Biscuits Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Plain Biscuit, Cookies, Sandwiched Biscuit, Crackers and Crispbreads, Others), By Sales Channel (Hypermarkets/Supermarkets, Convenience Stores, Grocery Stores, Online, Others), By Region & Competition, 2020-2030F

Market Overview

Global Biscuits Market was valued at USD 131.97 billion in 2024 and is expected to grow to USD 172.99 billion by 2030 with a CAGR of 4.66% during the forecast period. The global biscuits market is experiencing steady growth, fueled by changing consumer lifestyles, increasing demand for convenient and on-the-go snacking options, and continuous product innovation. Manufacturers are introducing healthier alternatives, including low-sugar, whole grain, and gluten-free varieties, to cater to health-conscious consumers. Flavored, filled, and premium biscuits are also gaining popularity, driven by evolving taste preferences and rising disposable incomes. Additionally, the expansion of e-commerce platforms and improved distribution channels has enhanced product accessibility across both urban and rural areas. Growing awareness about nutrition and increasing consumer preference for indulgent yet functional snacks are expected to sustain market momentum globally.

Key Market Drivers

Rising Demand for Convenient and On-the-Go Snacking

One of the primary drivers of the global biscuits market is the increasing demand for convenient, ready-to-eat, and on-the-go food options. As consumers around the world continue to lead busy lifestyles due to work, education, and travel, the preference for quick and easily accessible snacks has grown substantially. Biscuits serve as a highly portable, shelf-stable, and low-mess food option, making them ideal for consumption anytime and anywhere. This convenience factor appeals to a broad demographic, including students, working professionals, and even travelers. Single-serve and resealable packaging formats have further increased their appeal by promoting portion control and hygiene. In 2024, a global consumer behavior survey found that more than 60% of snack consumers preferred products that are easy to consume on-the-go, highlighting a strong shift toward portable snacking habits.

Additionally, the expanding presence of biscuits in vending machines, office canteens, and convenience stores supports impulse buying, further boosting sales. As urbanization continues and consumer lifestyles grow more fast-paced, the need for such easy-to-consume snacks will continue to be a significant growth driver for the biscuit market.

Innovation in Flavors, Textures, and Functional Ingredients

Innovation remains a vital engine of growth in the global biscuits market. Manufacturers are consistently investing in research and development to launch new and exciting biscuit variants to capture consumer attention and stay competitive. These innovations include novel flavor combinations, appealing textures (e.g., crunchy, creamy, layered), and indulgent formats such as chocolate-coated or cream-filled biscuits. Regional and culturally inspired flavors are also being introduced to cater to local tastes.

In addition to flavor and texture, there is a rising focus on incorporating functional and health-boosting ingredients such as oats, seeds, multigrains, protein, probiotics, and dietary fiber. These innovations allow biscuit companies to position their products not just as snacks but also as nutritious choices for health-conscious individuals. The inclusion of plant-based ingredients, reduced sugar formulations, and organic labels has further expanded the customer base by aligning with current wellness trends. The ability of companies to continually innovate with changing consumer preferences plays a crucial role in sustaining demand and encouraging repeat purchases.

Expanding Urbanization and Increasing Disposable Incomes

Rapid urbanization and rising disposable incomes, particularly in emerging economies, have significantly influenced the growth trajectory of the global biscuits market. As populations move toward urban centers, there is a noticeable shift in eating habits and purchasing behaviors. Urban consumers tend to seek packaged and branded food products that offer consistency, quality, and convenience—traits that biscuits readily provide. Higher disposable incomes enable consumers to spend more on a variety of snack options, including premium and imported biscuit brands. According to 2024 data from world bank indicators, over 58% of the world’s population now lives in urban areas, and this is expected to increase in the future, fueling demand for packaged convenience foods.

Moreover, the growing middle class in countries such as India, China, Brazil, and Southeast Asian nations has led to increased consumption of indulgent and lifestyle-oriented snacks. This demographic is more open to experimenting with new formats, flavors, and international brands. Improved retail infrastructure in urban areas, including modern trade outlets, supermarkets, and online grocery platforms, has further enhanced product availability and visibility.

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Key Market Challenges

Intense Market Competition and Price Sensitivity

The biscuits market is highly competitive, characterized by the presence of numerous global giants, regional players, and private label brands. This intense competition puts significant pressure on pricing and margins. Large multinational corporations such as Mondelez, Nestlé, and Britannia dominate market share through brand loyalty and expansive distribution networks. However, local players often offer similar products at lower prices, making it difficult for premium or mid-tier brands to sustain consumer loyalty in price-sensitive markets. In developing countries, where affordability often outweighs brand preference, even minor price fluctuations can influence purchasing behavior. The rise of private labels in modern trade outlets further intensifies the pricing war, as retailers often promote in-house biscuit brands with aggressive discounts. To remain competitive, companies are forced to invest heavily in marketing, promotional campaigns, product innovation, and supply chain efficiencies, often eroding profitability. The challenge is to differentiate offerings in an overcrowded market without resorting to price cuts that compromise quality or brand value.

Supply Chain Disruptions and Volatility in Raw Material Prices

The global biscuits market is highly dependent on the availability and cost of raw materials such as wheat flour, sugar, vegetable oils, dairy ingredients, and packaging materials. Any fluctuations in the prices of these essential inputs can have a direct impact on production costs and profitability. In recent years, the industry has faced considerable supply chain disruptions due to global events such as the COVID-19 pandemic, geopolitical tensions, extreme weather patterns, and shipping delays. These disruptions have led to increased transportation costs, limited availability of ingredients, and longer lead times. Additionally, rising energy costs and inflationary pressures across many economies have further strained manufacturers, especially small and medium enterprises with limited cost-absorption capabilities. Maintaining consistent product quality and timely delivery while managing input cost volatility remains a major operational challenge. Companies are increasingly seeking ways to improve supply chain resilience, including sourcing diversification, local procurement, and strategic inventory management, but implementation remains complex and resource-intensive.

Key Market Trends

Growing Demand for Healthier and Functional Biscuits

One of the most prominent trends in the global biscuits market is the shift toward healthier and functional options. As consumers become increasingly health-conscious, they are actively seeking biscuits that align with their dietary goals, such as low sugar, low fat, high fiber, and high protein. This shift has encouraged manufacturers to reformulate traditional biscuits or launch entirely new ranges featuring wholesome ingredients like oats, multigrains, quinoa, flaxseeds, and natural sweeteners such as stevia and jaggery. Gluten-free, organic, vegan, and fortified biscuits with added vitamins or minerals are also gaining traction, particularly among people with dietary restrictions or specific health needs. According to a 2024 report by the World Health Organization (WHO), over 60% of adults globally are making conscious changes to reduce sugar and processed food intake, prompting increased demand for healthier snack alternatives. Functional biscuits targeting wellness categories such as digestion, immunity, and energy are becoming popular, as consumers now view snacks as a means to support overall well-being. This health-driven innovation is redefining product development strategies and creating new premium niches in the otherwise mainstream biscuits market.

Premiumization and Indulgence Driving Product Innovation

The trend of premiumization is gaining momentum as consumers, particularly in urban and developed markets, are willing to spend more on high-quality and indulgent biscuit offerings. Premium biscuits often feature superior ingredients such as Belgian chocolate, real butter, nuts, exotic fruits, and natural flavorings. These products are not only positioned as snacks but also as treats, desserts, or gifting items. Brands are also focusing on unique packaging formats, elegant designs, and limited-edition variants to enhance the appeal of premium products. Indulgent biscuits such as sandwich cookies, chocolate-coated varieties, and filled biscuits continue to gain market share as consumers look for comfort foods and sensory experiences. This trend has been further amplified by increased at-home consumption and a desire for small luxuries, especially post-pandemic. As competition intensifies, brands are focusing on craftsmanship, storytelling, and experiential branding to elevate their premium product lines.

Rise of Sustainable and Ethical Consumption

Sustainability and ethical sourcing have emerged as major trends influencing consumer choices in the global biscuits market. Environmentally conscious consumers are showing growing interest in products that are manufactured using sustainable practices, responsibly sourced ingredients, and eco-friendly packaging. In response, biscuit manufacturers are adopting green initiatives such as reducing carbon footprints, minimizing food waste, switching to recyclable or biodegradable packaging, and using sustainably sourced palm oil and cocoa. Certifications like Rainforest Alliance, Fairtrade, and Organic are increasingly being used to build consumer trust and transparency. Additionally, social responsibility efforts such as supporting local farmers and reducing plastic usage are becoming integral to brand messaging. According to the United Nations Environment Programme (UNEP), over 75% of consumers in both developed and developing economies consider sustainability an important factor in their purchase decisions, signaling a strong shift in expectations. As sustainability becomes a mainstream concern, companies that fail to adapt to these expectations risk losing favor among a growing segment of environmentally aware consumers.

Segmental Insights
Product Type Insights

Plain biscuits was the dominating segment in the global biscuits market due to their wide consumer appeal, affordability, and versatility. These biscuits are often consumed as everyday snacks and pair well with tea or coffee, making them a staple in many households across different cultures. Their simple formulation allows for longer shelf life and cost-effective production, appealing to both manufacturers and consumers. Plain biscuits also serve as a base for innovations such as cream-filled or coated variants. Their familiarity, convenience, and broad demographic reach continue to drive consistent demand, solidifying their position as the leading segment in the biscuit market.

Sales Channel Insights

Hypermarkets/supermarkets was the dominating distribution segment in the global biscuits market due to their extensive product variety, attractive pricing, and widespread accessibility. These retail outlets offer consumers the convenience of one-stop shopping, where they can explore multiple biscuit brands and formats under one roof. In-store promotions, discounts, and attractive product displays further influence purchasing decisions. The presence of organized retail infrastructure in both urban and semi-urban areas ensures consistent product availability. Moreover, consumers often prefer physical stores for food products like biscuits, where they can inspect packaging and compare options, reinforcing the dominance of this retail channel. 

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Regional Insights

​ North America was the dominating region in the global biscuits market, driven by high consumer demand for convenient, ready-to-eat snacks and strong brand presence. The region benefits from a well-established retail infrastructure, widespread product availability, and a culture that embraces packaged foods. Leading companies consistently launch innovative products, including health-focused, gluten-free, and indulgent varieties to cater to evolving consumer preferences. High disposable income and a strong preference for snacking contribute to consistent market performance. Additionally, marketing strategies, product diversification, and robust distribution networks further support North America’s leadership in the global biscuits market.

Recent Developments

• ​In Oct 2024, Ferrero has launched a full suite of Nutella-branded products including three biscuit offerings and the classic spread in Guangzhou, China. The range blends the iconic Nutella flavor with local tastes and includes collaborations with Chinese restaurants for East-West fusion desserts.

• In Jan 2025, Arnott’s introduced mini versions of a classic biscuit in two new flavors, blending nostalgia with innovation. The launch prompted by consumer feedback has sparked lively social media debate, with Aussies eagerly heading to supermarkets to test the updated treats

• In March 2025, Britannia Marie Gold has launched a limited-edition biscuit shaped like Avani Lekhara’s Paris 2024 shooting target, complete with etched shot placements, featuring her image on the pack. It debuted on Swiggy Instamart across Mumbai, Bangalore, and Hyderabad.

• In Jan 2025, ITC’s Sunfeast introduced Sunfeast Wowzers, a 14‑layer, enrobed cracker available in cheese‑crème and lemon‑crème variants. Launched in India’s major states, it’s supported by a high‑energy “Iske Har Bite Mein Hai Wow!” campaign via Ogilvy.

Key Market Players

• Mondelez International, Inc.
• The Kellogg Company
• Parle Products Pvt. Ltd.
• Britannia Industries Limited
• Campbell Soup Company
• ITC Limited
• Interbake Foods LLC
• Nestle S.A.
• Richmond Baking Company
• Abimar Foods Inc.

Report Scope:

In this report, the Global Biscuits Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Biscuits Market, By Product Type:

o   Plain Biscuit

o   Cookies

o   Sandwiched Biscuit

o   Crackers and Crispbreads

o   Others

• Biscuits Market, By Sales Channel:

o   Hypermarkets/Supermarkets

o   Convenience Stores

o   Grocery Stores

o   Online

o   Others

• Biscuits Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia-Pacific

§  China

§  Japan

§  India

§  South Korea

§  Indonesia

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Biscuits Market.

Available Customizations:

Global Biscuits Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).