8.3.  Product Benchmarking (Best Selling SKU’s)

9.    Market Dynamics

9.1.  Drivers

9.1.1.         Rise in Living Standard

9.1.2.         Social Influence

9.1.3.         Awareness of Water Borne Diseases

9.2.  Challenges

9.2.1.         High Installation Cost

9.2.2.         Water Wastage

10.  Impact of COVID-19 on Brazil Water Purifier Market

10.1.              Impact Assessment Model       

10.1.1.      Key Segments Impacted

10.1.2.      Key Regions Impacted

11.  Market Trends & Developments

11.1.              Increase in Demand of Clean and Bottle-Free Drinking Water

11.2.              Emergence of Advance Water Purifier

11.3.              Awareness Towards Government Inititaives

11.4.              Re-mineralization for Taste and Health

12.  Porter’s Five Forces Model

12.1.              Competitive Rivalry

12.2.              Bargaining Power of Buyers

12.3.              Bargaining Power of Suppliers

12.4.              Threat of New Entrants

12.5.              Threat of Substitutes

13.  SWOT Analysis

13.1.              Strengths

13.2.              Weaknesses

13.3.              Opportunities

13.4.              Threats

14.  Import/ Export Analysis

14.1.              Top 5 Exporting Countries

14.1.1.      By Value

14.2.              Top 5 importing Countries

14.2.1.      By Value

15.  Policy & Regulatory Landscape

16.  Brazil Economic Profile

17.  Competitive Landscape

17.1.              Company Profiles

17.1.1.      Whirlpool do Brasil Ltda (Consul)

17.1.1.1.              Company Details

17.1.1.2.              Products & Services

17.1.1.3.              Financials (As Reported)

17.1.1.4.              Key Market Focus & Geographical Presence

17.1.1.5.              Recent Developments

17.1.1.6.              Key Management Personnel

17.1.2.      Hidro Filtros do Brasil

17.1.2.1.              Company Details

17.1.2.2.              Products & Services

17.1.2.3.              Financials (As Reported)

17.1.2.4.              Key Market Focus & Geographical Presence

17.1.2.5.              Recent Developments

17.1.2.6.              Key Management Personnel

17.1.3.      Electrolux do Brasil S/A

17.1.3.1.              Company Details

17.1.3.2.              Products & Services

17.1.3.3.              Financials (As Reported)

17.1.3.4.              Key Market Focus & Geographical Presence

17.1.3.5.              Recent Developments

17.1.3.6.              Key Management Personnel

17.1.4.      Esmaltec SA

17.1.4.1.              Company Details

17.1.4.2.              Products & Services

17.1.4.3.              Financials (As Reported)

17.1.4.4.              Key Market Focus & Geographical Presence

17.1.4.5.              Recent Developments

17.1.4.6.              Key Management Personnel

17.1.5.      Culligan Latam LTDA (IBBL)

17.1.5.1.              Company Details

17.1.5.2.              Products & Services

17.1.5.3.              Financials (As Reported)

17.1.5.4.              Key Market Focus & Geographical Presence

17.1.5.5.              Recent Developments

17.1.5.6.              Key Management Personnel

17.1.6.      Pure Aqua, Inc.

17.1.6.1.              Company Details

17.1.6.2.              Products & Services

17.1.6.3.              Financials (As Reported)

17.1.6.4.              Key Market Focus & Geographical Presence

17.1.6.5.              Recent Developments

17.1.6.6.              Key Management Personnel

17.1.7.      Lorenzetti SA

17.1.7.1.              Company Details

17.1.7.2.              Products & Services

17.1.7.3.              Financials (As Reported)

17.1.7.4.              Key Market Focus & Geographical Presence

17.1.7.5.              Recent Developments

17.1.7.6.              Key Management Personnel

17.1.8.      Brita GmbH

17.1.8.1.              Company Details

17.1.8.2.              Products & Services

17.1.8.3.              Financials (As Reported)

17.1.8.4.              Key Market Focus & Geographical Presence

17.1.8.5.              Recent Developments

17.1.8.6.              Key Management Personnel

17.1.9.      Comércio Eletrônico Ltda (Colormaq)

17.1.9.1.              Company Details

17.1.9.2.              Products & Services

17.1.9.3.              Financials (As Reported)

17.1.9.4.              Key Market Focus & Geographical Presence

17.1.9.5.              Recent Developments

17.1.9.6.              Key Management Personnel

17.1.10.    Cerâmica Stéfani S.A.

17.1.10.1.            Business Overview

17.1.10.2.            Company Details

17.1.10.3.            Products & Services

17.1.10.4.            Financials (As Reported)

17.1.10.5.            Key Market Focus & Geographical Presence

17.1.10.6.            Recent Developments

17.1.10.7.            Key Management Personnel

18.  Strategic Recommendations/Action Plan

18.1.              Key Focus Areas

18.2.              Target Regions

18.3.              Target Type

18.4.              Target End User

19.  About Us & Disclaimer

Figures and Tables

Frequently asked questions

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The Brazil water purifier types available in market is floor-standing, countertop, under counter, others (filter jug type (pitchers), faucet-mount type).

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The key factors which are rising the demand of water purifiers are increase in awareness of water borne diseases, contaminated water, declining water quality of Brazil, etc.

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High installation cost along with high maintenance cost, excessive water wastage, healthy mineral removal from water, are some of the challenges of water purifier.

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Whirlpool do Brasil Ltda (Consul); Hidro Filtros do Brasil; Electrolux do Brasil S/A; Esmaltec SA; Culligan Latam LTDA (IBBL); Pure Aqua, Inc.; Lorenzetti SA; Brita GmbH; Comércio Eletrônico Ltda (Colormaq); Cerâmica Stéfani S.A. are the key players in the Brazil Water Purifier market.

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Rising awareness among consumers towards water borne diseases, declining water quality, availability of water purifier at affordable prices are the factors driving the Water Purifiers market in Brazi

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